The team was not very prepared before their game and had difficulties starting. Their strategy was to focus on convincing the top management and CEO to adopt an innovation by creating a lobbying group, with an objective of 3 adoptions within 3 months. Personal meetings and an internal magazine worked as tactics, while directive emails and not identifying influencers of the CEO did not work. The document does not provide the results or the team's feelings.

1. TEAM 4 M.BOURGUOIN – J.BURGOS – P.L MORETTON – E.VITTOZ

2. BEFORE THE GAME => Not very prepared => had some difficulties to start

3. OUR STRATEGY 1. Focus on the Top Management, 2. Create a lobbying group in order to convince the CEO to adopt the innovation. >> Objectives : 3 adopters within 3 months.

4. OUR TACTIC WHAT DECISIONS WORKED ? Personnal profile Face to Face meeting Internal magazine WHAT DECISIONS DIDN’T WORKED ? Directive Mails We didn’t identificate the good persons who could influenced the CEO.

5. RESULTS

6. OUR FEELINGS