Market Reports on India presents the latest report on “India Fan Market Overview”. http://www.marketreportsonindia.com/food-beverages-market-research-reports-2036/milk-cream-india.html The research includes historic data from 2009 to 2015 and forecasts until 2020 which makes the report an invaluable resource for industry executives, marketing, sales and product managers.

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By: http://www.marketreportsonindia.com/By: http://www.marketreportsonindia.com/
Research Report on Fan Market Overview in
India

2. Summary
Contact No: +91.22.27810772/ 73 Email Id : info@marketreportsonindia.com
Fans are one of the electrical appliances which have become almost indispensable in
Indian homes and even offices. Electric Fan is a high market penetration product
category and is very high in terms of purchase priority amongst durables. The market
size in value terms of the fans category is quite large and it is the largest selling item
in the brown goods category. Fan as a product category has no major regional
disparities in sale. Much of the sale of organized sector is in the metro, tier I and tier
II markets. National brands have built their brand image over a period of time
through sustained advertising and a good dealer network. Moreover, the export of
fans from India has grown considerably in the last few years and is a testimony to the
quality and development of the fan industry in India.

3. Contact No: +91.22.27810772/ 73 Email Id : info@marketreportsonindia.com
According to “India Fan Market Overview”, sales of fan were growing with a CAGR
of 9.13% over last five years. With the housing sector growing at a rapid rate and the
disposable incomes at a high rate, the demand for electric fans continued to grow. But
due to involvement of lesser technological inputs and low entry barrier, the market is
equally divided among the organized and unorganized players. Unorganized sector
leads the industry in terms of volume whereas organized market leads in terms of
revenues. The organised fan sector is dominated by national brands like Crompton
Greaves, Usha, Orient, Havells, Bajaj and Khaitan. Unorganized sector has also good
brands like Almonard, Cinni, Ortem, MIE, Sanyo, Metro, Omega, Indo, Ankur, Mafco,
Navya, Royal, Oswin, Libra, Libery, etc.

4. Contact No: +91.22.27810772/ 73 Email Id : info@marketreportsonindia.com
"Fan industry is usually segmented on the basis of price. There are three categories in
which the organized fan market is divided viz. economy fans, regular fans and premium
fans. Economy fans are those which are priced below Rs. 1800, regular fans come in the
range of Rs. 1800 to Rs. 3500 whereas premium fans are priced above Rs. 3500 for a
single fan. In value terms, regular fans category is the largest category in India whereas
in volume terms economy fans is the largest selling category. Unorganized fan market
does not contain any such category division as they do not fit into the above mentioned
price brackets. Fan market in India broadly includes four types of fan i.e. Ceiling fans,
Table fans, Pedestal fans and Wall fans. In organized sector, ceiling fans dominates the
market in terms of volume followed by pedestal fans, table fans and wall fans whereas
the unorganized sector is heavily dominated by ceiling fans and table fans. Among the
four major types of fan, pedestal fans are the most costly, followed by ceiling fans.

5. Contact No: +91.22.27810772/ 73 Email Id : info@marketreportsonindia.com
India Disclaimer
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herein is believed to be reliable and has been obtained from authentic public sources.
All information provided in this report is provided for information purposes only. It
does not constitute a legal contract between the company and any person or entity
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industry products or to participate in any particular trading strategy.
Opinions, estimates and projections in this report constitute the current judgment of the
author as up to the date of this report. Although every reasonable effort is made to
present current and accurate information but this report doesn’t give guarantees of any
kind.

6. Contact No: +91.22.27810772/ 73 Email Id : info@marketreportsonindia.com
Key Segments Covered
Ceiling Fans
Table Fans
Pedestal Fans
Wall Fans
Other types of fans (Exhaust Fans, Tower Fans, Multi-utility Fans etc.)

7. Contact No: +91.22.27810772/ 73 Email Id : info@marketreportsonindia.com
1. Executive Summary
2. India Fan Market Outlook
3. India Ceiling Fan Market Outlook
4. India Table Fan Market Outlook
5. India Pedestal Fan Market Outlook
6. India Wall Fan Market Outlook
7. Company Profiles
8. Disclaimer
Table of Contents

8. To view the full Executive Summary and Table of Contents, please
visit:
Research Report on Fan Market Overview in
India
Contact us :
Market Reports on India
Phone no:+912227810772 / 73
E-mail to: info@marketreportsonindia.com
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