This document provides a basic marketing plan for Christians on the Go (COTG), which produces faith-based card games and supplements. The plan outlines product launches from 2012-2013 targeting different seasons. It also discusses intellectual property, sales goals of $1M by 2013, target audiences, and next steps such as seeking advisor input and measuring results. The document emphasizes listening to customers, being strategic with limited resources, and growing the brand through partnerships and communication.
In December 2011, Channel Marketing Group solicited distributors in the construction
and industrial trades to ascertain which marketing tools they utilize and how effective
these tools are for them. Almost 200 companies responded. This report details the
findings.
Yoga Reach online marketing intensive course, held in beautiful Byron Bay on August 1, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own marketing plan. Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
In December 2011, Channel Marketing Group solicited distributors in the construction
and industrial trades to ascertain which marketing tools they utilize and how effective
these tools are for them. Almost 200 companies responded. This report details the
findings.
Yoga Reach online marketing intensive course, held in beautiful Byron Bay on August 1, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own marketing plan. Now the real work begins....
(I can't promise it'll be easy but I can promise it'll be worth it.)
Online marketing for yoga & wellbeing professionalsHustle & Heart
Yoga Reach online marketing intensive course, held in Sydney on July 3, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own, necessarily-rough marketing plan.
How to create quality content quickly and easily!Chris Johnstone
This slide deck is from our 26th monthly digital marketing webinar sponsored by First National Financial LP.
During the event you are taken through...
- How to quickly get clear on exactly who you are creating your content for so you can create engaging, valuable content that gets results.
- How to create online ads, social media content, website content and email follow up campaigns!
- Simple implementation tips to make sure your content gets published and seen!
For more excellent content visit http://www.cwjstone.com
Online marketing intensive especially for health and wellbeing professionalsHustle & Heart
Yoga Reach one-day online marketing intensive held in Brisbane, Australia on July 24, 2012. This intensive was especially for yoga teachers, health and wellbeing professionals who are seeking ways to market themselves authentically, naturally and effectively.
This is a 2.0 version of the presentation I did at Content Marketing World in September 0f 2013. I've updated it with more practical examples - and a new structure. Still a journey - but one step further.
Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Paul Butler is the co-author of Think to Win: Unleashing the Power of Strategic Thinking, which is scheduled to be released on June 19th, 2015. During Mr. Butler’s speech, he enlightened the group into the world of strategic thinking used by many CEOs of large corporations and provided insight into how business leaders across the globe attain success through this strategy. He further relayed how effective strategic thinking can be achieved by any organization through some basic techniques including the use of goals as guidelines, and five basic strategic thinking principals. More specifically, he shared his story of how the method of strategic thinking was accomplished locally at Sacred Heart Parish in Southbury, CT.
10 ways to Convert Prospects to Partners (CAMP Presentation)Suresh Parmachand
This was a talk that was done on behalf of the Canadian Association of Marketing Professionals (CAMP) at Ryerson University's Digital Media Zone an incubator for start-ups.
We discuss storytelling and how creating sustainable relationships is the only way to achieve organic growth in an era of hyper-connectivity and an enlightened marketplace.
It was the first presentation for the newly formed Canadian Association of Marketing Professionals http://canadianmarketer.ca/ whose main goal is to elevate marketing professionals through a variety of strategies.
Online marketing for yoga & wellbeing professionalsHustle & Heart
Yoga Reach online marketing intensive course, held in Sydney on July 3, 2012.
Topics covered:
• The story behind your business and why you need one
• The secrets of website marketing
• The essentials of gaining a good Google ranking
• How to use Facebook for business effectively
• Video marketing basics
• Email marketing to pull it all together
• Your marketing plan and how to do it day-in, day-out.
Register your interest in attending our next course: http://www.yogareach.com.au/online-marketing-course
Get in touch if you'd like us to come to your town or city to present this course: http://www.yogareach.com.au/contact
All participants left with their own, necessarily-rough marketing plan.
How to create quality content quickly and easily!Chris Johnstone
This slide deck is from our 26th monthly digital marketing webinar sponsored by First National Financial LP.
During the event you are taken through...
- How to quickly get clear on exactly who you are creating your content for so you can create engaging, valuable content that gets results.
- How to create online ads, social media content, website content and email follow up campaigns!
- Simple implementation tips to make sure your content gets published and seen!
For more excellent content visit http://www.cwjstone.com
Online marketing intensive especially for health and wellbeing professionalsHustle & Heart
Yoga Reach one-day online marketing intensive held in Brisbane, Australia on July 24, 2012. This intensive was especially for yoga teachers, health and wellbeing professionals who are seeking ways to market themselves authentically, naturally and effectively.
This is a 2.0 version of the presentation I did at Content Marketing World in September 0f 2013. I've updated it with more practical examples - and a new structure. Still a journey - but one step further.
Content curation: your next Social Media Marketing ideaGuillaume Decugis
My talk at the Social Media for Non-Profits conference, San Francisco - Oct 11, 2012. Why does Content Curation matter for marketers? What are 7 best practices for Content Curation? What are examples of NPO's doing it right?
Paul Butler is the co-author of Think to Win: Unleashing the Power of Strategic Thinking, which is scheduled to be released on June 19th, 2015. During Mr. Butler’s speech, he enlightened the group into the world of strategic thinking used by many CEOs of large corporations and provided insight into how business leaders across the globe attain success through this strategy. He further relayed how effective strategic thinking can be achieved by any organization through some basic techniques including the use of goals as guidelines, and five basic strategic thinking principals. More specifically, he shared his story of how the method of strategic thinking was accomplished locally at Sacred Heart Parish in Southbury, CT.
10 ways to Convert Prospects to Partners (CAMP Presentation)Suresh Parmachand
This was a talk that was done on behalf of the Canadian Association of Marketing Professionals (CAMP) at Ryerson University's Digital Media Zone an incubator for start-ups.
We discuss storytelling and how creating sustainable relationships is the only way to achieve organic growth in an era of hyper-connectivity and an enlightened marketplace.
It was the first presentation for the newly formed Canadian Association of Marketing Professionals http://canadianmarketer.ca/ whose main goal is to elevate marketing professionals through a variety of strategies.
10 ways to Convert Prospects to Partners (CAMP Presentation)
Final Marketing Overview
1. Basic Marketing Plan:
Prepared for…
Investors, Distributor, Consultants:
• Direct to Consumer Launch – Fall 2012
• Spring Break Supplement Launch –
Feb. 2013
• Summer Vacation Launch – May 2013
• Sports Supplement Launch – Fall 2013
• Christmas Supplement Launch – Nov. 2013
2. Quick Facts:
Intellectual Property:
Provisional Patent has been filed November 2011 and approved February 2012
We have 3 Trade Marks approved
COTG™
Church on the Go™
Values on the Go™
Christian’s on the Go, LLC May 2012
Amanda Tiffany, Partner
Michael Tiffany, 10 yrs old, Partner
Aspire Beyond Consulting, LLC formed March 2009
3. Seeking…
A partnership with a company to help us to grow world-
wide through strategic counsel and capital.
Marketing Plan has been completed by Amanda Tiffany,
Principle of Aspire Beyond Consulting, LLC and is very basic,
more detail will be available upon request:
262-909-0433
Mycotg.com
amandastiffany@gmail.com
4. The Pre-Plan:
Use our experience and networking wisely
5 Focus Groups have assessed:
Viability of COTG Concept (May 2011)
Re-visions to Directions and Content (2) (August, Sept. 2011)
Price Point (upon playing COTG for the first time) (Oct. 2011)
Finalization of all Intellectual Materials for filing of Patent and TM (Nov. 2011)
Evaluateindustry/market trends
Rambert&Rambert,Minneapolis, MN
The Capture Group, Chanhassen, MN
Alan Bagg, Corprate Image
Input from key resources
Manufacturing (Made in USA only)
New product development (Patent Attorney David Gottardo)
Salestrends (Chicago Toy and Game Show was Conceptual Launch-Nov. 2011)
5. Sales Goals:
Global Faith-based Resource Company call Aspire Beyond
(Christian’s on the Go and/or Character on the Go)
1M in sales in Dec. 2013 (Yes I said it – Matthew 19:26)
Direct to Consumer (Home based Business run similar to
Silpada, Inc)
Presence in Christian Bookstores (CBA.org)
Presence in Churches and Non-profits (Sunday School’s and
Resource Libraries)
Ronald McDonald House, Director Jessica Greb
National Institute of Marriage, Brandon-MO
First Assembly Kenosha, Pastor Bob (Youth Ministry)
6. Seeking Advisor for Customer
Research
Five Focus Groups between (June 2012 – Oct. 2012)
First-hand contact
Interviews, questionnaires, surveys
SWOT analysis
KEY: We listened to these people! They are your lifeblood!
7. Future of Aspire Beyond/COTG™
Pipe-line Plans
1. COTG (Church and Character – 52 week card kit only)
2. Holiday additions
3. COTG version 2 (Launched 40 weeks post initial launch)
4. Character on the Go is non-biblical but would have 52 Characteristics using “hero” quotes in place of scripture
Product is “seasonal”, start research as soon as “hot” period is over
Summer Vacation
Spring Break
Christmas Breaks
Supplement to regularly scheduled worship
8. Target Audience
• SWOT Analysis available with SSC-P
• Marketing Objectives
– 25 - 45 yr. female with family
– Grandparents (gifts at bdays and holidays)
• Social media, phone calls, direct sales, etc.
– Budget (5k)
• Executive Summary Available – Created by Advisory
Board (Oct. 2011)
9. Post-Plan – Enacting the Plan!
Measure, Measure, Measure
Find out what worked, what didn’t
Track results for ROI
Bloggs
Newsletters
Social Media
SHARE results
If an ad/promo campaign increases sales by 13% but nobody knows about it, did it
really happen? We will be continually communicating with investors and looking or
partnerships
Focus on the Family
Parenting.com
Implied value added + increase sales/brand equity = more $$$ next year
10. The Major Ground Rules to Lay for
Yourself
Be strategic and do not over-extend resources (K.I.S.S.)
Look for low-hanging fruit – ex. use customer database for
direct marketing campaign, and social media
Select tactics where you can define measurable for
purpose of sale of COTG
11. Team Goals:
Investors:
•Restructure of company in order to provide stock options (Scott Hess, Clifton-Gunderson)
Advisory Board:
•Keep people in your organization up to date on what you have going on (direct mail,
advertising, promotions, materials, etc.).
Faith-based Organizations via Social Media:
•The more people know, the more feedback you’ll get…the more value people will find in
“Marketing”
12.
13. Next Steps
1. Todd Jacobs, Talicor, Distributor
Team ABC:
2. Jack Bloom, Consultant T
3. Tim Walsh, Inventor
4. Ray Wehrs, Gamer – Inventor
Rachael Contreras, VP of
5. Rich Sontag, Christian Business Association (CBNA.org)
Sales is working Social
6. Dan Becker, Investor
Media, Networking
7. Mike Boyle, Capture Marketing Group
Database and Monthly
8. Gary Hannemann, Banking Investor Newsletter
9. Rev.James Fisher, Linked-IN
Jen Peters, updating
10. Bill Robinson, Zonderkidz
website pics, video and
11. Jerry Bloom, Christian Books
content
12. Pastor Bob, First Assembly
13. Pastor Christine, Mt. Pleasant Luther Church Video Editor, 2 minute
14. Alexa Damon, ChiTAG what is COTG and Demo
15. Business Coach, CA of Play
16. Kent , Thrivent – Motivational Speaker
17. Mary Couzin, ChiTAG