#FeelingBeautiful was top trending topic of India (on Aug,20th 2012). With in 5 hours, total 991+ conversations & 1.4M impressions from .25M followers reach have generated. Note: You can view this case study to know "how", "when" & "what" needs to be done in order to provide twitter influencers with compelling conversation hooks to enter into discussions.

2. Brand Name: VLCC INDIA
I Brand Intro: VLCC aims to ensure a
be7er quality of life for everyone
by shaping people’s confidence
N and making Slimming, Beauty &
Health accessible to all sections of
our society
T
Platform: Twi7er
R Objective: Provide influencer'ʹs with
compelling conversation hooks to
create buzz.
O

3. On Aug 20th ,VLCC India floats a
B question on Twi7er asking what is
the most beautiful feeling you
ever had or wish to have?.
R
Hashtag used for creating virality
was #feelingbeautiful
I
E
F

4. First Tweet at 11:00 a.m from
S @VLCCIndia
#feelingbeautiful Trends in India
T at 12:29 p.m
#feelingbeautiful becomes top
A trend of India at 1:40 p.m
R
T

5. Challenge 1: Aug 20, 2012 was a
Holiday due to “EID” festival . The challenge
was to compete with conversations around #Eid
Mubarak
Challenge 2: India had defeated
Pakistan by one wicket at the #u19cwc in a
thrilling match. Lots of conversations generated
on #U19 #U19CWC #Pakistan & #IndVsPak

6. First Tweet at 11:00 a.m from @VLCCIndia compels
followers to talk about their experiences related to
topic of #feelingbeautiful.
Around 12:15 p.m
Users start to
interactions based
on their
#feelingbeautiful
experiences which
provides us a
position on Twi7er
Trends.
Challenge:
To create more virality & conversations for
becoming the TOP Trend in India

7. W We Did?
“ We then started
H interacting with the
users to Strengthen
A the emotional
connection ”
T

8. “ Building relationships by
responding to influencers ”

9. At 12:53 p.m
#FeelingBeautiful
reached at 4th position
of Twi7er Trends
Challenge: To create
more conversations &
fight with #U19CWC ,
#IndVsPak & “Eid
Mubarak for top
position”

10. W We Did?
“ We then created
H compelling
conversation hooks
A for influencer'ʹs to
enter into
T #feelingbeautiful
discussion”.

11. “ conversation hooks ”

12. At 1:29 p.m
#feelingbeautiful
reached at 2th position
of Twi7er Trends
Challenge: To create
more conversations &
reach the top notch.

13. By 1:30 p.m (2 hours)
#feelingbeautiful had created
more than 500+ tweets & .7
million impressions.

14. Around 1:35 p.m, other brands also tried to gain
the virality of #feelingbeautiful conversations.

15. Finally, at 1:40 p.m
#feelingbeautiful
was Top Trending
topic in India.

16. #feelingbeautiful was Top Trending topic in India.
More brands joined in to encash the virality on
conversations.

17. S
N
A
P
S
H
O
T
S

18. S
N
A
P
S
H
O
T
S

19. S
N
A
P
S
H
O
T
S

20. Top Users on the basis of tweets
100 94
90 81
80
70
60 56
53
50
40
30
20 20
10 17
15
0

21. Top Users on the basis of
impressions received
900000 831792
800000
700000
600000
500000
400000
300000
200000 135270
76406
100000 46064 45212
29075 28323
0

22. Summary
#feelingbeautiful
991+
A total of
conversations were recorded with
1.4M impressions generated
.25M
which reached followers on Twi7er
within 5 hours.

23. “ All the data mined & analyzed
was with our proprietary tools “
Thank You

24. Contact Us! Connect with us:
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Office: +91 120 250 0351
Email: info@mediazo.com
Snail Mail:
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