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New Ralcorp Site Presentation
The document outlines a marketing strategy for Ralcorp, focusing on their positioning as a leading supplier of nutritious store-brand food products aimed at budget-conscious consumers, particularly college students and mothers. It emphasizes an educational and interactive website designed to promote the benefits of generic products, leveraging campaigns like 'The Price is Right with Ralcorp' to engage their target audience. The strategy includes various tactics such as online sales, newsletters, and blogs to enhance brand loyalty and rebrand the perception of generic products.
![[Webinar February 2012] Online Merchandising: Setting up Your Store for Success](https://cdn.slidesharecdn.com/ss_thumbnails/onlinemerchandisingwebinar022212-120911195436-phpapp02-thumbnail.jpg?width=640&height=640&fit=bounds)
