Social media has become an important marketing tool for fashion brands. Brands like Ann Taylor and Lululemon have seen increased sales after aggressively using social media to engage customers. They gather feedback on social media to learn what customers want and make adjustments. While transparency on social media can be a concern, most brands that have embraced it have found success in revenues and customer connections. The future of fashion marketing will involve further embracing social media or risk being left behind.
Let's face it, people think Social Media is this great platform to market to prospective customers and it's cost effective because it's seen as FREE. The time and commitment to get the results you want takes time, which essentially is using your potential "billable" hours, so therefore the point is that it is not really FREE.
Art Lee has attended a total of 15 Social Media Week events in Hong Kong this year and what people are doing and how people are utilizing Social Media channels is very much experiential. The reason is because every company had a brand that customers relate to in a different way.
In this presentation, Art Lee will share everything that he as learned from the Social Media scene here in Hong Kong and specifically, where Freelancers and SMEs should focus their time and efforts.
What is covered:
1) Which are the most used Social Media channels used in Hong Kong and how they are being used
2) How companies are integrating Social Media into their marketing efforts
3) How Social Applications are being integrated and developed on Mobile Devices
5 reasons why events become even more important for communicationsBig Bang & Whisper
Media – online and offline – is seeking compelling content and real news. Events have great potential to offer opportunities that drive your communications efforts in PR and Marketing Communications. This ebook presents 5 reasons why events become even more important for communications.
Let's face it, people think Social Media is this great platform to market to prospective customers and it's cost effective because it's seen as FREE. The time and commitment to get the results you want takes time, which essentially is using your potential "billable" hours, so therefore the point is that it is not really FREE.
Art Lee has attended a total of 15 Social Media Week events in Hong Kong this year and what people are doing and how people are utilizing Social Media channels is very much experiential. The reason is because every company had a brand that customers relate to in a different way.
In this presentation, Art Lee will share everything that he as learned from the Social Media scene here in Hong Kong and specifically, where Freelancers and SMEs should focus their time and efforts.
What is covered:
1) Which are the most used Social Media channels used in Hong Kong and how they are being used
2) How companies are integrating Social Media into their marketing efforts
3) How Social Applications are being integrated and developed on Mobile Devices
5 reasons why events become even more important for communicationsBig Bang & Whisper
Media – online and offline – is seeking compelling content and real news. Events have great potential to offer opportunities that drive your communications efforts in PR and Marketing Communications. This ebook presents 5 reasons why events become even more important for communications.
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
This is the slide presentation delivered by Elysa Rice, Eddy Badrina, Colin Alsheimer and Mike Merrill at the 8/19/2010 Social Media Club of Dallas monthly meeting.
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
The Data Driven Approach To Making The Most Of Social MediaTeleperformance
Today’s most successful brands leverage the power of social media to give life and a personalized touch to their interactions with shoppers. But a truly great campaign is impossible without a deep analysis of how shoppers are feeling, what shoppers feel about a brand and products, and how happy they are with purchases (and why).
A helpful whitepaper aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into their marketing strategies.
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
Successful Social Media Marketing Campaign, 140 Characters at a Time delivered by Renee Alexander Hamilton to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
This is the slide presentation delivered by Elysa Rice, Eddy Badrina, Colin Alsheimer and Mike Merrill at the 8/19/2010 Social Media Club of Dallas monthly meeting.
MicroArts-- Social Media for Credit UnionsMicroArts
The world of social media is already talking about your company, its service, their satisfaction with your brand, etc. The question is not whether or not your brand is involved with social media, its whether or not your brand is going to join the conversation. We recommend you that you do!
Did you know?
77% percent of fortune 500 companies are engaged in some aspect of Social Media to support their business. Social networks and blogs have become the 4th most popular online activity, ahead of personal email. As a result 2010 is expected to be the year where Social Media overtakes search as the #1 online activity.
So what exactly is social media marketing? How do businesses, corporations, and organizations leverage social media to their advantage? More specifically, how can credit unions use social media to create a predictable ROI for themselves?
We invite you to review this presentation detailing the role, opportunity and impact that social media provides to credit unions today.
The Data Driven Approach To Making The Most Of Social MediaTeleperformance
Today’s most successful brands leverage the power of social media to give life and a personalized touch to their interactions with shoppers. But a truly great campaign is impossible without a deep analysis of how shoppers are feeling, what shoppers feel about a brand and products, and how happy they are with purchases (and why).
The Era of Belief-Based Consumption (presented by Sonic Boom) Sonic Boom
Welcome to the Era of Belief-Based Consumption
The digital era has dramatically shifted the way people build relationships both with brands and with each other. Audiences are becoming increasingly vocal about the values, beliefs, brands, communities, and people with which they identify.
Digital tools have enabled people to find and connect with niche groups with whom they share a set of values, and have equipped them with the information needed to look beneath the surface and past the marketing message. Putting power into the hands of audiences who now collaboratively build, share, and proliferate their own meanings and stories with brands.
This shift in how people leverage their beliefs to build relationships with one another and with organizations is ushering in a new era of consumption. The era of belief-based consumption. An era where audiences increasingly want to do business with brands that believe what they believe. Effectively creating new rules for organizations looking to build deep relationships with their audiences.
For more, contact us at strategy@sonicboom.com
http://beliefbasedconsumption.com
http://sonicboom.com
Engaging your audience; building long term relationships with brand advocates...Klaxon
Presentation delivered by Fergus Boyd at Making Social Part of Your DNA, a conference held during Social Media Week 2012 in London.
For more information visit http://www.socialmediadna.co.uk
Social Media is a key role in the fashion industry in terms of marketing. As fashion is influenced by all different cultures, all different types of people are attracted to different kinds of fashion. Through social media fashion companies are able to reach a wide variety of audiences, brand their companies, and build a strong following. Social media allows ideas and merchandise to spread quickly, strong customer to company relationship, and receive feed back, which ultimately results in customer loyalty.
Leveraging Social Media to Tell Your Sustainable Fashion StoryEarthsite
With the movement towards sustainable design in the fashion industry, social media is playing a key role for brands to tell their sustainability story; where and how products are made, what materials they are made of, and the life cycle of the product. Whether you are a boutique eco-fashion brand or a large retailer, sustainability is about being transparent, open and authentic. Social media provides a platform for brands to authentically tell their sustainability story. In this presentation, we will look at fashion brands that have successfully integrated social media into their sustainability initiatives, learn what engages and builds trust with eco-conscious consumers, and discuss best practices for using social media in sustainability campaigns.
2024 Social Trends Report V4 from Later.comnmislamchannal
If there's one thing we can count on, it's that social media is always changing.
And while trends may come and go, this year was less about following the rules, and more about paving the way for experimentation.
In 2024, we’re predicting an even bigger shift towards originality and transparency.
Keep reading for the top social media trends to inspire your social media strategy in 2024.
According to a recent survey of global consumers, 52% of respondents have @ mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
Events are by definition social, yet many companies are hesitant or uncertain how to leverage social media in their portfolio. Social media is transforming the way we network and communicate personally and in business. In this interactive session, we'll consider what differentiates this technology trend from other fads and look at the demographics of who is using social media. See how any size organization can use social media to build awareness, foster word of mouth, and deepen attendee engagement.
Influencing Consumers in the Social Web Nipun Kapur
The social web touches our lives in some way or the other. A great new opportunity for brands to reach their consumers daily.
An Introduction to Cloud 9 Media
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2. Fashion and Retail brands make up 20% of the
top brands using social media as of 2011
Source: Pink Bow
3. Brands must ask themselves, ‘How
has social media permanently
changed the ways retailers are
building relationships and
marketing products to their
customers?’
4. Ann Taylor saw a 16% increase in same-store sales for the
second quarter in 2010….Analysts pointing to the company’s
aggressive use of social media to attain new customers
Source: Philipp Klinger
5. “Online and social media are
playing an increasing role and
complementing our direct mail
outreach, advertising and PR
efforts” Kay Krill [CEO, Ann Taylor]
Source: Kent Chen
6. Lululemon has made
communication and
dialogue via social media a
central role in their company
Source: lululemon athletica
7. Lululemon has adjusted where
pockets sit on pants and
placement of waistbands on
running shorts based on online
customer feedback via Twitter
and Facebook……..The company
has 183,000+ Facebook fans and
40,000+ Twitter followers
8. “We learn on Facebook and
through social media what our
guests are really screaming for,
and we actually use the
feedback.” Christine Daly [CEO,
Lululemon]
9. Gilt Groupe, an online sample
sale site, uses social media not
for customer acquisition, but
to engage with their
passionate community of
customers
Source: Pink Sherbet Photography
10. Gilt sends out 428 million emails
ever day, personalized based on
shopping patterns
Source: alexkess
11. Norma Kamali has added QR
codes to store windows so
when the store is closed,
viewers can scan bar codes
on their mobile device and
our taken to the company’s
website where they can
purchase the item
12. “Whether it’s Facebook, Twitter,
blogs or branded editorial
content, maintaining a dialogue
with fans and consumers through
authentic and engaging content
is paramount in achieving success
within the digital realm.” Rachel
Strugatz [Online Editor of
Women’s Wear Daily]
Source: Ima07j
13. By brands being more approachable
through social media, they have driven
customers to shop via social channels
Source: PinkBow
14. Connectivity: Brands have
embraced the Facebook ‘Like’
button after realizing that
consumers are more comfortable
relying on friends opinions
Source: .reid.
15. Amazon.com allows users to see
their Facebook friends’ favourite
books, films and other products
17. Checking-in on Foursquare allows
users to see what stores their
friends have visited, creating a
feeling of social cohesion
Source: nan palmero
18. There has been an emergence of
dialogue between designers,
bloggers and social media gurus
in recent years
19. In the fashion world social media is
more than just a marketing
strategy, it is a way of studying
and anticipating fashion
behaviours
Source: Rain City Girl
20. “People fear what they don’t
understand, but trust me,
magazines, designers and
retailers are getting to
understand what social media
is faster than they can say
‘that’s fabulous’.” Joe
Zee [Creative Director, Elle
Magazine]
Source: Pink Sherbet Photography
21. Brands have humanized
themselves and are able to
connect with their customers on
a new and very real level
22. However, transparency and lack of
control of what is being said on
social media platforms can be a
worrisome issue…
Source: Phillip Klinger
23. Luckily, most brands have seen success
in revenues and customer connection
after embracing social media
Source: Pink Sherbet Photography
24. “By letting the public behind the fashion influencer
curtain, stalwarts and luminaries have created and
connected to an entirely new media audience, and
capitalized on the 400 million Facebook users and
more than 22 million Twitter users.
Social media, it
seems, has
become the
hottest trend
since skinny
jeans and
stiletto heels”
Hibtha
Prabhakar [Style
File Group]
Source: Flor de Maria
25. What will the future hold for fashion
and social media marketing-
embrace it or get left behind?
Source: Phillip Klinger