Final file fastest growing companies of 2020

™
www.mirrorreview.com
March 2020
Growing Companies
of 2020
The 10
SECUCLOUD
Combining Network & Security
Functionality In A Single Global Cloud-
Based Service
DENNIS MONNER, FOUNDER & CEO
FOCUS ON
CLOUD SECURITY
Do Organizations Need To
Pay Attention To Risks Related
To Security In The Cloud?
BRAND
MARKETING
In Depth Understanding
of Brand Identity

EDITOR’S
LETTER
Confronting Uncertainties
To Thrive And Grow
The quote, “Growth is never by mere chance; it is the
result of forces working together,” by James Cash
Penney, signifies that growth can be achieved when
different forces are working together. Likewise, for a company to
thrive, it needs a steady customer base, focus on creativity and
constant innovation, prepartion to face any market uncertainties,
and acquisition of the right talent. Another critical factor that
influences the development of a company is customer satisfaction and loyalty.
It is a known fact that customers are attracted to companies that bring real value to their
businesses. Therefore, companies that focus on delivering complete customer satisfaction
lead the race and win the trust of the customer, thereby fueling their growth rate and creating
a strong brand name in the market.
Furthermore, the coronavirus pandemic is bringing new challenges for companies to tackle.
Many businesses across the world are affected by it, and they are not able to avoid business
failure. Amid this, companies are striving to maintain their growth and development while
addressing challenges brought by the deadly virus.
Witnessing the great efforts made by companies, we bring our latest magazine issue, “The 10
Fastest Growing Companies of 2020.” In this issue, we have featured companies that are
thriving and growing in today's competitive business landscape while facing market
uncertainties and challenges. The companies are using their unique approach to deliver a
stellar customer experience as well as making sure that its products, services, and solutions
are helping its clients to address their business pain points.
Rolling to the next pages, we have covered innovative stories of fastest growing companies
that are working towards enhancing the industry with advanced products/services. Also, we
have included attention-grabbing articles in the respective sections 'Brand Marketing' and
'Focus On Cloud Security' for our voracious readers and magazine subscribers.
Deepali Sarwade
Editorial Coordinator
™
March 2020
Growing Companies
of 2020
The 10
SECUCLOUD
Based Service
FOCUS ON
CLOUD SECURITY
BRAND
MARKETING
of Brand Identity

PUBLISHER
ARCHANA GHULE
EDITOR-IN-CHIEF
VIKRAM SURYAWANSHI
EDITORIAL COORDINATOR
DEEPALI SARWADE
VIDYA JOSHI
RAKESH MAHTO
SHUBHAM BIRADAR
PROJECT MANAGERS
DANIEL LEWIS
SANTOSH RANDIVE
ART DIRECTOR
VINOD ALHAT
VISUALIZER
MARK DAVIS
HEAD OF DISTRIBUTION
& PRODUCTION
AAKASH MAHAJAN
HEAD OF OPERATIONS
ROBERT SMITH
RESEARCH ANALYSTS
JAMES ADAMS
ADVERTISING
MARIA SMITH
F O L L O W U S
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COVER STORY
ARTICLES
FOCUS ON
CLOUD SECURITY
BRAND
MARKETING
of Brand Identity
24
42
SECUCLOUD
Based Service
12

CONTENTS
Adwizar Inc.
Provider of Social Media
Marketing Services For
Brands And Businesses
20
Approyo
A Leading Global SAP
Cloud-Centric Solution
Provider
SupportPay
Simplifying Child
Support & Expense
Sharing
22
30

Systweak
Providing Powerful And
Feature-Rich System Optimization
Software For All Platforms
Vertoe
Providing Safe, Easy, and
Reliable Locker Rentals to
Store Luggage
Viral In Nature
An Award-Winning
Social Media
Management Agency
UIB
Creating the Universal
Translator for Humans
and Machines
32
34
38
40

SECUCLOUD
Based Service
COVER
STORY
12
Growing Companies
of 2020
The 10

Factors such as digitization, internationalization and
the increasingly widespread use of IoT and mobile
devices are fueling the complexity of today's
corporate networks as well as the task of safeguarding
against hackers, business espionage, etc. Also, with the
commencement of the European General Data Protection
Regulation (GDPR) in May 2018, businesses are obliged to
ensure “adequate protection” through “suitable technical
measures” to prevent the loss of their data. However, in
parallel, IT departments are constantly understaffed in many
businesses, causing problems to be dealt with too late,
which in effect leads to high costs.
To address this issue, they can benefit from software-
defined WAN (SD-WAN) network technology which lays
the foundation for efficient, centralized protection from the
cloud. This network technology is more cost-efficient as
well as the set-up, installation, and maintenance take much
less time and resources. Besides, the SD-WAN creates a
“sealed corporate network” across all sites, creating the
basis for centralized, comprehensive enterprise protection
against outside attacks, for example through the
implementation of a powerful Next Generation Firewall.
It makes sense to move the security stack to the cloud to
ensure optimum connectivity with the network and security
functionalities, and using a firewall-as-a-service, in this
case, makes for a viable choice. This is where Secucloud
comes into the picture and is offering this solution in the
form of “Secucloud Enterprise Solutions”.
A Trusted & Reliable Security Partner Fighting
Against Cybercriminals
Established in 2013, Secucloud produces
“Cybersecurity made in Germany”, which means: IT
security solutions in unison with the highest quality
standards and the world's strictest data protection laws,
the German ones. As a trusted and reliable security
partner, the company assists its clients in defending
their networks and valuable data against hackers and
cybercriminals. More importantly, its solutions don't
contain any kind of backdoors that would allow third
party access to the systems of its clients–– a fact
proven by the German “TeleTrust” quality seal.
As an international security specialist, Secucloud
offers a comprehensive, enterprise-class security
system that is located exclusively in the cloud to meet
the demands of the clients. Through its solutions,
clients can protect their networks and devices from
today's increasingly sophisticated cyber-threats in a
centralized way. As a result, they do not need to install
any applications on their computers, nor do they need
to keep local security solutions up to date on a
continuous basis.
Furthermore, the company's offering is directed at
telcos, which can implement its solution directly in
their infrastructure. Then, provide their customers with
Secucloud believes that in order to fight against
cybercriminals, security providers need to display a
very high level of innovation. So, by harnessing the
latest state-of-the-art technology, it is constantly
fighting against hackers and criminals in a struggle to
outdo one another. Furthermore, the company is
leveraging evolving technologies and fostering
innovation to stay ahead from its competitors. For
example, Secucloud is currently working on ways of
utilizing artificial intelligence in the form of neural
networks to classify network traffic. Ideally, a neural
network would be able to recognize and identify the
continuously changing and evolving harmful data
streams on the internet – not based on known attack
patterns, but rather thanks to a true understanding of
the difference between good and bad network traffic.
Delivering a Comprehensive, Enterprise-Class
Security System
“We develop high-
availability cyber-
security solutions,
offering a cloud-
based security-as-a-
service platform for
enterprises and
providers.”
COVER
STORY
14

Furthermore, as early as 2017, Gartner included the technology in its hype cycle, calling it
one of the emerging technologies (“on the rise”), and gave it a 'high' benefit rating. Even
then, Gartner named Secucloud as one of the few vendors for this emerging technology
trend.
Firewall as a Service (FWaaS) is emerging as an important technology trend that will
revolutionize the market in the near future. FWaaS has enormous market potential in the
increasing threat environment today that demands an extremely high degree of IT
infrastructure reliability and versatility from a business. At the same time, the costs of
ensuring an adequate level of protection mustn't go sky high. This is where FWaaS comes
into play and offers corresponding functionalities that are obtained as a service from the
cloud. Accordingly, they remain up-to-date at all times, adapt flexibly to the requirements of
the company and thereby reduce maintenance and configuration costs. With Secucloud
Enterprise Solutions, the leading cybersecurity solution providing company recognized this
need at a very early stage in the past and leveraged the technology trend with a concrete
solution for its customers.
Emerging Technology with Vast Potential: FWaaS
Growing Companies
of 2020
The 10
15

Secucloud has reached just under 1 billion subscribers around the
world through its international partnerships and group contracts
On the other hand, the company offers its security technology as a
managed service in the B2B area, in the form of “Secucloud
Enterprise Solutions”. It enables vendors and resellers to act as
Managed Security Service Providers (MSSPs) and provide small
and medium-sized businesses with a suite of powerful security
technologies that scale as needed and stay up-to-date without any
maintenance.
its high-performance security in the form of a subscription-based
service. The solutions offered by Secucloud cover large customer
bases: 100 million users and more can be protected at the same
time.
The Industrious Leader Leading Towards A Bright Future
A technology entrepreneur, Dennis Monner is the Founder and
CEO of Secucloud. Prior to founding Secucloud, he acted as
founder and chairman of the executive board of the IT security
manufacturer gateprotect, which was taken over by Rohde &
Schwarz Cybersecurity in 2014. The company was able to
outperform 500 international competitors and is considered today
to be among the top 10 in the industry, ranking in the Magic
Quadrant by the Gartner consulting firm.
Wide Clientele Base
To highlight his thoughts on leadership, Dennis shares, “In my
opinion, steering a company compares very well with sailing. As a
captain on a ship, I have to set the course and stay focused on our
destination. And no matter how big a ship is, we all have one thing
in common: We move on the power of the wind. It is our best friend
– it figuratively as well as literally offers tailwind – but sometimes
can also be our worst enemy.”
The industrious leader has to manage all the business operations as
well as has to lead, guide his team members to achieve the goals
set by the core management team. He also credits the success and
growth of Secucloud to his team as they have put lots of effort and
hard work to make it as huge it is today.
with multiple well-known telcos. CEO Dennis
proudly asserts, “Examples, for successful Secucloud
implementations at renowned companies are the
Ooredoo Group – with 130 million customers one of
the leading international telecoms providers for the
Middle East, North Africa, and south-east Asia – or
VinaPhone – with more than nine million mobile
customers the second-largest mobile provider in
Vietnam.”
Emerging Network Technologies is the Future
“The past year was a very successful one for our
company. In fact, the growing interest in the
megatrends SD-WAN and FWaaS have given us a
great boost, enabling us to develop Secucloud
Enterprise Solutions as a further field of application
for our innovative cloud solution and to provide our
customers with new offerings,” comments CEO
Dennis. Now, the versatile leader with his team is
planning to continue benefiting from the additional
momentum this year and push ahead with the
Managed Security Services business – both nationally
and internationally. By leveraging several years of
experience in the global cloud security business, the
company is now the ideal solution provider and
consulting partner for any reseller who wants to
provide their customers with a powerful protection
technology adequate for today's requirements.
™
NETWORK-SECURITY FROM THE CLOUD
COVER
STORY
“The integrity of
customer data is
always guaranteed –
as solutions “made in
Germany”, Secucloud
systems contain no
backdoors.”
16

Company Names Info
Adwizar
Spectacular Smith,
Founder & CEO
Approyo
Christopher Carter,
Founder & CEO
iProspect
Fredrick Marckini,
Founder
Secucloud GmbH
Dennis Monner,
Founder & CEO
SECUPENT
Shadman Tanjim,
Founder
SupportPay
Sheri Atwoo,
Founder & CEO
UIB
Toby Ruckert,
CEO & Founder
Vertoe
Sid Khattri,
Co-founder & CEO
Viral In Nature
Shawn Michael Alain,
Founder & President
Adwizar Inc. is helping personality brands & aspiring talent become famous and
share their story with the world.
www.adwizar.com
Utilizing state-of-the-art technologies, Approyo provides SAP software
solutions as a service to companies of all sizes in all industries.
www.approyo.com
iProspect is the world's leading digital performance marketing agency.
www.iprospect.com
www.secucloud.com
As an international security specialist, Secucloud offers a comprehensive,
enterprise-class security system that is located exclusively in the cloud to meet the
demands of the clients.
SECUPENT is an emerging cyber-security company with the aim to complete
all of your security Demands.
www.secupent.com
Incepted in 1918, SupportPay is the first-ever automated child support
payment platform.
www.supportpay.com
Leveraging its wide range of portfolios, Systweak Software is dedicated
towards creating high-quality software and apps for various platforms such as
Windows, MAC, IOS, and Android.
www.systweak.com
Singapore-based on-premise and cloud service provider UIB is leading
conversational IoT innovation.
www.uib.ai
Vertoe is America’s first and leading on-demand, short-term storage service
provider that offers 200+ secure locations to store luggage and other personal
items citywide across all major cities in the US.
www.vertoe.com
www.viralinnature.com
Viral In Nature is an award-winning social media management and web
development agency.
Systweak
Shrishail Rana,
Founder & CEO

Adwizar Inc.: Provider of Social Media Marketing Services For
Brands And Businesses
Established in 2014, is helpingAdwizar Inc.
personality brands & aspiring talent become famous
and share their story with the world. It’s a dominant
social media company that has spent thousands of
hours and dollars learning how to take a brand from
zero to millions effectively. The company aims to
provide small business owners the opportunity to grow
beyond measure and earn the revenue they need to
keep going. It also offers a DIY option that gives
everyone a chance to succeed, without having to waste
time on services and techniques that don’t work.
Since Adwizar’s launch, its mission is to make people
viral and brands famous and to teach others to do the
same. It strongly values giving back to society and is
making conscious efforts to support the community
around the world whenever it can. For its diverse
clients, Adwizar offers a wide range of solutions which
include , ,influencer marketing social media growthx
monetize, social media management social media,
coaching & training facebook follower growth, , and
Instagram follower growth. The company manages
over 100+ celebrities’ social media accounts,
generating 300 billion impressions, 100 billion in
reach, 7.7 billion post engagements, 7.6 billion video
The internet revolution and the new social
media era have forever changed the way
companies vocalize who they are. Visual
identities have evolved to reflect the current generation
of consumers. It has become crucial for businesses to
understand their audiences, as they are the most
important aspect of social media marketing success.
Another important factor is to keep in mind that the
audiences for each social network are different.
Monetizing And Maximizing Advertising Revenue
Through Services
Helping Team Acquire New Skills
Also, the fastest-growing company completely
understands that each artist or brand is unique to their
own demographic. Therefore, it offers its team of top-
notch digital marketers and social strategists who are
leveraging a deep well of multi-platform expertise as
well as its , helping clients gainproprietary technologies
social media followers and grow their presence as
influencers. This expect team diagnose client’s social
media accounts and do extensive research on their
brand, which allows them to deliver content to their
audiences’ wants and needs. Once an algorithm is in
place, they monetize and maximize advertising
revenue.
views throughout their accounts. Increasing clients
following by 71.7 million organically.
Factors such as monthly API, term updates on social
platforms, the way brands approach consumers and the
way consumers build trust in brands are constantly
changing the industry. To stay relevant, Adwizar
believes in discussing issues involving the company
openly with the team, learning constantly and being
okay with change. Also, making sure that the team is
consistently learning and mastering the new trends so
that they can deliver real business value. Accordingly,
they can deliver superior results to their clients as well
as teach their students the same superior methods.
A Multi-Faceted Leader Boosting Employees
Known by his stage name ‘Spectacular’, Spectacular
Smith is an American entertainer, keynote speaker,
entrepreneur, television personality, author, and
philanthropist. He is the Founder and CEO of
Adwizar. As the CEO of a prominent social media
20

Growing Companiesof 2020
The 10
Founder & CEO
We also strongly
value giving back
and make
conscious e orts
to support the
community
around us
whenever we can.
Today, the market is filled with
numerous social media services
providers. Adwizar understands this
and focuses on providing long-
lasting results for its clients and
helping its students get the same
results on their own. The company
is able to build a strong digital
presence because of having a
network of over 300 million
followers and its blueprint method
growing and monetizing followers
available for students. CEO Smith
asserts, “While other brands may
provide similar services or courses
not one brand is able to provide
exactly what we do.”
Providing Everyone Access to
Education
Moreover, Adwizar offers weekly
free master class where anyone can
learn “How I Get Millions of
Followers For My Clients And
Monetize Social Media Accounts
Generating Each Over 6 Figures”.
Giant Network
Adwizar has devised significant
goals for the year 2020. The
company is building out an
education system that will compete
with Harvard. Its goal is to provide
everyone access to an education
that teaches and develops skills that
students can use to better their lives
earn a living become their own boss
and make a name for themselves.
agency, Smith’s role and
responsibility revolve around
helping his team achieve success
with all their clients and students.
By setting up a weekly meeting
with the whole team, he ensures
that everyone is on the same page
and working towards achieving set
goals so that the company can
thrive. Smith comments, “The most
challenging part about being a
CEO is building a team that works
hard, believes in the company and
is talented enough to take us to the
next level. In addition to this, it is
challenging to know when to pivot
when things aren’t going as
planned.”
Today, Adwizar serves over 100
celebrities and influencers, brands
aspiring artists Ecommerce
companies and over 1000
students. The company is
currently working on other
teaching products that will
continue to help everyone
grow at a price they can
afford. Also, CEO Smith has
introduced an online
academy called Spectacular
Academy through which
students are able to learn step
by step everything the company
does to grow and monetize on
social media. This academy
provides them everything they need
to start on online business and make
a living for themselves from home.
Contribution of Tech-Savvy Users
in the Adwizar’s Growth
Spectacular Smith
21

Approyo: A Leading Global SAP Cloud-Centric Solution
Provider
The digital world is becoming increasingly
complex every day. Today, cloud technology
is the newest and the most innovative solution
in storing large amounts of data. According to the Q4
2019 report by SAP, it was recorded that new cloud
bookings were up 25% and up 31% excluding
Infrastructure-as-a-service (IaaS) for the year.
Furthermore, within the past year alone, it has been
observed that more and more companies are moving
their SAP platform onto S/4 HANA and today, there
are now over 13,800 customers who have adopted the
system. This demonstrates that companies need
advanced systems to track their data and analytics. To
do this, they need to migrate or update their systems to
S/4 HANA.
Developing Tailored SAP Solutions
As the technology and procedures are changing, it has
become mandatory for organizations to adopt an
effective ERP system to succeed in their industry. ERP
systems can sound complicated, but they do not have
to be. Approyo understands that every prospective
client is different and has distinct business
requirements. Therefore, it provides customized
solutions at flexible prices, tailored to each
organization’s goals and needs. It also offers SAP
consultation, hosting, and managed services as well as
24/7 SAP basis support. From the implementations,
upgrades to migrations of systems, the company
This is where steps in to help businessesApproyo
shift their systems to SAP HANA platform by
delivering ready-to-deploy and secure cloud solutions.
The company’s mission is straight-forward, to make
SAP simple. To achieve this, they have developed an
entire process using the best solutions in the market,
helping companies move to SAP HANA quickly and
benefit immediately.
executes all the operations and has experience in
variations from R/3 to the newest SAP S/4HANA.
Utilizing state-of-the-art technologies, Approyo
provides SAP software solutions as a service to
companies of all sizes in all industries. These
solutions aim to improve the business processes
through advanced analytics, real-time data, increased
employee productivity, and ultimately boosting Return
on Investment (ROI). Approyo’s team of experts
executes the technical work behind the scenes so that
companies can focus on what is important to them.
They make the complex process behind SAP systems
stress-free for clients around the globe.
Enhancing Employees’ Skills and Experience
Currently, the expert team of Approyo manages over
200 SAP landscapes around the globe and serves at
the request of customers in each region of the world in
a variety of industries, sizes, and languages 24/7, 365
Catering Diverse Clients
To stand out from pack today, organizations must
embrace innovation. Likewise, Approyo is making
sure that it is staying ahead of others by providing
training to staff so that they are up to date with the
latest technology that includes cloud-based solutions
such as Microsoft Azure, AWS, GCP, and new SAP
S/4 HANA and the solutions around it. The skilled
team of Approyo always put their customers’ needs
first and offer them support and assistance whenever
they need it. They are always looking to help more
customers and are currently working on expanding the
company’s services even further into other solutions
other than SAP, such as Azure, AWS, and more. They
are confident in their ability to provide the best
customer experience and drive results.
22

At Approyo, the
goal is always to
assist businesses
on the technical
side of things so
that they can
focus on what is
most important to
them, what their
business is truly
about.
Digital transformation and the
growing popularity of cloud
technology are the key drivers
behind the success of Approyo.
Today, people understand the
importance and concept of cloud
technology. Christopher says, “We
are being fueled by the SAP upgrade
cycle, we’re here as one of the
strongest and best-managed services
providers for SAP systems on the
planet, and as such our customers
around the globe are being
supported in a manner they never
have or could have afforded before.”
and so that we can plan for the
future, bringing in new clients and
ensuring their success.”
The Roadmap Ahead
This year, Christopher has devised
strategic goals for the development
of Approyo. The company plans to
gain more clients, more partners,
and more staff throughout the year.
It is also planning to expand into
new industries and new locations as
well as participate in more events
and educate the SAP community
and ultimately showcase its
expertise. Lastly, the company
wants to spread its knowledge and
demonstrate the benefits of these
platforms, experiencing growth with
the rising popularity of SAP.
Growth Key Drivers
A Seasoned Leader With A Motive
To Help People
Having more than three decades of
experience in SAP, Christopher
Carter (Founder and CEO) is
leading Approyo towards a bright
future. He established the company
when SAP HANA solutions were
just getting started. At that time,
already in his retirement, he came
back into the SAP business with the
sole motive of helping people and
prosperous their business through
the implementation of SAP HANA.
Now, as the Founder of Approyo,
he has to perform numerous
responsibilities, which involve
monitoring projects, hiring
staff, and taking care of the
office, including small things
like taking out the garbage
and washing coffee cups, etc.
He also oversees the entire
company but works more often
with the executive staff to help
lead and guide the team in
directions that will help guide the
success of their customers. CEO
Christopher shares, “I work closely
with these individuals to make sure
that all of their needs are being met
days a year. They have helped
manage SAP systems for companies
in industries such as oil and gas,
technology, hospitality, firearms,
trucking, and more. The company is
at the forefront of supporting
companies with upgrades and
migrations to SAP S/4 HANA.
The 10
Christopher Carter
Founder & CEO
23

Indepthunderstandingof
BRANDIDENTITY
24
BRAND MARKETING

n today’s hyper-connected world, competition is rising
Irapidly and dramatically in the business sector. Factors
such as globalization, increased usage of digital
devices, internet, changing customers’ expectations, and
many more are putting an immersive pressure on
organizations to deliver a stellar customer experience as
well as establish a strong footprint in the market. To tackle
this, they need to build a solid reputation, make their
business stand out from the competitions and project their
values to attract new clients. This is where brand identity
makes an entrance. Brand identity helps business owners
and entrepreneurs create a compelling story to attract
customers towards their products, services, and solutions.
This is a powerful weapon for startups and growing
companies as they need more and more customers to form a
clientele base. However, what is brand identity exactly?
And the answer is simple. Let’s understand its deﬁnition
and why is it so important for the business?
What is Brand Identity?
According to Wikipedia, the brand identity is a marketing
concept, which provides that the identity of a company is
solid and clear so that the target audience can recognize the
brand simply and align it with the brand image (deﬁned as
what the consumer recognizes of the brand). In a simple
term, it is how an organization portrays itself to the
customers. It is the aggregate of brand name, tagline, brand
voice, brand positioning, brand relationship, and brand
personality. For example, large corporations such as Coca
Cola, Apple, Nike, Adidas, etc. is recognized by billions of
people. These companies spend millions of dollars, pounds
and euros per year to promote and grow their products, as
they know it has a direct impact on their revenue and
market share.
25

Why Is It So Important For Business?
For organizations, brand identity acts as a differentiator and is used to promote their products, services, and solutions.
Moreover, a brand’s identity is not restricted to the brand name, logo, and tagline. It is more than this and involves visual
elements that give rise to a rich brand experience. Because of these elements, customers can recognize the organizations’
brand and purchase its products, which in turn, boost in the sales and revenue. Therefore, investing in creating a brand
identity can help startups and small businesses leapfrog others. Following are some of the areas where brand identity plays a
key role.
Creating a Personality
A brand identity represents the
organizations’ values and
‘personality’ of its brand. So,
it is extremely necessary for
the business to design an
identity that communicates
the company’s overall
message and promote
business goals.
It is crucial for businesses to
develop a unique identity as it
allows building a consistent
message across all marketing
materials.
Maintaining Consistency
Making a difference
Numerous organizations are
working in the same sector
resulting in confusion for
customers to choose. So,
having a unique identity will
help business owners to
differentiate their business
from others.
Establishing Loyalty and
Reputation
A strong brand identity leaves a
mark on customers to remember
certain products, services, and
solutions. Furthermore, if a
customer’s happy with any
products or services, a solid
brand identity helps to build
customer loyalty across clients’
business.
26
BRAND MARKETING

The aforesaid points help startups and small businesses to
reach a wider audience as well as expand their reach new
height of success.
Avoid Common Mistakes
It is not unusual for companies to make mistakes when it
comes to branding which weakens their branding efforts.
They don’t understand the significance of having a strong
brand identity, which in turn, creates a hurdle for them. So,
following are some of the common mistakes that are made
by businesses:
Irregularity In Contact With Customers-
Consistency in messaging is key when it comes to
creating the brand, but companies also work towards
branding those components, while ignoring certain
components such as their phone messaging, website,
business cards, etc. As a result, a gap is formed
between the brand and customers. This also impacts
on the revenue generation and sales.
Shortage of Internal Training-
Not Leveraging Latest Marketing Materials-
It is a shocking fact that the number of companies
introducing a new brand fails to train their employees
to get them on board. These companies need to
understand that their employees are walking
billboards. So, it is very important they recognize not
just the brand but what the brand stands for so that
they can express deeply the message you want to
convey.
Business owners and entrepreneurs should not forget
to review their marketing material and make sure all
their products are on the post. They need to leverage
the latest tools and technologies to match pace as well
as to stay ahead of their competitors.
Today, small businesses and startups need to
make sure that that they are taking proper steps
to control their brand identity. If they don't
follow proper steps then the consequence can be
hazardous which can impact the loyalty and
reputation of the business. So, business owners
and entrepreneurs need to follow and apply the
below-mentioned steps:
Tips To Keep Brand Identity Under Control
Step 1: Build a brand identity that best suits
your vision and projects for which the
organization your target audience wants to work
Step 2: Track your reputation online so you
don't get surprises. Ask happy customers to
provide feedback of your business niche on
Twitter, Yelp or any other review websites
Step 3: Provide the value that the customers
deserve with any contact they have – from the
website, customer care, telephone calls and
emails sent. Also, make sure to treat customers
how you want to be treated if you were a
customer.
Step 4: Networking and expanding your
presence in your network and in social media.
Creating relationships is key to creating brands
and the best way to do that is to support people
in ways that differentiate you.
Conclusion: As we have already mentioned, brand identity plays a significant role in creating a strong footprint in
the market. Businesses need to understand and leverage the latest tools and technologies to create a unique brand
identity that not only differentiate themselves but also leave an impression on customers. It is up to business
owners and entrepreneurs to build a unique identity for their business which is attractive and inimitable.
27

SupportPay: Simplifying Child Support & Expense Sharing
Nearly 300 million parents exchange more than $900
billion in child support & child expenses worldwide.
With SupportPay, today’s modern families can spend
less time managing and arguing about child support,
expenses and alimony and more time focused on
raising happy, healthy children. The company started
with an aim to make family life easier by changing the
way families manage money across households – from
a conflict-ridden, time-consuming & stressful event to
a collaborative process between family members.
Since child support is not just a single monthly
payment but also a broad collection of shared
expenses (medical, education, childcare, etc.) parents
must continually manage, communicate & negotiate
C
hild security is bigger issue all over the
world. With increasing rate of separation, this
concern is also rising. It is difficult for
parents to manage their professional as well as
personal lives leading its impact on child. In the US,
there are 55 million parents that live apart. Over, 39
million exchange over $200B/yr in child expenses &
child support/alimony. Child support is one of the
rising concerns faced globally. There are over 298M
parents who exchange $900B/yr.
After a parent has an order, there has been no standard
way for parents to manage the conflict-ridden process.
As parents, they have to go through lot of emotional
and financial trauma. It is important that child support
isn’t ignored. Incepted in 1918, is theSupportPay
first-ever automated child support payment platform.
It is composed to transform the complex, time-
consuming and stressful process that impacts over
millions of parents worldwide.
Making Families lives Easier
Former Silicon Valley Executive Risking It All
In 2017, just after being fired from her company, Sheri
found that SupportPay was being liquidated. She
considers herself lucky as she was wise enough to
learn from her “first” start-up and apply them to her
second, while still focused on what she is most
passionate about, helping parents and children.
Determined to save the company, in early 2018, she
formed a new company: Smart Family Tech, Inc.
Since then, she has been rebuilding SupportPay and
today, the company is performing better than earlier.
SupportPay understands the parental journey and the
hardship they go through. It is not easy to keep track
Presently, there is a noticeable difference in the tech
industry, women are not getting the respect they
deserve. VC funding for a female startup is down to
2.2 per from an estimated 6 percent. Sheri Atwood,
Founder and CEO of the SupportPay pledge to
change this situation by her hard work and
determination. As a single parent, Sheri faced
numerous challenges while managing chlid support
for her daughter. So, the idea of SupportPay came to
her mind and in 2011, that the company officially
started operating. Over the course of next five years,
with all the fortitude, Sheri and team managed to raise
over $7M in funding, built a team of 25, and grew its
customer base to more than 40,000 people.
Delivering A Much-Needed Solution
over these expenses. This process is complex, time-
consuming & stressful. SupportPay wants to make
single, divorced & blended families lives easier by
delivering innovative applications that will save
parents time, money and headaches.
30

The 10
Founder & CEO
SupportPay
delivers a
revolutionary new
approach to the
way families share
child expenses
and manage child
support!
Ÿ Meeting all the financial
needs: With SupportPay you
longer have to pay expensive
legal fees or use third-party
services to exchange payment.
It assures that the child is
meeting all the financial needs.
An Inspiration To Others
SupportPay strives for a huge
success, delivering a much-needed
solution to help the millions of
parents and children who have to
deal with the complexity of
managing child support and
sharing expenses. More
importantly, despite all Sheri has
been through, she hopes to be an
inspiration to other women and
young girls out there. She was able
to continue to persevere and
overcome despite the incredible
odds against her. In the future, she
would love to create or be part of
an investment firm that is focused
and dedicated to funding woman
entrepreneurs.
Ÿ Both parents not needed: The
system can be used by a single
parent to track activities,
without requiring other party to
participate.
Ÿ Free to use: SupportPay allows
its basic functionality free to
use including tracking
expenses, making payment and
storing documents.
Ÿ Accessed at any time:
SupportPay keeps child
support payment history
and detailed child
support records that can
be accessed at any time.
Ÿ Simple and streamlined: It is
hard raising a child. SupportPay
makes everything simple and
streamlined. It helps the parents
to see where the money is going
and who receive the payment
demonstrating all the
expenses.
Here are few features offered by
SupportPay making it one of its
kind.
of everything. The company aims
to reduce the stress of the parents
and allow them to enjoy parenting.
With constant changes in the
market and technology,
SupportPay acts nimbly accepting
all the changes. The company
seeks to use technology to
automate anything that is done
manually while hiring a team of
people that are passionate about
the company’s mission and strive
everyday to meet the customer’s
needs in the most resourceful way
possible.
Ÿ Eliminates the conflict:
Based on patent-pending
technology and processes, it
provides the financial mediation
you need to eliminate the
conflict in your parental
relationship.
Sheri Atwood
31

Systweak: Providing Powerful And Feature-Rich System
Optimization Software For All Platforms
Technology is progressing at an unprecedented
pace. For businesses, it is not enough to
merely keep up with it anymore. They have to
come up with new ideas and excel at what they do in
order to survive. To do this, they need an ideal
solution that can help them gain a competitive edge as
well as deliver a stellar customer experience.
Leveraging its wide range of portfolios, Systweak
Software is dedicated towards creating high-quality
software and apps for various platforms such as
Windows, MAC, IOS, and Android. Since its
inception in 1999, the company's sole aim has been to
help technology users in utilizing and making the best
of their digital devices. By simplifying existing
technology, it has established itself as one of the most
promising IT companies today.
Delivering Comprehensive Software Solutions
As a leading IT software solutions company, Systweak
offers a wide range of solutions that solve the majority
of problems exist in the industry and can be used by
most novice users. The company also offers a robust
support network to ensure its customers can get their
queries resolved, alongside gathering valuable
feedback from them. This helps Systweak in assessing
flaws in its products to make them better with each
release or update.
Some of its popular software solutions are used by
customers today, which include Advanced Identity
Protector (Safeguard personal information and stay
protected from identity theft), Duplicate Photos Fixer
(Reclaim Storage space by scanning and deleting
duplicate photos), Right Backup (One-stop cloud-
based storage solution to safely backup your data),
Advanced System Protector (Protect your Windows
from malware, spyware, adware, and other threats),
Regclean Pro (Optimize Windows by fixing invalid
registry entries for better performance), and
Advanced Driver Updater (Scan your system for
outdated drivers and install compatible driver
updates). These solutions tackle different issues and
help users conquer the difficulties they are facing.
Leading In The Race
As the needs of customers are increasing, the IT
market is getting crowded with numerous IT software/
services providers. To stand out from others, Systweak
is focusing on simplifying complex tasks and hence
make devices more user-friendly through its
applications. Furthermore, the team of Systweak is
centering their attention on researching on industry
issues and finding their practical solutions. They've
tried to break into every nook and cranny to fix the
industry's problems. They are also keeping an eye out
on emerging technologies such as Machine Learning
(ML) and Artificial intelligence (AI). Moreover, the
expert team is working on developing and
incorporating existing tools with AI alongside AR and
VR. This, in turn, has helped the company establish a
strong presence in this market as well as gain trust
from its clients.
Catering Diverse Clients
Currently, Systweak is catering to diverse users who
are spread across North America, UK, Europe, and
Asia. Along with this, it is also transitioning to the
B2B market with new enterprise solutions to manage
company resources and providing infrastructural
services. The company believes that automation of
various manual processes is also of major significance
that will yield benefits in the future.
32

The 10
Founder & CEO
Solving people's
problems with
technology has
been the
cornerstone of
the work we do at
Systweak.
bigger with its growing expertise
in this niche. The versatile leader
also believes the new-age
technologies such as Artificial
Intelligence and Machine Learning
will drive the industry for the next
decade. “Moreover, Social Media
too has turned a major leaf and is a
big industry in itself. We definitely
plan to develop more mobile apps
that can help us get endorsements
from Social Media brands,” adds
Shrishail.
Ensuring Safety
Safety is one of the major issues
that still plague the industry as well
as has been one of the major areas
of focus for security providers. To
address this, Systweak offers a
plethora of security applications
and tools for nearly every popular
platform. These applications block
advanced malware, exploits,
adware, spyware, and other similar
threats.
Incorporate Advanced
Technologies
This year, Systweak's primary goal
is the incorporation of AI, ML, AR
and VR in its existing products and
services to make them more in-line
with current technological trends.
The company is certain that these
technologies will play an important
by improving functioning and
practicality as well as make its
products future-proof.
A Versatile Leader Delegating
Work To Team
The Founder and CEO, Shrishail
Rana follows and implements this
quote at Systweak. He has created
independent units dedicated to
each niche with enough autonomy
to ensure high quality and
innovation in their products and
services. As the Founder, his
biggest responsibility is to
facilitate an environment where
people can grow and become more
skilled. Departmental autonomy
has always been one of the biggest
reasons for the high level of
expertise that is displayed through
its products.
As quoted once by Ronald Regan
“The greatest leader is not
necessarily the one who does the
greatest things. He is the one that
gets the people to do the greatest
things.”
Matching Pace with
Industry Trends
Over the last decade, the IT
sector has been transformed
drastically. The shift from
computer to mobile-
influenced this sector most.
However, Shrishail believes
that this drastic shift in the
industry never got Systweak
caught off-guard. Since the
company has been focusing on
security apps and utility tools for
mobile devices for more than 10
years and now it is only getting
Shrishail Rana
33

UIB:Creating the Universal Translator for Humans and Machines
Because UIB's technology platform integrates
messaging, AI, and IoT, they serve customers across
the spectrum of industry verticals. in thedu Telecom
UAE, for example, has been successful in achieving
its objectives using UIB's technology. A WhatsApp
Creating Innovation
W
ith analyst forecasts predicting billions of
connected devices driving trillions of
interactions between humans and
machines, companies need innovative solutions to
achieve the Internet of Things' (IoT's) full potential for
their businesses. Singapore-based, on-premise and
cloud service provider is leading conversationalUIB
IoT innovation. The company's popular
®
UnificationEngine conversational AIoT platform, a
universal translator between humans and machines, is
changing the way humans communicate with all of
their connected systems, devices, robots, digital
humans, and chatbots. CEO and Founder Toby
Ruckert and his worldwide team are leveraging the
latest Natural Language Understanding (NLU)
Artificial Intelligence (AI) technologies to make
human to machine communications as simple, and as
natural as human to human communications.
Leveraging Diversity
Multi-faceted diversity — supported by UIB's six core
values of respect, resiliency, accountability, open
communications, smart thrift, and global productivity
— is UIB's edge. How and why UIB does things
defines them even more than what they make and sell.
UIB also helps its customers to use its technology,
such as its connected building solutions, to meet and
exceed their increasingly aggressive sustainability
goals.
Business Solution provider, UIB created a WhatsApp-
powered cognitive assistant (chatbot) for du Telecom
named “Blu.” Blu has allowed du to forge deeper
customer connections by using the WhatsApp
Business API to serve their millions of mobile, fixed-
line, and broadband services customers. To keep pace
with rapidly evolving customer expectations and
needs, realized that it needed to providedu Telecom
people with “a superior digital experience.”
Customers contact 24/7 through Blu.du Telecom
Using WhatsApp, they initiate conversations about
bill payment, roaming service activation, online order
tracking, mobile recharge, and account registration.
Blu replies to customers almost instantly and has
reduced the volume of queries handled by du
Telecom’s call centers and retail stores.
UIB's AI-powered customer engagement solutions
deliver value not just for telecommunications service
providers, but also utilities, healthcare service
providers, government authorities, and many others as
it helps organizations to make better use of their staff
and is ideal for answering frequently asked questions
at scale in natural language text and voice in any
language on any channel.
The key driver behind UIB's success is its multi-
patented technology's ability to connect users' favorite
communication platforms and brands. The company's
sales are also driven by the rollout of 5G (where an
increasing number of devices and vehicles will be
connected to their manufacturers' IoT clouds), the
popularity of voice-activated virtual assistants and
smart speakers, and the increasing ubiquity of smart
home devices such as appliances, lights, locks,
cameras, and more.
Leading the Industry
34

The 10
Our goal is to
empower people to
regain control of
their digital lives by
creating solutions
that help us realize
the importance of
our attention and
manage it with
awareness to
consciously shape
our destiny.
Focusing on Well-Being
Recognizing Unique Value
With COVID-19, Toby has faced
the additional challenge of keeping
his headquarters and remotely
distributed teams safe, motivated,
and productive and his clients
happy and closely connected.
Working together with clients to
successfully launch projects that
achieve core business objectives —
especially during difficult times —
turns customers and suppliers into
long-term, successful partners.
Winning over 30 industry awards
in the past three years, UIB
continues to be recognized as the
company known for making
human to machine
communications as natural, and as
simple, as human to human
communications. To point, with a
single UnificationEngine-powered
SmartContact™ in their
smartphone's Contacts, users can
talk to any cloud-connected
software, hardware or service on
over 30 of the world's most popular
communications channels
(including WhatsApp!). Toby
asserts, “Just as Gottlieb Daimler
forever changed transportation,
UIB is forever changing
communications.”
Reading the Zeitgeist
For the past six years, UIB has
been growing at an increasingly
faster pace. It developed the IP and
then built the full technology stack,
integrating messaging, IoT, and AI.
To further increase its growth, UIB
plays a leading role in offering
people choice, whether they want
to own their data (and monetize it
themselves), trust a device
manufacturer to own their data, or
trust a free (potentially ad-
sponsored) service.
As CEO, Toby's primary role is to
create hope and remove fear when
it comes to innovation, disruptions
caused by technology and startups,
and the future of living in a world
powered by the collaboration of
AI+HI. “It's incredible to already
see the difference we are making
for companies and their customers
around the world, but a lot of work
still needs to be done,” says
Toby. He further adds, “The
most daunting part is the
relentless quest for
innovation while juggling
the resources required to
successfully bring products
to market. If you're too
early, your tech is going to
be too old, and if you're too
late, you'll have missed the
first-mover advantage. The only
way to overcome this challenge is
by continuing to get better at
reading the zeitgeist and the signs
of the times.”
CEO & Founder
Toby Ruckert
35

Vertoe: Providing Safe, Easy, and Reliable Locker Rentals to Store Luggage
In today's hyper-connected world, megatrends
such as vacation rental market explosion,
increase in sharing economy, and always on
smartphone connectivity have been observed.
Customers stuck as a traveler either before check-in or
after checkout have to kill few hours as they don't
have the any option.. Moreover, if they want to enjoy
their time by attending either an event or concert
large bags creates problem as these are not allowed in
such places. Furthermore, there is no solution in the
market that lets customers or the traveler to store their
luggage for a few hours or days.
Addressing Need for Short-Term Storage
The Co-founder and CEO, Sid Khattri faced a
similar situation during one of the vacation trips. The
experience he received at that time pushed him to
established . It is America's first and leadingVertoe
on-demand, short-term storage service provider that
offers 200+ secure locations to store luggage and other
personal items citywide across all major cities in the
US. The company connects people who are looking to
store their bags and personal items for a few hours or
days to nearby local shops and businesses that have
storage space.
In the summer of 2016, Vertoe was started as a
weekend experiment and after learning, testing and
iterating, things got serious after a year. The company
ended up joining Techstars NYC's Winter 2018
program. Now, it is addressing the huge latent need
for short term storage. As a customer-centric
company, Vertoe's core value 'Think Big and Do More'
is one of the key drivers behind its success. CEO Sid
asserts, “This is true both internally for our team that
aspires to think big and do even more and externally
for our customers -- by getting rid of their luggage
Factors Fueling Growth
The rise of the sharing economy and always-on
smartphone connectivity has been critical to Vertoe's
success and growth. A decade ago, it was unheard of
inviting strangers to live in your house and people
would be afraid to ride in a car with strangers. But
today, thanks to companies like Uber and Airbnb,
consumer trust is built and these behaviors have
become a standard. Moreover, always on smartphone
connectivity has helped people on the go, requesting
on-demand services, and connecting to providers via a
simple app without the organizational need to promote
Vertoe serves customers who are predominantly
leisure travelers. For them, traditional storage locks
took lengthy (a month or more) and expensive
contracts. Plus, access is not instant. To address this, it
is using unused space at local shops and businesses
and delivering a solution where customers can book
and access safe storage space anywhere, anytime for
as low as $6/day. The company is built to be as
frictionless as possible from the ground up and
customers can search, book and navigate secure
storage space in 3 simple steps instantly within
minutes of where they are from. Through its first of its
kind solution in the world, Vertoe is creating the short
term storage industry similar to businesses like Uber
and Airbnb that created the ridesharing and vacation
rental industries.
storage problem within 5 min of where they are for as
low as $6/day, we let them think big and do more from
their day as they no longer have to schlep bags and
have the freedom to be aspirational and experience
life.”
Easy Access To Safe Storage Space
38

The 10
Our vision is to
become the world's
leading short term
storage provider, so
you get your instant
storage space
anywhere, anytime -
- kind of like cloud
storage but for
physical things in
the real world.
Roadmap Ahead
to solve that problem. Sid says,
“This requires you to shift between
many responsibilities big and small
that could range from fundraising
to hiring to managing day to day
operations. At the end of the day,
you do whatever you have to, to
will that vision into reality.”
Sid believes that the most
challenging part is to keep shifting
based on internal and external
factors all the time as well as
adjust and adapt quickly and be
comfortable with uncertainty all
the time. “To name a few, your
customers' needs are evolving that
requires constant innovation, your
internal team is evolving and
unlike the early days when you
would be in the weeds, you need to
become a mentor and put together
rockstar teams as the company gets
bigger,” comments Sid.
This year, Vertoe has set three
primary goals for its development
and growth. First, it is looking to
expand in more cities and more
neighborhoods in a city that have
high tourist density to ensure it is
available where its users need it.
Second, continue to learn more
about local residents and tailor its
product and service to better meet
their needs. And last, refine and
polish its product to deliver a
world-class experience.
such communication via human
resources.
In today's competitive world, fast,
lean and thoughtful execution is
key to success for any business.
Rather than dwelling on its sales,
Vertoe focuses constantly on the
needs of its consumers to offer a
wonderful experience. In addition,
the company continually keeps
learning from its users and uses
data-driven tactics to match their
needs in an easy and affordable
way. As a consequence, its net
promoter scores are in the
excellent range, where we're
ranked nearly five stars across
various review platforms. This
early momentum allowed Vertoe to
raise two rounds of funding in
consecutive years that further
fueled our development from being
the largest player in the US to a
multinational business with a
presence in over 60 cities
across the US, Canada,
Europe, Asia and Australia.
As a Co-founder and CEO,
Sid's key responsibility is to
align all stakeholders to
execute towards the vision in a
capital-efficient way. Sid with his
team has already felt the pain of
customers' problems and therefore,
got organized as a team and
company to execute on the vision
Focusing On Fulfilling
Customer's Needs
Leading light of Vertoe
Co-founder & CEO
Sid Khattri
39

Viral In Nature: An Award-Winning Social Media
Management Agency
Core values of Viral In Nature
Recently, the competition on social media has also
rapidly increased as more and more companies and
agencies are using the aforesaid platforms to market
themselves. Though, only a few companies have proved
themselves to be unique in the race. Rebranded in 2013,
Viral In Nature is an award-winning social media
management and web development agency. By
leveraging the latest technology and trends, it provides
clients with a complete package to mark their online
presence.
The core values of any company not only help to create a
positive atmosphere for employees and differentiate
themselves from others but also help to inspire smart
business decisions. Likewise, Viral In Nature’s core
values reflects the employees’ passion and hard work to
deliver a stellar customer experience. These core values
are Client Appreciation, Constantly Improve,
Technological Advances, Take Ownership, Teamwork,
Elevate Others, Passion, and Quality.
Viral In Nature’s mission, ‘Capturing the Power of
Social Media’clearly states the mindset of the company.
By integrating modern tech & trends into its services, the
company captures the power of social media for the
benefit of its clients. Being constantly data-driven, the
company can research changes like the Facebook
Developing a Comprehensive Website
With the increased usage of the internet and
the emergence of new social media
platforms, the number of tech-savvy users is
increasing as well. Today, social media is a hub for many
companies to establish their digital presence in the online
world. The high availability of consumers on the internet
is one of the main reasons, why the majority of
companies prefer marketing via social media platforms
such as Facebook, Instagram, Snapchat, and Twitter.
Building a Strong Online Presence
algorithm, which is a closely guarded secret and learn
what practices work best.
For startups and small businesses, a website can help
them get their name out, inform potential customers and
investors, and makes it easy for people to find and
communicate with them. Moreover, a comprehensive
website generates media interest for businesses to
increase their customer base. Viral In Nature understands
this concept and helps the client by creating easy to use
website with a custom theme suiting the look and brand
of the business. Hence, the client’s business acquires a
responsive website that is adaptive irrespective of the
customer is viewing on mobile, tablet or desktop.
Furthermore, the customer-centric social media agency
can tailor a social media strategy that can help them
build a strong online presence on various social media
platforms such as Facebook, Twitter, Google Plus,
Instagram, Pinterest, and LinkedIn pages. The expert
team of Viral In Nature always focuses on fulfilling and
exceeding the expectations of clients by delivering a
unique social media management strategy. They also
help in managing the client’s online platform with as
little or as much input as the client wants.
Aiming To Become Top-Performing Social Media
Agency
In today’s digital world, maintaining a solid online
reputation is necessary for businesses. However, it is a
daunting task for them to maintain a positive brand
image. So, as a social media expert, Viral In Nature
understands the needs of the clients and offers services
such as through web design, social media and reputation
management. It provides customized services that best
suit the clients’ business needs.
A great company is led by a great leader. Shawn
40

The 10
Shawn Michael Alain
Founder & President
Viral In Nature
manages your
business social
media with as
little or as much
input as you want
to give us.
According to Clutch.co, a market
research agency, the company is
recognized as one of the top-ranked
media agencies in the world. There
are a few main factors contributing
to the growth of Viral In Nature.
First and foremost is the Clients’
referral. It is one of the most positive
factors. Digital Marketing strategy
— has unique digital marketing
allowing more clients to afford its
services.
Maintaining the Growth In The
Future
the organization. Viral In Nature is
fueling the growth of businesses by
persistently improving its services
by seeking out, testing, developing,
and implementing new applications
and technologies with two goals in
the mind — making its services
more effective as well as more
efficient.
Having won more awards, Viral In
Nature has acquired some big
international clients. However, the
majority of its clients are small
businesses which include
Restaurants, eCommerce,
accountants, bakeries, florists, and
gyms. Clients highly appreciate the
constantly improving excellent
services offered by the company. To
maintain its growth pace, it has
expanded to Vancouver, Canada. The
goal of 2020 is to grow the office in
addition to Calgary, Canada. Next
year the goal is to open another
office possibly in the Southern US or
Europe.
His vision is to be the top-
performing social media agency in
the world and this vision is
supported by his team members who
focus on providing a hands-on,
customized and personal approach to
each of their clients. Shawn believes
that this approach is the best as it
helps businesses to grow at a rapid
pace and establish a strong digital
presence.
Michael Alain, the Founder and
President of Viral In Nature, spent
a decade in the newspaper business.
He saw a rise in social media and the
decline of the newspaper industry.
So, he decided to get out of the
newspaper business and start his
own social media agency. Being a
practical leader, he focuses on the
client and not on the competitors.
Shawn asserts, “I don’t care about
the pace of my competitors, nor do I
track it.”
Many successful entrepreneurs
suggest that the key to their
success is to surround yourself
with people who are smarter
than you. Highlighting his
thoughts, Shawn quotes, “At
the end of the day, it’s not
computers, software, and
algorithms that make a
business successful, its
people.”
Being More Effective and
Efficient
One of the ways to tackle the
constantly growing technology is by
understanding the technological
changes and inculcates the same in
41

Security
Cloud
42
FOCUS ON CLOUD SECURITY

Do
OrganizationsNeed To PayAttention To
RisksRelatedTo
Security
In TheCloud?
Moreover, according to Statista, the global public cloud
Threats and Preventions
But, the cloud has changed how the business operates by delivering affordable, flexible,
and scalable solutions that manage their data effectively. Moreover, the benefits offered
by it have pushed companies to migrate their data and infrastructure to the cloud.
Nonetheless, some companies remain immune to the major attractions of the cloud due
to persistent doubts regarding security in it. To comprehend the notion of security in the
cloud, we need to understand why we should have security in the first place.
Initially, the main goal of companies that are moving to the cloud was to ensure that
everything is safe and secure and there is no risk of hacking or breaching data. As the
security landscape is constantly evolving and becoming more sophisticated, it has
become an utmost significant task for security professionals to protect data and fight
against any threats.
he rapid development of technology has offered people more flexibility and
Teasier life. Both customers and businesses are getting benefitted hugely from
these advancements. Presently, cloud computing is one of the most popular
technologies among mid-size and small businesses. Back in days, when this technology
appeared in the market, it was not clear how its implication will affect the business
world.
Why security is so important in the cloud?
Conscious Business Innerprise. Under this, training & certification programs are offered
to business leaders to help them realize this more connective approach. Conscious
Business Innerprise. Under this, training & certification programs are offered to business
leaders to help them realize this more connective approach.
In today’s world, no topic gets more attention in the media than the hacking and
43

Ÿ The problem: Data Breach
Ÿ The solution: To prevent this, organizations should
invest in data encryption, tokenization, and threat
prevention tools. Solutions like intrusion detection and
threat intelligence can easily detect a threat and
minimize it.
Ÿ The problem: API SecurityAPIs (Application
programming interface) need authenticated password
and direct access to every app they connect with,
making them potentially a security threat to cloud
environments As the variety of APIs cultivate, so do the
potential vulnerabilities for a security breach.
breaching of confidentiality and security of one’s
information. Since hackers are pushing forward, the threat
to any kind of data is also intensifying. Therefore,
organizations should be ready to address all the possible
security risks related to the cloud. The following are some
of security risks and their solutions.
Ÿ The solution: Implementing SSL (Secure Socket Layer)
encryption to create secure communication based on
elements like incoming device identification, IP address,
and geography can stop any potential threat.
Security professionals have more control over the
physical network and network infrastructure in on-
premise environments. However, in the cloud-based
environments, third-party partners supervise these
controls. Because of this, the environment becomes
prone to attacks. As a result, hackers can exploit this
vulnerability to steal confidential information from
organizations.
Employees accidentally or intentionally can threaten the
security of the organization. Some of the security
failures driven by employees are poor security
awareness, phishing, and social engineering. Through
these, they jeopardize the organizations’ reputation and
increase the chance of hacking or breaching data.
Ÿ The solution: Encouraging safe and smart data access
practices within the organization is a smart way of
educating staff. In this way, the chance of any attacks
reduces greatly.
In cases of power outages or natural disasters, data can
be lost as organizations have do not have control over
this. In addition to this, there will be no transmission of
data until the access is restored.
Ÿ The problem: Insider Threats
Ÿ The solution: Pre-planning the disaster recovery
Ÿ The problem: Disaster Recovery
strategy will prevent any data loss. Thus, organizations
will not lose their confidential data.
Ÿ The problem: DoS attacks
It is the most common attack used by hackers. The main
aim of DOS attacks is to shut down a machine or
network, making it inaccessible to its intended users.
Since clients cannot access their applications or data,
this leads to the embarrassment or even non-renewal of
contracts in the long run. Although DoS attacks usually
do not result in the theft or loss of significant
information or other property, they can cost the victim a
great deal of time and money to handle.
Ÿ The solution: Using DoS protection services that could
provide real-time protection for sophisticated DoS
threats at every network layer is good for organizations.
Ÿ The problem: Loss of data
Benefits of cloud security
It is important to remember that the cloud service provider
(CSPs) uses a shared responsibility model for security. The
CSP is taking responsibility for certain security aspects
while other aspects of security are shared among CSP and
consumers (organizations). Finally, certain aspects of safety
remain the consumer’s sole responsibility.
Consumer’failure to understand or meet their
responsibilities is a leading cause of security incidents in
cloud-based systems.
The key benefit of the cloud is the sharing and accessing
data from anywhere at any time. In an organization, it
gets tricky as the number of users is not defined. When
these users work in the cloud at the same time, it’s easy
to lose data. In addition, there is a chance of accidental
file deletion, password sharing, and use of personal
devices without any passwords. As a result of this, the
main advantage becomes a pain point for organization.
Companies leverage the benefits of cloud security solutions
so that they can have a secure environment where their data
is protected against any threats. Some of these are benefits
are reduction in technology costs, operate at a scale, and use
agile systems that provide them a competitive edge. To
protect from current and emerging threats, companies need
to update their security solutions in the cloud that covers
most of the operations. In addition to this, security in the
cloud ensures that organizations meet data privacy and
compliance requirements.
Wrapping Up and Looking Ahead
Ÿ The solution: Investing in cloud data loss prevention
solutions is a great option for organizations. Because of
the solution, hackers won’t be able to steal and use
sensitive information for their own benefit.
44
FOCUS ON CLOUD SECURITY

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