Lea Chatham, Director of Content at Solutionreach, discusses new features of texting within your PRM at Solutionreach.

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2. WHATS NEXT WITH TEXT
● Nearly 20 years in healthcare and healthcare IT
● 5 years marketing for 20-physician integrated health group
● Expert in practice management & practice marketing
● Recognized speaker and author
● Published in Physicians Practice, Medical Economics, PAHCOM
Journal, HISTalk, HIMSS Media, and more
Lea Chatham
Content Marketing | Solutionreach

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Outdated Communication Methods
Communication is changing. The way we maintain relationships
is changing. Communication methods that were once
considered personal and engaging can often be considered
● Invasive
● Outdated
● Ineffective

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www.pewglobal.org/2016/02/22/smartphone-ownership-and-internet-usage-continues-to-climb-in-emerging-economies/2-23-2016-10-31-58- am-2/
Do What Patients Are Doing

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What Does the Growth of Texting
Mean for You and Your Practice?

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Don’t Be Ignored
90% of cell phone users
ignore incoming phone calls.

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Don’t Be Intrusive

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Be Seen
Quick math tells us that texts are almost 5 times more likely to be read.

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Get a Response
Seconds vs. minutes. It’s almost poetic.

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Save Time
Texting your patients takes less time than a phone call. A lot less.

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Save Time

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It’s What Patients Want
Here’s the proof that texting is preferred in healthcare. But
what should you text?

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What’s the Best Practice?
Use Your Existing Phone Line To Send Texts
It’s easy to implement. No need to port a landline number. No phone system to
install. Connecting to your own landline works with your existing landline number.
That way patients can text or call your office from 1 single number.

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And to…
• Allow patients to easily initiate conversations
• Prioritize and flag messages for responses
• See a the full message history (for context)

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It Cuts Down on Phone Time and Cost.
Significantly. Phone calls can cost a practice more than $6 a piece
after you factor in staff wages. That’s crazy.

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Effective Patient Communication Begins with Having
Conversations with Your Patients.
Where they can communicate with you instantaneously

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INTRODUCTION
• It opens up a new communication channel.
• Patients can initiate the conversation.
• Their interaction is unique to them.
What do These Real Conversations
Mean for Patients?

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• Messages can be prioritized for follow-up.
• You can access full message history.
• It’s easy to identify message senders.
• You can streamline common tasks like reminders and recalls.
What do Real Text Conversations Mean for Your Practice?

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Deliver Interactive Appointment Reminders
Phone Text Email

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Yes, I will be there
Creating the Perfect Appointment Reminder

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With Automated Recall Notices
Re-engage Overdue Patients
• Keep patients active
• Customized recall schedules
• Increased revenue

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moreinfo@solutionreach.com 801.876.5565
www.solutionreach.com
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