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Phaedra Thomas FA 102b Professor Klinkowstein
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Research
Phaedra Thomas FA 102b Professor Klinkowstein
- “the game is designed to draw out unexpected possibilities, encourage
radical reimagining, and collaboratively produce visions of diverse futures.”
Research
Phaedra Thomas FA 102b Professor Klinkowstein
- A Service made to overall uplift Black people while providing resources for
other non-Black POCs and Non-POC to learn more about the Black solidarity
movement.
Draft Product
Phaedra Thomas FA 102b Professor Klinkowstein
Persona Description
● The app would target People ages 18-25 looking to further educate
themselves on resources they might not be aware of
● It would be used as a resource to share stories, make people aware of
injustices going on in the community, and shop
● The app would provide summaries of books about racism
● This app would also aim to educate about the black lives matter
movement as well as civil rights movements of the past
● The app would also be multifaceted as it would be sharing and
promoting Black business, and bring an overall understanding to avoid
ignorance and injustice
Phaedra Thomas FA 102b Professor Klinkowstein
About the product (or brand):
● Ease Of Usage
● All inclusive
● Versatile and necessary information
● An interactive and fun learning experience
● Multifaceted- Includes shopping, resources, and
recommendations
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Mobile In-App advertisements
○ Advertisements on Instagram, twitter, youtube,
or facebook
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Websites
○ Pop-up adds on relative websites
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Social Media
○ Creative a social media page to bring buzz
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Teaser
○ Create a teaser website for the app
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Video Advertisement
○ A video to further advertise someone using the
product and how it would work
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Email blasts
○ Use the website to acquire an email list to send
out launching information
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Contact writers
○ Have people with a pre-established online base
write about or review my app and how it works
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Infographic
○ Create and share an infographic on social media
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Advertise within a community
○ Start a facebook community and advertise there
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product On-Line
● Post a job
○ Post within a college-student heavy forum about
a job opening within my app team to create buzz
and bring about my intended audience
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Product Demo
○ Advertising product demo to those who have
large networks and a select few online
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Street Marketing
○ Handing out pamphlets and flyers on the street
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Contest
○ Create a contest for the first 10 or so people to
download
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Word of mouth
○ Have people advertise by talking within their
networks
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● College Events
○ Advertising within the student center or
upcoming events on campus
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Press Release in magazines or newspapers
○ Contacting a big name writer with credibility and
a big network to write an ad in a newspaper
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● QR Codes
○ Printing QR codes on pamphlets and flyers on
the street
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Business Cards
○ Advertising at a local event and handing out
business cards
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Barter For Traditional Media
○ I can negotiate a barter agreement with a
well-known company and offer some promo
codes or maybe that company needs help with
the development of their mobile app.
Phaedra Thomas FA 102b Professor Klinkowstein
Encountering the Product Off-Line
● Launch Event
○ Hosting a launch party for my app to encourage
downloads
Phaedra Thomas FA 102b Professor Klinkowstein

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Assignemnt 5

  • 1. Phaedra Thomas FA 102b Professor Klinkowstein - Go to IFTF.org - Choose one of the articles - Read the article and select a quote or phrase that stands out to you - Add an image if available Research
  • 2. Phaedra Thomas FA 102b Professor Klinkowstein - “the game is designed to draw out unexpected possibilities, encourage radical reimagining, and collaboratively produce visions of diverse futures.” Research
  • 3. Phaedra Thomas FA 102b Professor Klinkowstein - A Service made to overall uplift Black people while providing resources for other non-Black POCs and Non-POC to learn more about the Black solidarity movement. Draft Product
  • 4. Phaedra Thomas FA 102b Professor Klinkowstein Persona Description ● The app would target People ages 18-25 looking to further educate themselves on resources they might not be aware of ● It would be used as a resource to share stories, make people aware of injustices going on in the community, and shop ● The app would provide summaries of books about racism ● This app would also aim to educate about the black lives matter movement as well as civil rights movements of the past ● The app would also be multifaceted as it would be sharing and promoting Black business, and bring an overall understanding to avoid ignorance and injustice
  • 5. Phaedra Thomas FA 102b Professor Klinkowstein About the product (or brand): ● Ease Of Usage ● All inclusive ● Versatile and necessary information ● An interactive and fun learning experience ● Multifaceted- Includes shopping, resources, and recommendations
  • 6. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Mobile In-App advertisements ○ Advertisements on Instagram, twitter, youtube, or facebook
  • 7. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Websites ○ Pop-up adds on relative websites
  • 8. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Social Media ○ Creative a social media page to bring buzz
  • 9. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Teaser ○ Create a teaser website for the app
  • 10. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Video Advertisement ○ A video to further advertise someone using the product and how it would work
  • 11. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Email blasts ○ Use the website to acquire an email list to send out launching information
  • 12. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Contact writers ○ Have people with a pre-established online base write about or review my app and how it works
  • 13. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Infographic ○ Create and share an infographic on social media
  • 14. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Advertise within a community ○ Start a facebook community and advertise there
  • 15. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product On-Line ● Post a job ○ Post within a college-student heavy forum about a job opening within my app team to create buzz and bring about my intended audience
  • 16. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Product Demo ○ Advertising product demo to those who have large networks and a select few online
  • 17. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Street Marketing ○ Handing out pamphlets and flyers on the street
  • 18. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Contest ○ Create a contest for the first 10 or so people to download
  • 19. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Word of mouth ○ Have people advertise by talking within their networks
  • 20. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● College Events ○ Advertising within the student center or upcoming events on campus
  • 21. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Press Release in magazines or newspapers ○ Contacting a big name writer with credibility and a big network to write an ad in a newspaper
  • 22. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● QR Codes ○ Printing QR codes on pamphlets and flyers on the street
  • 23. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Business Cards ○ Advertising at a local event and handing out business cards
  • 24. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Barter For Traditional Media ○ I can negotiate a barter agreement with a well-known company and offer some promo codes or maybe that company needs help with the development of their mobile app.
  • 25. Phaedra Thomas FA 102b Professor Klinkowstein Encountering the Product Off-Line ● Launch Event ○ Hosting a launch party for my app to encourage downloads
  • 26. Phaedra Thomas FA 102b Professor Klinkowstein