Innovator and Value Creator (Research & Development)
Designer
Team builder/leader/connector
Business developer/growth hacker
Social entrepreneur
Pioneers who make new jobs that don’t exist yet
Team Schwarzenegger proposes an online platform that connects unused and underdeveloped spaces with artists who can improve or enrich those spaces. The platform aims to save property owners money while facilitating more effective and efficient use of space. It also seeks to help property owners be the first to champion the development of vibrant urban areas. The team members are Johannes, Anthony, Jian, Mimi, Jiat, Cole, Olivia, and Salim.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
This presentation discusses the dangers faced by embedded journalists covering the Iraq war. It notes that within 3 months of the war beginning, 15 journalists had died. It also raises issues around whether embedding journalists with military units biased their reporting or led them to dramatize or sensationalize violence. The presentation addresses debates around the impacts of new technologies and media on how war is portrayed.
Placemaking is a multi-faceted approach to the planning, design, and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces that promote people's health, happiness, and well-being.
The document provides an overview of Jennifer Sukis' background and experience in art direction, visual design, brand communications, and design education. It summarizes several of her past projects including redesigning the QuickBooks user interface for Intuit, developing a new visual design language for AT&T, and leading an experience platform strategy for Chase Freedom credit cards.
This document contains a portfolio of graphic design work by Rosalyn Halford. It includes projects for branding, illustrations, book covers, posters, and wayfinding systems. The projects showcase Halford's skills in concept development, branding, print production, and working with clients in various industries such as charities, eco-friendly businesses, publishers, and educational institutions. Samples of Halford's design process and collaboration with clients are provided for several projects.
Team Schwarzenegger proposes an online platform that connects unused and underdeveloped spaces with artists who can improve or enrich those spaces. The platform aims to save property owners money while facilitating more effective and efficient use of space. It also seeks to help property owners be the first to champion the development of vibrant urban areas. The team members are Johannes, Anthony, Jian, Mimi, Jiat, Cole, Olivia, and Salim.
“Let me tell you a story….” – Storytelling, one of the most powerful ways to convey messages and a basic human need.
The workshop explores the role of storytelling in digital service design. With the constant rise of new emerging technologies, new challenges arise impacting various areas of design. Allowing for non-linear and more continuous experiences, the user is empowered to alter the course of the narrative and the way content is experienced and explored.
The static world of websites and apps is challenged by new technologies such as Google Cardboard, Oculus Rift, and connected devices, all of which require the creation of continuous, multi-routed storylines that Occulusinteraction Design is crafting and orchestrating, as interaction allows the user to be more deeply involved with the content the story thereof. Instead of presenting a linear feature, the user can follow various characters and affect the outcome of the story. This results in more dynamic stories and outcomes, captivating the user and enhancing the user experience.
A co-creation with Maria Lumiaho and Suvi Numminen, at Futurice.
This presentation discusses the dangers faced by embedded journalists covering the Iraq war. It notes that within 3 months of the war beginning, 15 journalists had died. It also raises issues around whether embedding journalists with military units biased their reporting or led them to dramatize or sensationalize violence. The presentation addresses debates around the impacts of new technologies and media on how war is portrayed.
Placemaking is a multi-faceted approach to the planning, design, and management of public spaces. Placemaking capitalizes on a local community's assets, inspiration, and potential, with the intention of creating public spaces that promote people's health, happiness, and well-being.
The document provides an overview of Jennifer Sukis' background and experience in art direction, visual design, brand communications, and design education. It summarizes several of her past projects including redesigning the QuickBooks user interface for Intuit, developing a new visual design language for AT&T, and leading an experience platform strategy for Chase Freedom credit cards.
This document contains a portfolio of graphic design work by Rosalyn Halford. It includes projects for branding, illustrations, book covers, posters, and wayfinding systems. The projects showcase Halford's skills in concept development, branding, print production, and working with clients in various industries such as charities, eco-friendly businesses, publishers, and educational institutions. Samples of Halford's design process and collaboration with clients are provided for several projects.
Omar Andrade is a UX designer who helps organizations solve problems and find opportunities for innovation. He uses various techniques like sketching, user research, idea synthesis and prototyping. Omar also has experience in product management, working in an agile environment, and running a food tech startup. He aims to visualize problems, generate insights, develop compelling solutions, and effectively communicate with stakeholders.
CLICKNL DRIVE 2018 | 25 OCT | CIRCO: Creating ValueCLICKNL
The document provides an agenda for the CIRCO conference on designing value through circular design. The introduction discusses how design can create value by being explorative, positive, inclusive, adaptive, and generative. The next section summarizes Nina Boorsma's research assessing the value created through CIRCO workshops, including takeaways for companies, challenges in implementing circular business models, and current impacts. The final section discusses Landal GreenParks' approach to sustainability across three themes and examples of circular initiatives.
Innovation is a continual process of invention, reinvention, and discovery, and for this reason leaders must always set their sights on long-term goals. Here's 8 ways to bring this understanding to your company culture.
Visionary Artist of Life - with Davin InfinityDavin Skonberg
Davin Infinity is a creative director, artist, author, and speaker who uses design, storytelling, and social media to launch brands and movements. They have built the largest online library of solutions for humanity and the planet. Their work focuses on visual communication, brand identity development, and helping entrepreneurs embody their highest selves. Davin offers consulting services to help individuals and organizations develop innovative thinking and out-of-the-box solutions to produce creative growth.
Jeff Swystun presented these insights and observations at the International Design Symposium in China. Now in the form of a white paper from Swystun Communications, find out how you can design so each consumer believes what you produced had them specifically in mind.
This presentation was delivered on the second week of my Ubiquity Lab internship to introduce the development team to different Service Design and UX Tools and Methodologies.
“Design is how it works.” Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work. That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
We believe the role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: it will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfilment, and transformative moments are revered as the ultimate currency, the role of design – in every sense of the word – has never been more important.
Learn more about Skift Design Awards and apply here: https://skift.com/awards/
Updated: May 22, 2019
Zero to One Startup Masterclass Series - Week TwoIsaac Jumba
The masterclass covers hands-on workshops from how to come up with ideas to solidifying their ideas into INVESTOR READY businesses. The target is for those new to entrepreneurship intending to build a startup or those who are already working on an idea and need to solidify or scale their business.
Mind the Map: A Nordic take on the Customer Journey and ExperienceOttoboni Helsinki
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Solvy - a new payment experience, IxDA Milan& Turin June 2018Sketchin
Our talk at the IxDA Milan& Turin Chapter: Solvy - an end to end project of an instalment card for the European market in which we designed the value proposition, naming, branding, customer interactions, app flow and screen flow.
Lean LaunchPad NYU ITP - Value Proposition, with additional design and enthrography tools for how to talk to customers, observe, and get underneath the obvious pain points.
The document describes several service design methods for improving services: Service Safari involves experiencing a service firsthand; Personas use fictional characters to represent users; Customer Journey Maps illustrate the end-to-end user experience; Sketching and Prototyping help visualize and test design ideas; Guerilla Testing gets feedback from real users; Service Blueprints map both frontstage and backstage processes; and Stakeholder Maps identify important groups. The Business Model Canvas provides a template for describing key aspects of a service business model.
BA and Beyond 19 Stina Vanhoof - Sneaking service design into large organisat...BA and Beyond
Large organisations are struggling to make the right decisions for their clients and employees. Implementing service design thinking and doing into these organisations can help them in this process. But how to start and what barriers do we encounter. I would love to share some real insight stories on successes and struggles we went through. And give some examples of how we help organisations in this process. Large governmental organisations, like: the Flemish institution for education (Gemeenschapsonderwijs), the Flemish department for work and social economy, Belgian department for employment and education VDAB, etc.
Marketing 360 presentation by lawrence villegas - Connections Media examples...Lawrence Villegas
The document discusses various media examples from different companies that are used to engage consumers. It includes downloadable audio tours, smartphone apps providing information on cities and art, social media promotions, interactive human billboards, urban races, and mobile games to facilitate consumer interaction. It also discusses a social activism program, examples of participatory activities and competitions, adoption programs, and augmented reality apps. The document provides frameworks for understanding target audiences, desired behaviors, and crafting brand experiences through human-centered initiatives.
Companies and other organisations know they need to switch perspective: from inside-out to outside-in, from optimising productivity and operations to understanding their customer's experience and spotting opportunities. Beyond measuring satisfaction or getting creative for new products and services, how to inform our strategic choices by looking at the enterprise from the customer's eye?
Modelling customer experience helps organisations change their perspective. But answers don't magically fall out of a map or a persona. Instead, we must facilitate conversations with all relevant co-creators to establish a shared understanding of what really matters to customers – and what that means for our own priorities, activities and desired outcomes as an enterprise.
In this webinar, Jim Kalbach and Milan Guenther will show how to use an experience lens to identify customer priorities and needs, and how to collaboratively interpret and map out these insights to create a common understanding. Starting out from strong customer-driven approaches such as Jobs-to-be-Done and Top Task Identification, they will demonstrate how to use align on value created to make the link to key choices in product and service design, business architecture and organisational change.
Selection of projects that I worked with stakeholders to develop product or service design. Projects developed in internships with companies as Play DXTR, Fydico and Mini Booster.
This portfolio document summarizes the experience and skills of an interaction designer. It highlights experience in user-centered design, research and development fields. The portfolio contains tangible and interactive objects as well as graphic design, illustration and fine art skills. It provides examples of projects across various domains including service design, user interfaces, brainstorming tools, children's education and healthcare. The designer's role includes concept development, prototyping, user research, workshops and graphic design.
The presentation unveil the concept of Design Thinking, its various stages, different tools and the scope of applying the concept of design thinking in tourism management
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Carol Massa is a service designer at Harmonic Design
www.thisisharmonic.com
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Omar Andrade is a UX designer who helps organizations solve problems and find opportunities for innovation. He uses various techniques like sketching, user research, idea synthesis and prototyping. Omar also has experience in product management, working in an agile environment, and running a food tech startup. He aims to visualize problems, generate insights, develop compelling solutions, and effectively communicate with stakeholders.
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The document provides an agenda for the CIRCO conference on designing value through circular design. The introduction discusses how design can create value by being explorative, positive, inclusive, adaptive, and generative. The next section summarizes Nina Boorsma's research assessing the value created through CIRCO workshops, including takeaways for companies, challenges in implementing circular business models, and current impacts. The final section discusses Landal GreenParks' approach to sustainability across three themes and examples of circular initiatives.
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“Design is how it works.” Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work. That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
We believe the role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: it will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfilment, and transformative moments are revered as the ultimate currency, the role of design – in every sense of the word – has never been more important.
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Updated: May 22, 2019
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The masterclass covers hands-on workshops from how to come up with ideas to solidifying their ideas into INVESTOR READY businesses. The target is for those new to entrepreneurship intending to build a startup or those who are already working on an idea and need to solidify or scale their business.
Mind the Map: A Nordic take on the Customer Journey and ExperienceOttoboni Helsinki
Why is #customerjourney a hot topic? Why and how should companies map customer experiences? This eBook presents in detail why and how you are able to discover, research and map your customer journey. With multi-strategy methods and a lot of design thinking, this is a Nordic take on mapping experiences.
Solvy - a new payment experience, IxDA Milan& Turin June 2018Sketchin
Our talk at the IxDA Milan& Turin Chapter: Solvy - an end to end project of an instalment card for the European market in which we designed the value proposition, naming, branding, customer interactions, app flow and screen flow.
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The document describes several service design methods for improving services: Service Safari involves experiencing a service firsthand; Personas use fictional characters to represent users; Customer Journey Maps illustrate the end-to-end user experience; Sketching and Prototyping help visualize and test design ideas; Guerilla Testing gets feedback from real users; Service Blueprints map both frontstage and backstage processes; and Stakeholder Maps identify important groups. The Business Model Canvas provides a template for describing key aspects of a service business model.
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The document discusses various media examples from different companies that are used to engage consumers. It includes downloadable audio tours, smartphone apps providing information on cities and art, social media promotions, interactive human billboards, urban races, and mobile games to facilitate consumer interaction. It also discusses a social activism program, examples of participatory activities and competitions, adoption programs, and augmented reality apps. The document provides frameworks for understanding target audiences, desired behaviors, and crafting brand experiences through human-centered initiatives.
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In this webinar, Jim Kalbach and Milan Guenther will show how to use an experience lens to identify customer priorities and needs, and how to collaboratively interpret and map out these insights to create a common understanding. Starting out from strong customer-driven approaches such as Jobs-to-be-Done and Top Task Identification, they will demonstrate how to use align on value created to make the link to key choices in product and service design, business architecture and organisational change.
Selection of projects that I worked with stakeholders to develop product or service design. Projects developed in internships with companies as Play DXTR, Fydico and Mini Booster.
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Presentation given at FusionConf UX Edition in Charlotte, NC (April, 2019) about the power of perspectives, role of service design, methodologies and challenges around shifting from operational driven to design drivel models in today's world.
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Similar to Final pitch | Entrepreneurship & design (20)
19. CONTENTS
425.343.4942 ysbashtovoy@gmail.com
PREFACE
What is this BOOK about
VALUE RESEARCH
Comparing, Deconstruction, "Meaning Map”
AUDIENCE & DIFFERENCE
Who is it for? What is different?
FLOW. VALUE. MEANING.
Ideas and relationships between these terms
CONCLUSION
Call for action and final push
20. VALUE RESEARCH
Two items that I have decided to compare
were high speed Japanese trains and
Sounder train.
By deconstructing the ideas behind them
I have created “meaning map”,
using linier (vertical) and lateral diagrams.
But that was only the beginning…
21. DIFFERENCE
I was not satisfied with the outcome I developed
initially, so I decided to switch gears. I found The
Hyperloop - great innovative product (service)
that is still in developing phase. The idea was to
apply design thinking and innovation to integrate
the needs of people, the possibilities of
technology, and the requirements for business
success.
22. I want to offer greater value for my potential
client and create different experience for those
who dream about better transportation:
businessmen, students, tourists, families, etc.
AUDIENCE
23. FLOW. VALUE. MEANING.
As I was making final decision whether my
venture will be a product, service, campaign, or
social movement, I assessed and reassess my
designs. I set a goal to deliver appropriate,
actionable, and tangible strategies to my client.
That is how the idea to create Design
Consulting Company to help organizations to
innovate and grow appeared.
24. By identifying new ways to serve and support
people, by uncovering latent needs, behaviors,
desires I want to help organizations build new
creative culture and the systems required to
sustain innovation and launch new ventures.
I will design products, services and solutions,
spaces and interactive experiences to solve
problems and to impact.
FLOW. VALUE. MEANING.