The document discusses using the social networking site Orkut for marketing purposes in India. It analyzes data collected through questionnaires and interviews with 150 Orkut users and 10 company executives. The analysis finds that while Orkut has a large reach in India and many users are open to business activities on the site, companies remain skeptical due to concerns about security and users' reluctance. Orkut users expect it could become a business portal in the future, but corporations currently prefer traditional marketing approaches.