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This white paper examines brand switching in the cellular service industry. It aims to understand the current status of brand switching and factors that contribute to it, as well as opportunities and challenges it presents. The paper hypothesizes that high prices, malpractices, competition, and service inconveniences lead to brand switching. A survey of 100 cellular users was conducted to understand their usage patterns, awareness of brands, reasons for switching, and ratings of service providers. The findings suggest that pricing, service failures, location inconvenience, and competition most influence customers' decisions to switch brands. The conclusion recommends that service providers differentiate their offerings and focus on brand building to attract and retain customers in this competitive industry.
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LITERATURE REVIEW OF MOBILINK (WEEK-9)INTRODUCTIONFor every indiv.docx
LITERATURE REVIEW OF MOBILINK (WEEK-9)INTRODUCTION:
For every individual cellular service has become a need, to contact with their relatives, family, friends and with the business people. In Pakistan, there are many cellular companies which offer prepaid and postpaid services. The satisfaction level of cellular services customer’s changes with their expectations. This can also be co-related with the potential of services a cellular company can offer to its customers.
In 1962 Telecommunication developed for the first time in Pakistan. In 1991 there was only one Telecommunication provider company which was working by the name of Pakistan Telecommunication Company Limited (PTCL). But in 1994 the situation changed because Multi-national companies started business in Pakistan and launched 1st cellular services “global system for mobile communications (GSM)”
in different cities of Pakistan, by then the services charges of the Network and prices of mobile set was very much high. Only people with good resources can afford cellular services facilities. Cellular services usage had become a sign of richness. In 2001 PTCL established a new cellular service company by the name of U-fone. By now, five major companies Mobilink, Telenor, Ufone, Warid and Zong are operating in Pakistan. Mobilink started its operation in Pakistan in 1994. Mobilink was first cellular service provider to operate on hundred percent digital GSM technology in Pakistan. Mobilink entered first and High market share and market growth, that’s why Mobilink became market leader in mobile companies in Pakistan. Today Mobilink is leading with 36 million subscribers.
In National Economy, according to Pakistan Telecommunication Authority (PTA), Telecom sector is considered as one of the developed sectors. It injected Rs 467 billion into national economy in the year 2018. As compared to last year, it showed 6.4% increase. Pakistan is having good position in Internet and cellular field. Latest statistics released by the PTA showed that registered cellular subscriptions have reached to 150.1+ million till 2019.
Companies learn and take experience when they come in interaction with unhappy & unsatisfied customers. According to Muzammil Hanif Sehrish Hafeez (2010) any cellular company who wants to maintain long term relationship with customers, it is possible only when they satisfy them in first instant, so it is important for a company to concentrate on the affecting factors. This paper is showing few variables which influence and should to be paid much attention which are affecting customers’ satisfaction.
Background of the Study:
In Pakistan, from past few years’ mobile communication has emerged as a fast growing industry. Pakistan is considered one of progressive country of the world in which Mobile phone subscribers has increased over 150 million. That’s the reason that many foreign companies are interested to investing this sector. Telephone & Telegraph (T&T) department provided telecom ...
Custo
1. The document summarizes a study on customer satisfaction with telecom service providers in India. The study was conducted from February to August 2013 among medical college students in Silchar, Assam under the guidance of Assam University.
2. The objectives of the study were to understand customer satisfaction levels and benefits towards mobile service providers and identify customer needs, expectations, and current satisfaction levels.
3. The study reviewed previous research on topics like marketing of new mobile phone technologies, strategies to retain customers, and analysis of customer attitudes towards cellular services. It also outlined the conceptual framework, importance of customer satisfaction, and methods used to measure satisfaction.
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rupak choudhary
The document summarizes a study on advertising comprehension between urban and rural audiences in India.
The study tested comprehension, believability, association with characters, attraction, and emotional involvement with TV commercials for FMCG products like toothpaste and oil, and consumer durables like TVs and paint, among urban and rural audiences in North and South India.
It found that rural audiences had lower comprehension of fast-paced ads, found unrealistic ad situations unbelievable, and didn't relate to characters that were not from their region. Rural viewers preferred ads that were entertaining and presented information rationally.
The conclusion is that while educated rural youth understand ads like urban viewers, the large majority of rural folk think differently
rupak
The document discusses the challenge of skilled labor shortage in the Indian retail industry. It provides literature reviewing this challenge and examples of how major retailers are expanding rapidly but facing issues recruiting and retaining skilled employees. The research aims to understand this problem and provide industry examples, but does not offer definitive solutions. It finds that while India has plenty of manpower, there is a lack of skilled workers for the growing retail sector, with high employee turnover especially at store levels. Major retailers are taking initiatives like training programs to address this challenge, but skilled labor shortage remains a significant concern for the industry.
rupak
1. The document analyzes factors affecting real estate prices in Bangalore, India, including high demand from the growing IT sector fueling residential and commercial development.
2. Residential and commercial real estate prices in Bangalore increased substantially from 2006 to 2007 due to strong demand outpacing limited supply.
3. The research aims to determine if real estate development reflects city growth, if price correlates directly with demand, and if supply constraints lead to price hikes.
White Paper, Rupak
This white paper analyzes customer satisfaction with life insurance policies in India. It aims to understand customer attitudes, problems purchasing policies, and unmet expectations. A hypothesis is formed that consumers are not satisfied with life insurance policies. The paper outlines a methodology using surveys and statistical analysis to test the hypothesis. Insights from the study could help life insurance providers better meet customer needs and improve satisfaction levels.
rupak
The document discusses the impacts of internet on youngsters. It outlines some of the perceived advantages like learning, working, playing, communicating, shopping and creating communities differently than previous generations. Some disadvantages mentioned are exposure to unwanted sexual material and influence of tobacco advertising. The study aims to understand these impacts and whether youth prefers internet over traditional media. It uses exploratory research design involving observation and secondary data collection to analyze the importance of internet for youth and scope for improvement.
rupak
This white paper examines e-tailing and its impact on customers in the US market. It discusses the definition of e-tailing as the transaction and payment of goods/services over the internet. It also explores the opportunities and challenges of e-tailing, such as security concerns, infrastructure issues, and cultural barriers. Customer surveys showed that many were afraid of credit card theft or personal information abuse online. The objective is to understand the pros and cons of e-retailing and its effect on customers versus offline retailers.
rupak
The document analyzes exports in India's diamond industry from 2001-2005. It shows that exports have grown significantly over this period, with India becoming the world's largest exporter of cut and polished diamonds. Exports are primarily driven by cuts and polished diamonds. Tables show India's diamond exports to major countries and regions like Belgium, Hong Kong, and the USA, as well as exports of gold jewelry and colored gemstones. Secondary research was used due to time limitations.
rupak
The document summarizes a white paper presentation on current trends and the impact of the four A's (awareness, acceptability, availability, and affordability) on the Indian soft drink industry. It outlines the objectives of studying trends and the four A's' impact. It also briefly describes some of the major players in the Indian soft drink market, current trends, and how the four A's affect profitability. The methodology, limitations, and tentative conclusion of the study are mentioned.
rupak
The document outlines the objectives of studying an Indian newspaper's online organizational structure, production process, business aspects, needs of online readers, and feedback to content and advertisements. It aims to determine if the online newspaper's structure differs from print, examine its production workflow, analyze the business venture, understand reader needs, and gauge responses. Background statistics on India's internet growth are also provided. The methodology will involve exploratory research and analyzing secondary data to test hypotheses regarding internet as a preferred media and news delivery method among youth versus print.
rupak
The document discusses customer loyalty programs in the retail sector. It aims to investigate whether there is a correlation between membership in retail loyalty programs and customer behavior. While loyalty programs are meant to increase customer satisfaction and loyalty to a brand, the document suggests that loyalty programs alone do not necessarily make customers loyal, and that true customer loyalty and retention comes from a complete customer relationship management (CRM) process that fulfills customer needs and preferences over time. Some examples of Indian loyalty programs are provided.
rupak
The document presents a white paper on improving retail operations using the Five S's model. It proposes that the five key elements of retail operations are Stock, Space, Staff, Systems, and Standards. An Ishikawa or cause-effect diagram is adapted to examine how problems in each of these five areas can impact retail operations and customer satisfaction. Examples are provided to illustrate how identifying issues in areas like stock levels, staffing, and space management can help reduce product losses and improve the customer experience. The research is intended to provide retail managers with a framework to assess and enhance their store operations.
rupak
This white paper discusses the shift from traditional brick-and-mortar retail to online retail in India. It analyzes the growth of online retail in India, driven by increasing internet and computer penetration. Popular product categories for online shopping include electronics, apparel, and entertainment media. The paper also discusses the benefits of multi-channel retail in reaching new markets and gaining customer insights. While online retail offers more convenience and selection for customers, the research is limited and does not analyze consumer behavior toward specific products or include perspectives on Indian consumer attitudes toward e-commerce.
rupak
The document summarizes research on the future of print media and newspapers in India. It finds that while the global newspaper market is growing at a compound annual rate of 1.2%, the Indian newspaper printing industry is growing faster at over 13% annually. It also reports that major English newspapers like Times of India and Hindustan Times have the highest readership in India, while vernacular newspapers like Dainik Jagran and Dainik Bhaskar lead in terms of regional language readership. The conclusion is that India's newspaper industry has achieved great success, and newspapers remain an important medium for staying informed despite opportunities for new entrants and online competition.
rupak
Celebrity endorsements can positively impact brands by establishing credibility, ensuring attention from customers, and increasing recall of the brand. However, celebrity endorsements also carry risks if the celebrity's reputation becomes tarnished or if they endorse multiple competing brands, which can confuse customers. While celebrity endorsements do not always guarantee increased sales, when used strategically they can help drive brand awareness and recall if the celebrity's values align with the brand image.
rupak
The document presents the objectives of studying how an Indian newspaper's online presence differs from its print version in terms of organizational structure, production process, and business model. It aims to analyze the needs of online readers and their feedback to news, articles, and advertisements. The researcher plans to use secondary data and exploratory research to test hypotheses about how the growing internet as a media platform impacts preferences, particularly among youth, for accessing news online versus in print.
rupak
The document discusses the growth of the Indian real estate sector. It notes that the sector contributes 1.1% to India's GDP and returns are 20-25% compared to 3-4% in advanced countries. Merrill Lynch forecasts the sector will grow from $12 billion in 2005 to $90 billion by 2015. Key drivers of growth are increasing urbanization, rising incomes, easier financing, and demand for residential housing, office space, retail, hotels, and malls. While growth has been significant, the document hypothesizes that it may be a bubble but suggests growth is genuine due to factors like a shortage of housing units and rising middle class population. Major developers include Indian companies like DLF and foreign ones like Ascendas
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
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永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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rupak
- 1. MARKET RESEARCH WHITE PAPER PRESENTATION BRAND SWITCHING IN CELLULAR SERVICE INDUSTRY BY: BHAVIK FADIA (16)
- 13. THANK YOU