An explosion in America turns people and animals into flesh-eating cannibals, causing an "Armageddon." The game Farmageddon puts the player in control of a farmer who must defend his farm and others from the growing cannibal population using weapons and vehicle upgrades. It is an action/puzzle game where the player must solve tactical challenges to progress to higher levels, which involve more obstacles and cannibals. The game was inspired by titles like Angry Birds and zombie games, and aims to appeal to a wide gaming audience on mobile platforms. Market research found equal interest from male and female players ages 18-24 who enjoy action/fantasy games and would pay around $5 for Farmageddon.