The document outlines the need for a 'hybrid brand ecology' to meet the evolving desires of a global consumer base of 7 billion people. It critiques the current state of consumerism and emphasizes the illusion of consumer control, highlighting systemic inequalities and the inability of current change-makers to effect transformative societal change. Ultimately, it calls for a reimagining of brand strategies that resonate with the diverse needs of a connected world.

1. BRAND
TOMORROW
date Author Brand innovations, creative strategies, interactive communication media / mediums, or even
über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s
30 NOV 2012 ISHRAQ DHALY consumers. The creation of a hybrid brand ecology is the revolution needed to fuel the
consumerism of 7 billion people. Here are my visions on creating a ‘brand tomorrow.’

2. why is bad taste ubiquitous?

3. “It is probable that many things will happen contrary to probability.” - Paradox Box
Imagine 7 billion people of today’s world. Now imagine all of them free from human
and economic poverty. Finally, imagine them taking ‘consumer control’ by choosing
their commodities, on their own net-connected devices, based on no advertising
promise but on the freedom of choice married with the freedom of will.
Let it sink in. Let the implications make you wonder.
Let me begin, my friends, on my journey into ‘seeing’ the brands of tomorrow with
the consumers of eternity.
I. Not once in history, has any singular thing happened to humans, ALL AT ONCE.
Seven billion people together doing, sharing, believing something that resonates
positively.
II. The world needs change (not in the political sense) but so far even the brightest
change-makers have been mere droplets in the sea of transformation, always
missing the forest for the trees, and forever blind to ways of the next beyond.
Simply, there has been no ‘NEO,’ no ‘the ONE,’ a person who has lead mass,
viral movements.
III. The poor have always been poor, and have always been chained to the same
cycles of generational entrapment. Whether human or economic, those who
preach about poverty being history in a perfect world, forget that by saying
‘history’ one delays a generation by intellectual jargon and admits their inability to
create reactions that fuel ‘economic equality’ for commodities with no borders in
interconnected communities.
IV. Consumer control was always a myth. We, the salespersons of the brands have
been ‘hypnotizing’ the targets with prolific messaging and strategic mechanisms
so that they buy more, eat more, see more, be more, consume more. SPEND
MORE. The money that you make is the money we aim to take! Don’t blame us
for being good at trade - we are only accomplices to the machines of
corporations. The top of the pyramid, using the middle, to control the bottom.
V. There’s more. Wait. Just a bit. Stay connected in the mean time to get the rest.

4. @ishraqfire