Final eng
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Seng Huat Bak Kut Teh has been in business since 1979 and is more commercially successful than Restaurant Chuan, which opened in 2008. Seng Huat has more experience in making bak kut teh and has built a loyal customer base, receiving awards for its food. However, it faces issues like dirty environment and cramped space. Restaurant Chuan needs to improve its bak kut teh taste and advertise more. Both businesses could benefit from interior renovations.
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Architecture design studio 1 project 1 brief march 2016
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Architectural design studio 1 project 2 brief march2016
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Arc1126 project 2 pavilion @ national botanical garden shah alam (1)
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- 1. GROUP MEMBERS Joey Lau Lee Fei Syen Ong Jie En Sii Siaw Hua Tay Siew Wen Vun Tze Lin
- 2. History of Bak Kut Teh • Is a herbal soup dish consists of meaty pork ribs simmered in a complex broth of herbs and spices for hours. • The name Bak Kut Teh means “meat bone tea”in Hokkien. • It was claimed that a Chinese sinseh developed the dish in the 1930s. • Bak Kut Teh was developed into two different style which is the Hokkien style and Teochew style. • The differences between Hokkien and Teochew version of Bak Kut Teh is the Hokkien use more dark soy sauce and thus the soup base is characteristically darker in colour.
- 3. Introduction Restaurant Seng Huat Bak Kut Teh FOUNDED 1979 FOUNDER Mr. Lee ADDRESS Restaurant Seng Huat Bak Kut Teh, No. 9, Jalan Besar, 41000 Klang, Selangor Daru Ehsan, Malaysia
- 4. Introduction Restaurant Chuan FOUNDED 2008 FOUNDER Mrs. Chuan ADDRESS Restoran Chuan, 18, Jalan SS14/2, Subang Jaya, Selangor, Malaysia
- 5. Competitor of Seng Huat Bak Kut Teh Restaurant Nan Feng Located approximately 1.7km away from Seng Huat Bak Kut Teh Klang Lek Bak Kut Teh Located 2.9km away from Seng Huat Bak Kut Teh
- 6. Competitor of Restaurant Chuan Restaurant Yu Kee Bak Kut Teh Located approximately 200m away from Restaurant Chuan Restaurant Ah Ping Bat Kut Teh Located 100m away from Restaurant Chuan
- 7. Obstacles Faced by Both Businesses Large capital to start business -Requires a huge sum of money and does not guarantee profit Big market -Bak Kut Teh restaurant are abundant in Malaysia Management and staffs -Carefully hire staff Unique selling point -Tasty food, good service, comfortable environment
- 8. Similarities Between Both Businesses LeaderMain Product Founder Business Operation
- 9. Differences Between Both Businesses Founded Years Generations Employees Customer Competitor Business Hour
- 10. Which business is more commercially successful? Seng Huat Bak Kut Teh 1. Food -Quality food with reasonable price 2. Customer - Have loyal customers 3. Experience -Full of experiences in making Bak Kut Teh as the shop is 3rd generations 4. Award -Won different kind of awards in food competition and gained repetition
- 11. Recommendation Restaurant Seng Huat Bak Kut Teh HYGIENE ISSUE DIRTY ENVIRONMENT ISSUE CRAMPED SPACE ISSUE Pay more attention to hygiene problem by monitoring workers when cleaning tables and floor. Refurbish the restaurant as the shop look old and appear to be dirty and unpleasant. Expanding the shop as there will be more spacious to add more tables and space for customers to walk.
- 12. Recommendation Restaurant Chuan BEVERAGE ISSUE ADVERTISING ISSUE INTERIOR ARRANGEMENT ISSUE Put more effort on the recipe of Bak Kut Teh as the taste was not good as previous days. Customize a new signboard and create an official website. Rearrange the arrangement of the shop as it will be look tidy.
- 13. CONCLUSION Seng Huat Bak Kut Teh in Klang is more commercially successful as compared to Restaurant Chuan in SS14, Subang Jaya. Reasons: •Has been in business longer than Restaurant Chuan •Has more experiences and loyal customers •Has a higher averange of customers and quality of food