The document outlines a weeklong campaign called "Turn the Campus Purple" aimed at raising awareness of dating and domestic violence at Rutgers University. The campaign's goals were to raise awareness of the issue, encourage bystander intervention, and promote the resources available through the Office for Violence Prevention and Victim Assistance. Activities included a physical campaign with tabling, a candlelight vigil, and chalk art, as well as an online campaign using social media. The evaluation found there was increased participation compared to the previous year's campaign.

1. Purpose
Raising Awareness of Dating and Domestic
Violence in the Rutgers Community
Cydney M. Murray
Laura Luciano, Interim Director
Methodology Outcomes
Significance
Evaluation
Acknowledgements
• Raise awareness about dating and
domestic violence in the Rutgers
community
• Encourage participants to engage
in bystander intervention
• Raise awareness of the resources
and services provided by the Office
for Violence Prevention and
Victim Assistance (VPVA)
• Women aged 16-24 are at greater
risk of experiencing intimate
partner violence.
• Many students are not aware of the
prevalence of this violence in our
community.
• Bystander intervention is a
method of prevention that
encourages individuals to
intervene in situations that
minimize, support, encourage, or
cause violence.
A weeklong campaign titled ‘Turn the
Campus Purple’
Increased participation compared to
last year’s campaign
I would like to thank Laura Luciano,
my preceptor, Meagan O’Biso,
Caroline Ciecierski, Julia Pennick,
Reema Malhotra, and Lisa Smith for
their guidance throughout this
internship.
Physical Campaign
Campus-Wide Tabling
Candlelight Vigil
Chalk the Block
Online Campaign
Facebook, Instagram, and Twitter
Promotion
Twitter Rally
Earlier
marketing
and
promotion
Different
locations
for Tabling
Increased
Participation