Product feed automantion and management system. Create your product directly from your site - without IT, no problems.

2. 02
We have the SaaS technology that allows us to
create product feeds straight from a specific e-
commerce site. No IT team is involved in the
proces, we do the magic.
The e-commerce marketers take control over
product feed files and have all the tools they
need to manage it.
W h a t d o w e d o ?

3. A r e a n y o f t h o s e f a m i l i a r t o y o u ?
03
No product feed
problems with a product
feed
Adjusting
product feed file to
hundreds of different
valuable partners
Management
no way to easily manage
and modify a product feed
file
IT
problems due to IT
limitations

4. 04
Product feed is the core of advertising in the e-commerce world
It’s used by the key marketing channels:
W h y i s p r o d u c t f e e d a n
i m p o r t a n t t o o l ?
• Remarketing
• Shopping comparison sites
• Google, Facebook and others
• Recommendation systems
• Marketplaces
• Others..

5. Data quality
translates to the number of
connections between your
product and a searched
phrase
H o w i t a f f e c t s y o u r m a r k e t i n g e f f o r t s
05
Saving product history
is crucial for keeping
AdWords account history
Adjusting to the structure
of pratners to use their
potential more effectively
Bid optimization
additional information
allows for more effective bid
optimization

6. 06
Without the product feed you are left with no
way to use the best marketing channels!
N o p r o d u c t f e e d =
N o p r o d u c t a d v e r t

7. K e y f u n c t i o n a l i t i e s
07
Product
crawling
straight from the
e-commerce site
(implementation)
Parsing a feed
file
from X format to Y
format (without
implementation)
Daily updates
and constant data
quality monitor
Product feed
management
by filtering and
grouping products
Addinf external
tracking codes
(utms, tracking
software)
Management
of integrated
partners
Fitting
into hundreds of
tech specificications
Integration with
Google Analytics
get data and show
bestsellers
Images
optimization
built-in image resize
functionality
Flexibility
and let-me-help-
you attitude

8. E x a m p l e s h o w y o u c a n u s e i t
08
You need a product feed for: Shopalike, Google,
Criteo, TradeDoubler – you get it right away
You want to set utms with dynamic values, e.g.
product ID, for Shopalike and Criteo
You want to add external tracking like Gemius and
prevent products that are available and cheaper
than X from being displayed via product feed
You want to save for Google PLA products which
were removed from your e-store or to change size of
product images for Facebook
You want to get and use data from Google
Analytics regarding best-selling products
You want to exclude categories or specific
products banned from advertising
You want to change utms or change tracking
codes without the need to contact your partners
You have all the files in one place, you can
manage them as well as add or remove partners

9. 09
S e e s o m e o f o u r
g l o b a l i n t e g r a t i o n s

10. 10
B e l o w a r e s o m e o f
o u r v a l u e d p a r t n e r s
Poland Czech Republic Turkey Hungary Hungary
And others..
Czech RepublicSlovakiaSlovakia

11. Thank you for your time
feel free to contact us
Monika Szczupak | m: +48 602 366 277 | e: monika@feedink.com