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Sydney Royal Easter Show

The 2014 Sydney Royal Easter Show is Australia's largest annual event, attracting nearly 900,000 visitors and showcasing agricultural competitions, entertainment, and diverse shopping opportunities. Exhibitors have the chance to promote their brands, generate leads, and make immediate sales, supported by a substantial marketing campaign. The event runs from April 10 to April 23 at Sydney Showground, emphasizing interaction with a diverse audience and offering various advertising opportunities to enhance visibility.

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2014 Commercial Exhibitor Prospectus
2 014 S y d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 32 Be part of Australia’s largest event The Sydney Royal Easter Show is Australia’s largest annual event, attracting close to 900,000 people each year. It is a celebration of Australian culture, from our rural traditions to our modern day lifestyles, providing unique experiences for people of all ages and backgrounds to enjoy. Each year the country and city join together to enjoy agricultural competitions, animal experiences, entertainment, carnival fun and much more. A major drawcard for many visitors is the diverse shopping opportunities on offer. For businesses, the Show provides a wonderful opportunity to sell their product, promote their brand, build a customer database and connect with consumers. The Show prides itself on the service it delivers to exhibitors to ensure they have a beneficial and enjoyable Show experience. Many exhibitors return year-after-year due to the positive experience and unique business opportunity on offer. If you are interested in being part of the 2014 Show and securing a space for your business, I encourage you to act now by completing the enclosed application form. I look forward to your involvement at the 2014 Show. Cherie Nicholl General Manager, Business and Commercial Sydney Royal Easter Show Show facts •• The Show has been awarded with many prestigious awards including Hallmark Status awarded by the NSW Government •• The event contributes $500 million to the state economy each year •• There is a $2 million marketing campaign behind the Show that promotes the event to national and international audiences •• The Show is regarded as one of the top ten shows of its kind in the world One event: 900,000 visitors The 2014 Sydney Royal Easter Show will be held from Thursday,April 10 – Wednesday,April 23 at Sydney Showground, Sydney Olympic Park. The first Show was held in 1823 at Parramatta Park and is the oldest and most respected agricultural Show in Australia.Today, it attracts close to 900,000 people each year from across Australia and international destinations. With over 140,000sqm of building and exhibition space, the Show provides an array of diverse shopping and commercial options for visitors.The Show pavilions and outdoor space are packed full of food, wine, gifts, home and lifestyle products, arts and crafts, fashion and much more. The event provides the perfect platform for businesses to make immediate sales, launch a new product, generate leads, develop a database or create new customer relationships.The Show allows you to interact directly with potential customers, create impact and build a brand. The Show audience On average, visitors spent 8.2 hours at the Show with 27% citing shopping opportunities as their main reason for attending. 28% male 72% female AGE OF ATTENDEES ■ 5% aged 16-24 ■ 14% aged 25-34 ■ 54% aged 35-49 ■ 17% aged 50-59 ■ 9% aged 60+ 2014 Show dates: April 10 – 23 1 in 3 attendees have a household income of $100,000+ SSS
2 014 S y d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 54 Our brand Get Stuffed Olives has received a great response since we started at the Show in 2010. We have generated an enormous amount of business and gained new contacts that would not have been possible without having this exposure. The Show has been fantastic for our business and we can’t wait for the 2014 Show and beyond. ”Gary Polly Olympus Grove Woolworths Fresh Food Dome LG Electronics found that exhibiting at the Sydney Royal Easter Show was a great experience. It enabled consumers to interact with our kitchen appliances and further understand how LG products are at the forefront of innovation. ”Paul Fitzgerald LG Electronics Australia Home, Garden and Lifestyle Pavilion “ “ What you can achieve •• Make immediate sales •• Build brand awareness within new markets •• Interact with a diverse audience •• Transact directly with customers •• Build a database of prospective customers •• Generate sales leads and new customers •• Educate consumers about your product •• Demonstrate the features and benefits of your product •• Get product exposure through the Show’s promotional opportunities 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% ■ 90% of commercial exhibitors intend on returning to the 2014 Show ■ 80% of commercial exhibitors achieved their primary results ■ 65% of commercial exhibitors were successful in achieving additional sales outside of the Show period Commercial exhibitor success
2 014 S y d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 76 Show Guide Official2013 Family Fun with plenty OF FreebieS amazinG new eveninG entertainment all the eventS liSted inSide yOur OFFiCial ShOwbaG ride Guide part2 nextweek letthe funbegin Completeguidetoall theShowhighlights march 10, 2013 letthe funbegin It’s Showtime 2012 Sydney Royal Easter Show snapshot Blue ribbon recipes Exclusive preview of new Sydney Royal cookbook Honey bee industry under threat Beekeepers anxious about Asian bee incursion A chance to shine Celebrating 50 years of Showgirls March 2013 | VOLUME 11 #1 It’s Showtime 2012 Sydney Royal Easter Show snapshot Blue ribbon recipes Exclusive preview of new Sydney Royal cookbook Honey bee industry under threat Beekeepers anxious about Asian bee incursion Times RAs We were delighted to be part of the exhibitor line up at the 2013 Sydney Royal Easter Show. It was a fantastic marketing opportunity for us to showcase our new technology and design. ”Astra Justice Dyson Appliances Australia Home, Garden and Lifestyle Pavilion “ 2013 Campaign highlights •• The Show website received 1,214,400 unique visits over a 10-week campaign period •• The Show’s Facebook fan base reached 59,883 people, with engagement increasing by 270% •• The Show’s mobile app was downloaded on to 90,236 handsets •• The media campaign generated $25 million worth of media coverage •• The two Sunday Telegraph Official Show Guides each had a readership of 1.25 million people Leverage Opportunities To drive traffic to your stand at the Show and promote your brand, exhibitors can take advantage of a range of advertising opportunities across print and online channels, including: The Sunday Telegraph Official Show Guides The Official Show Guide and Showbag Ride Guide are inserted into Australia’s highest circulating weekend paper,The Sunday Telegraph, in the lead up to the Show. Circulation: 560,000 each Perfect for: Announcing your presence at the Show and pre-promoting exclusive deals or discounts. RAS Times The official RAS membership magazine is a high-quality publication.The March edition is largely filled with Sydney Royal Easter Show preview content. Circulation: 9500 When: March Perfect for: Advertising in the March edition to promote your presence at the Show to a loyal show audience who spend multiple days at the Show. The Bush Telegraph The daily onsite newspaper is produced overnight and distributed around the grounds each morning to exhibitors, event staff and people working onsite. Circulation: 1700 each day Perfect for: Reaching the Show’s onsite audience, advertising stand location and promoting special ‘one off’ or daily deals or discounts. Sydney Royal Easter Show Website The Show website is the number one source of information for showgoers, used by two-thirds of visitors. Unique visits: 1,214,400 (in 2013) Perfect for: Advertising deals and discounts, voucher-based offers, special promotions, and listings in the ‘Hot Deals’ section. Mobile App The Show has a free mobile app available to showgoers. Downloads: 90,236 (in 2013) Perfect for: Appealing to a digital audience with in-app advertising and promoting deals and discounts available at your stand. Facebook App A large online community of Show fans, in one online environment. Fan base: 59,883 ‘Likers’ Perfect for: Sponsorship and positioning your brand and products in the social media space. Contact the Commercial Exhibitions Team for more information on these opportunities and for package discounts. Maximise your exposure To generate maximum awareness and attendance, the Show is supported by a multi-million dollar marketing campaign spanning television, radio, print and digital media.
8 9 10 11 12 13 Incredible selling potential THE ZONE A tween and teen favourite that combines a high impact attraction, entertainment and retail experience. Shell Scheme $600/sqm Space only $525/sqm WOOLWORTHS FRESH FOOD DOME The Dome is home to the iconic District Exhibit displays and Australia’s finest and freshest produce. Showgoers head to the Dome for Australian-made agricultural produce, including fine foods, wines, dairy products, tea and coffee, condiments, confectionery, herbs and spices, and much more. Note: The ‘Australian-made’ guidelines are in accordance with ACCC. Shell Scheme $735/sqm Space only $600/sqm HOME, GARDEN LIFESTYLE PAVILION Adding value to the home both inside and out, this pavilion showcases an array of lifestyle products with everything from decorating and renovating needs to gardening tools, cookware, spas and home appliances. Shell Scheme $740/sqm Space only $600/sqm CRAFT CORNER Located within the Home, Garden Lifestyle Pavilion, Craft Corner is a collection of arts, crafts, hand-made products, jewellery and giftware. Shell Scheme $740/sqm Space only $600/sqm TECH Arena Featuring the latest and greatest in gaming and in-home electronics this brand new pavilion combines a demo stage and interactive exhibits. Shell Scheme $740/sqm Space only $600/sqm FASHION STYLE PAVILION Occupying a brand new pavilion Fashion Style offers a stunning range of clothing, gorgeous jewellery, accessories, cosmetics and beauty. Shell Scheme $690/sqm Space only $600/sqm AROUND THE GROUNDS Outdoor space is available on Olympic Boulevard, Grand Parade and Showground Road for promotional vans, marquees and trailers. Space only $510/sqm WORLD BAZAAR Exotic, unusual and intriguing products from around the globe combine under the roof of this pavilion. Shell Scheme $680/sqm Space only $600/sqm KIDS WORLD Located within the Kids Carnival, this pavilion retails a diverse range of products including interactive games, toys, entertainment and education for children under 12. Shell Scheme $680/sqm STEGGLES POULTRY PAVILION A showcase of indoor and outdoor products alongside the Sydney Royal Poultry Show. Shell Scheme $275/sqm SHEEP PAVILION Showcasing products and accessories made from wool and natural fibres alongside interactive exhibits. Contact the Commercial Exhibitions Team for price details. OUTBACK CORNER A collection of country clothing, accessories and saddler equipment. Contact the Commercial Exhibitions Team for price details. SPORTS ADVENTURE Home to sporting associations, clubs and products, Sports Adventure is a hive of activity and interaction. Space only $490/sqm Please Note: Prices include GST Shell Schemes are a minimum 9sqm Space only is a minimum 18sqm (excludes outdoor sites) If allocated a corner site, an additional charge of $700 for each corner will be charged Correct as at July 2014. Please note that this map is subject to alteration for the 2014 Show. 1 2 4 5 6 7 Sydney Showground SYDNEY OLYMPIC PARK Main Arena Members’ Stand Pony Rides Sports Adventure Big Screen Domestic Animals OlympicBoulevard Olympic Boulevard Kevin Coombes Avenue Nor thern Rivers Avenue HawkesburyStreet New England Avenue Murray Rose Avenue OranaParade ShowgroundRoad Riverina Ave Macar thur St Barrier St DarlingSt BarwonAve MacquarieSt Clarence Ave Marjorie Jackson Pky NewellSt GwydirSt Manning St Hunter St Illawarra St CumberlandSt ShoalhavenSt MonaroSt Dawn Fraser Avenue AustraliaAvenueAustraliaAvenue Channel 9 Grand Parade ANZ Stadium Channel 9 Woodchop Stadium Dog Judging Lawn Tech Centre Showbag Hall Fashion Style Arts Crafts Big Top Amphitheatre Coca-Cola Carnival Kids Carnival Woolworths Fresh Food Dome Allphones Arena PLAZA PUBLIC ENTRY BOULEVARD PUBLIC ENTRY CARNIVAL PUBLIC ENTRY Exhibitor Entry VIP, Members’ Exhibitor Entry Show Reception Olympic Park Railway Station RAS Admin  Horse Marshalling Area Horse Exercise Area Schmidt Arena Arizona Steak, Seafood Saloon Flower Garden Cattle Judging Lawn Cattleman’s Bar Sheep Shearing Super Slide Alpaca Showcase Steggles Poultry Pavilion Davidson Plaza Kids World World Bazaar Outback Corner Working Dairy P1 CAR PARK P8 CAR PARK TAXI RANK LOCATED ON HERB ELLIOT AVE P3 4 CAR PARK  MAIN BUS TERMINAL TheZone Food Farm Home Garden Lifestyle Bonnie Yard Dogs District Exhibits R.M.Williams The Stables Milking Barn Pat A Pig CWA Tea Room Fresh 2 Go Farmyard Nursery BUS TERMINAL COACH PICK UP DROP OFF Hollywood Horrors  P5 CAR PARK The Park Show Radio 107.9 FM Corporate Skydeck Suites Supercoat Flyball Challenge 2 1 2 12 6 9 1 10 8 7 11 13 3 8 2 014 S y dne y roya l E aster S how C o m m e r c i a l E x h i b i t o r P r o sp e c t u s 9 Craft Corner Home Garden Lifestyle Tech Arena 4 3 5
2 014 S y d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 1110 “It was a great year for the FootyMan at the 2013 Sydney Royal Easter Show. We experienced fantastic growth in sales and an increase of foot traffic. Thank you once again. ”Spiros Kandilas The FootyMan Sports Adventure Tickets and Passes •• Exhibitor admission passes are included in the Licence fee.These passes include free public transport •• The number of passes issued is calculated on the space allocated •• Additional passes may be purchased at a reduced rate Storage There is no onsite storage available. Exhibitors should either arrange for offsite storage or make provisions on their stand for storage space. Accommodation Sydney Olympic Park accommodation is available via www.sydneyolympicparkhotels.com.au Payment A Letter of Offer from the RAS of NSW will advise you of your successful application. Upon accepting this offer, a non-refundable deposit of 35% on the total value of your site is due within 14 days of issue.A Show Licence and the further 65% invoice will be issued upon receipt of acceptance of the Letter of Offer and deposit.Your Show Licence and full payment for exhibition space at the Show will be required no later than 17 January 2014 or by the date specified in the Licence, or within seven days of the confirmation of the site offer if this occurs after 17 January 2014. Insurance Handing out food and/or beverage samples, cosmetics or any other items in contact with the general public will require the exhibitor to provide their own insurance. Those exhibitors and other exhibitors as the RAS may require, must have their policy with an insurer approved by the Australian Prudential Regulatory Authority (APRA).The latest list of APRA approved insurers can be found on www.apra.gov.au under the ‘General Insurance’ link. All exhibitors who have people working for them, or volunteers including family members working without pay, must under NSW legislation, have either Workers Compensation Insurance or Volunteers Personal Accident Insurance. Evidence of this cover will be required before you are allowed onsite. Shell Scheme A Shell Scheme includes carpeted floor space, walls, fascia board bearing your company name and two spotlights per 3m x 3m stand.The minimum size available is 9 sqm. Space Only Space Only consists of bare floor space, which is best suited to companies who wish to build their own exhibition stand. Space Only exhibits must provide their own flooring, walls and lighting.The minimum size space available is 18 sqm. NB: Shell Scheme from neighbouring exhibits can not be used for display purposes or rigging.The RAS recommends the use of professional stand designers and construction specialists. RAS preferred suppliers are available to assist. If you are interested in their details please contact the Commercial Exhibitions Team on 02 9704 1368 or exhibitions@rasnsw.com.au Corners If allocated a corner site,an additional cost of $700 for each corner will be charged. Minimum Standards for Stands Your display should include the following elements: •• Be of a professional, high standard •• Demonstrate creativity and innovation. Think about bringing your products and services to life with props and staff in uniform •• Professional signage •• Engage, educate and entertain •• Usable space is as per Licensed area Staff It is important that staff on the stand are engaging, have knowledge of the product, display good customer service skills and present well. Operating Hours •• Pavilions are open to the public from 9.30am to 8.30pm.The Steggles Poultry Pavilion and Sheep Pavilion close at 7pm. •• It is a condition of your Sydney Royal Easter Show Licence that your stand be staffed at all times during the operational hours of the pavilion •• The RAS, acting reasonably, may at its final discretion change operating hours without incurring any liability to the exhibitor Operational Services Site services such as electrical, water, waste and gas are an additional cost to the Licence fee. Details of costs associated with service connection and usage can be provided upon request by contacting 02 9704 1368. Access and Parking •• All exhibitors are allocated ONE delivery pass for the period of the Show.Additional passes can be purchased •• There is no parking on the Showground site for Licensees during the Show •• Parking within the Sydney Olympic Park precinct is limited. Patrons and exhibitors are encouraged to use the extensive public transport system operating during the Show period What else should I know? Shell Scheme Space Only
2 014 S y d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 1312 1. ● Returning Exhibit ● New Exhibit 2. Details (Please Print) Title (Mr/Mrs/Ms/Miss) Name Company Name (include Pty Ltd) Trading Name ABN (must match your Company Name) Street Address Suburb State Postcode Postal Address Suburb State Postcode Tel Fax Mobile Email Web Address 3. Products Please attach your proposed product list, including prices. In accordance with ACCC definitions/guidelines, are your products: ● Made In Australia ● Product of Australia ● Imported Will you be selling a ‘Promotional Bag’? ● YES ● NO If yes, please contact our office for more information. Please submit a sample of the bag and its contents with your application. Please submit a schedule of any special appearances or activities associated with your stand. 4. Pavilion Preference ● The Zone ● Woolworths Fresh Food Dome ● Home, Garden Lifestyle ● Craft Corner ● Tech Arena ● Fashion Style ● Around the grounds ● World Bazaar ● Kids World ● Steggles Poultry Pavilion ● Sheep Pavilion ● Outback Corner ● Sports Adventure Application form 2014 Sydney Royal Easter Show Commercial Exhibit Expression of Interest Sydney Showground, Sydney Olympic Park, 10 April – 23 April 2014 Sending your application Please review the following instructions carefully. Incomplete applications will not be accepted. If your application is successful, you will receive a Letter of Offer which you must return with the required deposit within 14 days of issue.You will then be issued with a Sydney Royal Easter Show Licence. Assessment Criteria The RAS uses the following criteria to select commercial exhibits for the Show. Your application should be based on the following: 1. Products and services Your product or service should comprise the following: •• Fit within the concept theme of the pavilion or area you are applying for •• Be of interest to Show visitors •• Be of a high standard and represent value for money for Show visitors •• Complement other exhibitors in the pavilion and at the Show •• Be in line with relevant industry guidelines and legislations 2. Stand Design and Appeal •• Is the stand design functional and practical to the public? •• Is the stand themed? •• Is the stand educational and informative? •• Is it interactive? •• Does it provide the visitor with an experience not readily available at every stand? 3. Past Performance The RAS recognises past performance at previous Shows.When considering previous exhibits, preference will be given to those applicants who have fully complied with the terms and conditions of their Sydney Royal Easter Show Licence and who meet the above mentioned Assessment Criteria. 4. Credit History You will be assessed on your credit history with the RAS. 2014 Sydney Royal Easter Show 1. Tear out or print the two-sided application.All questions must be answered completely. 2. The list of products and/or services you plan to sell must be specific.Words such as ‘accessories’ and ‘related products’ are not acceptable.This list will form the basis of your Licence agreement, your permitted use and limit the products you are permitted to sell. 3. The stand design submitted with this application must be the proposed stand design for the 2014 Sydney Royal Easter Show.This must be either a photo or professional artistic impression and include signage. What to Include Please ensure all information is enclosed, as incomplete applications will not be considered for site allocation.All ‘Expressions of Interest’ must include the following information: •• A covering letter addressing the Assessment Criteria •• Comprehensive stand design.This must be an artist impression or photograph of the stand you will be displaying at the Show and must be supplied regardless of how long you have been an exhibitor with the Sydney Royal Easter Show. Space only exhibitors must supply stand perspectives •• A detailed product and price list •• A brochure of your product or service •• A sample of a ‘promotional bag’, if applicable. Policy is available on request, please call 02 9704 1470 •• A fully completed Application Form including an ABN Returning Your Application Sydney Royal Easter Show Commercial Exhibitions Team Royal Agricultural Society of NSW Locked Bag 4317 Sydney Olympic Park NSW 2127 If there is anything we can do to assist you in preparing your application please contact the Exhibitions Team on 02 9704 1470 or exhibitions@eastershow.com.au Important dates Letter of offer October 2013 35% deposit due November 2013 Show License December 2013 Site and Service fees due 17 January 2014 Exhibitor Bump-In – Space only 31 March 2014 – Shell Scheme 7 April 2014 Sydney Royal Easter Show 10 April – 23 April 2014 Exhibitor Bump-Out 24 April 2014
2 014 S y d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 1514 5. Space preferences and services Will your stand be shell scheme? ● Yes ● No (Includes carpeted floor space, wall, a fascia board bearing your ‑company name, and two spotlights per 3m x 3m space. Minimum size 9 sqm) Fascia: please write the name you wish to see on your fascia board ■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■ OR Will your stand be floor space only? (Minimum size 18 sqm) ● Yes ● No Space Preference Length of stand (frontage) x Width of stand (depth) Option 1 ________________________ metres frontage x –––––––––––––––––––––metres depth Option 2 ________________________ metres frontage x –––––––––––––––––––––metres depth Option 3 ________________________ metres frontage x –––––––––––––––––––––metres depth If you are exhibiting food products: a. will you be sampling food products? ● Yes ● No b. will you be sampling liquor? ● Yes ● No c. will you require a sink or basin? ● Yes ● No Disclaimer: The Royal Agricultural Society of NSW, while making every endeavour, cannot guarantee that requested space will be available. 6. Stand design Please attach a photograph or professional artist impression of proposed stand design. Please note that this design represents the final design of your stand, unless discussed otherwise. Will your stand involve towers or structures more than 2.4 metres high? ● Yes ● No NB: Standard sites are 2.4m high Conditions •• This document does not constitute an offer but is issued only to invite proposals •• The RAS reserves the right to conduct a credit reference check on the applicant and the RAS reserves the right to decline the application if it deems that the reference check is not acceptable •• The RAS reserves the right to reject any proposal on whatever grounds it deems acceptable at its entire discretion. No correspondence will be entered into in respect to a declined proposal •• The RAS does not provide exclusivity to any exhibitor or potential exhibitor Signature of applicant Date Applications should be returned to: Sydney Royal Easter Show Commercial Exhibitions Team Royal Agricultural Society of NSW Locked Bag 4317 Sydney Olympic Park NSW 2127 For further details contact (02) 9704 1470 Application form (continued) The RAS reserves the right to reject any applications with the decision being final. No correspondence will be entered into in respect to any unsuccessful application. Payment If payment is not received by the due date or within fourteen days of the Licence issue date, the Show Licence may at any time thereafter be cancelled by notice in writing by the RAS to such an exhibitor. In such an event all rental previously paid shall be forfeited and the exhibitor shall have no claim under the Show Licence, but such cancellation shall not prejudice any antecedent rights or claims by the RAS against such an exhibitor. Exhibitors Must Comply With Each Of The Following: •• Sign a Licence Agreement with the RAS and adhere to the terms and conditions contained in this Licence and the 2014 Sydney Royal Easter Show Event Manual •• Comply at all times with the provisions of the Work Health and Safety Legislation and fire regulations •• Have proper workers compensation insurance, have paid all workers compensation premiums associated with the work performed, checked that their subcontractors are classified in the correct industry, have declared an appropriate amount of wages for their insurance cover and have signed a statement that all workers compensation premiums applicable for that work have been paid •• Operate within their Licensed space at all times and are not permitted to encroach on space outside the Licensed area •• Ensure their stand is staffed for the operational hours of each of the 14 days of the Show •• Obtain written permission from the RAS to distribute promotional bags from their stand •• Submit promotional bags and proposed contents for inspection.The bag and its contents must meet all state and Federal Statutory Regulations and Guidelines as applied to Showbags •• Ensure the contents of a promotional bag are directly related to the products the exhibitor is marketing from their stand Exhibitors Must Not Undertake Any Of The Following Actions: •• Sublet, assign or grant any Licence or in any way part with, divide or allocate any portion of space allocated to them to any other company, sole trader or third party •• Use the term ‘Showbag’. Showbags are only permitted to be sold by tenured Showbag operators that are Licensed to do so •• Pack the contents of the promotional bag onsite •• Distribute or display any circulars, advertising, or photographic matter relating to any other company, sole trader or third party without written consent from the RAS •• Distribute any handbills, printed matter or any other material for their company or business from any location on the Showground except from within the boundaries of their own stand(s) •• Give away stickers of any description •• Sell or promote any ‘bingo’, instant money or similar type of ticket at any time •• Have fundraising coin collection tins on their stand •• Give away or sell inflated balloons unless Licensed to do so •• Sell or promote any product/ service, which has not been approved by the RAS under the definition of Permitted Use in the Licence •• Increase prices during the Show period •• Promote goods, services or products through misleading advertising •• Act unethically or unseemly towards patrons, other exhibitors or RAS staff Please Note The Following: •• Failure to comply with these conditions may result in stand closure and future exclusion from exhibiting at the Show •• The RAS accepts no liability for any damage to exhibits caused by loss due to fire, acts of terrorism or vandalism, water, theft, storms, strikes, riots or any other cause whatsoever. Exhibitors are responsible for their own security and insurance •• RAS security arrangements do not extend to include the surveillance of the exhibitors’ stands •• All exhibitors are responsible for insuring their own goods •• All exhibitors are responsible for any personal accident to themselves, their employees, contractors or agents whilst on the Showground •• All exhibitors must indemnify the RAS in respect to any claim made against the RAS in respect to their activities at the Sydney Showground •• All exhibits and temporary structures at the Showground must be erected in compliance with Federal Disability discrimination Act (DDA) the NSW Anti- Discrimination Act (ADA) and the relevant Australian Standards including AS 1428. Disabled Access requirements include compliant ramps, counter height and full accessibility to the space •• All erected structures two stories or more, temporary seating, structures, tents or fencing, platforms and stages of any kind must be inspected and certified by a structural engineer prior to occupation with documentation received by the Exhibitions Team prior to opening of the Show Privacy Act Statement The RAS uses the information provided by you pursuant to this Expression of Interest for the primary purpose of processing, assessing and determining the occupancy of space at Sydney Showground for the Sydney Royal Easter Show.Any information given pursuant to the documents lodged could be deemed personal information and accordingly is governed by the Privacy Legislation.Any information lodged with the RAS will remain confidential at all times except for disclosure which you may have consented to or which is otherwise required by law.We may pass your information onto any Operational Service Providers or such other persons the RAS deems helpful in enabling the successful applicant to adhere to the Sydney Royal Easter Show Licence and perform the Permitted Use.You may request access to your information and request that it be corrected at any time. If you wish to correct or request access to your information or elect to stop this information being passed on as stated above, please contact the Exhibitions Executive at the RAS, Locked Bag 4317, Sydney Olympic Park NSW 2127. Disclaimer The RAS of NSW makes every effort to ensure the information contained in this Commercial Exhibitor Prospectus is true and correct at the time of publication however some information may be incorrect or may have changed since publication. Information regarding Sponsors and/or other third parties and the respective pavilion names contained in this publication are subject to change or update without notice from time to time.The RAS of NSW cannot guarantee and assumes no legal liability or responsibility for the accuracy, currency or completeness of the information. The fine print
Contacts For more information about becoming a commercial exhibitor at the 2014 Sydney Royal Easter Show, contact the Commercial Exhibitions Team. Phone 02 9704 1470 Email exhibitions@eastershow.com.au Website www.eastershow.com.au

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Sydney Royal Easter Show

  • 1.
  • 2.
    2 014 Sy d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 32 Be part of Australia’s largest event The Sydney Royal Easter Show is Australia’s largest annual event, attracting close to 900,000 people each year. It is a celebration of Australian culture, from our rural traditions to our modern day lifestyles, providing unique experiences for people of all ages and backgrounds to enjoy. Each year the country and city join together to enjoy agricultural competitions, animal experiences, entertainment, carnival fun and much more. A major drawcard for many visitors is the diverse shopping opportunities on offer. For businesses, the Show provides a wonderful opportunity to sell their product, promote their brand, build a customer database and connect with consumers. The Show prides itself on the service it delivers to exhibitors to ensure they have a beneficial and enjoyable Show experience. Many exhibitors return year-after-year due to the positive experience and unique business opportunity on offer. If you are interested in being part of the 2014 Show and securing a space for your business, I encourage you to act now by completing the enclosed application form. I look forward to your involvement at the 2014 Show. Cherie Nicholl General Manager, Business and Commercial Sydney Royal Easter Show Show facts •• The Show has been awarded with many prestigious awards including Hallmark Status awarded by the NSW Government •• The event contributes $500 million to the state economy each year •• There is a $2 million marketing campaign behind the Show that promotes the event to national and international audiences •• The Show is regarded as one of the top ten shows of its kind in the world One event: 900,000 visitors The 2014 Sydney Royal Easter Show will be held from Thursday,April 10 – Wednesday,April 23 at Sydney Showground, Sydney Olympic Park. The first Show was held in 1823 at Parramatta Park and is the oldest and most respected agricultural Show in Australia.Today, it attracts close to 900,000 people each year from across Australia and international destinations. With over 140,000sqm of building and exhibition space, the Show provides an array of diverse shopping and commercial options for visitors.The Show pavilions and outdoor space are packed full of food, wine, gifts, home and lifestyle products, arts and crafts, fashion and much more. The event provides the perfect platform for businesses to make immediate sales, launch a new product, generate leads, develop a database or create new customer relationships.The Show allows you to interact directly with potential customers, create impact and build a brand. The Show audience On average, visitors spent 8.2 hours at the Show with 27% citing shopping opportunities as their main reason for attending. 28% male 72% female AGE OF ATTENDEES ■ 5% aged 16-24 ■ 14% aged 25-34 ■ 54% aged 35-49 ■ 17% aged 50-59 ■ 9% aged 60+ 2014 Show dates: April 10 – 23 1 in 3 attendees have a household income of $100,000+ SSS
  • 3.
    2 014 Sy d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 54 Our brand Get Stuffed Olives has received a great response since we started at the Show in 2010. We have generated an enormous amount of business and gained new contacts that would not have been possible without having this exposure. The Show has been fantastic for our business and we can’t wait for the 2014 Show and beyond. ”Gary Polly Olympus Grove Woolworths Fresh Food Dome LG Electronics found that exhibiting at the Sydney Royal Easter Show was a great experience. It enabled consumers to interact with our kitchen appliances and further understand how LG products are at the forefront of innovation. ”Paul Fitzgerald LG Electronics Australia Home, Garden and Lifestyle Pavilion “ “ What you can achieve •• Make immediate sales •• Build brand awareness within new markets •• Interact with a diverse audience •• Transact directly with customers •• Build a database of prospective customers •• Generate sales leads and new customers •• Educate consumers about your product •• Demonstrate the features and benefits of your product •• Get product exposure through the Show’s promotional opportunities 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% ■ 90% of commercial exhibitors intend on returning to the 2014 Show ■ 80% of commercial exhibitors achieved their primary results ■ 65% of commercial exhibitors were successful in achieving additional sales outside of the Show period Commercial exhibitor success
  • 4.
    2 014 Sy d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 76 Show Guide Official2013 Family Fun with plenty OF FreebieS amazinG new eveninG entertainment all the eventS liSted inSide yOur OFFiCial ShOwbaG ride Guide part2 nextweek letthe funbegin Completeguidetoall theShowhighlights march 10, 2013 letthe funbegin It’s Showtime 2012 Sydney Royal Easter Show snapshot Blue ribbon recipes Exclusive preview of new Sydney Royal cookbook Honey bee industry under threat Beekeepers anxious about Asian bee incursion A chance to shine Celebrating 50 years of Showgirls March 2013 | VOLUME 11 #1 It’s Showtime 2012 Sydney Royal Easter Show snapshot Blue ribbon recipes Exclusive preview of new Sydney Royal cookbook Honey bee industry under threat Beekeepers anxious about Asian bee incursion Times RAs We were delighted to be part of the exhibitor line up at the 2013 Sydney Royal Easter Show. It was a fantastic marketing opportunity for us to showcase our new technology and design. ”Astra Justice Dyson Appliances Australia Home, Garden and Lifestyle Pavilion “ 2013 Campaign highlights •• The Show website received 1,214,400 unique visits over a 10-week campaign period •• The Show’s Facebook fan base reached 59,883 people, with engagement increasing by 270% •• The Show’s mobile app was downloaded on to 90,236 handsets •• The media campaign generated $25 million worth of media coverage •• The two Sunday Telegraph Official Show Guides each had a readership of 1.25 million people Leverage Opportunities To drive traffic to your stand at the Show and promote your brand, exhibitors can take advantage of a range of advertising opportunities across print and online channels, including: The Sunday Telegraph Official Show Guides The Official Show Guide and Showbag Ride Guide are inserted into Australia’s highest circulating weekend paper,The Sunday Telegraph, in the lead up to the Show. Circulation: 560,000 each Perfect for: Announcing your presence at the Show and pre-promoting exclusive deals or discounts. RAS Times The official RAS membership magazine is a high-quality publication.The March edition is largely filled with Sydney Royal Easter Show preview content. Circulation: 9500 When: March Perfect for: Advertising in the March edition to promote your presence at the Show to a loyal show audience who spend multiple days at the Show. The Bush Telegraph The daily onsite newspaper is produced overnight and distributed around the grounds each morning to exhibitors, event staff and people working onsite. Circulation: 1700 each day Perfect for: Reaching the Show’s onsite audience, advertising stand location and promoting special ‘one off’ or daily deals or discounts. Sydney Royal Easter Show Website The Show website is the number one source of information for showgoers, used by two-thirds of visitors. Unique visits: 1,214,400 (in 2013) Perfect for: Advertising deals and discounts, voucher-based offers, special promotions, and listings in the ‘Hot Deals’ section. Mobile App The Show has a free mobile app available to showgoers. Downloads: 90,236 (in 2013) Perfect for: Appealing to a digital audience with in-app advertising and promoting deals and discounts available at your stand. Facebook App A large online community of Show fans, in one online environment. Fan base: 59,883 ‘Likers’ Perfect for: Sponsorship and positioning your brand and products in the social media space. Contact the Commercial Exhibitions Team for more information on these opportunities and for package discounts. Maximise your exposure To generate maximum awareness and attendance, the Show is supported by a multi-million dollar marketing campaign spanning television, radio, print and digital media.
  • 5.
    8 9 10 11 12 13 Incredible selling potential THEZONE A tween and teen favourite that combines a high impact attraction, entertainment and retail experience. Shell Scheme $600/sqm Space only $525/sqm WOOLWORTHS FRESH FOOD DOME The Dome is home to the iconic District Exhibit displays and Australia’s finest and freshest produce. Showgoers head to the Dome for Australian-made agricultural produce, including fine foods, wines, dairy products, tea and coffee, condiments, confectionery, herbs and spices, and much more. Note: The ‘Australian-made’ guidelines are in accordance with ACCC. Shell Scheme $735/sqm Space only $600/sqm HOME, GARDEN LIFESTYLE PAVILION Adding value to the home both inside and out, this pavilion showcases an array of lifestyle products with everything from decorating and renovating needs to gardening tools, cookware, spas and home appliances. Shell Scheme $740/sqm Space only $600/sqm CRAFT CORNER Located within the Home, Garden Lifestyle Pavilion, Craft Corner is a collection of arts, crafts, hand-made products, jewellery and giftware. Shell Scheme $740/sqm Space only $600/sqm TECH Arena Featuring the latest and greatest in gaming and in-home electronics this brand new pavilion combines a demo stage and interactive exhibits. Shell Scheme $740/sqm Space only $600/sqm FASHION STYLE PAVILION Occupying a brand new pavilion Fashion Style offers a stunning range of clothing, gorgeous jewellery, accessories, cosmetics and beauty. Shell Scheme $690/sqm Space only $600/sqm AROUND THE GROUNDS Outdoor space is available on Olympic Boulevard, Grand Parade and Showground Road for promotional vans, marquees and trailers. Space only $510/sqm WORLD BAZAAR Exotic, unusual and intriguing products from around the globe combine under the roof of this pavilion. Shell Scheme $680/sqm Space only $600/sqm KIDS WORLD Located within the Kids Carnival, this pavilion retails a diverse range of products including interactive games, toys, entertainment and education for children under 12. Shell Scheme $680/sqm STEGGLES POULTRY PAVILION A showcase of indoor and outdoor products alongside the Sydney Royal Poultry Show. Shell Scheme $275/sqm SHEEP PAVILION Showcasing products and accessories made from wool and natural fibres alongside interactive exhibits. Contact the Commercial Exhibitions Team for price details. OUTBACK CORNER A collection of country clothing, accessories and saddler equipment. Contact the Commercial Exhibitions Team for price details. SPORTS ADVENTURE Home to sporting associations, clubs and products, Sports Adventure is a hive of activity and interaction. Space only $490/sqm Please Note: Prices include GST Shell Schemes are a minimum 9sqm Space only is a minimum 18sqm (excludes outdoor sites) If allocated a corner site, an additional charge of $700 for each corner will be charged Correct as at July 2014. Please note that this map is subject to alteration for the 2014 Show. 1 2 4 5 6 7 Sydney Showground SYDNEY OLYMPIC PARK Main Arena Members’ Stand Pony Rides Sports Adventure Big Screen Domestic Animals OlympicBoulevard Olympic Boulevard Kevin Coombes Avenue Nor thern Rivers Avenue HawkesburyStreet New England Avenue Murray Rose Avenue OranaParade ShowgroundRoad Riverina Ave Macar thur St Barrier St DarlingSt BarwonAve MacquarieSt Clarence Ave Marjorie Jackson Pky NewellSt GwydirSt Manning St Hunter St Illawarra St CumberlandSt ShoalhavenSt MonaroSt Dawn Fraser Avenue AustraliaAvenueAustraliaAvenue Channel 9 Grand Parade ANZ Stadium Channel 9 Woodchop Stadium Dog Judging Lawn Tech Centre Showbag Hall Fashion Style Arts Crafts Big Top Amphitheatre Coca-Cola Carnival Kids Carnival Woolworths Fresh Food Dome Allphones Arena PLAZA PUBLIC ENTRY BOULEVARD PUBLIC ENTRY CARNIVAL PUBLIC ENTRY Exhibitor Entry VIP, Members’ Exhibitor Entry Show Reception Olympic Park Railway Station RAS Admin  Horse Marshalling Area Horse Exercise Area Schmidt Arena Arizona Steak, Seafood Saloon Flower Garden Cattle Judging Lawn Cattleman’s Bar Sheep Shearing Super Slide Alpaca Showcase Steggles Poultry Pavilion Davidson Plaza Kids World World Bazaar Outback Corner Working Dairy P1 CAR PARK P8 CAR PARK TAXI RANK LOCATED ON HERB ELLIOT AVE P3 4 CAR PARK  MAIN BUS TERMINAL TheZone Food Farm Home Garden Lifestyle Bonnie Yard Dogs District Exhibits R.M.Williams The Stables Milking Barn Pat A Pig CWA Tea Room Fresh 2 Go Farmyard Nursery BUS TERMINAL COACH PICK UP DROP OFF Hollywood Horrors  P5 CAR PARK The Park Show Radio 107.9 FM Corporate Skydeck Suites Supercoat Flyball Challenge 2 1 2 12 6 9 1 10 8 7 11 13 3 8 2 014 S y dne y roya l E aster S how C o m m e r c i a l E x h i b i t o r P r o sp e c t u s 9 Craft Corner Home Garden Lifestyle Tech Arena 4 3 5
  • 6.
    2 014 Sy d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 1110 “It was a great year for the FootyMan at the 2013 Sydney Royal Easter Show. We experienced fantastic growth in sales and an increase of foot traffic. Thank you once again. ”Spiros Kandilas The FootyMan Sports Adventure Tickets and Passes •• Exhibitor admission passes are included in the Licence fee.These passes include free public transport •• The number of passes issued is calculated on the space allocated •• Additional passes may be purchased at a reduced rate Storage There is no onsite storage available. Exhibitors should either arrange for offsite storage or make provisions on their stand for storage space. Accommodation Sydney Olympic Park accommodation is available via www.sydneyolympicparkhotels.com.au Payment A Letter of Offer from the RAS of NSW will advise you of your successful application. Upon accepting this offer, a non-refundable deposit of 35% on the total value of your site is due within 14 days of issue.A Show Licence and the further 65% invoice will be issued upon receipt of acceptance of the Letter of Offer and deposit.Your Show Licence and full payment for exhibition space at the Show will be required no later than 17 January 2014 or by the date specified in the Licence, or within seven days of the confirmation of the site offer if this occurs after 17 January 2014. Insurance Handing out food and/or beverage samples, cosmetics or any other items in contact with the general public will require the exhibitor to provide their own insurance. Those exhibitors and other exhibitors as the RAS may require, must have their policy with an insurer approved by the Australian Prudential Regulatory Authority (APRA).The latest list of APRA approved insurers can be found on www.apra.gov.au under the ‘General Insurance’ link. All exhibitors who have people working for them, or volunteers including family members working without pay, must under NSW legislation, have either Workers Compensation Insurance or Volunteers Personal Accident Insurance. Evidence of this cover will be required before you are allowed onsite. Shell Scheme A Shell Scheme includes carpeted floor space, walls, fascia board bearing your company name and two spotlights per 3m x 3m stand.The minimum size available is 9 sqm. Space Only Space Only consists of bare floor space, which is best suited to companies who wish to build their own exhibition stand. Space Only exhibits must provide their own flooring, walls and lighting.The minimum size space available is 18 sqm. NB: Shell Scheme from neighbouring exhibits can not be used for display purposes or rigging.The RAS recommends the use of professional stand designers and construction specialists. RAS preferred suppliers are available to assist. If you are interested in their details please contact the Commercial Exhibitions Team on 02 9704 1368 or exhibitions@rasnsw.com.au Corners If allocated a corner site,an additional cost of $700 for each corner will be charged. Minimum Standards for Stands Your display should include the following elements: •• Be of a professional, high standard •• Demonstrate creativity and innovation. Think about bringing your products and services to life with props and staff in uniform •• Professional signage •• Engage, educate and entertain •• Usable space is as per Licensed area Staff It is important that staff on the stand are engaging, have knowledge of the product, display good customer service skills and present well. Operating Hours •• Pavilions are open to the public from 9.30am to 8.30pm.The Steggles Poultry Pavilion and Sheep Pavilion close at 7pm. •• It is a condition of your Sydney Royal Easter Show Licence that your stand be staffed at all times during the operational hours of the pavilion •• The RAS, acting reasonably, may at its final discretion change operating hours without incurring any liability to the exhibitor Operational Services Site services such as electrical, water, waste and gas are an additional cost to the Licence fee. Details of costs associated with service connection and usage can be provided upon request by contacting 02 9704 1368. Access and Parking •• All exhibitors are allocated ONE delivery pass for the period of the Show.Additional passes can be purchased •• There is no parking on the Showground site for Licensees during the Show •• Parking within the Sydney Olympic Park precinct is limited. Patrons and exhibitors are encouraged to use the extensive public transport system operating during the Show period What else should I know? Shell Scheme Space Only
  • 7.
    2 014 Sy d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 1312 1. ● Returning Exhibit ● New Exhibit 2. Details (Please Print) Title (Mr/Mrs/Ms/Miss) Name Company Name (include Pty Ltd) Trading Name ABN (must match your Company Name) Street Address Suburb State Postcode Postal Address Suburb State Postcode Tel Fax Mobile Email Web Address 3. Products Please attach your proposed product list, including prices. In accordance with ACCC definitions/guidelines, are your products: ● Made In Australia ● Product of Australia ● Imported Will you be selling a ‘Promotional Bag’? ● YES ● NO If yes, please contact our office for more information. Please submit a sample of the bag and its contents with your application. Please submit a schedule of any special appearances or activities associated with your stand. 4. Pavilion Preference ● The Zone ● Woolworths Fresh Food Dome ● Home, Garden Lifestyle ● Craft Corner ● Tech Arena ● Fashion Style ● Around the grounds ● World Bazaar ● Kids World ● Steggles Poultry Pavilion ● Sheep Pavilion ● Outback Corner ● Sports Adventure Application form 2014 Sydney Royal Easter Show Commercial Exhibit Expression of Interest Sydney Showground, Sydney Olympic Park, 10 April – 23 April 2014 Sending your application Please review the following instructions carefully. Incomplete applications will not be accepted. If your application is successful, you will receive a Letter of Offer which you must return with the required deposit within 14 days of issue.You will then be issued with a Sydney Royal Easter Show Licence. Assessment Criteria The RAS uses the following criteria to select commercial exhibits for the Show. Your application should be based on the following: 1. Products and services Your product or service should comprise the following: •• Fit within the concept theme of the pavilion or area you are applying for •• Be of interest to Show visitors •• Be of a high standard and represent value for money for Show visitors •• Complement other exhibitors in the pavilion and at the Show •• Be in line with relevant industry guidelines and legislations 2. Stand Design and Appeal •• Is the stand design functional and practical to the public? •• Is the stand themed? •• Is the stand educational and informative? •• Is it interactive? •• Does it provide the visitor with an experience not readily available at every stand? 3. Past Performance The RAS recognises past performance at previous Shows.When considering previous exhibits, preference will be given to those applicants who have fully complied with the terms and conditions of their Sydney Royal Easter Show Licence and who meet the above mentioned Assessment Criteria. 4. Credit History You will be assessed on your credit history with the RAS. 2014 Sydney Royal Easter Show 1. Tear out or print the two-sided application.All questions must be answered completely. 2. The list of products and/or services you plan to sell must be specific.Words such as ‘accessories’ and ‘related products’ are not acceptable.This list will form the basis of your Licence agreement, your permitted use and limit the products you are permitted to sell. 3. The stand design submitted with this application must be the proposed stand design for the 2014 Sydney Royal Easter Show.This must be either a photo or professional artistic impression and include signage. What to Include Please ensure all information is enclosed, as incomplete applications will not be considered for site allocation.All ‘Expressions of Interest’ must include the following information: •• A covering letter addressing the Assessment Criteria •• Comprehensive stand design.This must be an artist impression or photograph of the stand you will be displaying at the Show and must be supplied regardless of how long you have been an exhibitor with the Sydney Royal Easter Show. Space only exhibitors must supply stand perspectives •• A detailed product and price list •• A brochure of your product or service •• A sample of a ‘promotional bag’, if applicable. Policy is available on request, please call 02 9704 1470 •• A fully completed Application Form including an ABN Returning Your Application Sydney Royal Easter Show Commercial Exhibitions Team Royal Agricultural Society of NSW Locked Bag 4317 Sydney Olympic Park NSW 2127 If there is anything we can do to assist you in preparing your application please contact the Exhibitions Team on 02 9704 1470 or exhibitions@eastershow.com.au Important dates Letter of offer October 2013 35% deposit due November 2013 Show License December 2013 Site and Service fees due 17 January 2014 Exhibitor Bump-In – Space only 31 March 2014 – Shell Scheme 7 April 2014 Sydney Royal Easter Show 10 April – 23 April 2014 Exhibitor Bump-Out 24 April 2014
  • 8.
    2 014 Sy d n e y r oya l E a s t e r S h o w C o m m e r c i a l E x h i b i t o r P r o s p e c t u s 1514 5. Space preferences and services Will your stand be shell scheme? ● Yes ● No (Includes carpeted floor space, wall, a fascia board bearing your ‑company name, and two spotlights per 3m x 3m space. Minimum size 9 sqm) Fascia: please write the name you wish to see on your fascia board ■■■■■■■■■■■■■■■■■■■■■■■■■■■■■■ OR Will your stand be floor space only? (Minimum size 18 sqm) ● Yes ● No Space Preference Length of stand (frontage) x Width of stand (depth) Option 1 ________________________ metres frontage x –––––––––––––––––––––metres depth Option 2 ________________________ metres frontage x –––––––––––––––––––––metres depth Option 3 ________________________ metres frontage x –––––––––––––––––––––metres depth If you are exhibiting food products: a. will you be sampling food products? ● Yes ● No b. will you be sampling liquor? ● Yes ● No c. will you require a sink or basin? ● Yes ● No Disclaimer: The Royal Agricultural Society of NSW, while making every endeavour, cannot guarantee that requested space will be available. 6. Stand design Please attach a photograph or professional artist impression of proposed stand design. Please note that this design represents the final design of your stand, unless discussed otherwise. Will your stand involve towers or structures more than 2.4 metres high? ● Yes ● No NB: Standard sites are 2.4m high Conditions •• This document does not constitute an offer but is issued only to invite proposals •• The RAS reserves the right to conduct a credit reference check on the applicant and the RAS reserves the right to decline the application if it deems that the reference check is not acceptable •• The RAS reserves the right to reject any proposal on whatever grounds it deems acceptable at its entire discretion. No correspondence will be entered into in respect to a declined proposal •• The RAS does not provide exclusivity to any exhibitor or potential exhibitor Signature of applicant Date Applications should be returned to: Sydney Royal Easter Show Commercial Exhibitions Team Royal Agricultural Society of NSW Locked Bag 4317 Sydney Olympic Park NSW 2127 For further details contact (02) 9704 1470 Application form (continued) The RAS reserves the right to reject any applications with the decision being final. No correspondence will be entered into in respect to any unsuccessful application. Payment If payment is not received by the due date or within fourteen days of the Licence issue date, the Show Licence may at any time thereafter be cancelled by notice in writing by the RAS to such an exhibitor. In such an event all rental previously paid shall be forfeited and the exhibitor shall have no claim under the Show Licence, but such cancellation shall not prejudice any antecedent rights or claims by the RAS against such an exhibitor. Exhibitors Must Comply With Each Of The Following: •• Sign a Licence Agreement with the RAS and adhere to the terms and conditions contained in this Licence and the 2014 Sydney Royal Easter Show Event Manual •• Comply at all times with the provisions of the Work Health and Safety Legislation and fire regulations •• Have proper workers compensation insurance, have paid all workers compensation premiums associated with the work performed, checked that their subcontractors are classified in the correct industry, have declared an appropriate amount of wages for their insurance cover and have signed a statement that all workers compensation premiums applicable for that work have been paid •• Operate within their Licensed space at all times and are not permitted to encroach on space outside the Licensed area •• Ensure their stand is staffed for the operational hours of each of the 14 days of the Show •• Obtain written permission from the RAS to distribute promotional bags from their stand •• Submit promotional bags and proposed contents for inspection.The bag and its contents must meet all state and Federal Statutory Regulations and Guidelines as applied to Showbags •• Ensure the contents of a promotional bag are directly related to the products the exhibitor is marketing from their stand Exhibitors Must Not Undertake Any Of The Following Actions: •• Sublet, assign or grant any Licence or in any way part with, divide or allocate any portion of space allocated to them to any other company, sole trader or third party •• Use the term ‘Showbag’. Showbags are only permitted to be sold by tenured Showbag operators that are Licensed to do so •• Pack the contents of the promotional bag onsite •• Distribute or display any circulars, advertising, or photographic matter relating to any other company, sole trader or third party without written consent from the RAS •• Distribute any handbills, printed matter or any other material for their company or business from any location on the Showground except from within the boundaries of their own stand(s) •• Give away stickers of any description •• Sell or promote any ‘bingo’, instant money or similar type of ticket at any time •• Have fundraising coin collection tins on their stand •• Give away or sell inflated balloons unless Licensed to do so •• Sell or promote any product/ service, which has not been approved by the RAS under the definition of Permitted Use in the Licence •• Increase prices during the Show period •• Promote goods, services or products through misleading advertising •• Act unethically or unseemly towards patrons, other exhibitors or RAS staff Please Note The Following: •• Failure to comply with these conditions may result in stand closure and future exclusion from exhibiting at the Show •• The RAS accepts no liability for any damage to exhibits caused by loss due to fire, acts of terrorism or vandalism, water, theft, storms, strikes, riots or any other cause whatsoever. Exhibitors are responsible for their own security and insurance •• RAS security arrangements do not extend to include the surveillance of the exhibitors’ stands •• All exhibitors are responsible for insuring their own goods •• All exhibitors are responsible for any personal accident to themselves, their employees, contractors or agents whilst on the Showground •• All exhibitors must indemnify the RAS in respect to any claim made against the RAS in respect to their activities at the Sydney Showground •• All exhibits and temporary structures at the Showground must be erected in compliance with Federal Disability discrimination Act (DDA) the NSW Anti- Discrimination Act (ADA) and the relevant Australian Standards including AS 1428. Disabled Access requirements include compliant ramps, counter height and full accessibility to the space •• All erected structures two stories or more, temporary seating, structures, tents or fencing, platforms and stages of any kind must be inspected and certified by a structural engineer prior to occupation with documentation received by the Exhibitions Team prior to opening of the Show Privacy Act Statement The RAS uses the information provided by you pursuant to this Expression of Interest for the primary purpose of processing, assessing and determining the occupancy of space at Sydney Showground for the Sydney Royal Easter Show.Any information given pursuant to the documents lodged could be deemed personal information and accordingly is governed by the Privacy Legislation.Any information lodged with the RAS will remain confidential at all times except for disclosure which you may have consented to or which is otherwise required by law.We may pass your information onto any Operational Service Providers or such other persons the RAS deems helpful in enabling the successful applicant to adhere to the Sydney Royal Easter Show Licence and perform the Permitted Use.You may request access to your information and request that it be corrected at any time. If you wish to correct or request access to your information or elect to stop this information being passed on as stated above, please contact the Exhibitions Executive at the RAS, Locked Bag 4317, Sydney Olympic Park NSW 2127. Disclaimer The RAS of NSW makes every effort to ensure the information contained in this Commercial Exhibitor Prospectus is true and correct at the time of publication however some information may be incorrect or may have changed since publication. Information regarding Sponsors and/or other third parties and the respective pavilion names contained in this publication are subject to change or update without notice from time to time.The RAS of NSW cannot guarantee and assumes no legal liability or responsibility for the accuracy, currency or completeness of the information. The fine print
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    Contacts For more informationabout becoming a commercial exhibitor at the 2014 Sydney Royal Easter Show, contact the Commercial Exhibitions Team. Phone 02 9704 1470 Email exhibitions@eastershow.com.au Website www.eastershow.com.au