The document discusses improving financial literacy in Ireland by learning from other countries' approaches and providing plain English training, advice, and publications to address literacy as a barrier to finance. It proposes a media campaign, printed materials, events like a half-day conference with UK and Irish experts, and expanding a plain English guide and service to increase demand and engagement on the issue.

6. • Literacy can be a barrier to finance
• International research bears this out
• Ireland behind the international scene
• We can learn from other countries
• It is an issue for you and you can do
something about it
• We can help with plain English training,
advice and publications

7. • Media – business, news and education
• Directmail / email
• Printed support material
• Events
• Photocall
• Use of networks
• Web

9. • Launch of ‘Plain English guide to
financial terms’
• Provide expert opinion in advance of
event
• Half day conference
with UK and Irish
experts

10. • Demand for ‘Plain English guide to
financial terms’
• Media coverage
• Demand for plain English service
• Demand for other print
• Enquiries – phone / email
• Website hits – relevant