Faro recruitment (final)
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The document outlines objectives and strategies for business development and events to generate new leads and clients. It discusses targeting finance heads, GM/directors, and HR/IT heads at SMEs and companies with under 1,000 employees in Hong Kong across various industries. The objectives are to capture 400 business development leads for $20,000 and 200-250 event leads for $10,000. It then provides samples, results, and projections on converting leads to clients and generating $400,000 in revenue. It also reviews event and spend details, and compares the company to competitors on LinkedIn.
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- 2. Agenda • Objectives • Business Development • Events • Return on Investment • Appendix • Competitors
- 3. Objectives Objective 1 - Business Development • Job Function: Finance Head/ General Manager or Director Level / HR Head / IT Head • Company Sizes: All levels covers SMEs, Medium Size (below 1,000 employees) with multi- offices presence in Asia, Global Corporations • Location: Hong Kong • Industries: Various • ($20,000= 400 Leads) • 1 Lead Capture (Free) Objective 2 – Events • Same Target Group as above • 2 to 3 seminars for 2017 with 40 attendees each time • ($10,000= 200-250 Leads) • 2 Lead Captures (Free)
- 4. Business Development Samples Leads via Content Sponsored content appears front & center in the homepage feed of your target audience. 45% of readers are executives. Questions? : nblankenship@linkedin.com
- 5. Business Development Lead Capture Landing Page Questions? : nblankenship@linkedin.com
- 6. 1 Landing Page For Business Development
- 7. Business Development Results On average, 400 Business Development Email Leads
- 8. Targeting • Geo • Seniority: Manager, Director, VP, CXO, Partner • Function: Human Resources, Business Development • Gender: Female Events
- 9. Events Samples for other clients 80% of leads translated into new clients
- 10. Examples: 295 Email Addresses +208 Likes $10k
- 11. 2 - Landing Page for Events
- 12. Events Results On average, 250 Interested parties for the events
- 13. : nblankenship@linkedin.com ROI Projection Conversions are higher because you have the email address from the Lead Capture Page that is free! 400 BD Leads Business Development = 1 Lead Capture Page ($20k Credit for Sponsored Updates) 5% Conversion 20 Clients $20,000/ Value of new client (2 placements a year) $400,000 Revenue USE CASE EST. LEADS Conversion Rate Conversions Investment ROI Projection 200-250 leads Internal & Events = 2 Lead Capture Pages ($10k Credit for Sponsored Updates) 50% Conversion 100 - 125 Attendees
- 14. Appendix • Hosting events at our Hong Kong office • Spend VS Competitors
- 15. Competitors Companies Links International ALS International Gemini Personnel HRrnet One ConnectedGroup Partnered with LinkedIn (since) June 2012 August 2013 May 2014 Dec 2012 August 2010 Followers at the Beginning 374 1,227 2,387 925 61 Present 8606 12,273 18,501 9,948 51,262 Average Followers per year 2,058 3,682 8,057 2,256 8,533.5 Increasing trend Yes Yes Yes Yes Yes Media Products Yes Yes Yes Yes Yes Faro March 2015 17 2,369 2,352
- 16. ©2016 LinkedIn Corporation. All Rights Reserved.