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Contemporary Issues in Travel and Tourism Sector
- 2. Contemporary Issues in Travel& Tourism Sector
- 3. Contents Introduction Analysis, Recommendation and Justification of Emerging Trends and Changes Analyze how travel and tourism businesses could respond to change Recommendation and Development of Strategy to Respond Changes Justification of the Recommendation and Strategy to Respond to Change Conclusion References
- 4. Introduction Travel and tourism industry is the most growing industry over the world and this industry is dramatically changing in the last few years because of some reasons like globalization, technological changers, economic condition etc. Present business world can imagine the potentiality of this sector and many giant business organization are trying to open new business unit in the travel and tourism sector along with existing business in this sectors. Although there are many travel agency in travel sectors these cannot meet the increasing demand of the customers who come from
- 5. Analysis of the Response of Emerging Trends Formulating new strategies Innovating new products Focused on customers Change management style
- 6. Development of Strategy and Recommendation Technological development Marketing mix Flexibility Customer’s loyalty
- 7. Justification and Recommendation to Respond to Change Technological development or advancement will help the organization to provide services to the remote customers as well as to sale tourist product to the customers who do not want to come in the office as well as customers can complete their booking and cancelation activities using internet. Proper marketing mix helps increase demand of the product to the market and it helps to increase sale of the products and services to the local as well as international customers. A statistics showed that marketing mix in travel and tourism business contribute 46% to increase sales volume of the organization
- 8. Flexibly in the products package given new dimension of the organizational sales because customers can get products according to their need and they can change their product any time when they want and statistics show that this strategy increase number of sale of the National Travel agency. Customer’s loyalty is the weapon to make the market position strong and it is another tools to know customer’s demand and developed product accordingly to serve their actual need.
- 9. Conclusion Finally, the overall task is based upon the current and contemporary issues and trends in the travel and tourism industry which are affecting and tempering the industry for several decades worldwide. This report tries to show the pros and cons of the industry over the few past decades and the factors which are drastically changing it. As travel and tourism is a rapid growing and overnight changing industry, the firms need to be financially superfluous to cope with the changing configuration of the industry and to succeed in the future
- 10. References Bowman, M. and Pezzullo, P. (2016). What’s so ‘Dark’ about ‘Dark Tourism’: Death, Tours, and Performance? Tourist Studies, 9(3), pp.187-202. Davis, N. (2014). Destination Marketing Insights: How to boost performance, increase customers, and maximize market share. Journal of Teaching in Travel & Tourism, 14(3), pp.301-303. Gustafson, P. (2012). Managing business travel: Developments and dilemmas in corporate travel management. Tourism Management, 33(2), pp.276-284. Hall, D., Kirkpatrick, I. and Mitchell, M. (2013). Rural tourism and sustainable business.
- 11. Thank you
Editor's Notes
- National Travel Agency which is famous travel agency in UK established to serve the customers regarding travel as well as tourism areas and this organization innovate new strategies and policies to response with different changes take place in this industry. National Travel Agency responds to these trends and changes that the industry facing. Some of these strategies taken by the National Travel Agency are discussed below. Formulating new strategies: National Travel Agency formulate new strategies to adjust with the changes take place in the tourism industry for example rate of tourist increasing to visit dark area of tourism and National Travel agency take some strategy to accelerate the market to dark tourism as well as ensure security of the travellers in such areas. (Haynes, N. and Egan, D. 2015) Focused on customers: As trend of the tourism industry changes and perception of the customers are changing because several reason like globalization, National Travel agency focused on the demand of the customers and the organization introduce package tour for the customers who want spend their holiday with spouse. Innovating new products: As trend on travel industry are changing and competitors innovating new product in the market to satisfy the changing customer’s need. National Travel Agency need to invent new products or package of products to meet the customers need as well as strong the market position in the industry. (Hall, Kirkpatrick and Mitchell, 2015) Change management style: Management style of organization affect the overall performance because imperfect management team cannot meet the gaol of the organization. So, National Travel agency change the style of management to adjust emerging trend of the industry as well as to provide up to date service to the customers.
- As National Travel Agency response to the changes as well as new trends based on three or four strategies which are technological development, marketing mix and customer’s loyalty which are analysed in follows. Technological development: Technological development indicate that implementing latest technology in the organization. National Travel Agency has online based huge customer’s database as well as all the services are internet based through which customers from remote area can take services and search information about the latest tourism product and services provided by them. (Shipside, 2012) Marketing mix: Marketing mix which is consist of product, price, place and promotion which developed and operate by the organization. National Travel Agency offer latest tour product with competitive price in the industry as well as it try to provide as low cost as possible in the market. Promote the market of the tourism according to the place to attract customers like some European countries from where more people visit UK every years. Flexibility: Flexibility is one of the crucial strategies of the National Travel agency to respond any kinds of changes take place in the tour and travel industry. For example National Travel agency develop a tour package for gastro tourism but some to the customers want to change their product and can take dark tourism products. Customer’s loyalty: Customers loyalty means attracting customers to purchase product and service from the same organization more than one time. Customers become loyalty to the organization when they satisfied with their products and services. National Travel agency has strategies to make the customers loyal which helps to adopt with the changing demand of the customers sand provide services according to the demand of the customers.