This document discusses how films can promote tourism to Britain by inspiring people to visit filming locations. It provides examples of how popular films like Pride and Prejudice, Harry Potter, and The Da Vinci Code significantly increased tourism to the real-world places where they were filmed. The document also outlines strategies for destination marketing organizations to partner with film studios to develop joint promotional campaigns that leverage an upcoming film's marketing in order to drive more visitors to tourism sites in Britain.
This paper demonstrates the relation between the ability of television series as a promotional tool and the popularity of tourist destinations. Not only will the phenomenon of film-induced tourism will be explained, which is a widely growing aspect within the tourism industry, but also the profile of the film tourist will be outlined. A practical case study examines the impact of three immense popular television series on their filming locations, based on data collected from official tourist boards, companies who offer services or products related to a television series and local accommodation companies.
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
Communicating the Economic Value of TourismAileen Murray
Here's a copy of my presentation at the Ontario's Southwest Conference in 2014. Communicating the contribution of tourism to the local economy can be a challenge. This presentation focused on bridging the gap between tourism and economic development including tips and tools to measure and report the value of tourism in Ontario’s Southwest to the decision makers in our communities.
This paper is based on the Tourism Industry. The Tourism industry is among the fastest growing economic activities in the world pumping in vast chunks of revenue. It has created job opportunities in both large and small cultural communities around the globe. As this continues to happen, the impacts tourism has brought in continues to be less understood (Lis, S. (2009). The effects the industry has brought to the nations involved range from economics to socio-cultural benefits and sometimes adverse outcomes to a large extent. The results are felt mainly in the developing countries where mass tourism is practiced. These negative effects are occasionally sustainable and manageable if well handled. This paper seeks to unveil the negative impacts the socio-cultural effects tourism has brought and identifying the areas of sustainability.
Most of the players in the industry view tourism concerning its economic impacts, revenue and taxes collection to be the central driving bearing (Mason 2015). However, there is a broad range of sometimes severe negative impacts tourism has fueled depending on the kind of resources and conditions involved. The socio-cultural consequences of travel to the community have many times threatened to harm the tourism market. When tourism comes to a community, there will always be a gloomy effect on the neighborhood. With the relaxed and free state of the tourists at the destination, a batch of illegal activities manages to lean on and cause problems to people involved. The nature of changes in lifestyle in the local community due to tourist involvement and congestion has been seen to alter most socio-cultural patterns of the locals. Recreational areas such as hotels, clubs, entertainment concerts and beaches have pushed development into the community and forcing alterations in the physical construction of the area.
This paper demonstrates the relation between the ability of television series as a promotional tool and the popularity of tourist destinations. Not only will the phenomenon of film-induced tourism will be explained, which is a widely growing aspect within the tourism industry, but also the profile of the film tourist will be outlined. A practical case study examines the impact of three immense popular television series on their filming locations, based on data collected from official tourist boards, companies who offer services or products related to a television series and local accommodation companies.
A presentation given to Travel and Tourism professionals as at a seminar run by Blackpool and Lancashire Tourist Board (Feb 08). Social Media for the Travel and Tourism industry. An overview of the social media space and opportunities for harnessing communities in social space.
A discussion of how economic development and tourism are related, areas of conflict and how economic development and tourism practitioners can support each other from my presentation to the Economic Developers Association of Canada.
Communicating the Economic Value of TourismAileen Murray
Here's a copy of my presentation at the Ontario's Southwest Conference in 2014. Communicating the contribution of tourism to the local economy can be a challenge. This presentation focused on bridging the gap between tourism and economic development including tips and tools to measure and report the value of tourism in Ontario’s Southwest to the decision makers in our communities.
This paper is based on the Tourism Industry. The Tourism industry is among the fastest growing economic activities in the world pumping in vast chunks of revenue. It has created job opportunities in both large and small cultural communities around the globe. As this continues to happen, the impacts tourism has brought in continues to be less understood (Lis, S. (2009). The effects the industry has brought to the nations involved range from economics to socio-cultural benefits and sometimes adverse outcomes to a large extent. The results are felt mainly in the developing countries where mass tourism is practiced. These negative effects are occasionally sustainable and manageable if well handled. This paper seeks to unveil the negative impacts the socio-cultural effects tourism has brought and identifying the areas of sustainability.
Most of the players in the industry view tourism concerning its economic impacts, revenue and taxes collection to be the central driving bearing (Mason 2015). However, there is a broad range of sometimes severe negative impacts tourism has fueled depending on the kind of resources and conditions involved. The socio-cultural consequences of travel to the community have many times threatened to harm the tourism market. When tourism comes to a community, there will always be a gloomy effect on the neighborhood. With the relaxed and free state of the tourists at the destination, a batch of illegal activities manages to lean on and cause problems to people involved. The nature of changes in lifestyle in the local community due to tourist involvement and congestion has been seen to alter most socio-cultural patterns of the locals. Recreational areas such as hotels, clubs, entertainment concerts and beaches have pushed development into the community and forcing alterations in the physical construction of the area.
Elements Of A Culture Of Achievement For AllDrLourdes
Culture is a shared frame of reference for interacting with one another and for interpreting the world in which we live. This common frame of reference includes communication, values, beliefs, and interpretations of experiences. This seminar presented by Dr. Lourdes tells how culture impacts the learning of all students. Sponsored by www.drlourdes.net
The Top Skills That Can Get You Hired in 2017LinkedIn
We analyzed all the recruiting activity on LinkedIn this year and identified the Top Skills employers seek. Starting Oct 24, learn these skills and much more for free during the Week of Learning.
#AlwaysBeLearning https://learning.linkedin.com/week-of-learning
Are the X-Men Marvel or DC An In-Depth Exploration.pdfXtreame HDTV
The world of comic books is vast and filled with iconic characters, gripping storylines, and legendary rivalries. Among the most famous groups of superheroes are the X-Men. Created in the early 1960s, the X-Men have become a cultural phenomenon, featuring in comics, animated series, and blockbuster movies. A common question among newcomers to the comic book world is: Are the X-Men Marvel or DC? This article delves into the history, creators, and significant moments of the X-Men to provide a comprehensive answer.
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
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Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdf
Film Tourism in Britain
1. Film Tourism in Britain Laurence Bresh Marketing Director - VisitBritain September 2009
2.
3. Lights, Camera, ACTION! 120 million people world-wide will see a blockbuster film in the first 3 weeks of opening 40% of potential visitors to the UK would be “very likely” to visit places from films or TV
11. Quantum of Solace…007 The 22 ND Bond Film New Bond, New Britain Exclusive global sweepstakes competition prize – 35 countries Bond lifestyle supplement On-line and off-line media exposure via new channels
Why Britain? A Film Makers’ Ultimate Location Why are so many films filmed in Britain? A Big World on on Island Stunning, iconic landscape, coastline and beaches, mountains and valleys, national parks and forests and vibrant cosmopolitan cities all with easy access Unique History and heritage with influences from all different periods and cultures full of character and personality. From Royal palaces and castles, historic landmarks across the whole country. Incredible preserved buildings that allow film makers to realistically recapture the time and detail of almost any period Diversity – New + Old From the ancient structures like Stonehenge to world class modern architecture like the Gherkin World class Talent – Behind + In-front of the Screen Depth of talent from Great British actors like Sir Ian Mckellan, Judi Dench, Michael Caine, , Jude Law as well as famous studios like to Pinewood and skilled film workers
Britain continues to benefit year on year from high performing box office releases such as Bond, to continual revival of cult classics such as Withnail and I – combined, this gives Britain as a backdrop/ destination the opportunity to be continually front of mind for the international consumer. Just to put this into perspective in the first 3 weeks of opening a high budget, successful film will be seen by 120 million people world wide this is then followed 4-6 months later by the home entertainment release……so making a ‘good match’ match film the ultimate advert for a country Our research has shown that 40% of people who choose Britain as travel destination are influenced by what they have seen on film, whether they way want to follow in the footsteps of their favourite actor, are inspired by the film adaptation of a classic piece of literature, or are keen to see the heritage locations relating to British history. With this level of insight, VB has developed a significant track record over the past 10 years, working with the local screen commissions, the major studios and international consumer brand partners to ensure that the destination is always one of the key stars of any film. …
The results for the film locations: Basildon Park In the three weeks between the film opening and the house closing for the winter in October 2005, there were 10,000 extra visitors. So far in 2006, they have sold over 100 coach tours on the back of the film, a 76% increase. Burghley House In the month between the film opening and the house closing in 2005, there was a visitor increase of 40% at weekends. visitor numbers up 20% overall. In a survey of visitors in 2006, 30% say their visit was inspired by the film. Stamford village Graeme Burley, the marketing manager of Stamford TIC, reports the centre received 1,485 extra visitors between the film’s release in September 2005 and March 2006. Harry Potter Since Nov 2001, which saw the release of the first Harry Potter film VB has been capitalising on this character to entice people to visit Britain The first film alone saw dramatic results for the locations used: Alnwick Castle - Usually receiving around 60,000 visitors a year, the castle has seen a 120% increase since being used as the locations for Hogwarts. The films are estimated to have brought in £9 million in tourist revenue. North Yorkshire Moors Railway Sales on the railway rose from 245,000 in 2001 to 297,000 in 2002, and reached 303,000 by 2004. A survey found that 15% of visitors went to Goathland Station because of the Harry Potter association (and 38% came because of its use as a location in Heartbeat !) Kings Cross Station In response to continual enquiries and photos, Kings Cross Station errecked a ‘Platform 9 3/4 ‘ permanent plague as a testimony to the films As we are coming to the end of this particular wizards adventures on the big screen, there is a great opportunity for 2010/11 for Britain in partnership with Warner Bros to celebrate the release of the final film and profile the home entertainment back catalog showcasing destinations across the whole of Britain.
Choosing the right Film… This is the key to any successful film tourism partnership Why this film + Tourism? The checklist we use: Physical Locations in Britain – Very important to promote actual places that people can see on the scene and then visit during their holidays Positive, varied depiction of Britain Heritage and Culture and literature are huge triggers of interest in Britain International recognition – Recent successful films have come from book adaptations (DVC, Harry Potter) and already a captive audience established Regional focus – Crucial for VisitBritain to get people out beyond London Adding energy to our history and Encouraging the consumer to reconsider Britain Bond - a long literary and location heritage…….also the most well known British screen character…….. Harry potter – targeted audience, internationally recognised, all shot in the UK Da Vinci Code – International literary best seller, shot on location in the UK
How have we brought this to life over the past 10 years? It started with the Movie Map…… as the key driver for the international visitor is to be able to visit the location while on holiday in the UK….this was particularly relevant with the Harry potter promotion and a key segment was the family market. Here are some of the previous Film Maps promoting over 60 years of British film history we’ve produced including Master and Commander, King Arthur and a Bollywood Movie Map. The Movie Map also has tremendous appeal to media partners, and will often be run as a supplement to co-inside with the release of the film.
Case Study: One of the largest international promotions we have delivered to date has been the DVC……… we thought this would be a particularly poignant case study given the recent release of Angels and Demons and it’s focus on Rome. Like Angels & Demons…..the story followed a trail of heritage clues which creates the perfect basis for a tourism destination promotion. The Book… The World’s fastest selling book of all time! 43 million copies sold and still going… 94% awareness of the book in the UK The Film… Opening weekend worldwide box office gross was $224 Million USD the second highest in motion picture history. International box office alone was $147 Million USD The Da Vinci Code is the 8th biggest 3 day figure in the UK ever! (a top 10 which includes Harry Potters, Star Wars & Lord of The Rings
How did we work with Sony Pictures to capitalise on this…. The Global ‘Codebreaker’ Promotion This is one of the largest Film Tourism promotion that we have achieved but one of the largest global campaign’s VisitBritain has ever done. In partnership with Sony Pictures, we developed the ultimate 7 day Da Vinci Code ‘Codebreaker’ prize around the locations featured in The Da Vinci Code for a 140 prize winners from 42 countries around the world to experience the art, history, drama and excitement of Paris, London, Lincoln and Edinburgh. The ‘Codebreaker’ prize tour took the prize winners from the World famous Louvre Museum,to the 12 th Century hidden history of London’s Temple Church, the Scottish secrets of Rosslyn Chapel and behind the scenes locations at Lincoln Cathedral, used to recreate Westminster Abbey in the film. This unique travel competition experience was developed for Sony Pictures and then sold in by their country by country marketing teams with VisitBritain to gain maximum exposure….this resulted in TV slots, full page press promotions, web and radio slots.
This is just a snap shot of what we did…. Marketing We engaged the international visitor audience via joint marketing with Sony, developing targeted web content, a viral marketing programme, movie maps for press partners, and an extensive PR programme leading up to the film release. PR Over 4 months, VisitBritain organised 34 international press visits totaling approximately 200 journalists and 13 TV crews. This had a calculated viewer figure of 170 million 2.6% of world population could be inspired to visit Britain as a result of Da Vinci Code press!!!
To help get across the reach of this promotion we have pulled together a short promo film so you can see for yourself the TV commercials that promoted the global competition…..what the prize winners actually thought of the trip…and of course the ever important results. - Play film
DVC was closely followed by another Sony Pictures film – Bond Bond is the most successful movie franchise in motion picture history and Casino Royal was the highest grossing Bond film of all time. Bond is the longest running and most successful franchise in motion picture history. Casino Royal was the most successful Bond ever, making nearly $600 m at the box office. Bond is quintessentially British This is the opportunity to align the number 1 country brand with the number 1 film brand. Bond has recently been given a make over which has obviously really worked, Daniel Craig is the most popular Bond yet and is clearly more edgy. We should use this opportunity to associate Britain with these same attributes and showcase new Bond – New Britain. As the movie was not shot much in Britain, VisitBritain decided to take a different approach to film marketing by promoting the theme – Live the Bond Lifestyle. This enabled us to showcase the whole of Britain as opposed to the locations . What did we do – Global compeition to live the Bond lifestyle which included cocktail making masterclases, sunseeker yachts and speedboat tour of Thames in 35 countries. This was supported by on and off line marketing including a lifestyle supplement distributed with the Times.
The Bond prize gave us fantastic brand exposure. It was promoted in various ways across 35 countries in some key media partners eg Yahoo, Discovery Channel, Fox. It was the star prize on the Wheel of Fortune, one of the premier game shows in the USA. The advertising equivalent value that we received for the brand was around £7 milion
Things to call out here: As well as usual PR and MIK stats we should also mention the following: VB got exposure in new markets where we can not afford to have a footprint eg Taiwan Bond gave us the opportunity to work with new partners and develop new relationships eg Diegeo, Coke, Bollinger, Sunseeker Through the partnership we were able to negotiate a premier of the movie prior to release in theatres. Our partners also benefited from the promotion,. Guests at the grosvenor house said they has seen the promotion which made them book. They also has a 30% increase in web visits during the promotion. In countries where we undertook marketing activity such as Spain, the ROI was high 74:1 (incremental spend of £813,533 which shows the film tourism message works)
The world’s most famous detective is coming to the big screen on christams day this year and we want to use this as an opportunity to showcase Sherlock Holmes’ Britain
The movie gives us the opportunity for us to showcase locations featured in the movie (it is shot in London, Liverpool and Manchester) along with locations associated with the character (eg Dartmoor – Hound of the Baskervilles, Edinburgh – Home of Arthur Conan Doyle). The promotional activity will start in November this year and our plans are as follows: Global Competition in 30 countries to London, Liverpool and Manchester Website – to showcase locations Brand all VB oyster cards Viral game to play on the detective theme across our social E-crm.
In terms of PR there has already been huge interest,. This is a recent double page spread in OK magazine (USA) as a result of a press trip earlier this year. A sequel to Sherlock Holmes is already planned (with Brad Pitt) so we are hoping to continue to build on the interest the promotion generates.
Finally, on the slate for 2010 is Robin Hood. This is tipped to big the next epic release (similar to Gladiator) and we are already in discussions with the studio about running a global promotion. We have an amazing prize lined up including a banquet with the Sheriff (there is one), archery at Sherwood Forest and a private visit to Robin Hood’s cave. We are planning to use the Sheriff for a global PR tour which will generate publicity for both Britain and the movie. An added dimension for the Robin Hood promotion will be to use the props and costumes featured in the movie to improve regional tourism attractions, by creating an permanent exhibition of Robin Hood at Sherwood Forest. VisitBritain has been very fortunate to have films around 3 major icons recently – Bond, Sherlock Holmes and Robin Hood. Already we have our eye on Bond 23 and a possible movie about the life of Shakespeare.
Slide covers all details So what are the key learnings VB would pass on to local film commissions and tourism organisations