1. Purpose
Raising Awareness of Dating and Domestic
Violence in the Rutgers Community
Cydney M. Murray
Laura Luciano, Interim Director
Methodology Outcomes
Significance
Evaluation
Acknowledgements
• Raise awareness about dating and
domestic violence in the Rutgers
community
• Encourage participants to engage
in bystander intervention
• Raise awareness of the resources
and services provided by the Office
for Violence Prevention and
Victim Assistance (VPVA)
• Women aged 16-24 are at greater
risk of experiencing intimate
partner violence.
• Many students are not aware of the
prevalence of this violence in our
community.
• Bystander intervention is a
method of prevention that
encourages individuals to
intervene in situations that
minimize, support, encourage, or
cause violence.
A weeklong campaign titled ‘Turn the
Campus Purple’
Increased participation compared to
last year’s campaign
I would like to thank Laura Luciano,
my preceptor, Meagan O’Biso,
Caroline Ciecierski, Julia Pennick,
Reema Malhotra, and Lisa Smith for
their guidance throughout this
internship.
Physical Campaign
Campus-Wide Tabling
Candlelight Vigil
Chalk the Block
Online Campaign
Facebook, Instagram, and Twitter
Promotion
Twitter Rally
Earlier
marketing
and
promotion
Different
locations
for Tabling
Increased
Participation