Fifty ways to foul up online communities

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The document discusses 50 ways to foul up online communities. It notes that most communities fail and lists reasons for failure like lack of governance, transparency, open membership, visibility and accountability. It suggests that communities should be open, findable, work-focused, and self-organizing. The document warns against focusing too much on technology, not listening to users, imposing changes, using wrong tools, having a complicated interface, changing tools frequently, and not having senior support.

Business

@RICHARDHARE #50WTFUOC #INTRANETNOW
50 WAYS TO
FOUL UP
ONLINE COMMUNITIES

THE COMMUNITY THAT
WOULDN’T DIE
@RICHARDHARE #50WTFUOC #INTRANETNOW

COMMUNITIES ARE
COMPLEX
@RICHARDHARE #50WTFUOC #INTRANETNOW

EVERYTHING YOU KNOW IS
WRONG
@RICHARDHARE #50WTFUOC #INTRANETNOW

@RICHARDHARE #50WTFUOC #INTRANETNOW
Machine Ecosystem
Rules Heuristics
Control Co-evolution
Best practice Emergent practice
Implementation Remove barriers

MOST COMMUNITIES
FAIL@RICHARDHARE #50WTFUOC #INTRANETNOW

Management Trainees 1
Groupware
@RICHARDHARE #50WTFUOC #INTRANETNOW

#1 No governance
@RICHARDHARE #50WTFUOC #INTRANETNOW

#2 No transparency
@RICHARDHARE #50WTFUOC #INTRANETNOW

#3 Closed membership
@RICHARDHARE #50WTFUOC #INTRANETNOW

ANARCHY
CHAOS
@RICHARDHARE #50WTFUOC #INTRANETNOW

Management Trainees 2
Bespoke Standalone
Intranet
@RICHARDHARE #50WTFUOC #INTRANETNOW

#4 No visibility
@RICHARDHARE #50WTFUOC #INTRANETNOW

#5 No accountability
@RICHARDHARE #50WTFUOC #INTRANETNOW

#6 Admin overhead
@RICHARDHARE #50WTFUOC #INTRANETNOW

MORIBUND
@RICHARDHARE #50WTFUOC #INTRANETNOW

Management Trainees 3
Standard Intranet
@RICHARDHARE #50WTFUOC #INTRANETNOW

Open
Findable
Work-focused
Self-organising
@RICHARDHARE #50WTFUOC #INTRANETNOW

Focus on technology - Don’t listen - Mandate
participation - Impose change - Wrong tools -
Complicated interface - Ugly - Wrong scope - Don’t
model desired behaviour - Too few people - Change
tools - Wrong people - Too secretive - Wrong measures
- No senior support - Bad branding - Work only
FOUL-UP
@RICHARDHARE #50WTFUOC #INTRANETNOW

"A podcast with slides - see the video: https://www.clearbox.co.uk/portfolio-item/intranet-content-planning/ ) As a communicator and intranet publisher, you know how to write well, but have you got a research approach to help you write exactly what should be covered? Before you write a single word, you should learn what your colleagues really need from you. Wedge and Suzie talk through some content design techniques and research methods, and discuss their own experiences to help you make the most of your intranet news and reference pages.

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