SlideShare a Scribd company logo
1 of 22
Food Trends
02 /13
NEWS FROM April – JUNe
Grey Food Trends
02/13

Page 01

Eggs on a skewer, rolling refrigerators, racy pizza delivery cars and blow-up dolls. Our current issue of
Grey Food Trends strikingly proves that Food doesn’t always have to be dead-serious to be successful.
Consumers seem to get tired of hearing about more healthy ingredients, another exotic recipe or the
next convenience offer. Modern food needs to be much more than just nutrition.
It is becoming increasingly important for brands to come up with imaginative and fun ways to reach
consumers and not only satisfy their rumbling stomach but also their hunger for excitement. The cases
we found show how “a touch of entertainment” has become a growing trend and can actually make a
difference in consumers’ purchase decisions. Emotional engagement is key and can spark conversation.
Who’s in?
Grey Food Trends
02/13

Contents
Page 02

Egg-on-a-spit 03
Don’t blow off lunch. Blow it up! 04
Rolling refrigerator for the summer 05
Let SoupCycle deliver to your door next 06
Rescue your taste buds with Joulies 07
Share a can of Coke 08
Kellogg’s new breakfast-to-go range 09
Heroic eggs for charity 10
Harris Farm takes farming to the next level 11
Remote control your beer to go anywhere you like 12
Robotic artists create absolutely unique vodka bottles 13
Sausages are no longer grilled, they’re toasted! 14
Deliver your pizza with style 15
Nostalgia meets Easter 16
Have a smell of Dunkin Donuts 17
Butcher’s Shop in Spain offers meat around-the-clock 18
Wonderbag relieves fear of high electricity bills 19
GoHealthy with GoVeggie! 20
Grey Food Trends
02/13

Egg-on-a-spit
What looks like ice cream is actually an egg on a skewer.
Everyone knows how messy it can get when eggs are made in
a pan. The “rollie Eggmaster” solves this in an ingenious way.

Page 03

The eggs are cooked in a device with a cylindrical shape. You
break the eggs and pour them into the Eggmaster, then add spices
and press start. In only a few minutes you can pull out your eggs
on a spit. The snack is ideal for home, the office or on the road
due to its size and practical form. The Eggmaster has been on the
market since early 2013 and is only available in the U.S.

Relevant Trends

Mobile Food
SOURCE: Trends der Zukunft
	http://www.trendsderzukunft.de
BRAND: Rollie
	http://www.getrollie.com
Grey Food Trends
02/13

Don’t blow off lunch. Blow it up!
The American restaurant chain Applebee’s created the insane idea
of offering “Lunch Decoys”. Their goal is to encourage office
workers to take a proper lunch break – preferably at their restaurants – instead of skipping lunch or eating at their desk.
Lunch Decoys are inflatable dolls which could be easily used
as stand-ins, whilst the employees enjoy a sit-down meal at
Applebee’s. A variety of models are available at a price of € 5.30
from Amazon.com.

Page 04

During the first month, all Lunch Decoys were sold out online.

Relevant Trends

Mobile Food
SOURCE: Springwise
	http://www.contagiousmagazine.com
BRAND: Applebees‘s
	http://www.applebees.com/lunch-decoy
Grey Food Trends
02/13

Rolling refrigerator for the summer
The Japanese company Joybond introduced a new accessory for
the summer. Tama-chan is not only a mini-refrigerator but a
heater as well. It can keep drinks and foods cool or warm while
you take a stroll in the park or the city.

Page 05

The designer created the container large enough to fit anything
you want but small enough to travel with it everywhere. Even
a watermelon can be kept cool on a hot summer day. It might
have the function of an ordinary icebox or a microwave but the
Tama-chan combines both in one device.

Relevant Trends

Mobile Food
SOURCE: Trnd
	http://www.trendhunter.com
BRAND: Joybond
	http://www.joybond.co.jp
Grey Food Trends
02/13

Let SoupCycle deliver to your door next
Those with little time on their hands to make healthy and
delicious meals for the day can easily turn to SoupCycle.

Page 06

SoupCycle is not an ordinary food delivery service. It offers
different organic soups which are delivered by bicycle each week
to their subscribers. The meals can be completed with fresh bread
and a salad. The types of soup vary weekly and can be enjoyed
by buyers who live or work within the company’s delivery area.
SoupCycle delivers to two cities in the state of Oregon (U.S.):
Portland and Corvallis.

Relevant Trends

Mobile Food, Fresh Food
SOURCE: Trendwatching
	http://www.trendwatching.com
BRAND: SoupCycle
	http://www.soupcycle.com
Grey Food Trends
02/13

Rescue your taste buds with Joulies
It’s a familiar problem: Often coffee is too hot to drink, or
you have to wait too long for it to cool down. In the end, it’s
too cold to enjoy.

Page 07

With the help of Coffee Joulies you can cool your coffee to the
optimum drinking temperature and keep it warm for hours.
The stainless steel beans contain material that melts at 60° Celsius when coffee is poured into the cup. In the process the beans
absorb a lot of heat while cooling the coffee down. As the coffee
reaches the right temperature the material starts to solidify again
and discharges all the energy back into the coffee keeping it at an
adequate drinking temperature. These shiny beans are suitable
for other hot beverages as well.

Relevant Trends

Mobile Food
SOURCE: Trends der Zukunft
	http://www.trendsderzukunft.de
BRAND: Joulies
	http://www.joulies.com
Grey Food Trends
02/13

Share a can of Coke
Coca-Cola constantly tries to develop new ways to spread its
message of happiness and engage consumers around the world. As
part of its global “Share a Coke” campaign, Coke created a regular-size can that twists apart into two small cans so you
can share with a friend.

Page 08

The new can was introduced in Singapore and has become a
successful project, which fuelled a lot of enthusiasm. The video
promoting the sharing can received more than 1.31 million
views in less than a month.

Relevant Trends

My Food, Food Dialogue
SOURCE: Beverage daily
	http://www.beveragedaily.com
BRAND: Coca Cola
	http://www.coca-cola.com.sg
Grey Food Trends
02/13

Kellogg’s new breakfast-to-go range
Kellogg’s has introduced new solutions for busy adults who have
no time to eat a proper breakfast before going to work.
Kellogg’s new dunkable cereal contains all the goodness of a real
bowl of cereal has. It’s easy to carry and can be dunked into
milk or any other type of hot beverage.

Page 09

Besides the dunkable cereal slices, the new breakfast product
range includes toastable pockets and breakfast biscuits. These are
available in France, Spain, Italy and the UK.

Relevant Trends

Super Food, Mobile Food
SOURCE: Food&Drink europe
	http://www.foodanddrinkeurope.com
BRAND: Kellogg‘s
	http://www.nutrigrain.com
Grey Food Trends
02/13

Heroic eggs for charity
Eggs are eggs! That’s what consumers think when buying them.
A major UK egg supplier named Noble Foods designed the
“Eggs For Soldiers” concept to stand out at the point of sale.
The green camouflage colour and the implied shape of a service
medal are meant to catch consumers’ attention. As an additional
purchase incentive a fraction of the price is donated to Help
For Heroes, an armed forces charity. In its first year, the brand
raised almost € 470,500 for the charity.

Page 10

Relevant Trends

Sustainable Food
SOURCE: Warc
	http://www.warc.com
BRAND: Noble Foods
	http://www.noblefoods.co.uk
Grey Food Trends
02/13

Harris Farm takes farming to the next level
Harris Farm Markets is a fruit and vegetable store that has recently introduced a social media campaign, allowing people to
virtually grow crop until it is ready for harvesting. The consumers
can independently decide via Facebook on the type and size of the
crop and how Harris Farms should farm it. The freshly harvested
crops are delivered to the local store where consumers can buy
them.The goal of the campaign was to acquire new customers,
gain media attention and grow Harris Farms’ social media following.

Page 11

Relevant Trends

Fresh Food, Transparent Food
SOURCE: Contagious
	http://www.contagiousmagazine.com
BRAND: Harris Farm Markets
	http://www.harrisfarm.com.au
Grey Food Trends
02/13

Remote control your beer
to go anywhere you like
An everyman’s dream has come true. Gadget King introduced
a remote-controlled beverage cooler that can move up to 60 m
around the house. It is made out of special materials that keep
beer chilled for up to 12 hours and holds up to 12 bottles.

Page 12

It is a typical toy for adult men. Ideal for football nights or for
having friends over without the hassle of getting beers for everyone throughout the evening.

Relevant Trends

Mobile Food
SOURCE: Trends der Zukunft
	http://www.trendsderzukunft.de
BRAND: Gadget King
	http://www.gadgetking.com.au
Grey Food Trends
02/13

Robotic artists create absolutely
unique vodka bottles
Absolut Vodka in Sweden developed a visionary idea to engage
consumers. The brand re-engineered its production process on the
bottling line to design a limited edition of four million uniquely
designed bottles. The machines themselves are the artists behind
each bottle as they create colour and pattern variations, even with
the use of splash guns. The deliberate randomness turns each
bottle into a unique collector’s item.

Page 13

Relevant Trends

Aesthetic Food
SOURCE: Contagious
	http://www.contagiousmagazine.com
BRAND: Absolut Vodka
	http://www.absolut.com/Unique
Grey Food Trends
02/13

Sausages are no longer grilled,
they’re toasted!
The Smart Wurst Toaster roasts sausages within just a few
minutes. Compared to a grill or pan, the sausage toaster creates
less fatty odours as the sausages are heated without added fat.
Also, the fat of the sausage itself drips into the integrated tray
of the toaster.

Page 14

So far this gadget is intended for commercial use but the designers
of the Smart Wurst Toaster are planning to introduce it for the
domestic kitchen as well. People had the opportunity to vote how
their ideal sausage toaster should look during a survey on Facebook that ran until mid-May 2013.

Relevant Trends

Super Food
Source: Trnd
	http://www.top.trnd.com
Brand: smartwurst
	http://www.wursttoaster.com/de/
Grey Food Trends
02/13

Deliver your pizza with style
Pizza delivery vehicles usually resemble shabby compact cars.
Domino’s Pizza aims to design a completely unique vehicle
concept for fast, easy pizza delivery to customers. The brand
partners with Local Motors and crowdsourced ideas from an
online community of car designers for the ultimate pizza delivery
car. Those who submitted ideas could enter a competition, where
Domino’s awarded prizes worth over € 38,600 for the best
concepts. Over 1,500 concepts were submitted. One was chosen
as the best and building a prototype is the next step.

Page 15

Relevant Trends

Mobile Food
SOURCE: Contagious
	http://www.contagiousmagazine.com
BRAND: Local Motors
	http://www.localmotors.com/dominos
Grey Food Trends
02/13

Nostalgia meets Easter
A Brazilian confectionery brand named Brigaderia used vintage
advertisements from the ’50s and ’60s to develop a one-of-a-kind
packaging design for the Easter chocolate collection in Brazil.
The chocolate egg of the special Easter edition was filled with
brigadeiro chocolates. These were accompanied by gift boxes and
squeezable tubes. As a result, a unique visual identity linking
Brigaderia to more nostalgic times was facilitated. Sales rose by
70% during the Easter season compared to the previous months.

Page 16

Relevant Trends

Food Aesthetic
SOURCE: Warc
	http://www.warc.com
BRAND: Brigaderia
	http://www.brigaderia.com.br
Grey Food Trends
02/13

Have a smell of Dunkin Donuts
Dunkin Donuts in Seoul has the issue that consumers perceive the
shop merely as a place to buy donuts and not one to buy a good
cup of coffee. Thus, Dunkin Donuts aspires to encourage people
to buy coffee at Dunkin Donuts rather than at other coffee shops.
Due to the large number of people commuting in Korea, an
effective time to grab their attention is when they’re on their
way to work by bus or tram. Dunkin Donuts introduced small
machines that released coffee aroma every time the radio in the
bus played the Dunkin Donut ad. The results showed success, as
350,000 people were reached and customers increased by 16%
in shops located near the bus stops, generating a 29% growth
in sales.

Page 17

Relevant Trends

Mobile Food, Food Dialogue
SOURCE: Contagious
	http://www.contagiousmagazine.com
BRAND: Dunkin Donuts
	http://www.dunkindonuts.co.kr
Grey Food Trends
02/13

Butcher’s shop in Spain offers
meat around-the-clock
The Butcher’s shop Izarzugaza, in business for over 100 years,
makes efforts to adopt modern technology. In 2011, it installed a
vending machine in front of one of its shops in Mundaka, Northern Spain. The vending machines operate on a 24/7 concept and
offer a range of meats, sausages, sandwiches and other goods.
Products are seasonal: in summer they include pasta salads, while
in winter the focus is more on meatballs and sausages.

Page 18

Relevant Trends

Mobile Food, Authentic Food
Source: Trnd
	http://www.trendwatching.com
brand: Izarzugaza
http://www.izarzugaza.com
Grey Food Trends
02/13

Wonderbag relieves fear
of high electricity bills
The problem with making the perfect roast is the amount of
energy and time used up in the process. The Wonderbag is a great
heat-retention cooking bag. After the pot of food is heated on the
stove, you can remove it and simply place it into the Wonderbag.
The bag preserves the heat and guarantees the perfect cooking
temperature without further use of electricity.

Page 19

The idea behind the Wonderbag is based on an old technique
whereby earlier generations dug a hole in the ground and put
their pots there to retain the heat longer. They are available in
South Africa, Turkey and the U.K. for around € 93 each.

Relevant Trends

Sustainable Food
Source: Trends der Zukunft
	http://www.trendsderzukunft.de
brand: Wonderbag
http://www.nb-wonderbag.com/
Grey Food Trends
02/13

GoHealthy with GoVeggie!
10-15% of the US population is lactose intolerant, indicating a
potential group of people to target with lactose free products.
Go Veggie is an American brand which sought the opportunity to
sell lactose free products as well as dairy free alternatives to cheese.
These dairy free cheese substitutes are suitable not only for people
with dairy allergies, but also for those who choose a vegan diet.
Ultimately, it isn’t only allergy-sufferers who benefit from GoVeggie,
but also those pursuing a healthy lifestyle, aiming to reduce the
risk of diseases.

Page 20

Relevant Trends

Super Food, Competence Food
Source: Foodnavigator
	http://www.foodnavigator-usa.com
brand: Go Veggie
http://http://www.goveggiefoods.com/
Grey Food Trends
02/13

If you would like to know more about our further consumer and trend studies
from our Planning department, contact:

Page 21

Grey Worldwide GmbH
Platz der Ideen 1
40476 Düsseldorf
	www.grey.de
Contacts:
Alessandro Panella
Chief Strategy Officer
Phone +49.211.38 07-444
	alessandro.panella@grey.de
Christoph Pietsch
Manager New Business Development
Phone + 49.172.663.4927
	christoph.pietsch@grey.de
Design:
KW43 Branddesign
	www.kw43.de

More Related Content

What's hot

EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2
Kathy Krenger
 

What's hot (10)

How to design a way to reduce food waste in single households - THE PICK-UP ...
How to design a way to reduce food waste in single households -  THE PICK-UP ...How to design a way to reduce food waste in single households -  THE PICK-UP ...
How to design a way to reduce food waste in single households - THE PICK-UP ...
 
Brandon whiteford melt_internship
Brandon whiteford melt_internshipBrandon whiteford melt_internship
Brandon whiteford melt_internship
 
Dici
DiciDici
Dici
 
EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2EDEL_2016FoodFindsDeck_FINAL2
EDEL_2016FoodFindsDeck_FINAL2
 
Advertising content
Advertising contentAdvertising content
Advertising content
 
Rewir Trend Review #06
Rewir Trend Review #06Rewir Trend Review #06
Rewir Trend Review #06
 
Chocolate A price worth paying ?
Chocolate A price worth paying ?Chocolate A price worth paying ?
Chocolate A price worth paying ?
 
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANSHOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
HOW BRAND PR BROUGHT SHARE A COKE TO LIFE FOR COKE FANS
 
Post-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 UpdatePost-COVID-19 Food Trends: Nov., 2021 Update
Post-COVID-19 Food Trends: Nov., 2021 Update
 
Chocolate
ChocolateChocolate
Chocolate
 

Viewers also liked (7)

COP - Kartik Sethi (1)
COP - Kartik Sethi (1)COP - Kartik Sethi (1)
COP - Kartik Sethi (1)
 
Evaluation_of_normal_Gait_using_electrogoniometer
Evaluation_of_normal_Gait_using_electrogoniometerEvaluation_of_normal_Gait_using_electrogoniometer
Evaluation_of_normal_Gait_using_electrogoniometer
 
LBS.CERT. Maritime & Port MGT,2010
LBS.CERT. Maritime & Port MGT,2010LBS.CERT. Maritime & Port MGT,2010
LBS.CERT. Maritime & Port MGT,2010
 
Editing ancils
Editing ancilsEditing ancils
Editing ancils
 
Rajasekaran Ramamurthy - Sr.Designer
Rajasekaran Ramamurthy - Sr.DesignerRajasekaran Ramamurthy - Sr.Designer
Rajasekaran Ramamurthy - Sr.Designer
 
Yammer and office 365 roadmap update - Comperio seminar oslo14 May2013
Yammer and office 365 roadmap update - Comperio seminar oslo14 May2013Yammer and office 365 roadmap update - Comperio seminar oslo14 May2013
Yammer and office 365 roadmap update - Comperio seminar oslo14 May2013
 
CIM_Strategic marketing award
CIM_Strategic marketing awardCIM_Strategic marketing award
CIM_Strategic marketing award
 

Similar to GREY Food Trends 2/2013

Chobani This Week - 08.21.15
Chobani This Week - 08.21.15Chobani This Week - 08.21.15
Chobani This Week - 08.21.15
Elga Dias, HACCP.
 
nestle-190107171241 (1).pdf
nestle-190107171241 (1).pdfnestle-190107171241 (1).pdf
nestle-190107171241 (1).pdf
chandansahoo82
 
watermark_c1xl0ex1_1adugopu
watermark_c1xl0ex1_1adugopuwatermark_c1xl0ex1_1adugopu
watermark_c1xl0ex1_1adugopu
Tiffany Dhani
 

Similar to GREY Food Trends 2/2013 (20)

Potato product innovations
Potato product innovationsPotato product innovations
Potato product innovations
 
Ben&Jerry Brand Audit
Ben&Jerry Brand AuditBen&Jerry Brand Audit
Ben&Jerry Brand Audit
 
Packaging development kyu woo ku
Packaging development kyu woo kuPackaging development kyu woo ku
Packaging development kyu woo ku
 
Chobani This Week - 08.21.15
Chobani This Week - 08.21.15Chobani This Week - 08.21.15
Chobani This Week - 08.21.15
 
Get Into Enerprise
Get Into EnerpriseGet Into Enerprise
Get Into Enerprise
 
Edelman's food finds for 2016
Edelman's food finds for 2016Edelman's food finds for 2016
Edelman's food finds for 2016
 
Plan Book
Plan BookPlan Book
Plan Book
 
Beer trends and inspiration for 2015 by Cocoon Group
Beer trends and inspiration for 2015 by Cocoon GroupBeer trends and inspiration for 2015 by Cocoon Group
Beer trends and inspiration for 2015 by Cocoon Group
 
nestle-190107171241 (1).pdf
nestle-190107171241 (1).pdfnestle-190107171241 (1).pdf
nestle-190107171241 (1).pdf
 
Nestle- Company profile
Nestle- Company profile Nestle- Company profile
Nestle- Company profile
 
"How we found 34 ways to the consumer’s heart!"
"How we found 34 ways to the consumer’s heart!""How we found 34 ways to the consumer’s heart!"
"How we found 34 ways to the consumer’s heart!"
 
Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016Edelman: Globale Lebensmitteltrends 2016
Edelman: Globale Lebensmitteltrends 2016
 
Rewir trendreview 06
Rewir trendreview 06Rewir trendreview 06
Rewir trendreview 06
 
Icy Lean (1)
Icy Lean (1)Icy Lean (1)
Icy Lean (1)
 
Young Enterprise Dragon's Den Presentation for QB- Quanto Basta
Young Enterprise Dragon's Den Presentation for QB- Quanto BastaYoung Enterprise Dragon's Den Presentation for QB- Quanto Basta
Young Enterprise Dragon's Den Presentation for QB- Quanto Basta
 
5 tips to boost your business
5 tips to boost your business5 tips to boost your business
5 tips to boost your business
 
watermark_c1xl0ex1_1adugopu
watermark_c1xl0ex1_1adugopuwatermark_c1xl0ex1_1adugopu
watermark_c1xl0ex1_1adugopu
 
Food innovations jan '15
Food innovations jan '15Food innovations jan '15
Food innovations jan '15
 
The Future of Food
The Future of FoodThe Future of Food
The Future of Food
 
Market insights Rani Berry
Market insights Rani BerryMarket insights Rani Berry
Market insights Rani Berry
 

More from GREY Germany

More from GREY Germany (8)

From retail to wetail
From retail to wetailFrom retail to wetail
From retail to wetail
 
Wikipedia, How To: Einfügen von Referenzen
Wikipedia, How To: Einfügen von ReferenzenWikipedia, How To: Einfügen von Referenzen
Wikipedia, How To: Einfügen von Referenzen
 
Der Duft des guten Gewissens
Der Duft des guten GewissensDer Duft des guten Gewissens
Der Duft des guten Gewissens
 
Bloggen für eine Werbeagentur? Gibt`s nicht? Gibts doch!
Bloggen für eine Werbeagentur? Gibt`s nicht? Gibts doch!Bloggen für eine Werbeagentur? Gibt`s nicht? Gibts doch!
Bloggen für eine Werbeagentur? Gibt`s nicht? Gibts doch!
 
Das Internet ist menschlich
Das Internet ist menschlichDas Internet ist menschlich
Das Internet ist menschlich
 
Homo Connectus - Why brands have to learn to think like people
Homo Connectus - Why brands have to learn to think like peopleHomo Connectus - Why brands have to learn to think like people
Homo Connectus - Why brands have to learn to think like people
 
Homo Connectus
Homo ConnectusHomo Connectus
Homo Connectus
 
Social Media Guidlines
Social Media Guidlines Social Media Guidlines
Social Media Guidlines
 

Recently uploaded

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
ch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.pptch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.ppt
ZawadAmin2
 

Recently uploaded (20)

Aptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdfAptar Closures segment - Corporate Overview-India.pdf
Aptar Closures segment - Corporate Overview-India.pdf
 
Falcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small BusinessesFalcon Invoice Discounting Setup for Small Businesses
Falcon Invoice Discounting Setup for Small Businesses
 
Event Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybridEvent Report - IBM Think 2024 - It is all about AI and hybrid
Event Report - IBM Think 2024 - It is all about AI and hybrid
 
Hyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings releaseHyundai capital 2024 1q Earnings release
Hyundai capital 2024 1q Earnings release
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Your Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptxYour Work Matters to God RestorationChurch.pptx
Your Work Matters to God RestorationChurch.pptx
 
ch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.pptch 2 asset classes and financial instrument.ppt
ch 2 asset classes and financial instrument.ppt
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdfInnomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
Innomantra Viewpoint - Building Moonshots : May-Jun 2024.pdf
 
How to refresh to be fit for the future world
How to refresh to be fit for the future worldHow to refresh to be fit for the future world
How to refresh to be fit for the future world
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Stages of Startup Funding - An Explainer
Stages of Startup Funding - An ExplainerStages of Startup Funding - An Explainer
Stages of Startup Funding - An Explainer
 
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdfDaftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 
PitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for StartupsPitchBook’s Guide to VC Funding for Startups
PitchBook’s Guide to VC Funding for Startups
 
Raising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE VenturesRaising Seed Capital by Steve Schlafman at RRE Ventures
Raising Seed Capital by Steve Schlafman at RRE Ventures
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Toyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & TransformationsToyota Kata Coaching for Agile Teams & Transformations
Toyota Kata Coaching for Agile Teams & Transformations
 

GREY Food Trends 2/2013

  • 1. Food Trends 02 /13 NEWS FROM April – JUNe
  • 2. Grey Food Trends 02/13 Page 01 Eggs on a skewer, rolling refrigerators, racy pizza delivery cars and blow-up dolls. Our current issue of Grey Food Trends strikingly proves that Food doesn’t always have to be dead-serious to be successful. Consumers seem to get tired of hearing about more healthy ingredients, another exotic recipe or the next convenience offer. Modern food needs to be much more than just nutrition. It is becoming increasingly important for brands to come up with imaginative and fun ways to reach consumers and not only satisfy their rumbling stomach but also their hunger for excitement. The cases we found show how “a touch of entertainment” has become a growing trend and can actually make a difference in consumers’ purchase decisions. Emotional engagement is key and can spark conversation. Who’s in?
  • 3. Grey Food Trends 02/13 Contents Page 02 Egg-on-a-spit 03 Don’t blow off lunch. Blow it up! 04 Rolling refrigerator for the summer 05 Let SoupCycle deliver to your door next 06 Rescue your taste buds with Joulies 07 Share a can of Coke 08 Kellogg’s new breakfast-to-go range 09 Heroic eggs for charity 10 Harris Farm takes farming to the next level 11 Remote control your beer to go anywhere you like 12 Robotic artists create absolutely unique vodka bottles 13 Sausages are no longer grilled, they’re toasted! 14 Deliver your pizza with style 15 Nostalgia meets Easter 16 Have a smell of Dunkin Donuts 17 Butcher’s Shop in Spain offers meat around-the-clock 18 Wonderbag relieves fear of high electricity bills 19 GoHealthy with GoVeggie! 20
  • 4. Grey Food Trends 02/13 Egg-on-a-spit What looks like ice cream is actually an egg on a skewer. Everyone knows how messy it can get when eggs are made in a pan. The “rollie Eggmaster” solves this in an ingenious way. Page 03 The eggs are cooked in a device with a cylindrical shape. You break the eggs and pour them into the Eggmaster, then add spices and press start. In only a few minutes you can pull out your eggs on a spit. The snack is ideal for home, the office or on the road due to its size and practical form. The Eggmaster has been on the market since early 2013 and is only available in the U.S. Relevant Trends Mobile Food SOURCE: Trends der Zukunft http://www.trendsderzukunft.de BRAND: Rollie http://www.getrollie.com
  • 5. Grey Food Trends 02/13 Don’t blow off lunch. Blow it up! The American restaurant chain Applebee’s created the insane idea of offering “Lunch Decoys”. Their goal is to encourage office workers to take a proper lunch break – preferably at their restaurants – instead of skipping lunch or eating at their desk. Lunch Decoys are inflatable dolls which could be easily used as stand-ins, whilst the employees enjoy a sit-down meal at Applebee’s. A variety of models are available at a price of € 5.30 from Amazon.com. Page 04 During the first month, all Lunch Decoys were sold out online. Relevant Trends Mobile Food SOURCE: Springwise http://www.contagiousmagazine.com BRAND: Applebees‘s http://www.applebees.com/lunch-decoy
  • 6. Grey Food Trends 02/13 Rolling refrigerator for the summer The Japanese company Joybond introduced a new accessory for the summer. Tama-chan is not only a mini-refrigerator but a heater as well. It can keep drinks and foods cool or warm while you take a stroll in the park or the city. Page 05 The designer created the container large enough to fit anything you want but small enough to travel with it everywhere. Even a watermelon can be kept cool on a hot summer day. It might have the function of an ordinary icebox or a microwave but the Tama-chan combines both in one device. Relevant Trends Mobile Food SOURCE: Trnd http://www.trendhunter.com BRAND: Joybond http://www.joybond.co.jp
  • 7. Grey Food Trends 02/13 Let SoupCycle deliver to your door next Those with little time on their hands to make healthy and delicious meals for the day can easily turn to SoupCycle. Page 06 SoupCycle is not an ordinary food delivery service. It offers different organic soups which are delivered by bicycle each week to their subscribers. The meals can be completed with fresh bread and a salad. The types of soup vary weekly and can be enjoyed by buyers who live or work within the company’s delivery area. SoupCycle delivers to two cities in the state of Oregon (U.S.): Portland and Corvallis. Relevant Trends Mobile Food, Fresh Food SOURCE: Trendwatching http://www.trendwatching.com BRAND: SoupCycle http://www.soupcycle.com
  • 8. Grey Food Trends 02/13 Rescue your taste buds with Joulies It’s a familiar problem: Often coffee is too hot to drink, or you have to wait too long for it to cool down. In the end, it’s too cold to enjoy. Page 07 With the help of Coffee Joulies you can cool your coffee to the optimum drinking temperature and keep it warm for hours. The stainless steel beans contain material that melts at 60° Celsius when coffee is poured into the cup. In the process the beans absorb a lot of heat while cooling the coffee down. As the coffee reaches the right temperature the material starts to solidify again and discharges all the energy back into the coffee keeping it at an adequate drinking temperature. These shiny beans are suitable for other hot beverages as well. Relevant Trends Mobile Food SOURCE: Trends der Zukunft http://www.trendsderzukunft.de BRAND: Joulies http://www.joulies.com
  • 9. Grey Food Trends 02/13 Share a can of Coke Coca-Cola constantly tries to develop new ways to spread its message of happiness and engage consumers around the world. As part of its global “Share a Coke” campaign, Coke created a regular-size can that twists apart into two small cans so you can share with a friend. Page 08 The new can was introduced in Singapore and has become a successful project, which fuelled a lot of enthusiasm. The video promoting the sharing can received more than 1.31 million views in less than a month. Relevant Trends My Food, Food Dialogue SOURCE: Beverage daily http://www.beveragedaily.com BRAND: Coca Cola http://www.coca-cola.com.sg
  • 10. Grey Food Trends 02/13 Kellogg’s new breakfast-to-go range Kellogg’s has introduced new solutions for busy adults who have no time to eat a proper breakfast before going to work. Kellogg’s new dunkable cereal contains all the goodness of a real bowl of cereal has. It’s easy to carry and can be dunked into milk or any other type of hot beverage. Page 09 Besides the dunkable cereal slices, the new breakfast product range includes toastable pockets and breakfast biscuits. These are available in France, Spain, Italy and the UK. Relevant Trends Super Food, Mobile Food SOURCE: Food&Drink europe http://www.foodanddrinkeurope.com BRAND: Kellogg‘s http://www.nutrigrain.com
  • 11. Grey Food Trends 02/13 Heroic eggs for charity Eggs are eggs! That’s what consumers think when buying them. A major UK egg supplier named Noble Foods designed the “Eggs For Soldiers” concept to stand out at the point of sale. The green camouflage colour and the implied shape of a service medal are meant to catch consumers’ attention. As an additional purchase incentive a fraction of the price is donated to Help For Heroes, an armed forces charity. In its first year, the brand raised almost € 470,500 for the charity. Page 10 Relevant Trends Sustainable Food SOURCE: Warc http://www.warc.com BRAND: Noble Foods http://www.noblefoods.co.uk
  • 12. Grey Food Trends 02/13 Harris Farm takes farming to the next level Harris Farm Markets is a fruit and vegetable store that has recently introduced a social media campaign, allowing people to virtually grow crop until it is ready for harvesting. The consumers can independently decide via Facebook on the type and size of the crop and how Harris Farms should farm it. The freshly harvested crops are delivered to the local store where consumers can buy them.The goal of the campaign was to acquire new customers, gain media attention and grow Harris Farms’ social media following. Page 11 Relevant Trends Fresh Food, Transparent Food SOURCE: Contagious http://www.contagiousmagazine.com BRAND: Harris Farm Markets http://www.harrisfarm.com.au
  • 13. Grey Food Trends 02/13 Remote control your beer to go anywhere you like An everyman’s dream has come true. Gadget King introduced a remote-controlled beverage cooler that can move up to 60 m around the house. It is made out of special materials that keep beer chilled for up to 12 hours and holds up to 12 bottles. Page 12 It is a typical toy for adult men. Ideal for football nights or for having friends over without the hassle of getting beers for everyone throughout the evening. Relevant Trends Mobile Food SOURCE: Trends der Zukunft http://www.trendsderzukunft.de BRAND: Gadget King http://www.gadgetking.com.au
  • 14. Grey Food Trends 02/13 Robotic artists create absolutely unique vodka bottles Absolut Vodka in Sweden developed a visionary idea to engage consumers. The brand re-engineered its production process on the bottling line to design a limited edition of four million uniquely designed bottles. The machines themselves are the artists behind each bottle as they create colour and pattern variations, even with the use of splash guns. The deliberate randomness turns each bottle into a unique collector’s item. Page 13 Relevant Trends Aesthetic Food SOURCE: Contagious http://www.contagiousmagazine.com BRAND: Absolut Vodka http://www.absolut.com/Unique
  • 15. Grey Food Trends 02/13 Sausages are no longer grilled, they’re toasted! The Smart Wurst Toaster roasts sausages within just a few minutes. Compared to a grill or pan, the sausage toaster creates less fatty odours as the sausages are heated without added fat. Also, the fat of the sausage itself drips into the integrated tray of the toaster. Page 14 So far this gadget is intended for commercial use but the designers of the Smart Wurst Toaster are planning to introduce it for the domestic kitchen as well. People had the opportunity to vote how their ideal sausage toaster should look during a survey on Facebook that ran until mid-May 2013. Relevant Trends Super Food Source: Trnd http://www.top.trnd.com Brand: smartwurst http://www.wursttoaster.com/de/
  • 16. Grey Food Trends 02/13 Deliver your pizza with style Pizza delivery vehicles usually resemble shabby compact cars. Domino’s Pizza aims to design a completely unique vehicle concept for fast, easy pizza delivery to customers. The brand partners with Local Motors and crowdsourced ideas from an online community of car designers for the ultimate pizza delivery car. Those who submitted ideas could enter a competition, where Domino’s awarded prizes worth over € 38,600 for the best concepts. Over 1,500 concepts were submitted. One was chosen as the best and building a prototype is the next step. Page 15 Relevant Trends Mobile Food SOURCE: Contagious http://www.contagiousmagazine.com BRAND: Local Motors http://www.localmotors.com/dominos
  • 17. Grey Food Trends 02/13 Nostalgia meets Easter A Brazilian confectionery brand named Brigaderia used vintage advertisements from the ’50s and ’60s to develop a one-of-a-kind packaging design for the Easter chocolate collection in Brazil. The chocolate egg of the special Easter edition was filled with brigadeiro chocolates. These were accompanied by gift boxes and squeezable tubes. As a result, a unique visual identity linking Brigaderia to more nostalgic times was facilitated. Sales rose by 70% during the Easter season compared to the previous months. Page 16 Relevant Trends Food Aesthetic SOURCE: Warc http://www.warc.com BRAND: Brigaderia http://www.brigaderia.com.br
  • 18. Grey Food Trends 02/13 Have a smell of Dunkin Donuts Dunkin Donuts in Seoul has the issue that consumers perceive the shop merely as a place to buy donuts and not one to buy a good cup of coffee. Thus, Dunkin Donuts aspires to encourage people to buy coffee at Dunkin Donuts rather than at other coffee shops. Due to the large number of people commuting in Korea, an effective time to grab their attention is when they’re on their way to work by bus or tram. Dunkin Donuts introduced small machines that released coffee aroma every time the radio in the bus played the Dunkin Donut ad. The results showed success, as 350,000 people were reached and customers increased by 16% in shops located near the bus stops, generating a 29% growth in sales. Page 17 Relevant Trends Mobile Food, Food Dialogue SOURCE: Contagious http://www.contagiousmagazine.com BRAND: Dunkin Donuts http://www.dunkindonuts.co.kr
  • 19. Grey Food Trends 02/13 Butcher’s shop in Spain offers meat around-the-clock The Butcher’s shop Izarzugaza, in business for over 100 years, makes efforts to adopt modern technology. In 2011, it installed a vending machine in front of one of its shops in Mundaka, Northern Spain. The vending machines operate on a 24/7 concept and offer a range of meats, sausages, sandwiches and other goods. Products are seasonal: in summer they include pasta salads, while in winter the focus is more on meatballs and sausages. Page 18 Relevant Trends Mobile Food, Authentic Food Source: Trnd http://www.trendwatching.com brand: Izarzugaza http://www.izarzugaza.com
  • 20. Grey Food Trends 02/13 Wonderbag relieves fear of high electricity bills The problem with making the perfect roast is the amount of energy and time used up in the process. The Wonderbag is a great heat-retention cooking bag. After the pot of food is heated on the stove, you can remove it and simply place it into the Wonderbag. The bag preserves the heat and guarantees the perfect cooking temperature without further use of electricity. Page 19 The idea behind the Wonderbag is based on an old technique whereby earlier generations dug a hole in the ground and put their pots there to retain the heat longer. They are available in South Africa, Turkey and the U.K. for around € 93 each. Relevant Trends Sustainable Food Source: Trends der Zukunft http://www.trendsderzukunft.de brand: Wonderbag http://www.nb-wonderbag.com/
  • 21. Grey Food Trends 02/13 GoHealthy with GoVeggie! 10-15% of the US population is lactose intolerant, indicating a potential group of people to target with lactose free products. Go Veggie is an American brand which sought the opportunity to sell lactose free products as well as dairy free alternatives to cheese. These dairy free cheese substitutes are suitable not only for people with dairy allergies, but also for those who choose a vegan diet. Ultimately, it isn’t only allergy-sufferers who benefit from GoVeggie, but also those pursuing a healthy lifestyle, aiming to reduce the risk of diseases. Page 20 Relevant Trends Super Food, Competence Food Source: Foodnavigator http://www.foodnavigator-usa.com brand: Go Veggie http://http://www.goveggiefoods.com/
  • 22. Grey Food Trends 02/13 If you would like to know more about our further consumer and trend studies from our Planning department, contact: Page 21 Grey Worldwide GmbH Platz der Ideen 1 40476 Düsseldorf www.grey.de Contacts: Alessandro Panella Chief Strategy Officer Phone +49.211.38 07-444 alessandro.panella@grey.de Christoph Pietsch Manager New Business Development Phone + 49.172.663.4927 christoph.pietsch@grey.de Design: KW43 Branddesign www.kw43.de