Final Proposal

1. Farm Stop
D E S I G N P R O P O S A L
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by ARGUS

2. What is a Farm Stop?
D E S I G N P R O P O S A L
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Year round, everyday
markets stocked with only
local products
Producers own their
products and set their own
prices
Single check out line to
purchase from all farms

3. The Mission
1
2
3
Move away from industrial agriculture,
towards locally sourced and produced food.
Create innovative approaches to make local
shopping easier and economically sustain
farms.
Super-charge local food economies.
D E S I G N P R O P O S A L
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4. Local food
is at
RISK
D E S I G N P R O P O S A L
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5. 58yrs
the average age of a farmer
D E S I G N P R O P O S A L
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6. 40%
agricultural land in the US that will transfer
ownership in the next 15 years
D E S I G N P R O P O S A L
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7. v
farms are difficult
to replace
D E S I G N P R O P O S A L
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ONCE LOST,

8. Farmers make little money
D E S I G N P R O P O S A L
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Traditionally, middlemen and
distributors take 85%
Farmers receive
only 15%

9. D E S I G N P R O P O S A L
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Indirectly purchased
by consumers
99.3%
Directly purchased
0.7%
The US food system favors
huge, non-local producers

10. Farmers Markets:
- Farmers recieve most of the
sale
- Local, Fresh, and In-season
- Authentic
- Educational
- Community Building
Grocery Stores:
- High quality refrigeration and
display
- Convenience
- Open year round
THE GOAL
To combine the best of
&
D E S I G N P R O P O S A L
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11. MOTTO
D E S I G N P R O P O S A L
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“Locally sourced,
better options”

12. D E S I G N P R O P O S A L
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Design Process
Target
Audience
Intent
Visual
Interest

13. Hats and hoodies with logos and
Farm Stop related imagery
SWAG
D E S I G N P R O P O S A L
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14. Digital Media
D E S I G N P R O P O S A L
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Website:
App:
Social Media:
Logo Design:
To reach larger audiences and spread
the message further.
In order to reach a younger
and broader audience.
Make Farm Stop more accessible even to
mobile users on the go.
Create a recognizable and
marketable brand identity.

15. THANK YOU!
D E S I G N P R O P O S A L
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