Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Ideas generation
1. Ideas Generation
Le Genereux Flag Preservation:
Concept:
Documentary format
History of the flag
Horatio Nelson
Reason For Campaign
Client:
Norwich Castle Museum
Target Audience:
Adults (18 and over)
Platform:
Website
Visuals:
Images of Nelson
G/V’s
Interviews
Website
Infographics
Location:
Castle Museum
Crew:
Interviewer
Cameraman
Equipment:
Camera (DSLR)
Mic
Sleep Disorders:
Concept:
Narrative format
Follow a day in the lives of 3 people with sleep disorders (actors)
Voiceover; stats regarding sleep disorders, testimonials, how to help
Client:
2. NANSA
Target Audience:
Parents
Schools
Businesses
Platform:
Website
Visuals:
Starts off dark and dull
Slow movement
Gets duller until given advice and help
Becomes brighter and more colourful
Infographics
Locations:
House
School/college
NANSA centre
Crew:
Cameraman
Director
Actors (3)
Equipment:
Lighting Kit
Camera (DSLR)
Sound Kit
Youth Film Club:
Concept:
Documentary format
Vision for centre
Plans for the future
Cinema City
Youth Film Club
Client:
Cinema City
Target Audience:
3. 16 – 25 year olds
Platforms:
Website
Cinema (before movie ad)
School talks (A Level Media Studies)
Visuals:
G/V’s
Talking heads
Interviews
Infographic
Locations:
John Hurt Centre
Crew:
Interviewer
Cameraman
Equipment:
Camera (DSLR)
Mic