Farm Business Innovation 2016 Showguide

COUNTRY HOUSE
BUSINESS INNOVATION 2016
LIVE 2016
9 & 10 NOV
NEC, BIRMINGHAM
SHOWTIMES: 10AM - 5PM
INSPIRING RURAL ENTREPRENEURS
6
6
EXPERT SPEAKERS
BUSINESS OPPORTUNITIES
MARKETING TUTORIALS
1-2-1 ADVICE FROM EXPERTS
PLANNING ADVICE
EUROPE’S LEADING SUPPLIERS
AND MUCH MORE!
SEMINARS SUPPLIERS
OF IDEAS TO MAKE YOUR
LAND MORE PROFITABLE
THE BIGGEST EVER EVENT
FOR RURAL ENTREPRENEURS
WINNER
BEST
TRADE
SHOW
EXHIBITION
NEWS 2016
GETINSPIRED;START,GROWANDEXPANDYOURRURALBUSINESSSHOWGUIDE&EVENTPLANNER2016

This year, you’re going to be met with the
biggest and most exciting FBI there has
ever been; no stone has been left unturned
to ensure the show is packed with the
very best speakers, features, innovations,
education, and opportunities to help you
achieve your diversification dream.
Specifically catering for all farmers, estate
owners, land owners, and anyone with an
interest in rural business, there are more
exhibitors, seminars and interactive features
than ever before, all of which are dedicated
to providing inspiration and navigation in
helping you make the most out of your
farm or rural land.
Running side-by-side with Farm
Business Innovation is the Country
House Business Innovation show and the
Holiday Park & Resort Innovation show.
Each one contributes to make a truly
unforgettable event.
This show guide provides you with everything you
could possibly need to know about the show,
so you can plan your visit in advance and ensure
you don’t miss what you want to see. Starting
with the essential speakers on the next page and
moving on to detail every available workshop,
seminar, and exhibitor, you’ll find a huge variety
of things to do and see during your stay with us.
If you have land to diversify, want to generate
new streams of revenue from your rural property,
or learn about money making opportunities from
rural areas, attending this exclusive event could
be one of the most rewarding decisions you
make, and won’t just change your land, but
your fortunes as well.
We look forward to seeing
you at the show.
The Farm Business
Innovation Team
Whether you are a farmer, landowner, or rural entrepreneur, finding the greatest
opportunities to make more money from your land than ever before can only be found
at the Farm Business Innovation show – the UK’s best trade exhibition.
WELCOME TO THE SHOW
IT’S TIME TO MAKE
YOUR BUSINESS
MORE PROFITABLE
Farm Business Innovation
was officially recognised
as the country’s best trade
show at the 2016 Exhibition
News Awards, winning the
ceremony’s most competitive
category, the Best Trade Show
of the year award.
In winning the award, FBI beat
some of the world’s largest,
most established, highly invested
in, and widely respected
international shows from
across every industry including
the fashion, manufacturing,
education, and retail sectors.
BEST TRADE
SHOW
2

SHOW CONTENTS:
04 HEADLINE
SPEAKERS
18 FOOD THEATRE
SPEAKERS
22 THE TIPI THEATRE
SPEAKERS
28 COUNTRY HOUSE
THEATRE SPEAKERS
17 LIVE DEBATES &
PANEL SESSIONS
36 INDUSTRY
AWARDS
40 CLA SEMINAR
THEATRE
43 FROM FARM TO
HOLIDAY PARK
60 EXHIBITOR
LISTINGS
47 SEMINAR
AGENDAS
6
COUNTRY HOUSE
INNOVATION 2016
The Farm Business Innovation show is designed to provide
you with the inspiration, advice, and resources you need to
innovate, diversify, and make more money from your land.
Country House Business Innovation is for estate owners,
country house owners, and period property owners looking
for ways to transform their business.
Holiday Park & Resort Innovation is entirely dedicated to
growing, evolving, or expanding your holiday park business.
FOLLOW US
@FARM_INNOVATION
#FARMBIZ
3
ON THE COVER
Atrax Ltd (DTV Shredder)
Stand Number 597
Naked Flame Eco-Tubs Ltd
Stand Number 626
Snooze Box Hotel
Stand Number 1162

WEDNESDAY | 14.00 | KEYNOTE THEATRE 9
MAKING FARM ASSURANCE
WORK FOR YOU
This presentation will cover the
practical application of assurance
on farm, detailing common non-
conformances and how to avoid them.
Including an explanation on how
standards are reviewed and who is
involved in that process, how producers
can get involved in promoting Red Tractor
to consumers, and an overview of their
marketing activity with retailers.
CHARLOTTE JOHNSTON
RED TRACTOR
ABOUT THE SPEAKER
Charlotte is member scheme
manager for Red Tractor
Assurance. From a farming
background, she works with and
supports Red Tractor members and
stakeholders to ensure they are
up to date on technical standards,
encourages them to get involved in
promoting Red Tractor to shoppers,
and keeps them up to date on all
marketing activities.
CASE
STUDIES,
KEYNOTE
SPEAKERS
& SEMINARS
With an unprecedented level of
information, inspiring stories, and
amazing case studies, Farm Business
Innovation presents to you its most
exciting keynote schedule yet.
Never before has there been such a diverse
range of subjects covered, from advice and
guidance on making your diversification
project work, to insights on the innovative
and unusual business success stories, the
schedule breaks new ground in the level
of education, information, and inspiration
it provides you.
We’re proud to bring you an unrivalled
selection of the very finest farm business,
land and estate owners and professionals,
delivering an essential mix of advice, ideas,
and inspiration across various rural business
sectors, from camping, glamping, and
equestrian to weddings, events, festivals,
and unforgettable parties.
The next few pages detail every keynote
speaker and their seminar so that you
can make sure you don’t miss the session
that’s imperative to you, and if your hot
topic isn’t covered, don’t forget to check
out the full seminar schedule later in this
guide for more chances to hear first-hand
from the experts that can change your
rural business fortunes.
Don’t miss out! Get there early.
Speakers JOHN & FELICITY RICHARDS
SIMON JAMES &
SHELLEY D’ARCY
SEMINAR SNAPSHOT
John and Felicity provide a brief insight into
The Green Waste Company and how their
diversification and recycling has integrated well
with the farm, where they continue to farm
around 1000 acres of arable and milk 300
cows. The company has diverted over 250,000
tonnes of material from landfill; through their
background and passion for farming and the
Cornish landscape, their commitment has been
to protect the environment.
SEMINAR SNAPSHOT
Farm holidays have never been
more in demand. Simon and Shelley
will explain how to take advantage
of this to maximise your income,
and cover how to successfully
diversify into holiday letting and
offer your guests the immersive
farm experience they’re looking for.
Whether converting a barn, adding
a yurt, or making your holiday let
work harder, they’ll offer hints, tips,
and expert advice with a chance to
ask questions at the end.
Never before has
there been such a diverse
range of subjects covered,
from advice and guidance on
making your diversification
project work, to insights on the
innovative and unusual business
success stories, the schedule
breaks new ground in the
level of education,
information, and inspiration
it provides you.
“
“
DIVERSIFICATION: OPEN
YOUR MIND TO NEW
AVENUES OF BUSINESS
HOW TO MAXIMISE
YOUR INCOME FROM
HOLIDAY LETTING
John and Felicity Richards (MSc
FRSA MCIWM) together founded
The Green Waste Company,
establishing and operating
recycling facilities since 1999.
British Travel Award winners for the past
three years in a row, Sykes Cottages are
the UK’s leading independent holiday
cottage rental agency.
THE GREEN WASTE COMPANY
SYKES COTTAGES
WEDNESDAY | 11.45 | TIPI THEATRE 4
Both with farming
backgrounds, John
and Felicity worked
within the arable
and dairy units
before noticing
a need for a
recycling
facility in
Cornwall.
WEDNESDAY | 14.45
NORDIC TIPI THEATRE 3
4

THURSDAY | 11.45 | THEATRE 6
UPSKILL DIGITAL
- REACH NEW
CUSTOMERS ONLINE
With over seven years in the digital
sphere, Abbey has empowered
hundreds of SMEs to improve their
presence online and grow through
digital skills training.
Prior to his current role, he championed
Google products and services as the
London market manager where he
worked with technology partners like HP,
Sony, Acer, and Asus. During that period,
he was also involved with the launch of
the first Google stores globally. He studied
International Business Economics at The
University of the West of England and
currently lives in London.
ABBEY OLADAPO
LEAD TRAINER FOR THE DIGITAL
GARAGE FROM GOOGLE
OPPORTUNITIES TO FARM SUSTAINABLY
AND PROFITABLY THROUGH FOLLOWING
ORGANIC PRINCIPLES
Liz is head of farming at the Soil
Association. Having worked in
the sector for over 20 years, she’s
amassed a wealth of experience in
agriculture both domestically and
internationally, and developed a
practical approach combined with
scientific and sector knowledge.
Liz is a Nuffield scholar; her research
explored cooperation in the red meat sector
and was a precursor to her joining EFFP,
where she worked on developing supply
LIZ BOWLES SOIL ASSOCIATION
SEMINAR SNAPSHOT
Liz will describe the growing organic marketplace in the
UK and worldwide; provide information on the mounting
evidence that organic food is healthier, with reference to
recent meta studies; an outline of the process of organic
conversion for all farm types; she’ll present comparative
financial data on organic and non-organic farm performance
over the past seven years; and look at how following organic
principles works out in practice.
SEMINAR SNAPSHOT
Learn how to make your business
more visible online to help new
customers find you through
search optimisation, local listings,
and search engine marketing.
SEMINAR SNAPSHOT
Rare insights into the best publicised country
house innovations of our times. The secrets
of success and the exciting future for this
awakening economic giant. Country houses
and rural estates that want to be the new
Tregothnan- why?
chain collaboration in England in all
UK agricultural sectors. In this role she has
also formed a number of producer cooperatives
and supported many producer organisations in
the fresh produce sector.
Liz has worked within the agri-food sector
forover twenty years, developing and
implementing numerous strategic industry
projects including the Cornwall Farm
Diversification Capital Grant Scheme and
a project for Defra – Driving Change in the
Fresh Produce Sector..
Abbey will be speaking twice over
the course of the show;
WHAT TIME WILL HE BE SPEAKING?
IN KEYNOTE THEATRE 9
THURSDAY
14.45 to 16.00
WEDNESDAY
11.45 to 13.00
SELLING TEA TO CHINA AND OTHER BRITISH
COUNTRY HOUSE INNOVATIONS
JONATHON JONES MD, TREGOTHNAN
Jonathon Jones is one of the top 10
most influential business leaders in
Cornwall and famous for pioneering
and establishing the first homegrown
tea company.
Known as the ‘business botanist’ for his
green fingers and experience in both
botany and business. Jonathon believes
rural businesses can grow as global players
and has given numerous media interviews
and lectures on this particular passion. or
growth has never been more exciting.
Awarded the Goodman Cup for
‘outstanding contribution to Cornish
Horticulture’ and multiple prizes for
strategy and entrepreneurship.
He is currently training for the
Australian downwind windsurfing
marathon having been part of the first
team to windsurf the north coast of Brazil
in 2014 and is windsurfing from Lands
End to the Scilly Isles for the first time in
2016 for Cancer Research.
5

WEDNESDAY | 15.30 | THEATRE 1
ALSO SPEAKING: WEDNESDAY, THEATRE 8
AT 11.00 & THURSDAY, THEATRE 7 AT 11.00
INSIDER INFO
ON GETTING
INTO GLAMPING
A must for anyone setting
up a glamping business.
Mark will take you through everything,
from planning permission and locating your
safari tents to marketing and websites.
More than that, you’ll get top tips on how
to give your site the edge - from rooms with
a view to sheds with a loo, you’ll see what
guests want from their glamping experience
and how you can stay a step ahead.
MARK SCOTT
CLEAR SKY SAFARI TENT
ABOUT THE SPEAKER
Founded by Mark, Clear Sky Safari
Tent is now the glamping industry’s
major operator, with clients from
big caravan parks like Haven and
Park Resorts to retailers such as
John Lewis, adventure holiday
experts like Kingswood and a
multitude of farmers, landowners,
and campsites.
THURSDAY | 14.00 | KEYNOTE THEATRE 9
OUR JOURNEY DEVELOPING
‘BARISTA MILK’ IN RESPONSE
TO TOUGH TIMES
The recent tumult in dairy markets represented
an existential threat. Collaboration with a London
based coffee entrepreneur turned Lune Valley
Dairy’s fortunes around.
It took the vision of someone from outside the industry to help
them see the opportunities that exist. Without the pressure and
fierce competition in the market it is unlikely they would have
invested in innovation and business wouldn’t be as good.
JOETOWERS LUNE VALLEY
DIARY
ABOUT THE SPEAKER
Annabel is the Open Farm Sunday
and Events manager at LEAF
(Linking Environment And Farming)
– the global environmental charity
championing sustainable farming.
With over fifteen years’ experience
working in a range of marketing
and communications roles across
the farming sector, Annabel has
extensive experience delivering
food and farming messages and
advises LEAF farmers and Open
Farm Sunday host farmers on how
to communicate their messages to
public audiences.
ABOUT THE SPEAKER
Joe is an Entrepreneur in Residence
at Lancaster University, sits on the
BBC Rural Affairs Committee, he
is a former Tesco Future Farmer,
and sits on their Supplier Network
Advisory Panel for Primary
Agriculture. As well as developing
brands and adding value, Joe has
a keen interest in potential tools
for managing volatility and has
worked for Tesco’s dairy team in
developing dairy industry volatility
solutions such as futures markets.
Also fascinated in the global
nature of dairy markets, he has
travelled extensively to China in
recent years, researching their
burgeoning dairy demand.
ENGAGING THE PUBLIC IN
SUSTAINABLE FARMING
Public engagement is a key part of
sustainable farming. Find out why it
is important and how you and your
business can benefit from participating
ANNABEL SHACKLETON
LEAF
in Open Farm
Sunday and Open
Farm School Days,
and how the LEAF
Marque can help
to differentiate
your products
and demonstrate
your sustainable
credentials.
LINDA KRAWECKE
SEMINAR SNAPSHOT
Linda has worked on events as
diverse as music festivals, historic
re-enactments, arts festivals, garden
shows, fun fairs, mud runs, and
so many others. She has assisted
several councils and groups by
offering training days and guidance
documents for would-be event
organisers, so is aware of the kinds
of advice to offer those wishing to
start events of their own.
TIGER TEA SERVICES
SO YOU WANT TO RUN
AN EVENT
Food and music festivals, craft fairs,
country shows, historic events all
present an opportunity for the public
to get out and do something over a
weekend and an opportunity for you
to earn money. But where do you
start?
What permissions do you need? How do
you let people know that you are available
as a venue?
6

IS A FESTIVAL A GOOD IDEA ON YOUR FARM?
AQUAPONICS: THE
FUTURE OF FARMINGThe pros and cons of
running a festival on
your farm: is this a
good idea?
Bioaqua Farm is the first commercial
aquaponic farm in the UK
growing fruit, vegetables and
rearing rainbow trout in the most
sustainable and innovative way in
their biosymbiotic system.
Antonio Paladino, co-founder and
creator of their unique hybrid system,
will explore how aquaponics works and
the benefits of this application. Come
and find out why it plays a part in the
future of farming.
ANTONIO PALADINOBEN LEEKE OWNER & MD, CAPABILITY EVENTS
BIOAQUA FARM
ABOUT THE SPEAKER
Despite hearing all the problems
relating to ostrich production at
farm level, Fiona started to farm
ostriches in 1995 on a small scale
to gain a better understanding
of where the problems lay. With
South Africa’s key focus being
on leather supply to exclusive
markets, there was a lack of will
to produce ostrich on an industrial
scale for meat production. With
this attitude, Fiona couldn’t see a
future in South Africa and returned
to Europe to work more closely
with Stan Stewart to support
development of high production
projects.
ABOUT THE SPEAKER
Ben Leeke is the MD of Capability Events Ltd, which
runs private, corporate, and public events and festivals.
He started his own festival in the summer of 2015.
ABOUT THE SPEAKER
Antonio Paladino is co-founder
of Bioaqua Farm and the brains
behind the system. He runs
regular courses at the farm and
consults in aquaponics. Antonio
comes from a farming and lake
fishing region in the North of
Italy where he trained as a chef
to then build a career in London,
working in five star hotels
and fine dining restaurants to
private event catering, including
members the Royal Family and
top celebrities. Sixteen years
later, his mission for fresher high
quality ingredients sustainably
farmed drove him to build the
biggest aquaponic trout farm in
Europe to date, creating a unique
business model that includes
selling the freshest local veg and
gourmet food, to education and
consultancy on how to build and
manage your own aquaponic
farm. He’s since gained attention
globally and from media
including the BBC.
THURSDAY | 12.30 | KEYNOTE THEATRE 9
THURSDAY | 11.45
KEYNOTE THEATRE 9
COMMERCIAL
POTENTIAL OF OSTRICH
The objective of Fiona’s seminar is to provide
a little history of the industry and the
potential of ostrich to provide a great tasting
quality red meat on a commercial scale
utilising ethical management systems.
OSTRICH SOLUTIONS LTD
FIONA BENSON
Do you know what you’re letting yourself
in for? When will it make money? Ben
talks you through the good and the bad
of getting started with your first festival.
EXTRA DWELLINGS ON THE
FARM? – YOUR PERMITTED
DEVELOPMENT RIGHTS
This seminar will look at why
councils still seem to be refusing
many farm building agricultural to
residential permitted development
planning applications.
The process of a Class Q application will be
discussed together with ways of improving
your chances of success.
STEPHEN LOCKE
STEPHEN LOCKE ASSOCIATES LTD
ABOUT THE SPEAKER
Stephen is an experienced rural
chartered surveyor and chartered
town planner with over 24 years in
practice. He established and leads
Stephen Locke Associates, a specialist
rural land, property, and planning
consultancy. He has been involved
with many rural building conversion
schemes across England and Wales
and has a team of allied professionals
providing a comprehensive, multi-
disciplinary approach.
7

HOW VENDING
CAN WORK FOR
YOUR FARM
PRODUCE
Stuart will talk on the benefits and success of vending and how a
new style of vending machine can work for your farm produce.
Whether it’s eggs, vegetables, meats, or cheeses, whatever your farm
produces, this new concept can sell direct to the public 24hrs a day,
maximising profit with very little overheads.
STUART RETSON
JSR SERVICES
ABOUT THE SPEAKER
Vincent went to Heriot Watt
University to do a four-year BSc
(hons) in Brewing and Distilling.
After a few jobs in the brewing
industry, he set up his own brewery
equipment making business in
1999. Since then, Vincent has
made over 100 craft breweries in
the UK and Europe and even one in
sunny California.
BEER MAKING AND EQUIPMENT
IN A FARM ENVIRONMENT
Vincent will explain the basic science behind the brewing
process and how this knowledge, good quality equipment, a
passion for the business, and a strong work ethic can make
consistently great beer.
Vincent has helped many farms set up a brewery and he will use one
of his clients, Church Farm in Warwickshire, as a case study on how to
utilise unused farming buildings/land to start a brewing business.
VINCENT JOHNSON JOHNSON BREWING
DESIGN LTD
VERTICAL FARMING AS A
SUSTAINABLE EXTRA FARM
BUSINESS REVENUE STREAM
Vertical farming offers a
genuinely sustainable and
efficient way to grow food
for local markets.
Mark will show how businesses
can implement this extra
revenue stream, focussing
on practical advice around
modular growing units, and
renewable energy use.
MARK HORLER ASSOCIATION FOR
VERTICAL FARMING
ABOUT THE SPEAKER
Mark became interested in vertical farming around four years
ago, especially in its potential for revitalising run down areas in a
genuinely sustainable way. He spent the next two years travelling
around the UK, talking to experts and examining a variety of
projects. In the end this resulted in a book and then a campaign,
both known as Regrowth.
ABOUT THE SPEAKER
A veteran of the show, Regional Manager Elliot has helped many
farmers over the years to realise their holiday letting ambitions.
Plus, as Welcome Cottages work with the NFU and CLA, Elliot
understands and appreciates the key financial and climatic
uncertainties that farmers and landowners face in 2016.
ABOUT THE SPEAKER
After spending 16 years in the motor trade with Mercedes Benz,
Stuart came home to work in the family farming business. JSR
Services has a pullet rearing and egg production business, as well
as a supply and delivery company supplying sundry sales to all
farming in Scotland. Stuart’s father, John, had the idea of selling
eggs in a vending machine, and they found this unique machine
made in Germany.
MAKING YOUR
HOLIDAY HOME
WORK HARDER
With over 35 years of experience, Welcome Cottages provide
expert advice on making the most of your holiday home.
From guidance on what holidaymakers expect, to tips on how to market
your property and choosing between an agency and directory, Welcome
Cottages will help make your holiday home work harder for you. Ideal
for everyone involved in holiday letting, whether you have years of
experience or are just considering taking the plunge.
ELLIOT BILSLAND
WELCOME
COTTAGES
ALSO SPEAKING: THURSDAY
THEATRE 8 AT 14.00WEDNESDAY | 14.45 | THEATRE 5
8

AGRICOLOGY: PRACTICAL
SUSTAINABLE FARMING,
REGARDLESS OF LABELS
AGRICOLOGY is a collaboration of
independent organisations and farmers
providing practical information about
sustainable farming.
They focus on agroecological principles, and
encourage good agricultural practice based
on research and experience from a range of
TIM FIELD DAYLESFORD
FARMS
ABOUT THE SPEAKER
Tim advises on matters of
sustainability across the Daylesford
Organic brand, agriculture, and
properties, and sits on the board
for the Daylesford Foundation.
Maintaining biodiversity has been
the primary motivation for his
involvement with agriculture;
with 70% of the British landscape
producing food, and with millennia
of farming practices shaping our
rich biodiversity.
farming sectors. By
providing access to the
most relevant information
selected from practical,
applied, and academic
sources, they enable
you to make informed
choices. This seminar
provides information
that will help secure a
profitable, productive,
sustainable future for
your farm.
HOW TO MARKET YOUR
BUSINESS TO YOUR
TARGET CUSTOMERS
USING LAND TO UNLOCK
BUSINESS INNOVATION
So you’ve got a great product,
diversification, or innovation… how
do you market it to your target
audiences?
Harry will guide you through the different
marketing platforms available to you to
help raise the profile of your business.
From public relations and advertising to
direct marketing, digital, and social media,
you’ll explore a whistle-stop tour of the
communications toolkit available to you.
With land prices at an all-time high,
are there ways to help established
businesses cope with changes to their
business or plan for succession?
Alison will outline the Land Partnerships’
innovative work and will interest
entrepreneurs either seeking that first
opportunity or those who have land or
business ventures they want to share. Case
studies will be included to show the success
of these ventures and to outline how the
Land Partnership’s new service works.
HARRY MITCHELL ALISON RICKETT
ANGLIA FARMERS LTD FRESH START LAND
ENTERPRISE CENTRE CIC
ABOUT THE SPEAKER
A qualified TV and radio journalist,
Harry was an award-winning news
editor on a regional radio station
and contributor for the UK’s largest
commercial radio station, Classic
FM. Harry now leads AF PRomote,
the marketing service for members
of Anglia Farmers, the UK’s largest
agricultural purchasing group.
ABOUT THE SPEAKER
Alison has specialised in getting
new farm businesses up and
running in a variety of ways and
working nationally with a wide cross
section of the industry. She has held
national project manager roles for
Fresh Start and also Bright Crop –
the industry careers initiative.
ABOUT THE
SPEAKERS
With over 25 years’
experience in the
industry, holidaycottages.
co.uk has grown from
a local agency and now
excels at letting one of
the finest collections
of holiday properties
throughout the UK.
Formerly known as ‘Farm
and Cottage Holidays’,
the agency has a
wealth of experience in
marketing farm holiday
conversions and works
closely with farm owners
to provide the very best
service and return on
investment.
BEYOND THE BARN
CONVERSION: WHAT GUESTS
WANT FROM SELF-CATERING
What are customers looking for in a holiday
property? Marketing Manager Emma Seymour –
Sloan and New Business Manager Jo Cox take you
through the key considerations for converting a
farm building for holiday rental.
Learn which features can increase your revenue, how
to furnish and decorate for high booking levels and
advice on choosing the optimum bed formation. Emma
and Jo will run you through the trends in the market
with an opportunity to ask questions.
EMMA SEYMOUR–SLOAN & JO COX HOLIDAYCOTTAGES.CO.UK
THEATRE 1 AT 11.45
9

THE IMPORTANCE OF
VERTICAL FARMING
FOR COMMERCIAL,
URBAN, AND RURAL
BUSINESSES
MAKING TRACKS - THE
BENEFITS OF INTRODUCING
MOUNTAIN BIKING
FROM BRAS TO BEES: THE
STORY OF BJ SHERRIFF
Jason provides an introduction to
vertical farming and a discussion
about sustainable businesses for
diversifying farmers and commercial
growers.
Ian will introduce the opportunities to
diversify and develop mountain biking
within the mix of activities offered.
Providing an insight into the range of facility
options and what can be built for mountain
bikes in any space, from the size of a tennis
court through to large forests, and covering
the complete range of trail options from
the modular timber track, Shoretrax, to
constructed mountain bike trails.
Angela will tell the story of the BJ
Sherriff family business of making
protective beekeeping clothing.
She will discuss how 50 years later, BJ
Sherriff have customers around the world
and have built a reputation as makers of
‘the Rolls Royce in beekeeping clothing,’
with fans including Mary Berry, Monty
Don, and even John Chapple, the Queen’s
beekeeper. Angela will speak about how
she carries on this legacy for fine quality
beekeeping clothing.
JASON HAWKINS-ROWIAN WARBY
ANGELA SHERRIF
APONIC LTDFIRECREST MOUNTAIN BIKING
(SHORETAX SPEAKER)
BJ
SHERRIFF
ABOUT THE SPEAKER
One night, Jason’s allotment was
burgled and everything went; in
a quest for food security, Jason
designed and developed the
Aponic vertical soilless growing
system.Starting out as an aviation
design engineer, Jason became
a computer programmer and
has since started rainwater
recycling and green businesses
all over the world.
ABOUT THE SPEAKER
Ian Warby has been involved in
mountain biking for 26 years. He
started cycling when he was just
five years old, but it was in the
late ‘90s that he developed the
opportunity to share his passion for
mountain biking when, working
in partnership with the Forestry
Commission, he created Aston Hill
Bike Park in Buckinghamshire.
ABOUT THE SPEAKER
Never one to rest on her haunches,
Angela always has the next project in
mind! She was instrumental in creating
the www.beegifts.com business and
building it up to its current stock level
of over 250 bee gift items.
BREATHING LIFE AND
VALUE INTO RURAL
PLACES AND SPACES
This talk will guide you through
projects where the team have
obtained challenging and unusual
planning consents, adding value
for owners and creating alternative
means of income, leading the
development or diversification from
inception to completion.
They will also discuss a variety of
development options, including the
application of permitted development
rights for the change of use of buildings
from agriculture to residential and
commercial uses.
DANIEL JONES, LUCIE
STONE, CATH ANTHONY,
AND LOUISE NEWTON
BIDWELLS
ABOUT THE SPEAKER
Daniel founded the Bidwells Rural
Development and Diversification
(RDD) team over 20 years ago. As
head of the RDD team, he specialises
in identifying and implementing
alternative uses to generate new
income streams and capital value.
Lucie specialises in agricultural
planning, identifying rural
diversification projects, and achieving
alternative sources of income for rural
enterprises. For over 13 years, Lucie
has provided advice on planning
issues and in particular those which
involve the countryside and rural
areas, as well as the management of
buildings within them.
Cath specialises in rural development
and diversification (RDD) and
anaerobic digestion. Cath has
extensive experience of identifying
and implementing alternative uses
to generate new income streams
and capital value and assessing the
financial and practical viability of
projects.
Louise is a chartered rural surveyor,
specialising primarily in rural
development and diversification, as
well as working on strategic estate
management and rural agency.
WEDNESDAY | 13.15
THEATRE 8
10

ADDING VALUE TO
YOUR ARABLE CROPS
PLANNING AND
DIVERSIFICATION:
UNDERSTANDING
THE PLANNING
SYSTEM
Nigel provides an
examination of some
of the added value
cropping options
available to arable
growers, with a
range of crop species,
production contracts,
and agronomic
advice.
Planning permission can be the key
to unlocking the potential in your
business or land; however, if you’re
changing the way you use your
buildings or land then it’s likely that
you’ll need to apply to your local
authority for permission unless the
changes fall within your permitted
development rights.
MARIE STACEYNIGEL PADBURY PREMIUM
CROPS LTD
PEGASUS GROUPABOUT THE SPEAKER
Nigel is responsible for the sourcing,
testing, and seed production of
varieties and seed for the Premium
Crops’ portfolio, the UK’s widest
range of added value arable crops.
A qualified crop inspector for
miscellaneous crops, Nigel has on
several occasions held positions as
chair of the British Society of Plant
Breeder’s Crop Group for both
oilseeds and maize and was formerly
a member of the National Non-Food
Crop Centre’s board of sponsors.
Today he remains Premium Crops’
company representative with both
organisations.
ABOUT THE SPEAKER
Marie is a senior planner at
Pegasus Group, a leading
independent national planning
consultancy, specialising in town,
environmental and commercial
planning, urban and landscape
design, and public engagement.
Marie has provided planning
advice to a range of clients
including various country estates,
farmers, landowners, commercial
businesses, and housebuilders.
She has assisted clients through
the planning process and gained
planning permission for a variety
of developments, comprising farm
diversification projects, renewable
energy, countryside pursuits, and
housing development.
WEDNESDAY | 12.30
THEATRE 7
This seminar will
guide you through
the planning
system and
provide examples
of successful
diversification
projects that have
gained planning
permission.
THE GREEN TREATMENT
SOLUTION FOR WASTEWATER
Wastewaters are generated by a
wide range of activities associated
with leisure/tourism and agriculture.
These include but are not limited to
sewage, contaminated run off from
working areas, diversification developments
(residential and industrial), food and drink
production, vegetable and equipment
washing, diffuse pollution, anaerobic
digestion, and livestock slurries. Patrick’s
presentation will demonstrate how reed
beds (also known as constructed wetlands)
treatment systems can be used to clean up
all of these wastewaters.
PATRICK HAWES
ARM LTD
ABOUT THE SPEAKER
Patrick has worked very closely
with most of the water companies
to provide technical assistance and
expertise in the study of constructed
wetland technology.
TIPI THEATRE 4 AT 13.15
UNDERSTANDING AND
EXPLOITING SOIL HEALTH FOR
PROFITABLE, INNOVATIVE,
AND RESILIENT FARMING
This seminar will look at the role of soil
biology in your farming system.
Improving the health of your soil can benefit
soil structure and nutrition, resilience in
extreme weather conditions, and farm
profitability. Using the learning from the
AHDB funded GREAT soils programme and
the Innovative Farming Programme, Ben
will examine how to assess your soil health
and how you can use that knowledge to
monitor the success of your soil management
programme.
BEN RASKIN
THE SOIL
ASSOCIATION
ABOUT THE SPEAKER
Ben is currently head of horticulture
at the Soil Association. Ben also
works freelance as a horticultural
advisor and writer and is the author
of ‘Compost: a Family Guide.’
THEATRE 1 AT 11.00
11

THURSDAY | 12.30 | THEATRE 7WEDNESDAY | 11.00 | THEATRE 1
LESSONS FROM A
FAILED PLANNING
APPLICATION
CREATING NEW
BUSINESS USING
TIMBER BUILDINGS
MILK VENDING
MACHINES - MAKE A
BETTER PROFIT WITH
FARM GATE SALES
DIVERSIFY BY OPERATING
A CERTIFICATED SITE
WITH THE CAMPING AND
CARAVANNING CLUB
If you have the land and the idea,
often the greatest challenge is getting
planning permission.
Dan thought he had his neighbours
on side, the design ticked all the right
environmental boxes, and having spent
tens of thousands in consultants’ fees,
even the planning officer said it should
go through. It didn’t. He resubmitted
and even appealed. Hear his story and ask
him questions in what will be a lively and
interactive seminar.
Over the 30 years that Warwick
Buildings has been in existence, there
has been increasing demand for
sectional buildings for both private
and commercial use.
This seminar will draw on this experience
to demonstrate how buildings can be used
to create additional incomes streams in
a variety of settings. The new Shopping
Courtyard at Stratford Garden Centre will
be used as a case study of a successful
retail rental model.
This presentation will give information
and guidance to landowners who may be
interested in diversifying and operating a
campsite with The Camping and Caravanning
Club - the largest Club of its kind in the world
with over 580,000 members.
Come and hear how the Club can help you generate
additional income through their ‘hand-holding’
application process with continued support for the
lifetime of your site.
DAN COLLINSKARENTOLLEY
JONATHAN CRICKMORE
DAMIEN FIELD
COUNTRY CABINSWARWICK BUILDINGS LTD
THE CAMPING AND CARAVANNING CLUB
FEN FARM DAIRY
ABOUT THE SPEAKER
Dan Collins left the family farm
to become an engineer and
entrepreneur, returning 20 years
later to instigate the development
of redundant land.
ABOUT THE SPEAKER
Karen is a highly experienced
presenter having spoken both
nationally and internationally. She
also has extensive experience as
a project manager for a variety
of both funded and commercial
projects.
ABOUT THE SPEAKER
Working for The Camping and
Caravanning Club for over a decade,
Damien Field, Exempted Camping
Manager, has years of experience in
providing guidance and knowledge to
help landowners establish small profitable
campsites, and be part of The Camping
and Caravanning Club’s growing
network of Certificated Sites. The Club’s
popularity shows no sign of ceasing;
its huge membership base is testament
to this, as well as the 3 million plus
campers who have experienced the Club’s
quality Club sites and the 1600 smaller
Certificated Sites situated throughout the
UK. With the Club’s historic mission and
famous spirit, its popularity amongst the
population of camping enthusiasts will
only continue to grow stronger.
ABOUT THE SPEAKER
Jonathan is a third generation dairy
farmer from Suffolk. He farms 350
head of Montbeliarde X cows and
is the UK sales representative for
DF Italia Milk Vending Machines.
Jonathan’s goal for the next five
years is to be able to process
all of his own milk on-farm. He
champions raw milk production,
is a member of the Specialist
Cheesemakers Association
technical committee, and is the
creator of the award winning Baron
Bigod Cheese.
Jonathan will talk
about dairy farm
diversification and
raw milk vending
machines. Learn
how you can get a
fair price for your
milk and participate
in the exclusive
question and
answer session.
THEATRE 1 AT 14.00
12

HOW TO USE
PSYCHOLOGY
& DISPLAYS TO
SELL MORE 101
PLANNING A NEW VINEYARD
ESTABLISHMENT
When it comes to attracting
customers and encouraging
spend, there are some simple
do’s and don’ts.
Ever spontaneously bought items
that weren’t on your shopping
list? Or spent more on a high
To prepare for a new
vineyard can be a daunting
task. This seminar will give
a brief overview of key
strategic planning, research,
and essential preparations
required for a successful
vineyard establishment and
future business.
As Ian says, “So often it’s
the simple things that are
overlooked that then come
back to bite you.”
ALI NEWTON
IAN PHILLIPS
THE DISPLAY CENTRE
VINEYARD SOLUTIONS
ticket item than you had planned?
Psychology can help drive your
sales, and the way you use your
displays in your business is a key
factor. Welcome to the psychology
and displays crash course. Speak
to Ali anytime during the show on
stand 983.
ABOUT THE SPEAKER
Ali Newton is the marketing executive for the The Display Centre,
where a team of creative experts supply shop fittings and display
equipment to a wide range of industries, including hospitality,
leisure centres, retailers, and tourist attractions. The team supply
off-the-shelf equipment as well as bespoke items.
ABOUT THE SPEAKER
Colin Evans is the National Farm Attractions Network (NFAN)
chairman and has been heavily involved with the introduction of
the Industry Code of Practice. Colin operates Cantref Adventure
Farm in the Brecon Beacons, winner of the NFAN small farm
Attraction of the Year award 2016.
ABOUT THE SPEAKER
After 30 years working in horticulture and horticultural
engineering, Ian Phillips established Galleywood Vineyard, a 19-
acre vineyard in Essex, in 2009. Ian also runs Vineyard Solutions
(VSL Viticulture Ltd), which specialises in complete UK vineyard
establishment. Ian and his team have planted both large and
small vineyards throughout England and Wales.
THE NEW GENERATION
OF HOLIDAY LODGES
PRACTICAL WAYS OF ENFORCING
THE INDUSTRY CODE OF PRACTICE
Join Brian as he provides you with a
chance to see why Lodgikol lodges
are so different to standard UK lodges
and how that fits with the increasing
demands of customers.
He will also explain the importance of the
BS3632 regulations and why complying
with them is great for your business.
Practical ways of ensuring your
farm park or animal attraction
meets the standards set out in
the Industry Code of Practice -
Preventing or Controlling Ill Health
From Animal Contact At Visitor
Attractions.
The Industry Code of Practice was
updated in 2015 and applies to venues
and events where the public come into
BRIAN DRURY
COLIN EVANS
LODGIKOL LD
NFAN
ABOUT THE SPEAKER
Brian has worked in the holiday
home and holiday lodge industry
over the last 15 years, selling
lodges on some of the prettiest
holiday parks in the country. Over
that time, Brian has had a vision to
produce the very highest quality of
holiday lodges that not only pass
the all-important BS3632 but also
full UK building regulations.
contact with farm animals. Case studies on the different ways farm
attractions have met the standards, including those by Colin.
13

THE POWER OF WIGWAM®
FOR BUSINESS SUCCESS
MAXIMISING MARGINAL
LAND WITH MISCANTHUS
RAU FARM491: AGRITECH
INNOVATION AND
INCUBATION
With over two decades in building
wooden cabins from sustainable
home grown timber, Charles, original
innovator of the camping pod
and founder of the first ‘glamping
holiday’ business, demonstrates
how his unique and proven business
model has helped farm businesses
diversify and maximise revenue.
Charles will talk about how Wigwam®
Holidays can support and grow your
business with the benefits of being part
of one of the UK’s biggest alternative
holiday brands.
New miscanthus growers are needed to
meet the increasing demand for clean
alternatives to fossil fuels.
Terravesta provides growers with secure
long term whole bale purchase contracts,
advice, support and expertise throughout
the growing process in order to help
growers reap the best profits.
This seminar will allow you to ask questions
and seriously explore the opportunity
miscanthus presents.
Agritech has many
forms including
precision ag,
bioscience, big data,
GPS/GSS, and the
Internet of Things.
This seminar will give
an explanation of
what agritech means
and how Farm491 is
supporting start-up
agritech businesses
with a view to feeding
the global population
effectively and
sustainably.
CHARLES GULLAND
WILLIAM CRACROFT-ELEY
ANGELA SIMKINS
WIGWAM HOLIDAYS
TERRAVESTA
RAU
FARM
ABOUT THE SPEAKER
Winner of the Westminster
Foundation Award for timber
design, Charles was appointed
designer in residence with the
Countryside Commission for
Scotland in 1990.
ABOUT THE SPEAKER
William is the chairman of
Terravesta, the miscanthus
specialist, that manages all aspects
of miscanthus supply, from crop
production, through to processing
and sale to end users. Since planting
miscanthus at home in 2006 and
realising its excellent potential
as a highly profitable and high
yielding perennial crop, William has
made it his mission to bring order
and transparency to miscanthus
supply. William established
Terravesta Ltd in 2012 to deliver a
secure and reliable national contract-
based supply chain and develop the
market for miscanthus as the UK’s
number one energy crop.
ABOUT THE SPEAKER
Angela Simkins is centre director
at Farm491 – a new £5.5 million
AgTech incubator being established
by the Royal Agricultural University
in Cirencester. Angela joins from
RDS Technology in Gloucestershire
where she was managing director.
The new venture has been funded
by the Gloucestershire Local
Enterprise Partnership, GFirst LEP,
by the RAU, and by philanthropic
funds from the Elizabeth Creak
Charitable Trust.
WEDNESDAY | 15.30
THEATRE 5
THEATRE 1 AT 12.30
THEATRE 1 AT 15.30
OPEN YOUR FARM
TO VISITORS
This seminar will take you through
the implications and guidelines of
the new industry code of practice
for safe farm visits.
The session will also give delegates an
update on Access to Farms’ work with
the Farm Safety Partnership.
GARY RICHARDSON
COUNTRYSIDE LEARNING
ABOUT THE SPEAKER
Gary has worked in the voluntary
sector for 15 years, the last 10
of which as chief executive of
Countryside Learning, a national
education charity dedicated to
informing, inspiring, and educating
children, parents, and teachers
about farming and the countryside.
14

HOW TO MAKE
LISTED/HERITAGE
BUILDINGS VIABLE
Join experts from Bidwells
on Thursday in their second
instalement of advice.
This session will guide you through
projects where the team has obtained
unusual planning consents that make
a seemingly impossible situation viable
for the owners, put the buildings and
site to a suitable and sustainable use,
preserve important rural heritage for
the long term future, and produce
critical capital value or net income
stream for their client.
DANIEL JONES, CATH
ANTHONY, GUY
MARSDEN AND
CHRIS SURFLEET
BIDWELLS
ABOUT THE SPEAKER
Chris has over 20 years’ experience
working in heritage and urban
design within both the public and
private sectors. As well as providing
advice on a broad range of
heritage matters, Chris frequently
acts as a heritage expert witness
and is extremely knowledgeable in
this sector.
Guy heads up the Bidwells
architectural practice and has a
wealth of experience in appraisal,
design, and delivery of new build,
conversion, and refurbishment
projects across a range of sectors,
specialising in rural projects.
Daniel has over 20 years’ property
experience and founded the
Bidwells Rural Development and
Diversification (RDD) team. As head
of the RDD team, he specialises
in identifying and implementing
income streams and capital value.
Cath specialises in rural
development and diversification
(RDD) and anaerobic digestion.
Cath has extensive experience
of identifying and implementing
income streams and capital value
and assessing the financial and
practical viability of projects.
THURSDAY | 13.15
THEATRE 8
MAXIMISE PROFIT
FROM YOUR LAND
WITH GLAMPING
IS YOUR DIY
MARKETING REALLY
HELPING YOUR
BUSINESS?
Gain insight into the ever growing
business opportunity of glamping.
Learn from the experts about common
pitfalls, types and models, expected
return on investment, and much more.
When time’s short and budgets
limited, it can seem like a great idea
to handle all the marketing for your
business in-house.
ROBIN MILLARD
BARBARA HOLLYHEAD
TIMELESS TIMBER
AGAVE BLUE MARKETING
ABOUT THE SPEAKER
Barbara Hollyhead is a chartered
marketer and founding owner of
Agave Blue Tourism. With more
than 20 years’ marketing and
business management experience
in the UK and internationally,
Barbara is an expert in brand,
retail and digital marketing in
agritourism, travel retail, spirits and
wine, and food and drink retail
sectors.
ABOUT THE SPEAKER
Robin has 15 years’ experience in the timber
industry. He works as the national sales
manager for Timeless Timber, manufacturers of
the Timeless Pod.
WEDNESDAY | 12.30
THEATRE 1
BRITISH TIPI THEATRE 4 AT 14.00
Yet you’re highly likely
to be spending more
money and time getting
stuff done - and you’re
still not getting the
results you want. Come
hear Barbara share
advice on how to get
the balance right so that
your business is as self-
sufficient as practicable
in its marketing.
POLLINATION: THE
IMPORTANCE OF GOOD
RELATIONS WITHIN THE
FARMING COMMUNITY
The Bee Farmers Association
represents most of the commercial
beekeepers throughout the UK.
Their members are responsible for almost
all the honey sold in bulk in the country
and most of the contract pollination so
important to sustainable food production.
This seminar will cover the subject of
pollination and how BFA members strive
to achieve the best working relations
with farmers to maximise crop yields and
quality of the produce.
MARGARET GINMAN
GENERAL SECRETARY OF BEE
FARMERS ASSOCIATION
ABOUT THE SPEAKER
Margaret is a member of the EU
Working Party on Honey, DEFRA’s
Bee Health Advisory Forum, the
National Pollinator Implementation
Group, and Scotland’s Honey Bee
Health Strategy group.
THURSDAY | 13.15
KEYNOTE THEATRE 9
15

‘WHITE GOLD’ – OPPORTUNITIES
FOR ADDING VALUE TO MILK
THE
ADVANTAGES OF
JOINT VENTURES
FOR SMALL
BUSINESSES
With milk prices under pressure and the future of capital grants
uncertain in a post-BREXIT world, there’s never been a better time to
consider adding value to your milk.
Until the UK leaves the EU there will still be capital grants available to
support investment. Doug will discuss key considerations when looking at
moving into dairy processing, marketing, and added value including potential
capital costs and profits, grant availability, and will review case studies.
This seminar aims to put forward the advantages of joint
ventures when starting a business where capital spend is an
issue in finding the right site for your business.
DOUG JACKSON SAVILLS
iCOMBAT UK LIMITED
ABOUT THE SPEAKER
Having worked in the communications and IT and security
industry for many years as a senior manager, director, and senior
IT management consultant both in the UK and Middle East on
multi-billion dollar joint venture contracts in the oil and chemical
industry, Tony was also part of the IT construction management
team for the world’s largest container port in the UAE. Tony now
works together with his son in the family business providing
laser zombie and gaming events at several locations in the UK.
These events are only able to take place due to the cooperation
between the site owners and iCombat UK working together in a
joint venture, and ensuring that the joint venture contract is both
flexible and profitable to both parties
MIND YOUR
OWN BUSINESS
USING SHIPPING CONTAINERS
TO INNOVATE
If you want to start your
own rural business or farm
diversification project, this
seminar is for you.
Shipping containers are
used for a variety of
applications in a farm
environment including the
traditional use of storage
of stock and equipment
and for tack rooms and
portable offices.
In recent years, a popular
use has been for operating
a self-storage business. Ean
will share his experience of
where and how containers
have been used by others to
diversify and expand their
business including how to
start and operate a self-
storage business.
JERRY MARSHALL
EAN PARSONS
GERMINATE ENTERPRISE
PARSONS CONTAINERS LTD
ABOUT THE SPEAKER
Jerry Marshall is CEO of The Arthur Rank Centre, home of the
Germinate Enterprise rural business start-up programme. He is
a successful serial entrepreneur and writes the NFU Countryside
Magazine ‘Mind your own Business’ column. His businesses have
included business services, technology-based companies, and social
enterprises. In his spare time, he chairs a business with 90 staff that
he co-founded in 2012. He is passionate about helping people have
fun and make money from their own enterprise, establishing and
leading business start-up courses around the world.
ABOUT THE SPEAKER
Doug has over 15 years’ experience
in delivering business advice to the
farm and food sector. Advising a
range of businesses in the dairy,
arable, fruit, and red meat sector,
he has worked with businesses
developing dairy (including cheese,
ice cream, and liquid milk), wine,
fruit juices, and box schemes for
direct retail.
TONY SYGROVE
THURSDAY | 15.30
THEATRE 5
ABOUT THE
SPEAKER
After a career in shipping and
general management with a
container transport company,
Ean Parsons started Parsons
Containers Ltd. from scratch
in 2000 and added U Hold
The key self-storage in 2001
and ContainerContainer in
2008. Ean has been involved
with shipping containers
for over 30 years. Parsons
Containers is a successful
and innovative business
based in North East England
with an increasingly national
presence in the container
market and a reputation for
service in self-storage and
container hires and sales.
THURSDAY | 13.15
THEATRE 7
What business should you start? Is it viable? Jerry will give you a
framework to answer these questions and point you to free resources to
make your project a success.
ALSO SPEAKING: WEDNESDAY
BRITIH TIPI THEATRE 4 AT 15.30
16

THE INDUSTRY’S
LEADING LIVE DEBATES
Listen, learn, and interact with professional experts
as they discuss the hot topics you need to know in
rural business diversification.
As part of Farm Business Innovation’s outstanding service to the
industry, the show’s exclusive Live Debates gathers together a
number of acclaimed authorities to discuss, debate, and analyse
a variety of the industry’s current key trends and issues.
This page provides details of each Debate, its participant, and the time
you need to be in place. Ensure you arrive early as this outstanding
opportunity will attract a lot of visitors, so places go quickly!
The panel topics and times are below:
LiveDebates
PLANNING PERMISSION PANEL SOCIAL MEDIA LIVE DEBATE
11.00 - 12.00 13.00 - 14.00
WEDNESDAY SCHEDULE
SUCCESSION PLANNING DEBATE GLAMPING PANEL PLANNING PERMISSION PANEL
11.00 - 12.00 13.00 - 14.00 15.00 - 16.00
THURSDAY SCHEDULE
Our expert panel will discuss the common
pitfalls and hurdles you will have to clear
when on your rural business diversification
journey to success.
Planning permission could be the difference
between you grabbing your diversification
dreams or falling agonisingly short. Our
expert panel discuss how you can ensure
you plan for success.
What are the challenges, must dos and mustn’t
dos when starting your own glamping business?
Join our panel of glamping gurus in what
promises to be a fascinating debate.
Our expert panel will discuss the powers and
possibilities of social media, why it’s the most
efficient way to build relationships and share
information, and why your business needs to
warmly embrace it.
Join our esteemed panel of guests as they talk all
things planning permission when changing the
use of land. A debate that any entrepreneur with
diversification ambitions cannot afford to miss.
LIVE DEBATES
AND PANEL
SESSIONS Find out more
about who is
presenting
these panels
on the website
17

EXPERTS IN
FARM FOOD
PRODUCE
AND
PRODUCTS:
FARM FOOD
THEATRE 2
Farm Business Innovation will
deliver the finest line-up of experts
and authorities in farm food produce
and products. They’ll provide you with
all the big ideas, latest developments,
and innovative supplies and products
to inspire you with your own farm
food production.
We have gathered a collection of leaders,
visionaries and innovators to present our
exclusive seminar schedule that covers a
diverse range of subjects, ranging from
innovative production methods and
insights into funding, to the latest legal
requirements and case studies of farm
food success stories.
These are the people we’ve carefully
hand-picked to present this exclusive
series of presentations as Farm Business
Innovation increases its commitment to
the farm food production industry.
The next few pages detail every
speaker and their seminar so you can
make sure you don’t miss the session
that’s imperative to you. If your hot topic
isn’t covered, don’t forget to check out
the full seminar schedule later in this guide
for more chances to hear first-hand from
the experts on show.
Don’t miss out! Get there early.
FoodTheatre
THOMAS BOURNE WELL HUNG MEAT COMPANY
ABOUT THE
SPEAKER
After seven years as a
commercial lawyer, Thomas
Bourne saw the light and
joined the world of farming
and farm diversification.
He spent two years as
managing director of the
Well Hung Meat Company,
building it up from its
base as a small meat box
home delivery service
(direct to consumer) to a
larger and more resilient
meat processing business.
Tom continues to work
with Well Hung Meat, and
also consults on business
development for Holy
Cow (organic dairy brand)
as well as a large organic
dairy farming group which
produces 10 million litres/
year from its five West
Country herds.
ABOUT THE SPEAKER
Although his family had been farming tenants of the Duchy of Cornwall for five
generations, Andy decided to follow a career with the Milk Marketing Board instead.
However, newly married to his ski instructor Tish, they decided to do a “real job” and take
over the family tenanted dairy farm in Somerset. They “played” at farm retailing for 10
years before opening Farrington’s in 2001, adding a café two years later. The dairy herd
were sold in 2006 to provide more parking, an outdoor play park, rented retail units, and
finally a play barn with an approved-status kitchen.
Building a sustainable business in a
competitive and fragmented marketplace
can be difficult, particularly in a
highly regulated sector such as food in
which the competition is big, bold and has
deep pockets.
Thomas, who is leading the Well Hung Meat
Company into new channels, will outline his
experience of swimming against the tide and
shares insights into what’s required to create
a resilient farm diversification business against
the odds.
WHAT MAKES MEAT
LIKE NO OTHER?
THURSDAY | 13.15 | FOOD THEATRE 2
These are the people
we have carefully hand-picked
to present this exclusive series
of presentations as Farm
Business Innovation increases its
commitment to the farm food
production industry.
“ “
CAREFUL COSTINGS:
A SALUTARY LESSON!
Many successful farm shops have a
kitchen to make their own products.
Indeed, it is what most customers
expect; but do they really know what
they cost to make?
Andy shares Farrington’s (challenging)
experience of this with you.
ANDY JEFFERY FARRINGTON’S FARM SHOP
WEDNESDAY | 14.00
FOOD THEATRE 2
18

HIGH VALUE TRUFFLES:
HOW TO CULTIVATE
THEM ON YOUR LAND
THERE’S WATER IN
THEM THERE HILLS
This seminar will discuss truffles, their
worth, and the conditions needed to
cultivate them. Dr Thomas will discuss
all aspects of the truffle business
including technical requirements,
considerations such as set-up costs,
resource requirements, and grant
availability, and expected yields,
income, and product distribution
channels.
If you’re looking to diversify your land
and grow truffle trees as an investment,
or simply looking to grow truffles for
enjoyment, then this seminar is for you.
DR PAUL THOMAS
WILLIAM WATKINS
MYCORRHIZAL SYSTEMS LTD
RADNOR HILLS
ABOUT THE SPEAKER
Dr Paul Thomas submitted his PhD on signalling systems in plants at the University of Sheffield in
2004. In 2004/2005, Dr Thomas received a small grant from the White Rose Centre for Enterprise
(WRCE) to commercialise the technology. WRCE put Dr Thomas forward for the first series of the
Dragons’ Den, in which a deal was initially accepted with Simon Woodroffe (£75,000 for 25% of
the business). However, after filming, Dr Thomas decided that the investment wasn’t right for him
and his business but after turning down the offer he continued to build Mycorrhizal Systems Ltd
into the global company it is today.
ABOUT THE SPEAKER
William Watkins read Agriculture
and Food Marketing at Newcastle
University. When he left in 1988,
he returned to his family farm in
mid Wales, but after 12 months
farming he decided to diversify
the farming business by packing
mineral water into cuplets for
the airline industry. After selling
cups to airline caterers from the
back of his car for two years, in
1995 he put his first bottling line
in. Radnor Hills now produces
250 million bottles per year and
has increased its potential capacity
to 300 million bottles per year. It
employs 190 people, producing
and selling a wide range of water,
soft drinks, and juices. William still
has extensive farming interests as
well as having further diversified
into the hotel industry.
During his 30 minutes, William
will tell his story of how Radnor
Hills turned a traditional farming
business producing sheep, cattle,
and cereals into one producing
water, tonics, and juices. William
will discuss some of the greatest
challenges and ups and downs
of that journey, creating a
manufacturing business in a very
rural setting.
WEDNESDAY | 13.15 | FOOD THEATRE 2
THE DANDYLION TEA
BRAND: NO HALF MEASURES
FRANCESCA BOOTH DANDYLION GROUP LTD
ABOUT THE SPEAKER
Francesca Booth is an irrepressible New Yorker (who has a bit of Italian heritage thrown into the
mix for extra pizzazz) and trained patisserie chef. One day, Francesca was hit with this thought:
“Wouldn’t it it be amazing if there was a range of tea designed to pair with pastries, desserts, and
savoury courses – in the same way you’d pair a beautiful wine with each course?” Not one to ever
let a good idea slide, Francesca’s inherent love of good food and drink, combined with her outright
determination, lead to the creation of Dandylion.
Join Francesca as she talks about the inception and
making of Dandylion Teas, and provides you with
an enlightening recount of their story from the very
beginning.
The Dandylion brand stands for quality, heritage, and
family. Their aim is to create products that become firm
household favourites, and can be enjoyed during lazy,
luxurious get-togethers or as an everyday indulgence.
WEDNESDAY | 11.45
FOOD THEATRE 2
FOOD THEATRE 2 AT 12.30
19

MAKING FARM ASSURANCE
WORK FOR YOU
This presentation will cover the
practical application of assurance
on farm, detailing common non-
conformances and how to avoid them.
Including an explanation on how
standards are reviewed and who is
involved in that process, how producers
can get involved in promoting Red Tractor
to consumers, and an overview of their
marketing activity with retailers.
CHARLOTTE JOHNSTON
RED TRACTOR
ABOUT THE SPEAKER
Charlotte is member scheme
manager for Red Tractor
Assurance. From a farming
background, she works with and
supports Red Tractor members and
stakeholders to ensure they are
up to date on technical standards,
encourages them to get involved in
promoting Red Tractor to shoppers,
and keeps them up to date on all
marketing activities.
SEEKING PLANNING
PERMISSION:
PROMOTION OR
OPTION AGREEMENT?
WOOL: THE NATURAL CHOICE
FOR INSULATED PACKAGING
Ray looks at the development
potential of agricultural land and how
promotion agreements can work to
your benefit in realising value whilst
minimising your cost and risk.
This presentation addresses compelling
environmental and commercial
arguments against the widespread use
of polymer based insulated packaging
materials for the distribution of
temperature sensitive foodstuffs and
pharmaceutical products.
It considers an innovative and viable
alternative manufactured from a genuinely
sustainable, compostable, and recyclable
material – wool, a superior natural insulator.
RAY DAVISKEITH SPILSBURY
PINNEYS GROUPWOOLCOOL
ABOUT THE SPEAKER
Ray is a director of Pinneys
Group, a member of the chartered
institute of management
accountants, and the chartered
management institute. Join him
as he provides his extensive
experience and huge depth
of knowledge during this
insightful talk on an area of
the diversification process that
everyone needs to know about.
ABOUT THE SPEAKER
Keith Spilsbury is strategy director
of The Wool Packaging Company
Ltd and a major shareholder. He
has over 30 years’ experience
in sales and marketing, having
held senior UK and European
management positions with
international companies such as
David S. Smith PLC, Cookson PLC,
and Perstorp AB.
THURSDAY | 14.00
FOOD THEATRE 2
IN THE KEYNOTE THEATRE
FOOD LABELLING, NUTRITION, AND
HEALTH CLAIMS: MARKET YOUR
MERITS
Everyone in the food industry needs to comply
with and be accountable for food labelling and
nutrition and health claims regulations.
These regulations are designed to expose the truth
about what’s really in our food and where it comes
from, so if your product has healthy, natural, or
local credentials they can help you showcase your
nutritional attributes and enable you to target the
market these most apply to.
LIZ TUCKER SELECTFOOD LLP ABOUT THE SPEAKER
Liz works closely within the food and
health industry, working to improve
or develop healthier products for the
consumer or customise for specific
markets such as free from and sports
nutrition. She also has extensive
experience in food and nutritional
labelling and provides a nutritional
analysis service for both food producers
and the catering industry. Liz has a
strong media profile, writing for a wide
range of magazines and newspapers,
appears regularly on television and radio,
and is a published author. She’s a regular
speaker at shows and conferences and
has long standing experience in nutrition
and health PR and marketing. She also
has an academic career; her most recent
paper is on obesity and coeliac disease.WEDNESDAY | 11.00
FOOD THEATRE 2
FOOD THEATRE 2 AT 11.00
20

SMALL BUSINESS
MARKETING
ON AN EVEN
SMALLER
BUDGET
GRAHAM CHILDS ARTISAN FOOD TRAIL
Often forgotten or
budgeted for in a new
business, getting your
name out there should
be a first priority.
Graham looks at how
online marketing and social
media can get you seen by
your prospective customers
and clients.
Your business can hold its
own amongst much bigger
businesses with much
bigger budgets; all it takes
is a little time and effort, a
simple strategy and a want
to win.
START UP A FARM RETAIL BUSINESS
When starting a new farm
diversification business
such as a farm shop or
selling at a farmers’ market,
there are a number of
common pitfalls which can
make or break the business.
MICHAEL MACK FARMA
ABOUT THE SPEAKER
Michael is an associate of Savills
UK, specialising in diversification,
farm retail, and succession
planning. In this role, he acts as
the managing agent for FARMA,
where he provides both macro
and micro economic support to
the farm retailing sector. Since
taking over this management role
in 2014, Michael has instigated
a raft of new initiatives such as
shop benchmarking and retailing
workshops.
THURSDAY | 11.45 | FOOD THEATRE 2
This workshop will explore
these pitfalls, providing the
attendees with practical ways
of avoiding them. The session
will include practical real-life
case studies to bring these
issues to life.
THEATRE 2 AT 14.45
ABOUT THE
SPEAKER
Through the Artisan Food
Trail, Graham and his co-
founder, partner and wife,
Lisa, help promote small
artisan food businesses
to potential customers.
Much of their work is on
their brand development
and support through other
important business services.
Their own multi-award
winning business started on
a budget of less than £50!
Lodgikol is a new company with a wealth
of knowledge. We have over 15 years
experience in the luxury holiday home
industry and 20 years working with
international investments. Lodgikol only
works with the right specialists for the
tasks at hand.
The Lodgikol ethos of investments,
either financial or lifestyle, built on firm
foundations starts with working
alongside some of the prettiest parks in
the UK.
Lodgikol then provide the very best in
ultra-luxury lodges; imported direct by
Lodgikol and built to our exacting
standards. Each Lodgikol lodge is built to
BS3632 using the most up to date
technology and lovingly finished by hand.
Lodgikol only import lodges built with
THE SANCTUARY
All properties have full gas
central heating throughout.
L O U N G E & D I N I N G
● Italian leather sofas
● 6 person dining table
● Full triple glazing throughout
● Electronic window blinds
● Kitchen with large island unit
B E D R O O M S
● 2 King-size bedrooms
● 1 Twin room
● 2 Bathrooms (1 en-suite)
● Under floor heating in bathrooms
E X T E R N A L F I N I S H
Are you looking to divers
another income stream to y
Could tourism be the way for y
Come and speak to us and find
holiday living at its
Lodgikol is a new company with a wealth
of knowledge. We have over 15 years
experience in the luxury holiday home
industry and 20 years working with
international investments. Lodgikol only
works with the right specialists for the
tasks at hand.
The Lodgikol ethos of investments,
either financial or lifestyle, built on firm
foundations starts with working
alongside some of the prettiest parks in
the UK.
Lodgikol then provide the very best in
ultra-luxury lodges; imported direct by
Lodgikol and built to our exacting
standards. Each Lodgikol lodge is built to
BS3632 using the most up to date
technology and lovingly finished by hand.
Lodgikol only import lodges built with
the same systems as the famous Huf
houses, giving that real sense of luxury.
THE SANCTUARY
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FARM BUILDINGS CHANGE
OF USE: SECURING PLANNING
PERMISSION AND MINIMISING
BUSINESS RATES PAID
Barry presents a talk on securing planning
permission for farm buildings change of
use (commercial and leisure), and offers
his expert knowledge on a range of key
points, looks at the revaluation of business
rates in April 2017, and provides top tips
on challenging your rateable value to
minimise rates paid.
BARRY DAVIES
DAVIES AND CO
ABOUT THE SPEAKER
Barry Davies BSc (Agric) MRICS
FAAV, is a chartered surveyor at
Davies & Co, based in Kettering,
Northamptonshire. Barry specialises
in rural planning and business rates
advice, and is a member of the
Institute of Revenues, Rating and
Valuation.
NORDIC TIPI THEATRE 3 AT 11.45
WEDNESDAY | 14.00
THURSDAY | 15.30
WELCOME
TOTHETIPI
THEATRES
Hosting talks by leading opinion leaders
from across a variety of sectors, the Tipi
Theatres provide a hugely informative
and insightful series of seminars in a
very different kind of setting. Taking
place in actual tipis, the two Theatres
will deliver you schedules of seminars
that are truly diverse in their content.
Sessions include an insight into different
glamping business models, case studies
on successful diversification projects,
expert information on letting your holiday
accommodation, what alpacas can do for
your land, and much, much more.
Supplied by Tentipi Ltd
Giant Nordic Tipi sales and training,
from the founders of the Nordic Tipi
event industry.
With six different tipis, numerous
accessories, full safety documentation, and
a mass of support materials, they are ready,
willing and able to help customers maximise
their return on investment. We have been
crafting Nordic Tipis for over 25 years,
and have hundreds of customers in more
than 20 countries. Make the most of our
experience by booking a free investment
planning session.
BRITISH TIPI THEATRE 4
Supplied by The Tipi Company Ltd
The Tipi Company manufacture
British-made large event tipis and
accessories for the use of outdoor
events.
Awarded the Made in Britain Marque, our
tipis and accessories are durable, waterproof
and reliable outdoor structures that will
last you year after year, proving a sound
financial investment. Manufacturers of
outdoor structures for over 30 years, we can
provide you with the guidance and training
about how to successfully build your own
events venue. Drop into Stand 1390 to
speak to us about how we can help you.
TipiTheatres
THURSDAY | 11.00 | BRITISH TIPI THEATRE 4
SUCCESSFUL
DIVERSIFICATION:
A JOURNEY
GLAMPING BUSINESS
MODELS - WHICH ONE
MIGHT SUIT YOU?
Knowing where to start on the
diversification journey can be daunting.
The content of the seminar will highlight the
tools and services that are available to help
with the process. Reference will be made to
the journey that one landowner embarked
upon to convert an area of boggy woodland
into a thriving wedding venue. Based upon
a real life example of diversification, Chris
will highlight the various techniques that are
available to help the landowner identify the
potential of their asset.
Several glamping business models have
recently developed worldwide to provide a
variety of experiences for guests.
Kate provides an overview of some of these
options, from a single unit right through to resort
development, outlining what each one offers to
guests and requires from you. Kate wants to hear
about which business model suits you and your
existing or proposed land or business - so bring
your imagination, questions, and plans!
CHRIS MAKIN
KATE MOREL
PEAR TECHNOLOGY SERVICE
QUALITY
UNEARTHED
ABOUT THE SPEAKER
Chris and his colleagues strive
to make the use of modern
technology simple and affordable
to support those who manage rural
land.
ABOUT THE SPEAKER
Kate is affectionately known as
their ‘Glamping Guru’, and spends
most of her time providing advice
to existing holiday / glamping
accommodation owners, estate,
land, and property owners.
22

WEDNESDAY | 12.30 | BRITISH TIPI THEATRE 4
HOW TO BUILD A
SUCCESSFUL HOLIDAY
LETTING BUSINESS
TAKING THE
HEADACHE OUT OF
AUTO ENROLMENT
SUSTAINABLE
DIVERSIFICATION
INTO THE LUXURY
LEISURE INDUSTRY
Sarah’s seminar
will explore farm
diversification
into holiday
lettings, and she’ll
provide top tips
and advice on
maximising your
return.
Mat’s seminar will help you to make
sense of auto enrolment in a jargon
free way.
It’ll cover all the things you need to
consider when choosing a workplace
pension scheme that make your life easier,
save you unnecessary expense, and give
you the peace of mind to get on with
running your business, knowing that
everything’s in hand, you’re complying
with your legal duties, and your employees
are well looked after.
Understand the approach that
is adopted by Natural Retreats,
working on behalf of asset owners
looking to diversify.
Hear how they successfully deliver
comprehensive and detailed
masterplans that allow for the
development of long term sustainable
leisure operations that provide
significant socio-economic benefits to
sensitive rural communities.
ADAM GOUGH
SARAH WOOD
MAT CASTLE
MULBERRY COTTAGES
SMART
PENSION
NATURAL RETREATS
ABOUT THE SPEAKER
Sarah has worked in property for many
years and started Mulberry Cottages
in 2006 to complement her existing
estate agent chain, Foxwood Maclean.
The company now markets more
than 600 holiday properties across
UK and is renowned for its high level
of service and exceptional marketing.
With two holiday properties of her
own she understands the market from
both ends giving her real insight into
what works for owners. She is actively
involved with Tourism in the UK and
is both a director of Visit Kent and Go
To Places.
ABOUT THE SPEAKER
Mat Castle is a former organic
farmer with an MSc in sustainable
agriculture. He is now business
development director for Smart
Pensions’ auto enrolment pension
scheme.
ABOUT THE SPEAKER
Having been there from the very
beginning, Adam has been key
in sculpting the global success
of Natural Retreats, the luxury
leisure operator. Being involved
in the opening of the first luxury
lodges on the Yorkshire Dales
family farm in 2006, Adam is now
instrumental in master planning
and developing locations in
the Natural Retreats portfolio
on behalf of their site owners.
Having a background in real estate
development, luxury travel, and
the private equity markets, Adam
has been responsible for numerous
sensitive master plans and rural
developments. As a result, he has
plenty of insight into what it takes
to transform an underutilised
opportunity in areas of outstanding
natural beauty into a viable and
sustainable leisure businesses.
Natural Retreats currently has 34
locations in its portfolio across
the UK, Europe, and the USA
and handles over 10,000 holidays
per annum. It is a committed
sustainable operator.
IDEAS: PICKING
THE RIGHT ONE
Ideas are fundamental but we all have
so many and so many come to nothing.
This seminar is about understanding the
potential of an idea, its market, and how it
should be shaped to deliver a great result.
WILLY BROWNE-
SWINBURNE
RURAL SOLUTIONS
ABOUT THE SPEAKER
Willy is head of marketing and
business development at Rural
Solutions, the UK’s leading rural
planning, diversification, and
development specialists. Willy’s
career has been predominantly in
advertising and marketing. He was
a director of J.Walter Thompson,
one of the world’s leading
advertising agencies and Freud
Communications.
WEDNESDAY | 11.00
THURSDAY | 14.45
THURSDAY | 11.00
23

FACILITIES WITHOUT FUSS OR WATER
Richard will provide
an invaluable insight
for all potential
diversifiers to learn
about the advantages
and benefits, both
financially and
environmentally, of the
waterless ‘way to go.’
RICHARD SAILLET ECOTOILETS CHARTERED TRADING
STANDARDS INSTITUTE (CTSI)
ABOUT THE SPEAKER
Originally trained as an aeronautical engineer, Richard’s
subsequent career move into the canal and narrowboat industry
saw him come up against the age-old problem of boat loos.
After years of selling chemical and cassette toilets, there was
a move towards composting. The first generation being big,
bulky and not too pleasant, he looked elsewhere and found a
user-friendly eco product, which he and his wife promote at
exhibitions all over the UK. The word is spreading; sales and
acceptance have led them to take on more staff to introduce the
toilets to outdoor clubs, camping and glamping sites, allotments,
new build homes, churches …in fact, anywhere you need a loo!
WEDNESDAY | 12.30 | NORDIC TIPI THEATRE 3
ASHFORDS AND CTSI’S REGULATORY
SERVICES
Ashfords LLP and CTSI have a strategic partnership to deliver
regulatory consultancy services. Ashfords recently won
an award for innovation for their implementation of the
government’s Better Regulation Agenda.
This seminar will focus on their new regulatory services for businesses
and explains the changes the Enterprise Act 2016 is going to bring
to farms, in particular those which are regulated by the Health and
Safety Executive, Environment Agency, and DEFRA.
CARRIE WOOD
ABOUT THE SPEAKER
Carrie is head of health and
occupational safety for Ashfords
HSE in the Business Risk and
Regulation Team. She is a chartered
environmental health practitioner
and a graduate member of IOSH,
and a registered public health
practitioner on the UK Public
Health Register, one of less than
250 in the UK.
IS SOLAR A
WORTHWHILE
INVESTMENT?
This seminar will explore solar
PV and identify whether it is
a worthwhile investment for
farmers and landowners.
By recapping the history of the
technology, analysing the current
market, identifying trends, and
exploring relevant case study
DAVID SNAPE SOLARSENSE UK LTD.
examples, David will explain how
to generate strong returns from
solar PV and highlight the wider
benefits of the technology.
ABOUT THE SPEAKER
David has a wealth of knowledge within the renewables industry
and has extensive experience of co-ordinating large and complex
multi-level sales (often on a pan-European or global basis).
David’s high level of creative skill along with his strong
commercial awareness gained in banking, accounting, and
project management means he is able to provide his clients with
innovative solutions that reduce bills, increase profitability, and
improve sustainability credentials.
SUCCESSFULLY LETTING YOUR
ACCOMMODATION: HOW TO
CHOOSE HELP
Tim will briefly look at the pre-requisites to getting your
accommodation ready for the public and take an overview of
some of the key ways to help market your property.
Attention will be paid to self-marketing, using third party websites,
and full agency support.
TIM REES QUALITY UNEARTHED
ABOUT THE SPEAKER
Tim Rees is the managing director
of Quality Villas, Quality Cottages,
and Quality Unearthed, three self-
catering agencies representing nearly
1000 properties at the quality end of
accommodation in Wales, England, France,
Italy, and Morocco. With a focus on
e-commerce, Tim takes an overview of the
current market and its likely movements
in the medium term. He has a personal
interest in sustainability and consciousness.
WEDNESDAY | 13.15
THEATRE 5 AT 12.30
24

SATELLITE – THE UNSEEN SOLUTION FOR
RURAL FAST & SUPERFAST BROADBAND
Government figures for end 2015 broadband
coverage of the UK include service by wire,
fibre, and Wi-Fi focussing on serving the
urban sprawl yet still with many not spots.
They don’t include coverage by satellite which
is already at 100% UK coverage and can be
delivered without fuss, wayleave, or digging up
the highways and byways. It’s also affordable with
prices starting below the cost of a telephone line.
ROGER BODDY GLOBAL TELEPORTS UK
ALPACAS: THE
STORY BEHIND
THIS GLOBALLY
EMERGING INDUSTRY
In this seminar, you will learn what
alpacas are and the growth of the
global alpaca industry.
You will hear how farmers and
landowners in Britain are making a healthy
return from breeding and selling alpacas
in the UK and throughout Europe. Alpacas
offer a wonderful lifestyle that is fully
supported by the British Alpaca Society.
SHIRLEY BETTINSON
THE BRITISH ALPACA
SOCIETY LTD.
TAX TRAPS OF
DIVERSIFICATION
It is well known that agriculture has
many favourable tax advantages such
as farmers’ averaging and agricultural
property relief.
As farmers/landowners seek to diversify,
do these valuable reliefs still apply?
HMRC are always seeking to deny these
advantages and often see diversification
as a good excuse for close investigation.
Barry will point out the traps that need to
be avoided as well as the opportunities for
further tax planning.
BARRY JEFFERD
GEORGE HAY CHARTERED
ABOUT THE SPEAKER
Barry Jefferd is a tax partner
at George Hay Chartered
Accountants, who have offices in
Bedfordshire, Cambridgeshire and
Hertfordshire. He is a chartered
accountant, chartered tax adviser,
a member of the Society of Trust
and Estate Practitioners as well as a
licensed probate practitioner.
ABOUT THE SPEAKER
Roger Boddy is a Fellow of the Institution
of Engineering and Technology (FIET)
and founder of Global Teleports – the
home of Vipnet global broadband
service. Widely regarded as an expert
in satellite communications, Roger has
held key decision making roles in both
the public and private sectors of the
telecommunications industry. After a three-
year apprenticeship, Roger was appointed
as an instructor at the Leafield Training
school – then the only school addressing
satellite systems training before promotion
into satellite systems management from
which he was headhunted to represent the
UK foreign and commonwealth territories
in the planning committee of INTELSAT -
pioneering digital satellite operations.
ABOUT THE
SPEAKER
Since 1997 Shirley has
selected and imported
alpacas from Peru,
Australia, and the
USA to improve and
maintain the quality of
their herd, evaluating
and developing their
breeding programme
at every stage to now
farm over 200 alpacas.
Toft also process and
sell value added alpaca
products and garments
in their farm shop and
selected European
outlets.
THEATRE 5 AT 14.00
APPLICATIONS OF
SYNTHETIC SHEET
PILE AND KING
PILE SYSTEMS
Sheet piling is an established technique
used for retaining soil, excluding water,
or as an erosion or scour screen.
The introduction of plastic sheet piling
has greatly extended the potential of the
technique, enabling it to be used in remote,
restricted access, and harsh environments.
This seminar will briefly discuss what is
available and how you can benefit from the
wide range of products available.
DAVID COLEY
T.H.E PLASTIC PILING
ABOUT THE SPEAKER
With over 20 years of experience in
piling equipment and plastic sheet
piling, David is a leading authority
on plastic sheet piling, its use,
and most importantly its means of
installation.
25

GROUND & AIR
SOURCE HEAT PUMPS
PURPOSE,
PROSPERITY,
PERPETUITY: RURAL
REGENERATION
CREATING ECONOMIC
COMMUNITIES YOU
OWN
There are many misnomers that surround
ground and air source heat pumps which
can lead to superb potential applications
of the technology being overlooked.
This seminar will separate fact from fiction by
dispelling the myths and tales surrounding
the use of this technology for domestic or
commercial use.
Finn Geotherm have been designing and
installing ground and air source heat pump
systems for 10 years. Their installations
include every type of domestic dwelling
imaginable, stately homes, factories, schools,
offices and horticultural facilities.
A short story of how you take a
small area of scrubland to become
a pioneering 5 star international
resort. How education and health
is the key to rural prosperity
in the future and how you can
create a lasting legacy. Your land
… Your business… Your future.
John and Felicity provide a brief insight
into The Green Waste Company and how
their diversification and recycling has
integrated well with the farm, where they
continue to farm around 1000 acres of
arable and milk 300 cows.
The company has diverted over 250,000
tonnes of material from landfill; through their
background and passion for farming and the
Cornish landscape, their commitment has
been to protect the environment.
GUY RANSOM
DAVID W HOLLANDS
FINN GEOTHERM LTD
ABOVE & BEYOND
ABOUT THE SPEAKER
Guy Ransom is the Commercial
Director of Finn Geotherm. He has
successfully managed the growth of
the company for the past 8 years. Prior
to this, he was Business Development
Director for Citi Asset Finance.
ABOUT THE SPEAKER
After 15 years in the world
of franchising, creating new
businesses from nothing, a chance
meeting led to a successful pastime
of the past 16 years in the world
of rural regeneration. Without any
recognised qualifications in the
development industry, David has
won numerous international
awards for his work including
World Health Organisation
recognition for the development
of economically sustainable
rural communities. Creating,
designing, planning, developing
and commercially operating a
rural project seems to come
naturally, whilst all around is
stressing over the issues, David
cuts to the chase in all aspects
and delivers your project ready to
set its rightful place in the future.
Purpose - prosperity - perpetuity
and NOT vague ideas - greedy
profits - short term gain make
for a refreshing way of enjoying
business in the future. Partnerships,
collaboration and a decent
smattering of philanthropy make
for an exciting business mix
resulting in a satisfying future for
your rural community.
ABOUT THE SPEAKERS
John and Felicity Richards (MSc
FRSA MCIWM) together founded
The Green Waste Company,
establishing and operating recycling
facilities since 1999.
WEDNESDAY | 13.15
BECOMING THE DIRECTOR
OF A LIMITED COMPANY
Every business owns intellectual property;
from the company or brand name as a
trademark, the website as copyright or the
products as design or patents, it will be an
asset for you.
The IPO is the government department that deals
with intellectual property in the UK. If you want
to find out what to do, or not to do, come along
and find out.
This seminar is also presented by a
member of the Companies House
staff, on day one of the show 12.30pm
in Theatre 5.
How to incorporate a limited company
and the costs involved. Responsibilities
of a director. What information all
companies must file. How to search on
FREE information.
INTELECTUAL PROPERTY OFFICE
AND COMPANIES HOUSE STAFF
DIVERSIFICATION: OPEN
YOUR MIND TO NEW
AVENUES OF BUSINESS
JOHN AND FELICITY
RICHARDS
THE GREEN WASTE COMPANY
THURSDAY | 15.30
WEDNESDAY | 11.45
26

Ashton Shepherd Huts, Bydemill Farm, Bydemill Farm Lane,
Hannington, Wiltshire SN6 7RW
01793 729381 / 07860 553667 enquiries@ashtonshepherdhuts.co.uk
www.ashtonshepherdhuts.co.uk
• Made by dedicated craftsmen who take pride in recreating traditional
shepherd huts with a contemporary luxury twist
• Our shepherd huts are built using locally sourced materials where possible
• All windows are handcrafted painted hardwood
• Handcrafted oak steps included
• Can be unfurnished or furnished with bespoke handmade furniture
• Suitable for gardens, driveways, paddocks or woodland
• Kitchen space, bathroom, additional bedroom, workspace
The possibilities are endless and the choice is yours!

Jason’s seminar discusses a sustainable
and eco-sensitive utilisation of our
woodlands within the staycation and
tourism industry.
It will also look at how the introduction of
sustainable outdoor living accommodation
within the woodland can help it thrive and
incentivise good management practice.
SUSTAINABLE
DIVERSIFICATION OF
OUR WOODLANDS
BEYOND THE COUNTRY HOUSE:
OPPORTUNITIES OUTSIDE THE MAIN HOUSE?
MAKING MONEY
FROM WEDDINGS
For some property owners, the
thought of converting their home to
an ‘all-inclusive’ wedding venue and
taking on all the responsibility that
entails is just too daunting.
There are, however, small steps that
can be taken to get you on the path
to profitability in the wedding sector.
JASON THAWLEY
SIMON FOSTER
ISABEL SMITH
TREE TENTS INTERNATIONAL
SAVILLS
ISABEL SMITH WEDDING CONSULTING
ABOUT THE SPEAKER
Jason specialises in sustainable
product design and efficient,
environmentally-led manufacturing;
his passion for English woodlands
has led him into woodland
architecture and the creation of
Tree Tents International Ltd. With
20 years of experience, he is an
ideas-led, award winning industrial
designer and mechanical engineer
across many fields.
ABOUT THE SPEAKER
With 10 years of experience,
Isabel is proud to operate the
first management consultancy
aimed exclusively at the wedding
industry, offering unique guidance
to her clients regarding product
development, venue restoration
and refurbishment, marketing
strategy and implementation,
sales training, recruitment, and
business planning.
It is often not practical to offer use of the
country house for tourism or event use. It
may be too small or precious.
Sometimes commercial use is not possible or
desirable alongside family occupation. In this
seminar, Simon explores the pros and cons of
other commercial opportunities outside the
house – from outdoor events, holiday cottages,
glamping, and filming and weddings in
marquees or converted outbuildings.
ABOUT THE SPEAKER
Before joining Savills to set up a
Commercial Heritage department,
Simon was instrumental in building an
events programme at Eastnor Castle
and encouraging the organisers of The
Big Chill festival to move their event
to Eastnor in 2003, where it grew
from a 5,000 to 40,000 ticket event.
Isabel will offer insight
into different business
models as well as top
tips to making additional
wedding revenue from
your existing clients.
COUNTRY
HOUSE
THEATRE
SPEAKERS
Country House Business Innovation
provides you with an exclusive schedule
of seminars presented by a selection
of renowned estate and rural business
owners and experts.
Our schedule covers a diverse range of
essential topics for state owners, country
house owners, and period property
owners who are seeking the ideas, advice,
and guidance to help them transform their
business.
Each seminar is delivered by an expert
speaker with a distinguished background in
their field, delivering the latest innovative
insight, knowledge, and solutions to assist
with a multitude of diversification projects.
The scale of topics our schedule covers is
fantastic and visitors will leave having been
inspired to start the business they dream of.
Every session is listed in the following pages,
so simply turn over to begin your search for
the seminar which is essential to you.
COUNTRY HOUSE
Each seminar
is delivered by an
expert speaker with a
distinguished background
in their field, delivering
the latest innovative
insight, knowledge, and
solutions to assist with a
multitude of diversification
projects.
“
“
Speakers
28

GETTING THE MOST
OUT OF YOUR PROJECT
- A GUIDE
OWNING A LISTED BUILDING:
AVOIDING THE PITFALLS
FROM FIELD TO
YIELD IN YEAR 1
HOW TO LAUNCH A
HORSE BUSINESS FOR
MAXIMUM PROFIT
HOW TO INCREASE
PROFITS IN YOUR
EQUESTRIAN BUSINESS
In this seminar, Scott will be talking
about the top mistakes when starting
a building project.
He will discuss things to consider before
the building work begins, things to
consider when applying for planning
permission, what you need to make sure
the whole building process runs smoothly,
and a short introduction to Cost2Build
UK and the services they provide their
customers.
A short
introduction to
owning a listed
building, including
listing and its
consequences.
The responsibilities
that come with
listing; what every
listed building owner
should know; and
where to get help
on matters such as
planning consent
and insurance.
Find out the benefits of leasing your
glamping pods over outright purchase.
Cash flow is vital, but so is the need to
invest in new accommodation to keep
up with demand.
This seminar is ideal for those who
want to explore diversification into
the equestrian sector.
You will learn what maybe the most
suitable business model for you and the
return on investment you could expect.
This seminar is ideal for people who
are already operating an equestrian
business and want to increase their
profits.
It will explore ideas for new income
streams and ways to restructure your
business for maximum profit.
SCOTT GALLOWAY
ANNE CLARKE
PETER BELL
NICK FEENEY
COST 2 BUILD UK
THE LISTED PROPERTY OWNERS CLUB
ONE NIGHT
STAND
CONNECTED THINKING
ABOUT THE SPEAKER
Before becomming managing
director of Cost2Build in the
early part of 2014, Scott became
disillusioned with the way
the industry was going, and
how both the public and the
tradespeople were being treated,
creating the company to adress this.
ABOUT THE SPEAKER
Peter Bell BA MA PDD IHBC trained
in architecture. He worked with
English Heritage (now Historic
England) on the national resurvey
of listed buildings in the 1980s
before becoming a local authority
conservation officer. He now
provides professional support to
members of the Listed Property
Owners Club, writes on heritage
conservation issues, and is heritage
adviser with Asset Heritage
Consulting.
ABOUT THE SPEAKER
After being approached by a
glamping manufacturer to help
create an investment model, Nick
soon discovered the frustrations
that faced site owners looking for
finance to grow their business.
Having been glamping personally
since 2007 with his family, Nick
saw an opportunity and stepped
down from his investment business
and started One Night Stand.
ABOUT THE SPEAKER
Anne Clarke has worked in the
equestrian sector for 16 years,
spanning PR and marketing,
sponsorship, event management,
and bid writing. She has worked
for the British Equestrian
Federation, running the Hoof
Network, a 2012 Legacy project
to support businesses operating
in the sector. Anne’s passion
for protecting equestrianism
at grassroots led her to set up
Connected Thinking.
I’ve found that most
site owners I speak to
can fill another 10-20
rooms each season
but just can’t get or
just don’t have the
huge capital needed,
its very frustrating
for them. I thought,
people lease cars all
the time, why cant
they lease Glamping
Pods too?
THEATRE 6 AT 14.45
29

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Farm Business Innovation 2016 Showguide

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