SlideShare a Scribd company logo
Program
Brand Guide
Voice & Tone
01 02 03
Guidelines
Logo
04 05
Color & Type Applications
Contents
01
Voice & Tone
About
STAR: Scholarship, Transferable Skills,
Academics, & Research
An evidence-based program that
increases under-represented student
involvement in research
The Problem
Under-represented students are even more
under-represented in honors/senior thesis
programs that are a “next step” for PhD
programs.
STEM Pipeline is leaking badly:
From 4 million 9th graders in 2001, only 167,000
were expected to be STEM college graduates by 2011.
Careers
PhD & Career
options
Mock Interviews
Graduate School Applications
Mentor Meet & Greet
Research Speed Networking
Professional Development
CV/Resume Building & Transferable Skills
Research & Opportunities, Anatomy of a Research Paper
Data Collection & Statistics, Life of a Graduate Student
Applications
Communication
Professional Development
Reseach Ares & Responsibilities
Our Goals
Each workshop addresses one or more
barriers to engagement
Cultural Capital
Apprehension interacting
with faculty
Lack of knowledge of
benefits of research
Financial/personal
concerns
Logo
02
SCHOLARS PROGRAM
Mark Construction
S +
+ =
Letter “A”
Part of a neuron
“Myein Sheath”
Star Final Mark
               
Symbolism
SCHOLARS PROGRAM
SCHOLARS PROGRAM
Guidelines
03
SCHOLARS PROGRAM
STAR
SCHOLARS PROGRAM
STAR SCHOLARS
PROGRAM
Formatting
Monogram
Combination Mark
Wordmark Logo
SCHOLARS PROGRAM
STAR
SCHOLARS PROGRAM
STAR SCHOLARS
PROGRAM
x
2x
2x
2x
2x
x
x
Spacing
Never edit the logo in
any of the following ways
These guidelines also
apply to all logomarks
1 Don’t stretch the logo
2 Don’t rotate the logo
3 Don’t move the logo elements
4 Don’t change the typeface
5 Don’t recolor the logo
6 Don’t add stroke the logo
Wrong Usage
1
3
5
2
4
6
Sizing Specifications
STAR SCHOLARS
PROGRAM
The STAR wordmark logo should be
used when possible, only being
exchanged with the monogram
logo above 100 x 72 px and
below 300 x 218 px.
The combination mark
should only be used in
horizontal situation.
SCHOLARS PROGRAM
STAR
SCHOLARS PROGRAM
https://lsa.umich.edu/psych/undergraduates/sta
STAR Scholars ...
Search
STAR Scholars Program
Scholarship, Transferable skills, Academia 
Research
GET
21k Ratings
5.0
AGE
10
Years Old
CHART
#1
Education
Color  Type
04
01-Maize
HEX: #FFCB03v
RGB: 255, 203, 3
CMYK: 0, 20, 100v, 0
02-Blue
HEX: #00274Cv
RGB: 0, 39, 76
CMYK: 100, 86, 41, 42
Montserrat
Playfair
Display
Primary Font Secondary Font
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll
Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww
Xx Yy Zz
Numbers
0123456789
Display
Recycle Ann Arbor
Medium
Recycle Ann Arbor
Bold
Recycle Ann Arbor
Applications
05
Merch
THANK YOU!

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STAR Scholars Program Brand Guide Presentation