FIDM is launching an international campus called FIDM International in London, UK. They will establish this new campus through a greenfield investment strategy. London was chosen as it is a global city and business hub that aligns with FIDM's industries. The UK offers advantages like a stable political system, being an international language center and gateway to Europe. FIDM will market through UK publications and school presentations. They project revenues of over $50 million in the third year from tuition of the estimated student body.

1. Taking FIDM to LondonINTERNATIONAL BUSINESSJaime NguyenDeana PadillaVeronica Rivera

2. INTRODUCTION & SUMMARYProduct or Service Launching: FIDM InternationalIn What Country: London, United KingdomEntry Strategy: Greenfield InvestmentWhy FIDM International?

3. ABOUT FIDMCo-educational, private college dedicated to educate students for the Fashion, Graphics, Interior Design and Entertainment Industries.18 Exciting Majors2 year Associate of Arts Degrees and Advanced Study Programs and 4 year Bachelor of Science Degree in Business ManagementIndustry Driven CurriculumCompetitive tuition for a specialized, professional educationProgram for International students Study Tours and Exchange Programs abroad

4. London, United KingdomCapital of the UKOne of the worlds most globalized cities & home to one of the worlds largest financial institutionsPopulation of 7,700,000 with wide range of people, cultures and religionGreatest population in the entire European UnionMajor tourist destination for domestic and overseas visitorsLondon’s position in the global market is because of their influence of politics, education, fashion, entertainment and media, arts & culture

5. FIVE REASONS TO DO BUSINESS IN THE UKLondon is #1 city in Europe for businessStable Political EnvironmentInternational language of businessTop six universities in Europe and two of the top globally# 1 Gateway to Europe

6. ENTRY STRATEGY-GREENFIELD INVESTMENTThe UK offers many advantages for foreign businesses…New businesses can be set up in a matter of 13 daysCompetitive tax environment-lowest corporate rate taxes for foreign businesses Property can be easily registered with no restrictionsUK offers valuable resources for our staffing needs. The labor market in the UK consists of over 30 million people, ranging in a variety of talents & skills.

7. MARKETING CAMPAIGN…. To create brand awarenessInterviews with popular publications including:BBC NewsWomen's Wear DailyGlamourInstyle MagazineReuters Informational workshops & presentations with local boarding schoolsPrimary Mode of AdvertisingSecondary Mode of AdvertisingOnce our school is up & ready for business… Open House

8. School Tour

9. Events for prospective clientsSALES PROJECTIONSBased on the average tuition at FIDM of $22,845