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STAR Scholars Program Brand Guide Presentation
- 2. Voice & Tone 01 02 03 Guidelines Logo 04 05 Color & Type Applications Contents
- 4. About STAR: Scholarship, Transferable Skills, Academics, & Research An evidence-based program that increases under-represented student involvement in research
- 5. The Problem Under-represented students are even more under-represented in honors/senior thesis programs that are a “next step” for PhD programs. STEM Pipeline is leaking badly: From 4 million 9th graders in 2001, only 167,000 were expected to be STEM college graduates by 2011.
- 6. Careers PhD & Career options Mock Interviews Graduate School Applications Mentor Meet & Greet Research Speed Networking Professional Development CV/Resume Building & Transferable Skills Research & Opportunities, Anatomy of a Research Paper Data Collection & Statistics, Life of a Graduate Student Applications Communication Professional Development Reseach Ares & Responsibilities Our Goals Each workshop addresses one or more barriers to engagement Cultural Capital Apprehension interacting with faculty Lack of knowledge of benefits of research Financial/personal concerns
- 7. Logo 02
- 10. S + + = Letter “A” Part of a neuron “Myein Sheath” Star Final Mark Symbolism
- 12. SCHOLARS PROGRAM
- 13. SCHOLARS PROGRAM
- 14. Guidelines 03
- 15. SCHOLARS PROGRAM STAR SCHOLARS PROGRAM STAR SCHOLARS PROGRAM Formatting Monogram Combination Mark Wordmark Logo
- 16. SCHOLARS PROGRAM STAR SCHOLARS PROGRAM STAR SCHOLARS PROGRAM x 2x 2x 2x 2x x x Spacing
- 17. Never edit the logo in any of the following ways These guidelines also apply to all logomarks 1 Don’t stretch the logo 2 Don’t rotate the logo 3 Don’t move the logo elements 4 Don’t change the typeface 5 Don’t recolor the logo 6 Don’t add stroke the logo Wrong Usage 1 3 5 2 4 6
- 18. Sizing Specifications STAR SCHOLARS PROGRAM The STAR wordmark logo should be used when possible, only being exchanged with the monogram logo above 100 x 72 px and below 300 x 218 px. The combination mark should only be used in horizontal situation. SCHOLARS PROGRAM STAR SCHOLARS PROGRAM
- 19. https://lsa.umich.edu/psych/undergraduates/sta STAR Scholars ... Search STAR Scholars Program Scholarship, Transferable skills, Academia Research GET 21k Ratings 5.0 AGE 10 Years Old CHART #1 Education
- 20. Color Type 04
- 21. 01-Maize HEX: #FFCB03v RGB: 255, 203, 3 CMYK: 0, 20, 100v, 0 02-Blue HEX: #00274Cv RGB: 0, 39, 76 CMYK: 100, 86, 41, 42
- 22. Montserrat Playfair Display Primary Font Secondary Font Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Numbers 0123456789 Display Recycle Ann Arbor Medium Recycle Ann Arbor Bold Recycle Ann Arbor
- 23. Applications 05
- 26. Merch
- 29. THANK YOU!