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The document outlines Phaedra Thomas's work for their class FA 102b with Professor Klinkowstein. It includes research and planning for an app called Dynastom, which would provide education and resources about racial injustice and promote Black businesses. Wireframes and initial website designs are presented for the app. The goal of the app is to gather and share information to spread understanding while uplifting the Black community.

Art & Photos

Phaedra Thomas FA 102b Professor Klinkowstein
- Go to IFTF.org
- Choose one of the articles
- Read the article and select a quote or phrase that stands out to you
- Add an image if available
Research

Phaedra Thomas FA 102b Professor Klinkowstein
- “the game is designed to draw out unexpected possibilities, encourage
radical reimagining, and collaboratively produce visions of diverse futures.”
Research

Phaedra Thomas FA 102b Professor Klinkowstein
- A Service made to overall uplift Black people while providing resources for
other non-Black POCs and Non-POC to learn more about the Black solidarity
movement.
Draft Product

Phaedra Thomas FA 102b Professor Klinkowstein
Persona Description
● The app would target People ages 18-25 looking to further educate
themselves on resources they might not be aware of
● It would be used as a resource to share stories, make people aware of
injustices going on in the community, and shop
● The app would provide summaries of books about racism
● This app would also aim to educate about the black lives matter
movement as well as civil rights movements of the past
● The app would also be multifaceted as it would be sharing and
promoting Black business, and bring an overall understanding to avoid
ignorance and injustice

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Mobile In-App advertisements
○ Advertisements on Instagram, twitter, youtube,
or facebook

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Websites
○ Pop-up adds on relative websites

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Social Media
○ Creative a social media page to bring buzz

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Teaser
○ Create a teaser website for the app

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Video Advertisement
○ A video to further advertise someone using the
product and how it would work

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Email blasts
○ Use the website to acquire an email list to send
out launching information

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Contact writers
○ Have people with a pre-established online base
write about or review my app and how it works

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Infographic
○ Create and share an infographic on social media

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Advertise within a community
○ Start a facebook community and advertise there

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Post a job
○ Post within a college-student heavy forum about
a job opening within my app team to create buzz
and bring about my intended audience

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Product Demo
○ Advertising product demo to those who have
large networks and a select few online

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Street Marketing
○ Handing out pamphlets and ﬂyers on the street

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Contest
○ Create a contest for the ﬁrst 10 or so people to
download

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Word of mouth
○ Have people advertise by talking within their
networks

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● College Events
○ Advertising within the student center or
upcoming events on campus

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Press Release in magazines or newspapers
○ Contacting a big name writer with credibility and
a big network to write an ad in a newspaper

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● QR Codes
○ Printing QR codes on pamphlets and ﬂyers on
the street

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Business Cards
○ Advertising at a local event and handing out
business cards

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Barter For Traditional Media
○ I can negotiate a barter agreement with a
well-known company and offer some promo
codes or maybe that company needs help with
the development of their mobile app.

Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Launch Event
○ Hosting a launch party for my app to encourage
downloads

Phaedra Thomas FA 102b Professor Klinkowstein

Phaedra Thomas FA 102b Professor Klinkowstein
Naming
● Dynastom
Dynamic+Pathway+Freedom
Dynamic pathway to freedom

Phaedra Thomas FA 102b Professor Klinkowstein
Mission Statement
● To gather, archive, research, display, and promote respect for and
awareness of an experience that collectively represents the broadest
range of black achievement at the highest level of quality, all in the
public interest.

Phaedra Thomas FA 102b Professor Klinkowstein
Website Research: GLG Entertainment
https://glgentertainment.com

Phaedra Thomas FA 102b Professor Klinkowstein
Website Research: Steve-Studio
http://www.studio-steve.de

Phaedra Thomas FA 102b Professor Klinkowstein
Website Research: Blvck.com
https://blvck.com

Phaedra Thomas FA 102b Professor Klinkowstein
Website Wireframes

Phaedra Thomas FA 102b Professor Klinkowstein
Website Prototype Design

The document discusses plans for marketing an educational app aimed at furthering knowledge about Black history and solidarity. It proposes online marketing strategies like mobile ads, social media promotion, and videos. Offline options include street marketing, contests, word of mouth at college events, press releases, and hosting a launch party. The goal is to raise awareness of the app and its resources among people ages 18-25 interested in these topics.

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(1) Technology companies have a responsibility to consider their users' experiences and tailor products to fit users' needs and habits, especially when it comes to children. (2) It is important for brands to establish trust with customers by prioritizing customer protection, offering trusted payment options, and having a fair refund policy. (3) When developing technology, it is crucial to identify and understand the audience's needs, circumstances, and potential obstacles like poor internet access to ensure the technology can actually benefit that audience.

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原版一模一样【微信：741003700 】【美国乔治城大学毕业证硕士学位证书】【微信：741003700 】学位证，留信认证（真实可查，永久存档）offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原海外各大学 Bachelor Diploma degree, Master Degree Diploma 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

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哪里购买(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书原版一模一样

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原版定制【微信:bwp0011】《(ucr毕业证书)美国加州大学河滨分校毕业证研究生文凭证书》【微信:bwp0011】成绩单、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信bwp0011】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信bwp0011】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。

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Final Presentation

1. Phaedra Thomas FA 102b Professor Klinkowstein - Go to IFTF.org - Choose one of the articles - Read the article and select a quote or phrase that stands out to you - Add an image if available Research

2. Phaedra Thomas FA 102b Professor Klinkowstein - “the game is designed to draw out unexpected possibilities, encourage radical reimagining, and collaboratively produce visions of diverse futures.” Research

3. Phaedra Thomas FA 102b Professor Klinkowstein - A Service made to overall uplift Black people while providing resources for other non-Black POCs and Non-POC to learn more about the Black solidarity movement. Draft Product

4. Phaedra Thomas FA 102b Professor Klinkowstein Persona Description ● The app would target People ages 18-25 looking to further educate themselves on resources they might not be aware of ● It would be used as a resource to share stories, make people aware of injustices going on in the community, and shop ● The app would provide summaries of books about racism ● This app would also aim to educate about the black lives matter movement as well as civil rights movements of the past ● The app would also be multifaceted as it would be sharing and promoting Black business, and bring an overall understanding to avoid ignorance and injustice

5. Phaedra Thomas FA 102b Professor Klinkowstein About the product (or brand): ● Ease Of Usage ● All inclusive ● Versatile and necessary information ● An interactive and fun learning experience ● Multifaceted- Includes shopping, resources, and recommendations

6. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Mobile In-App advertisements ○ Advertisements on Instagram, twitter, youtube, or facebook

7. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Websites ○ Pop-up adds on relative websites

8. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Social Media ○ Creative a social media page to bring buzz

9. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Teaser ○ Create a teaser website for the app

10. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Video Advertisement ○ A video to further advertise someone using the product and how it would work

11. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Email blasts ○ Use the website to acquire an email list to send out launching information

12. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Contact writers ○ Have people with a pre-established online base write about or review my app and how it works

13. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Infographic ○ Create and share an infographic on social media

14. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Advertise within a community ○ Start a facebook community and advertise there

15. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Post a job ○ Post within a college-student heavy forum about a job opening within my app team to create buzz and bring about my intended audience

16. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Product Demo ○ Advertising product demo to those who have large networks and a select few online

17. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Street Marketing ○ Handing out pamphlets and ﬂyers on the street

18. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Contest ○ Create a contest for the ﬁrst 10 or so people to download

19. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Word of mouth ○ Have people advertise by talking within their networks

20. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● College Events ○ Advertising within the student center or upcoming events on campus

21. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Press Release in magazines or newspapers ○ Contacting a big name writer with credibility and a big network to write an ad in a newspaper

22. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● QR Codes ○ Printing QR codes on pamphlets and ﬂyers on the street

23. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Business Cards ○ Advertising at a local event and handing out business cards

24. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Barter For Traditional Media ○ I can negotiate a barter agreement with a well-known company and offer some promo codes or maybe that company needs help with the development of their mobile app.

25. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Launch Event ○ Hosting a launch party for my app to encourage downloads

26. Phaedra Thomas FA 102b Professor Klinkowstein

27. Phaedra Thomas FA 102b Professor Klinkowstein

28. Phaedra Thomas FA 102b Professor Klinkowstein Naming ● Dynastom Dynamic+Pathway+Freedom Dynamic pathway to freedom

29. Phaedra Thomas FA 102b Professor Klinkowstein Logo Inspiration

30. Phaedra Thomas FA 102b Professor Klinkowstein Logo

31. Phaedra Thomas FA 102b Professor Klinkowstein Mission Statement ● To gather, archive, research, display, and promote respect for and awareness of an experience that collectively represents the broadest range of black achievement at the highest level of quality, all in the public interest.

32. Phaedra Thomas FA 102b Professor Klinkowstein Website Research: GLG Entertainment https://glgentertainment.com

33. Phaedra Thomas FA 102b Professor Klinkowstein Website Research: Steve-Studio http://www.studio-steve.de

34. Phaedra Thomas FA 102b Professor Klinkowstein Website Research: Blvck.com https://blvck.com

35. Phaedra Thomas FA 102b Professor Klinkowstein Website Wireframes

36. Phaedra Thomas FA 102b Professor Klinkowstein Website Wireframes

37. Phaedra Thomas FA 102b Professor Klinkowstein Website Wireframes

38. Phaedra Thomas FA 102b Professor Klinkowstein Website Prototype Design

39. Phaedra Thomas FA 102b Professor Klinkowstein Website Prototype Design

40. Phaedra Thomas FA 102b Professor Klinkowstein Website Prototype Design

Final Presentation

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