The document discusses the dual effects of globalization on cultural identity, highlighting both its positive and negative impacts. While globalization facilitates the exchange of ideas, culture, and goods, it can also dominate local identities and create challenges for individuality. The author argues that globalization is inevitable and should be managed to preserve cultural uniqueness while allowing for growth and learning.

1. What challenges does Globalisation
pose for cultural identity?
Tim Fairhall

2. What is Globalisation?
What is meant by Cultural Identity?
Why it is contemporary?
What are the knowledge issues?
Does globalisation put are theseof individuality? at risk?
Does thiswhat peoples’ cultural identity
If so mark the end problems?
Why does this interest me?

3. Ethnographies
Art and Official Journals /
Photography News Articles
The
Knower
(ME)
Documentaries
Historical
Evidence
News Items Tribes

4. Nayan Chanda – Far Eastern Economic
Review, 2008
Acknowledging globalisation as a secular trend of human
history does not mean accepting the unfairness, injustice and
inequality that have come in its wake. The leisurely pace of the
past is over. Goods, ideas and culture are rushing across
national borders with unthinkable speed and unprecedented
volume – overwhelming many, and affecting their lives in ways
that are beyond their control. Today’s protesters are right to
draw attention to these negative aspects. Certainly the
pernicious aspects of globalisation need to be addressed and
prudently remedied. However, protesters are wrong to think
that the restless movement of people and ideas across the globe
can be arrested, and by so doing solve its marginal ill-effects.
To be sure, fix globalisation. But to demand a stop to
globalisation is to demand that life as we know it should cease’.

5. Theories
1. Hyperglobalisationism
2. Global Sceptism
3. Transformationalism
4. Homogenesism

6. Source 1 – Facts and Figures
AoK: Science & Maths WoK: Reason
Use of facts and figures as a source
Clearly shows the necessary details. Possibility of skewing data towards one
view.
Based on facts and evidence. Not everything can be distinguished as
(absolute) truth
Fair representation of important and Outdated, little clue of the future
relevant changes.
Sources: www.internetworldstats.com, UN World Tourism Organisation http://unwto.org,
www.cnnmoney.com: companies’ annual reports (2006), SIL international
(www.ethnologue.com)

7. Source 2 - Ethnography AoK: History
ANTHROPOLOGY TODAY VOL 20 NO 2, APRIL 2004 WoK: Language
Emotion
Author’s use of the area of knowledge and ways of
knowing.
The Mursi know that the lip-plate is
seen as a sign of their backwardness by
powerful outsiders […]
Ironically, it is the
growing need of the Mursi for cash that drives
them to supply the tourists’ demands for
photographs.
Engages with the reader. Possible exaggeration of reality.
[One claim] made about the lip-plate [is] Thirty years ago, the Mursi saw themselves
as occupying a central position in relation to
that the practice originated in an attempt to
the outside world, geographically and
make women less attractive to slave morally. They saw the values which gave
traders […] The on facts and evidence.
Based lip-plate worn by Mursi meaning to their lives as located in the is not the past.”
“the history
women is an expression of female social physical space they occupied.
adulthood and reproductive potential […]
On the one hand, the lip-plate is prized Since the regular arrival of tourists they have
by Mursi as Allows identification.
a mark of their cultural come to realise that the centre judgement
Personal which they can affect validity.
once saw themselves inhabiting has slipped
identity. On the other hand, they
away from them.
recognise that
Empathy created. Language is intended to give reader
, living on the margins of the Ethiopian
state. similar opinions.

8. Source 3 – Photographs of the Singsing
AoK: Art Tribes Art Wolfe (1997) WoK: Perception
Potrayal of the Singsing celebration dance as
photograph.
Accurate representation. Not full representation as it is solely one
part of the event.
Objective – no interpretation presented. Striking images could have an influence
on opinions.
Prejudice
Neutral look at the dance. Criteria of “good” and “bad” varies.
Ethnocentrism
Understanding of tourists attending “Hawthorne effect” is this reliable?
views. Could it be put on for the camera?
It is a depiction of the dance and that is Is the photography itself really art?
the art form.

9. Conclusion
It is clear to see Globalisation has two types of
effects on a culture and in particular the identity of
that culture – being both positive and negative. On
one hand globalisation has crossed borders and
allowed for growth and expansion of ideology and
materials to almost every part of the world. It
marks sustainable progress, as in a continual
learning of new ideas and values. On the other hand
what comes with it is the domination by global
companies and negative effects on the environment
from travel. This makes it an issue that needs to be
controlled.

10. Personal Judgement
From the sources I have examined, I believe globalisation
is an inevitability, especially with new advancements in
travel and technology as well as distribution of services
and goods. This process should benefit cultures previously
left isolated, allow them to develop and evolve, widen
their concept of identity – becoming globalised as well as
localised - from learning about others, new technological
skills and values previously not known. However I cannot
ignore the negative aspects that commercialism and
tourism might bring which could damage an area’s
localised culture and pose a threat to the value of
distinctive cultural identity. After careful consideration
though I personally believe that the advantages outweigh
the potential drawbacks.

11. YouTube is one of the biggest website attractions with over 100
million videos being watched daily worldwide.
http://www.youtube.com/watch?v=J---
aiyznGQ&feature=player_embedded
This makes it a key effect of globalisation in modern day society
as it unites people from across the globe.