This document provides guidance for entrepreneurs submitting an executive summary to a business angel network. It outlines the key topics that should be addressed in an executive summary, including an overview of the company and product/service, the management team, customer problem and target market, sales and marketing strategy, business model and financial projections. Entrepreneurs are advised to provide concise descriptions of these elements in their executive summary to help investors effectively evaluate the startup opportunity.

1. BUSINESS ANGEL EXPECTATIONS FOR
EXECUTIVE SUMMARY – PITCH
www.fiban.org/submit

2. CONTENT
1. Overview
2. Pitch deck
3. Team
4. Executive Summary
5. Financials
6. Documents
7. Additional questions
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3. SUBMIT YOUR EXECUTIVE SUMMARY
www.fiban.org/submit
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4. EXECUTIVE SUMMARY TOPICS
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5. 1. OVERVIEW
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COMPANY X
ENTREPRENEUR
Add an overview to help investors evaluate your
startup. You might like to include your business model,
structure and products/services.
Describe what makes your service/product unique (first that investors
see), example: “A new industry focused solution doing …”

6. 1. OVERVIEW
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Company name Recommend to have your company registered
Oneliner
(max. 160 words)
Describe what makes your service/product unique
(first that investors see), example: “A new industry
focused solution doing …”
Pitch overview
(max. 450 words)
Add an overview to help investors evaluate your
startup. You might like to include your business
model, structure and products/services.

7. 2. PITCH DECK
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COMPANY X
Describe what makes your service/product unique (first that investors
see), example: “A new industry focused solution doing …”

8. 2. PITCH DECK
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Pitch deck
(Power point / Pdf)
Your pitch deck is an essential part of your profile.
Help investors evaluate your company by uploading
one.
Video also possible

9. 3. TEAM
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10. 3. TEAM
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Management Team Your core team
Advisors References, accelerators, startup guiding, etc.
Previous Investors Previous investors, including family and friends.

11. 4. EXECUTIVE SUMMARY 1/2
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Customer problem Sales & Marketing strategy
Products and services Business model
Target market Competitors
Customers Competitive advantage

12. 4. EXECUTIVE SUMMARY 1/2
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Customer problem What customer problem does your product and/or
service solve?
Products and
services
Describe your product and/or service and detail the
key customer benefits.
Target market Detail the geographic, demographic and
psychographic characteristics that define your target
market.
Customers Outline who your customers are and why you are
targeting them.

13. 4. EXECUTIVE SUMMARY 2/2
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Sales & Marketing
strategy
How do you aim to reach your potential customers
and who will do it.
Business model How do you plan to run your business (B2C, B2B,
etc) and how do you find this to be done.
Competitors There is always competitors, not always direct but
you are competing against time/capital used.
Competitive
advantage
Probably most valuable answer, how is your service/
product better than others helping you to gain
customers.

14. 5. FINANCIALS
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15. 5. FINANCIALS
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Seeking (€) Only the amount of capital you’re seeking from angel
investors.
Round description Seed round
Series A round
Series B round
Series C round
Other
Security type Preferred equity
Common equity
Convertible notes
Pre-money
valuatino
Valuation refers to the total value of the equity of the
company. We speak of either pre-money or post-
money valuation. Pre-money valuation is the value of
the company before the investment, calculated with
the share price offered to the investors.

16. 6. DOCUMENTS
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17. 6. DOCUMENTS
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Business plan Attachment.
Financial
projections
Attachment.
Supplemental
documents
Attachments.