Lucía Gallegos Vera proposes creating an event space called "Las Arboledas" in Torreón, Mexico. The space would include a fancy event hall and adjoining property with landscaped areas, fountains, and parking. Market research indicates demand for rental spaces to host weddings, parties, meetings, and other events. Financial projections estimate prices starting at $100 USD per event, which preliminary research suggests the target market is willing to pay. An action plan outlines steps over the next year and half to obtain financing, find suitable property, and get the business up and running by July 2011.

1. Las ArboledasPara ese día especial, nosotros tenemos el lugar ideal.Lucía Gallegos Vera.Women´s Business Leadership, Part I.Professor Frey.07/28/10

2. IntroductionTorreón, Coahuila, México.Population: 1,910,000 (2009).

3. Climate: Arid.

4. Weather: Summer 33°C – 40°C 91.4°F – 104°F Winter 2°C - 10°C 35.6°F – 50°F

5. My Business IdeaEntranceTo create a fancy "SalónparaEventos" combined with the “Quinta” with parking lot (the property).The events can be: Wedding, Special party, Baby shower, Birthday, Conferences, Meetings... Green AreaFountainParking Lot ASalón para EventosEntranceQuintaParking Lot B

6. Salón de Eventos

7. Quinta

8. Target CustomerAge 15 – 80 yearsold

9. Gender Women & Men

10. Geography Torreón, Gómez Palacio, Lerdo (Comarca Lagunera).SupportingResearchRent a place forparty.Mexicansliketohavemeetingswiththefamily, friends, etc.AccordingtheSurvey:Location & DesignThe pool forthesummer time.The Parking Lot.

11. Financials Price of product/service.Thisvariesdepending of thespace and the extra services, startingwith $100.00 USD ($1,000.00 pesos mexicanos).IstheMarketwillingtopaythisprice?.10%90%

12. ActionsIn January 2011, do someresearchaboutbankcredits.In April 2011, look someproperties in thearea. At thesame time, investigateabout interior design and architectureforthisbusiness.July 2011, starttowork in theproperty, withtheproperdesign and image.