Integrated Marketing Communications Plan

1. “ Build Your Future Today… Become A Leader of Tomorrow!” Pharmaceutical Marketing Undergraduate Program

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7. Pharmaceutical Marketing Department brochure mailed to all incoming freshman Mailed brochure reaches both incoming students and their parents

11. Incoming Student Name and Address

12. Pharmaceutical Marketing Department brochure mailed to all incoming freshman Mailed brochure reaches both incoming students and their parents E-mail generated to all incoming freshman with link to PMK website and more info about the major Congratulatory letter mailed to PMK declared students and their parents, includes supplemental brochures about PMK program and activities Incoming Freshman view PMK Department website and P.I.L.O.T. website (Tracked by hits per page)

13. Fiscal Analysis Year 1 Cost ($) Cost (% of total) Letters to parents $630.00 15.09% Website domain 9.95/year 0.24 Brochure Design Printing [Total] - - 100.00 2.40 3,435.00 82.28 [3,535.00] [84.67] Total $4,174.95 100%

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