The document outlines trends in fashion for spring/summer 2013 and autumn/winter 2013/14, focusing on consumer trends, mobile optimization, and loyalty marketing. It highlights a social shopping site that features international fashion news, seasonal sales, and popular brands, while offering filters for easier browsing. Additionally, it discusses strategies for enhancing customer service, improving mobile strategies, and marketing tactics to boost consumer loyalty.

1. Kavita Verryth &
Abbie Bjugstad from
Present...
Trends 2013

2. ● Spring/Summer 13
● Autumn/Winter 13/14
● Consumer Trends
● Mobile/Tablet Optimisation
● Loyalty Marketing
● Optimising for Publishers
● 2013 Fashion Calendar

3. THE SOCIAL SHOPPING SITE
● New and innovative
international concept
● NL, FR, DE, USA & UK
● Daily source of inspiration
● Fashion news, latest trends,
new online stores, must-haves,
seasonal sales and the most
popular brands
● Filter options to make
browsing easier and quicker
● Social network of users who
can share their style and
follow others

5. Marc Jacobs - Louis Vuitton - Ralph Lauren - Lanvin - Saint Laurent - Moschino
Zalando - House of Fraser - Dorothy Perkins - Zalando - Spartoo - My-Wardrobe - Sarenza

6. Haider Ackermann - Louise Gray - 3.1 Phillip LIm -Vera Wang - Clover Canyon
Debenhams - House of Fraser - John Lewis - Missguided - Urban Outfitters - Ted Baker
Print

7. Oscar de la Renta - House of Holland - Peter Som - Christian Siriano - Yigal Azrouel
Very.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardrobe - Zalando - Sarenza

8. Balmain - Mulberry- Issey Miyake - Max Mara - Christopher Kane - Vivienne Westwood safdsafdsa
Dorothy Perkins - House of Fraser - Zalando - Debenhams - Miss Selfridge - Marks & Spencer

9. ● Double
Breasted
Blazers
● Classic Look
● Summer
Coats
● Neon
● Suit Shorts

11. Paul & Joe -VivienneWestwood -Valentino -Dolce Gabbana -Cavalli -Balmain
Dorothy Perkins - AX Paris - Ted Baker - House of Fraser - My-Wardrobe - Debenhams

12. Antonio Marras -House of Holland - Manish Arora -Oscar De La Renta - Tom Ford
Tommy Hilfiger - BooHoo - Monsoon - John Lewis - New Look - Zalando - Nelly.com

13. Balmain - Dries Van Noten - Issey Miyake - Max Mara - Rodarte - Vivienne Westwood
Very.co.uk - BooHoo - Phase Eight - John Lewis - My-Wardobe - Zalando - Sarenza

14. House of Holland - Manish Arora - Matthew Williamson - Oscar De La Renta - Peter Pilotto
Boohoo - Sarenza - New Look - Monsoon - Urban Outfitters - Zalando - Dorothy Perkins

15. ● Colour: Safety
Orange
● Contemporary
Conservative
● Coats
● Graphic Prints
● Headwear

16. ● First Time Older Shoppers
○ Retailers and Publishers in Sync
● Peak Period Conversion Rates
○ Customer Service
○ Guest Profiles
○ Special Offers & Deals

17. Optimising Mobile/Tablet Strategy
● Responsive Design vs. Mobile Website
● Highlight Crucial Information
● Develop a Mobile Email Strategy
● Review Mobile Analytics

18. Increasing Loyalty Marketing
● Social Media Connection
● Build a Reputation for Reliability
● Be Flexible with Policies
● Improve Your "Thank You"

19. Marketing Collateral
Brand Guide
Program Updates
Our Data Feed Dream:
● Size
● Colour
● Material
● Stock Quantity

20. April
Coachella Music Festival
Vogue Festival
Wedding & Summer Fashion August
May A/W Trends Re-cap
6th MET Gala Ball - Punk Influence September
Cannes Film Festival London S/S14 Fashion Week
Summer Body/Beauty Prep & Swimwear Vogue Fashion Night Out
June October
Graduate Fashion Week Winter Buys. Coats & Boots
Royal Ascot & Wimbledon November
Glastonbury Christmas Party Edits
Summer Accessories & Footwear December
July Holiday Period
Kate Middleton & Kim Kardashian Due Mega Monday & Boxing Day Sales
Gift Giving

21. Any questions?
We don't bite!
Come have a chat with us!
Kavita Verryth kavita@fashionchick.co.uk
Abbie Bjugstad abbie@fashionchick.com
CONTACT
kavita@fashionchick.co.uk
abbie@fashionchick.com