Final strategic plan
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Jason McCormac offers social media consulting services through his company ClickStream. He helps entrepreneurs promote their brands on social media and increase customer traffic through viral marketing techniques. His services focus on strengths like low overhead and minimal startup costs, while addressing weaknesses, opportunities, threats, and trends through customer service, generous listening, and continuous learning and growth.
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Final strategic plan
- 1. Social Media Consulting Jason McCormac
- 2. About ClickStream Social media consultant Introduces entrepreneurs to viral marketing Promotes brand recognition Increases customer traffic
- 3. Customer Honesty Service Generous Philanthropy listening
- 4. SWOTT Strengths Weaknesses Opportunities Threats Trends
- 5. Internal Customer Business Process Learning Financial & Growth Vision
- 6. Break-even & Cap Rate Instant Profits Low overhead Minimal Start up costs
- 7. MacMillan (n.d.). MacMillan dictionary and thesaurus. Retrieved from http://www.macmillandictionary.com/thesaurus/american/clic kstream#clickstream_4
Editor's Notes
- The power point document needs to be a stand-alone document that could be used to support your application for funding presentation. The first slide should include your name and your business name. The second slide should introduce / describe your business. The remaining slides should summarize what was learned from the SWOTT and Balanced Score Card activities. Avoid “eye test” slides.Clickstream by definition is “the series of clicks of a computer mouse that someone makes when they look at websites on the internet” (MacMillan, n.d.).
- ClickStream is a social media consultant that introduces small and mid-sized businesses to the effectiveness of social media and viral marketing. The firm supports entrepreneurs in creating brand recognition by promoting products and services on multiple electronic platforms that drive traffic to the website or office.
- ClickStream’s vision is to assist small to mid-sized businesses in navigating the electronic world of social media marketing for effective self-promotion and positive public relations while giving back to the community. The vision is supported by embodying the following guiding principles:Operate with honesty and integrity.Provide the highest level of customer service and a quality product.Listen generously and communicate respectfully.Give back to the community through service and donations.
- StrengthsCost-effective form of advertising More effective than traditional static websites at capturing the interest of potential customersProduct expertise and low pricesStrategic alliances give customers access to a broad range of products and servicesWeaknessesTechnologies are free and can be managed by the public possibility of breaching rules of fair disclosure exists Relying on outside firms for certain products creates a weakness. Fickle consumers and changing needs and trends make the market unpredictableOpportunitiesService in high demand by small to mid-sized businesses New market opportunity offers the ability to create and service a new type of customer ThreatsCompetitors may seek to imitate and undercut pricesUse of alliances creates the threat of allies becoming competitorsPotential loss of relevant and electronically stored informationTrendsSocial media marketing is currently trendingAlliances and partnerships gives companies a wider product range without the need to be an expert in all areas
- Financial ObjectivesBuild market shareProfitabilityRevenues & costsMeasuresMonthly client increaseGross profit – costs/ feesGross margin as a percentage of revenueTargets Retain 5 new monthly clients & 5 one time clients per month Maintain 50% profit margin Charge 100% markup on subcontracted ordersCustomerObjectivesRetentionValueSatisfactionMeasuresMaintain retained customers, convert one time customers to monthly contractsClient retention, customer surveys & percentage of donationsConduct surveys & ask for testimonials monthly/quarterly/annuallyTargets80% client retention rate, 50% conversion rateRetention/satisfaction targets & donate 5% of gross profits90% satisfaction rate based on survey responsesInternal Business Process ObjectivesMeasure of performanceProductivity increaseOperations metricsMeasuresFinancial & Customer resultsSteady client increaseWorkload requirementsTargetsMeet or exceed financial & customer targetsMaintain 5&5 each month1 employee for every 30 monthly clientsLearning & Growth ObjectivesSatisfactionCapabilityCultureMeasuresEmployee surveys/ feedbackEmployee to client ratioEmployees outings & community service projectsTargets95% satisfaction rate or better1:301 of each per month
- Clickstream is a unique business concerning break-even point and capitalization rate. As a start-up requiring minimal cash on hand, it becomes instantly profitable. Start up fees would be completely covered by the very first client. The resulting capitalization rate is 100%.
- MacMillan (n.d.). MacMillan dictionary and thesaurus. Retrieved from http://www.macmillandictionary.com/thesaurus/american/clickstream#clickstream_4