Tele2 outlined their goals to be the best in three key areas: provide the best deals for customers in each country, be considered a great place to work by employees, and have the highest total shareholder return compared to their peer group.

1. Tele2’s Way Forward:Our Wanted Position CUSTOMERS We shall provide the Best Deal in each country we operate in! EMPLOYEES We shall be considered “A Great Place to Work” by our employees! SHAREHOLDERS We shall have the best TSR (Total Shareholder’s Return) within our peer group! 1 Customers 2 Employees Shareholders 3