The document summarizes events from Ferjaan, a cultural village organized by Qatar Museums Authority in Tokyo over 5 days. Some key facts: - Over 70 events were held with 20 partner organizations and over 22,500 visitors. - Exhibits included 17 galleries and a mosque constructed in 3 days showcasing Qatari culture. - Performances, presentations and film screenings educated visitors about Qatari life and culture. - Interactive activities like calligraphy, henna art, and a Qatari coffee house helped visitors experience Qatari customs firsthand.

1. QATAR WEEK:
FERJAAN IN TOKYO
PHOTO REPORT
14 OCTOBER 2012

2. 20 Partnering organizations
came together to achieve
over 70 events in 5 days
- One of the largest events ever
organized by QMA

3. FERJAAN
IN NUMBERS
+22,500
VISITORS in 5 days

4. FERJAAN
IN NUMBERS
98% of visitors surveyed want
to visit Qatar after Ferjaan.
+230 International News Articles
+6,000 QJ2012 Facebook Likes
175 TWEETS
[#Ferjaan] [#ファラジャン]

5. FERJAAN
IN NUMBERS
72 tonnes of materials.
17 Galleries and 1 Mosque
5x3 m LCD Screen
Constructed in 3 days.

6. At 2:00 pm the day before the opening.

7. Overview of the completed village.

8. The Stage area where the performances, presentations, and screenings took place.

9. The Main Entrance through which 600 VIP and VVIPs, including H.I.H. Princess Takamodo
and H.E. Abdulla Al Attiya, began their tour of Ferjaan.

10. H.I.H. Princess Takamodo, between H.E. Ambassador Bilal and H.E. Abdulla Al Attiya

11. H.I.H. Princess Takamodo during her delivery of her speech celebrating the friendship
between Qatar and Japan.

12. VVIP Tour of Ferjaan with H.I.H. Princess Takamodo, H.E. Al Attiya, and H.E. Ambassador of
Japan to Qatar, Kenjiro Monji.

13. H.E. Ambassador Bilal and his wife graced the village with their daily presence, showing
continuous suppport to the mission of Qatar Japan 2012.

14. The Ministry of Culture performed traditional dances, including the ardha, and music
throughout each day.

15. Their performances were one of the most anticipated highlights of the village.

19. Some visitors even tried their hand at sword dancing!

20. In addition to performances by the Ministry of Culture, Mr. Fushimi-san, a musician and
Japanese Oud player, demonstrated the versatility of the Oud.

21. Mr. Fushimi-san and Issa Al Dossari, a Qatari musician who plays the kanon, an instrument
very similar to the Japanese kato,
collaborated on stage.

23. Presentations were the 2nd core of Ferjaan.
Combined with the short film screenings, they offered succinct insights into the life, vision,
and culture of Qatar.

24. Renowned celebrity and actor, Bessho-san contributed to two discussion panels on behalf
of the Qatar Friendship Fund for Japanese audiences.

25. In each booth, visitors could learn more about the top cultural, business, educational and
sporting organizations of Qatar

26. Katara’s interactive gallery was a highlight of the Ferjaan Village.

27. Visitors were invited to paint their own canvas.

28. Such interactive experiences were greatly enjoyed by guests. Each display in the QMA
booth utilized interaction to create an engaging experience. Here, two students browse
through the collections of the M.I.A. through the Google Art Project.

29. Guests had the opportunity to create their own “Gesture,” referencing Mathaf ’s distinctive
logo “gestures.”

30. Guests could also listen to three “Oral Histories” by the National Museum of Qatar.

31. The Department of Archaeology and Restoration

32. Volunteers were on hand to help visitors navigate the village and provide explanations on
particular booths and Qatari customs.

33. OTHER
ACTIVITIES

34. Aspire Academy’s Training Clinics with Bora Milutinovic in Yokohama and Kashima City

35. POP-UP Mathaf @ Mori Art Museum

36. Baqala-Konbini @ Pop-Up Mathaf

37. An ARAB CINEMA SHOWCASE by the Doha Film Institute at TOHO CINEMAS

38. QATAR TODAY: A photographic exhibition by Hiroyuki Suzuki

39. SCHOOL
DAY

41. The Arabic classes of Yokohama School during their visit to Ferjaan - 1 Oct, 2012

42. Exploring the QMA Booth

43. “Gesturing” in Arabic: using Mathaf ’s interactive platform.

45. The students watching “7” by Richard Serra in the QMA Cinema.

47. Trying dates for the first time!

49. Posing with the mutawa in front of the Mosque.

52. HENNA

53. Henna was one of the most popular events of Ferjaan

54. The wonderful and extremely talented Japanese Henna artist, Monden-san, applied
henna for visitors by the well.

55. Her mission is to show Japanese people that Henna is a beautiful expression of art and
culture.

57. CALLIGRAPHY

59. Guests queued up in lines for the Ministry of Culture’s calligraphy artist.

62. QAHWA

67. PEOPLE

71. The Mosque became a place of open exchange of knowledge and culture.

95. END