This document outlines a marketing campaign for lululemon. The goal is to focus on representing living well and happiness rather than just being a "cool" brand. The target audience is men and women aged 18-45. The campaign will work to get new customers registered on lululemon's website and increase social media engagement through platforms like Facebook, Twitter, Pinterest, Tumblr, and Instagram. It will also utilize Adwords with a $7,500 monthly budget. The overall aim is to get people invested in lululemon's mission which will create loyalty and increase profits.