Few Words, Mass Effect. Travel writings and destination image. The case of Venice
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Images and words contribute to defining a tourist destination. Destinations are described both by promotional and organic sources. The narrative structures built by this mix of sources, synchronically and diachronically animate the discourse about places, defining - and being influenced by - tourist behaviour. Focusing on the U.S. market, and using a semiotic approach to a corpus of "travel writings", combined with quantitative and qualitative market research, the study here presented shows how, even for a world-famous destination like Venice, only a few texts provided the main features of the destination image, and these same texts are still influencing it centuries afterwards.
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Cerchiaro&houtman2021 il giro del mondo - atr
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Shirin Neshat is an Iranian visual artist known for her artwork exploring contrasts between East and West through film, photography, and video. Some of her most notable works include the Unveiling and Women of Allah photo series from the 1990s and her 2009 film Women Without Men. Neshat's work often incorporates Persian poetry and calligraphy to examine themes of femininity, identity, and life in Islamic societies. She has had major exhibitions around the world and received many honors, including being named Artist of the Decade by the Huffington Post in 2010.
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PPT - Paragraph Essay Types PowerPoint Present
This document discusses the cybercrime challenges faced by public universities. It notes that high-level network threats include viruses that can spread quickly through social media on campus. Phishing and infrastructure attacks are also common issues, as public university information and computing power are valuable targets. Bring-your-own-device policies create security risks as personal devices may introduce malware. Network sniffing is another challenge, as unencrypted traffic can expose private information. Overall, the document outlines the cyber threats public universities must address regarding viruses, attacks, personal devices, and network security.
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Few Words, Mass Effect. Travel writings and destination image. The case of Venice
- 1. Istanbul, 5th June 2014 Travel writings and destination image. The case of Venice FEW WORDS, MASS EFFECT Federica Montaguti , Sabrina Meneghello - CISET
- 2. The context Interrelation cultural production/tourism→impact on the destination image how much are they influencing the tourists’ perception? Morgan, 2000; Echtner&Ritchies, 1991, 93; Crang, 2003, Urry&Sheller, 2004; …)
- 3. Methodology 480 “texts” Organic/induced 1820-2010 70 “texts” Organic/induced Semiotic analisys Focus Groups Online Survey Popularity bestselling (amazon.com) n. fo copies box office RESULTSRESULTS Pike, 2002; Grtner, 2003; Ryan&Cave, 2005; Trvlou, 2005; Smith, 2008; Robinson&Andersen, 2004; Echtner; Dann, 2003, etc.
- 4. Popularity US tourists in Venice. Novels related to Venice they read. 2012 Source: CISET, online survey, 2012 6 titles in the top 24 (amazon.com) 1 or more title in the top 40 (amazon.com)
- 5. POPULARITY Source: CISET US tourists in Venice. Films related to Venice they read. ALL TOP TITLES AT THE AMERICAN BOX OFFICE
- 6. Travel writings TOURIST IMAGE=ORGANIC IMAGE EVERY TEXT CAN BE CONSIDERED A TRAVEL WRITING Tourists as main characters The gaze on the city is a tourist gaze Expatriates vacationscap es Overlappings Ghose, 1999; Crang&Travlou, 2009; Von Martels, 1994; Antelmi, 2010; Thompson, 2011
- 7. The “popular” travel writingVenice Cfr: Mahler, 1999; Ghose, 1999; Urry, 2004; Perosa, 1999
- 8. The image Source: CISET, online survery, 2012 US Tourist. Statements about the city of Venice they agree with
- 9. Literature topoi→tourism topoi ATwitterStorm @Frommers an #improbable cityscape of stone palaces that seem to #float on water @Leon moral #decline behind respectable façades @Jong Venice, that #chimera, that city of #illusions where reality becomes fantasy and fantasy becomes reality @Steves After Venice, with its #mysterious and #feminine charms @Brown had somehow #RisenOutoftheSea to become the largest and richest empire in the west @TimeOut #improbably waterlogged and persistently #picturesque @Steves atmosphere of elegant #decay... a #fantasy world…
- 10. Cfr: Gruesz, 2006; Horden&Purcell, 2000; Gore, 1992 A persistent image (I)
- 11. Venice Nostalgia Tourism as “commodity” Return of the “Dolce vita” Relationship with East ‘50s revival A persistent image (II) Cfr:Sandip, 2012; Nurthami, 2013; Barbour, 2012; Pfister, 1999
- 12. From a DM point of view Guidebooks, guidebooks New opportunities Approaching the market Creative industry role Understanding reputation
- 13. Next steps Age, class differences Second wave of the survey New focus group Comparing Test on a different market Test on less known destinations Other sources Games Fanfiction, social media EvolutionDiachronic Narrative reception process WHAT ABOUT US?
- 14. A “hot” topic
- 15. fedem@unive.it Thank you! www.unive.it/ciset @ilCISET @F07Montaguti Master in Economia e Gestione del Turismo