This document provides guidelines and branding information for the STAR Scholars Program. It includes sections on voice and tone, the logo, color palette, fonts, and merchandising applications. The program aims to increase under-represented student involvement in research by addressing barriers like cultural capital, apprehension interacting with faculty, and lack of knowledge of research benefits. Workshops cover topics like career options, graduate school applications, research skills, and professional development. Logo guidelines specify allowed uses and sizing of the wordmark, monogram, and combination versions. The primary fonts are Montserrat and Playfair Display, and the colors are maize and blue.