This document lists several restaurant clients that the marketing agency has worked with, including celebrity chef Martin Yan's M.Y. China restaurant in San Francisco, award-winning author Joanne Weir's Copita restaurant in Sausalito, and the bakery chain La Boulange which has locations in San Francisco. It then discusses various challenges the agency has helped different restaurants overcome, such as positioning a restaurant located in a shopping mall or expanding bakery chain as serious culinary destinations, and emphasizing local attributes for restaurants in Sausalito.

1. Clients
• M.Y. China, San Francisco
(Celebrity Chef Martin Yan)
• Copita, Sausalito (Award
Winning Author, Joanne Weir)
• Poggio Trattoria, Sausalito
• La Boulange, San Francisco
• Carneros Bistro & Wine Bar,
The Lodge at Sonoma (Marriott
Resort)
• Murray Circle, Cavallo Point
Lodge (Passport Resorts)

2. M.Y. China ,
San Francisco
Open flagship restaurant for
celebrity chef Martin Yan

3. M.Y. China,
San Francisco
Challenge:
Turn an aging kitschy TV
personality into a cool chef

8. M.Y. China,
San Francisco
Challenge:
Position a restaurant in a
shopping mall as a serious
restaurant.

9. La Boulange,
San Francisco
Position a local bakery as a serious
bakery business
BUT keep the local feel

10. La Boulange,
San Francisco
Challenge:
Open a new flagship location
with a decidedly different feel.

11. La Boulange,
San Francisco
Challenge:
Reinforce the local feel of an
expanding chain and build ties
with the community elite.

12. La Boulange,
San Francisco
Challenge:
Position the bakery as a
serious business.

15. Poggio
Trattoria,
Sausalito
Challenge:
Emphasize the local
ethos and tell the story
of the restaurant's
organic garden.

16. Zare at Fly Trap,
San Francisco
Garner media attention for an
established restaurant
Tell the story of the chef's Persian roots.

19. Zare at Fly Trap,
San Francisco
Challenge:
Create an event that attracts
attention and brings people to
the restaurant, and one that
tells the restaurant's story.