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This document outlines a marketing plan, discussing target markets of current customers and competitors' customers. It then lists various elements of a plan such as the big idea, products, tools, tactics, key performance indicators and budget.
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24 key practices for creating and delivering globally competitive products & ...
The history of innovation and new products includes many examples of “supposedly great ideas” that were never able to achieve commercial success. The key reason is that these products were driven by an internal focus and then the companies hoped that marketing and sales could figure out to whom they could sell it. While occasionally successful, this approach is not a recipe for long-term growth and success.
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