Social recruiting is the process by which companies and recruiters use social media sites such as LinkedIn, Twitter, and Facebook to source and recruit employment candidates.

1. Social recruiting is the process by which companies and recruiters
use social media sites such as LinkedIn, Twitter, and Facebook to source
and recruit employment candidates. Considering how social media has
made it easy to connect people, it comes as little surprise that the same
means used to find a date or used croquet set can be leveraged to find a
new employee or even a joint venture partner for your business.
Here are five things to keep in mind when using social recruiting as a
platform to find the right candidate for a position, or a new joint venture
partner.

2. Facebook is the largest social media site in the world, which means you
have access to a huge audience, and therefore have good odds of finding
the right candidate for your business. Make sure your business has a page
on Facebook, and that it’s not only interesting and dynamic, but also
updated often. Furthermore, and this may seem counterintuitive to a lot of
bosses, allow your employees to be on Facebook even at work. Encourage
them to post positive experiences they’ve had on their jobs, and let them
share company news (provided it isn’t anything confidential, of course!).
Facebook may be the big social media rock star, but you can’t forget
Twitter. Use a Twitter page to post job openings, share the latest company
news, give tips and hints for how to apply for a position in your business,
and even pieces about what the corporate culture in your company is like,
or what sorts of benefits and perks you offer.
Whether you’re looking for a joint venture partner or a prospective
employee, social media gives you the means to research people by means
of their profiles, blogs, “About” pages, and sometimes even by means of a
simple, straightforward Google search. Plug in their name and see what
you get. If you want to go really hardcore, a simple search for background
checking services will yield a bounty of companies that will do in depth
background checks for you, for a fee.

3. The best place to start looking for a fitting venture partner is in your own
network of online contacts. Take a closer look at the people you associate
with online, particularly business-related contacts; really get to know them
and the company they work for, through their profiles. Maybe their
business’ philosophies mesh with yours, and thus are worth considering for
a partnership. If you want to expand your search and you’re on LinkedIn
(and everyone in the business world should be!), consider taking a look at
the contacts of the people in your network. After all, if like attracts like, then
there may be some folks you’re not directly connected with that may
nonetheless fit the bill.
Although the concept’s already been touched upon casually, let’s go all out
and sing the praises of conducting straightforward searches for ideal
candidates by means of your favorite search engines. If you use advanced
Google search strings, you can narrow down the search results and get
pretty much what you’re looking for. For instance, you could type
“monster.com : Boston marketing professionals”, and you’ll get the profiles
of Boston-based marketing professionals on Monster.
Social media provides an excellent means of searching for the right
candidate for either a job or joint venture partnership. The tools are there
for the entrepreneur who is willing to put the time and energy into the
endeavor, and it will very likely result in the ideal candidate. Remember,
there’s always an army of applicants who are seeking employment; social
media help thin the herd into something more manageable.
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