This document provides information about the Diploma in Mass Communication program offered by First City University College. The 2-year program aims to equip students with skills and knowledge for mass media roles or advance studies in mass communication. Coursework covers areas like writing for media, marketing, management, and hands-on experience. Graduates can pursue careers in advertising, public relations, media companies, and more. The university has a good industry network and facilities will be expanded with a new academic block and student accommodation by November 2016.

1. MASS
COMMUNICATION
1115(Formerly KBU International College)

2. Since its inception in 1990, KBU International College has an
excellent track record in producing employable graduates and
entrepreneurs. In recognition of our excellence in providing
tertiary education, the Ministry of Higher Education elevated
KBU to FIRST CITY UNIVERSITY COLLEGE.
First City UC will continue KBU’s proud tradition of providing
the best learning experience for its students. The courses
offered will continue to be industry relevant. These will be the
springboard for our graduates to be successful in their chosen
careers.
01
Semester 4
• Introduction to Broadcasting
• Mass Media & Society
• Public Relations 2
• Principles of Advertising
• Web Design and Development
• Photography 2
Semester 5
• Work Placement - Industrial
Semester 6
• Media and Marketing Communications
• Journalism 2
• Communication Laws
• Speech Communication
• Multimedia Technology
• Mass Communication Project
Semester 3
• Media Management
• English for Academic Studies
• Business Communication
Semester 1
• Introduction to Mass Communication
• Public Relations 1
• English
• Introduction to Social Psychology
• Journalism 1
• Photography 1
Semester 2
• Introduction to Business
• Writing for Mass Media
• Consumer Behaviour
• Principles of Marketing
• Computer Graphics
PROGRAMME STRUCTURE
MPU Compulsory Subjects
- All Malaysian and International students are required to take 4 MPU compulsory subjects.
Campus Expansion
The new phase of the Campus, which is next to
the current premises, comprises a new academic
block and en-suite air-conditioned student
accommodation. A new IT Centre, library, food
court and indoor sports facilities are some of the
exciting facilities of this new phase.
This new phase is targeted to be completed by
November 2016.
OVERVIEW

3. 02
DIPLOMA IN MASS
COMMUNICATION
FACULTY OF ARTS &
SOCIAL SCIENCES
This programme is designed to equip students with relevant skills and knowledge to enable them to
undertake a broad range of mass media roles. It also provides a firm foundation for students who wish to
advance their studies in the mass communication discipline at a degree level.
Why Study Mass Communication at First City UC?
• Provides in depth training in skills such as writing for media,
marketing and management
• Attain sound theoretical knowledge in concepts of communication
• Provides hands-on experience
• Trained to use tools relevant for media communication
• Good industry linkage
• Highly employable
Career Opportunities In:
• Advertising Firms
• Public Relations Office
• Management Companies
• Media Companies
Duration: 2 years at First City UC
Entry Requirements:
SPM:
Minimum 3 credits and at least a pass in Malay Language, History & English
GCE O Level:
Minimum 3 credits and at least a pass in English
UEC:
Minimum 3 Bs and at least a pass in English
Intakes: January, March, May and October
JPT/BPP (A9743) 4/19
PROGRAMME PATHWAY
SPM / GCE O LEVEL / UEC
or Equivalent
(2 years at First City UC)
Diploma in
Mass Communication
JPT/BPP(A9743)4/19
Degree in Mass Communication
(locally / overseas)
ADVANCED STANDING
Accredited by Malaysian Qualifications Agency

4. NOTE: First City UC has made every effort to ensure that information presented in this brochure is as accurate as possible at the time of going to the press but does not
accept liability for any error or omission. First City UC reserves the right not to conduct a programme / course / option / subject if there is insufficient demand.
TAMAN TUN DR. ISMAIL
DAMANSARA PUCHONG EXPRESSWAY (LDP)
DAMANSARAKLHIGHWAY
DAMANSARA
UTAMA
FIRST CITY UNIVERSITY COLLEGE
BANDAR
UTAMA
FROM NORTH
KLANG VALLEY EXPRESSWAY
(DAMANSARA EXIT)
DAMANSARA
JAYA
DAMANSARA TOLL
TO SUNGAI BULOH/ SRI DAMANSARA
1 TECH
PARK
CENTREPOINT (HOSTEL)
1 UTAMA SHOPPING CENTRE
SMS: ContactMe<space>FIRSTCITY<space> and send to 36222
03-7727 3200 I enquiry@firstcity.edu.my I www.firstcity.edu.my
FIRST CITY UNIVERSITY COLLEGE
No. 1, Persiaran Bukit Utama, Bandar Utama, 47800 Petaling Jaya, Selangor Darul Ehsan.
B4P8089 JPT/BPP (D)1000-701/16