Final Presentation for the Career Services Center Consumer Behavior project at Western Washington University.

1. Career
Services
Center
Drew Pearson,
Marisa Castillo,
Alyssa Herbert,
Lia Wielick,
Maddie Alkire,
Jake Chastain
Marisa Castillo, Jake Chastain, Alyssa Herbert,
Lia Wielick, Drew Pearson, Maddie Alkire

2. Agenda
Background
Industry Overview
Western Career Services
Research Objectives
Methodology
Recommendations
Discussion
Background
Industry Overview
Market Size and Trends
Western Career Services
Research Objectives
Methodology
Our Findings
Recommendations
Discussion

3. Background

4. Industry
overview
Service Functions
and Benefits
Market Size and
Trends
Competitive Landscape

5. Market Size and Trends
4.7% Annual
Growth
Decreasing
Unemployment
Rates
10 Million+
Actively
Seeking
Employment

6. Service Functions and
Benefits
Career Fairs- 92%
Internship Guidance- 92%
Workshops- 91.7%
Alumni Outreach- 47.9%
For Credit Classes- 37.4%

7. Competitive Landscape:
LinkedIn
177 M US
Users
40 M College
Users
100+ M Job
Applications
per Month

8. Indeed
• 250 M Unique Monthly Visitors
• 10 Jobs Added per Second
• 150 M Uploaded Resumes
Glassdoor
• 67 M Unique Monthly Visitors
• 12 M Job Listings
• 55 Million Reviews, Salaries and Insights
Competitive Landscape:
Indeed/Glassdoor

9. Western
Career
Services
Creating opportunities and networking experiences
for students by promoting equitable practices in
volunteering, internships and events.
Promoting student access and awareness to
resources and tools, presentations, workshops and
career counseling.
Advocating for equity, diversity and inclusion with all
stakeholders.
Student self-awareness and self-efficacy through
developmental and compassionate group and
individual counseling.
Tailored programs, resources, and tools by
collaborating with faculty and academic partners.

10. Research
Objectives
Analyze the demographic characteristics of students.
Measure social media usage of Western and the most popular
platforms.
Gauge satisfaction and perceived value of current services
available to students.
Determine student usage of alternative career services.
Evaluate student awareness and visibility of the WWU Career
Services Center.
Assess the audience to ensure research is being conducted
within the correct target market.

11. Methodology
Purpose: Primary research gave insight
into knowledge of WWU students and
their personal perspective of CSC
Qualtrics: 28 questions
Questions:
Awareness
Personal experiences
Social media
Demographics

12. Our Findings

13. Student Usage
Respondents had never utilized the CSC Respondents were underclassman
81% 54%

14. Awareness vs Interest of Services
10.57
37.72
51.71
8.48
40.62
50.9
0 10 20 30 40 50 60
Post-Grad Career Assistance
Career Exploration
Professional Development
Awareness Interest

15. Outside Career Help
58.16
28.57
13.27
0 10 20 30 40 50 60 70
Personal Relationships
Websites (LinkedIn, Indeed, Glassdoor)
Faculty/Staff
Where do you find outside career help

16. Recommendation:
Need Recognition
Create awareness in services to
attract new incoming students.
Share potential benefits of visiting
CSC early in collegiate career.
Show thought provoking statistics
of post graduate employment rates
in promotions.

17. 45% 35%Of Freshman do not see it as a
priority
Of Sophomores do not see it
as a priority

18. Background
Industry Overview
Western Career Services
Research Objectives
Methodology
Recommendations
Discussion
Recommendation:
Social Media
Choose the right network
Analyze followers and interactions
Instagram Insight,
Facebook Analytics
Funnel CSC into main WWU Social media

20. Recommendation:
Increase Student Involvement
Student Ambassadors
Connect with first-year university students
Train RA’s on campus
Training students already working on campus

21. Conclusion
CSC Mission: Explore - Connect - Create

22. Thank you!