Economic Times - Hotelier.com

1. A n i n i t i a t i v e o f T h e E c o n o m i c T i m e s
Launch of
ETHotelier.com
Interface between the Consuming & the Supplying part
of the Hospitality Industry

2. The Hospitality sector in India is expected to grow at
16.1% CAGR to reach ₹ 2,796.9 thousand crore in 2022 *
The Hospitality sector encompasses
a wide variety of activities within the
services sector and is a major job
provider both direct and indirectly.
The sector
attracts the
most FDI
(Foreign
Direct
Investment)
inflow and is
the most
important net
foreign
exchange
earners for
the country.
* Source report by KPMG,
It also contributes significantly to
indirect tax revenue at the state and
central level which includes revenues
from VAT, Service Tax, and Luxury
Tax etc.

3. After seeing the impressive
growth in Hospitality Sector,
Mr. X & Mr. Z thought to
venture in Hotel Industry.Mr. X Mr. Z

4. ?
?
?
??
??
?
?
As per conditions from
investors,
They have to come up with
the business strategy for
getting the hotel profitable
within a year
?PROFIT

5. Now Mr x did research on
his own
At the same time, Mr. Z took help
from ETHotelier.com to finalize
his business plan

6. What is ET Hotelier?
ETHotelier.com is an initiative by ET B2B. It is a comprehensive media vertical envisioned
to offer news, information, well researched reports, data, tools, events and services to
top decision-makers, influencers, and niche section of readers in the hospitality sector :
z Corporate offices of International chains
z Hotel Owners
z General Managers of various properties
z CEOs
z Vice Presidents
z CIOs/CXOs
z Project Heads
z Engineers
z Purchase/Procurement

7. ET
Healthworld
ET CIO
ET BFSI
ET GOVT
ET AUTO
ET TELECOM
ET
Energyworld
ET
Brand Equity
ET
Tech
ET
Retail
ET
Realty
ET
CIS
ET
CFO
ET B2B
ET
Hotelier.com
ETHotelier will be
an addition to
these 13
successful
business verticals
of ET B2B.
ET B2B is a 6 year old division catering to various B2B domains and is currently
running 13 successful business verticals, all leading in their respective categories:

8. Architects &
Interior
Designers
Hospitality
Associations
Chefs HousekeepersConcierge
ETHotelier will cover all aspects of the hospitality industry :
z People Movement and appointments; interviews; profiles.
z Finance Revenue and finance stories; all money related developments with hospitality
sector.
z Trends Larger trend stories that deal with the sector, this will be one a week
minimum.
z Governance Everything to do with the laws and rules that deal with hospitality as well
as any developments in the same area.
z Buyers and Sellers A special section focussing on the B2B aspect of what is in the
market for the industry to buy. This section will also focus on all the top events in the
industry.
z Training & Employment Overseeing the aspect of education as well as post job
training. Eventually we can even get this to become a bigger subsidiary with its own
classes and other certifications. This can also be made into a chat for prospective
employers and employees.
z Marketing & PR Mostly columns and other developments as far as marketing in the
segment. This is more of a sub categorisation of stories.
z Openings New openings, new company offerings, new sales related developments in
the industry.
z Expert views from the consuming and supplying community on various aspects in the
hospitality industry
z Section for new Product launches.
Reach & Coverage of ETHotelier
Food &
Beverages

9. Newsletter
Events
Conclaves
Awards
Roundtables
Roadshows
Newsletter on the
latest news and
happenings in the
hospitality industry
(new hotel openings,
merger, people
movement and any
other industry
related news)
Deliverables

10. The Initiative

11. z Social Media - all-inclusive presence on all relevant social
media channels.
z Discussion Forum - a forum of user generated queries,
where industry experts can address them.
z Roundtable Conferences - consisting of industry experts
discussing about crucial trends and topics related to the
industry.
z Associations - all the active hospitality associations.
Community Building

12. z The hospitality portal will send a comprehensive free daily E-Newsletter to
Subscribers - summarizing the day’s essential news, reports and analysis.
z The newsletter will accomplish this by linking to stories from all around the
web and other media sources.
z It would track all the top sources, including news sites, reporters, tweets,
news agencies, TV channels and status updates to bring to our subscribers a
comprehensive view of the latest updates on the industry.
z The newsletter would attract a readership of decision makers, policy makers,
government, investors and professionals from the hospitality sector in India.
Daily E-Newsletter

13. Knowledge Center
z Current issues & trends, recent data and analysis & projections.
z Well researched reports
z Expert views by the industry on various issues in the industry.
z We will educate our users/readers on various crucial topics and
factors that influence the working of the industry.
z We will feature breakthrough Innovations & Events taking place in
the Hospitality Sector.
z We will also provide the industry with information on such
happening on a developments global scale.

14. Blogging &
Interview
Associations
with the
Biggest Names
in the Industry
One-of-a-kind
Content Hub
for Innovations
across the
Industry and
Curated
Newsletter
across
publications
Editorial IP
Events
featuring the
who’s who of
the Industry
Knowledge
Centre -
Interactive
Visualization of
Analytical Data
and Reports
Largest
Repository of
Top News and
Stories + Grand
Launch Event
with top
decision makers
from the
industry
Pedestal of ETHotelier.com

15. Engagement Platform

16. Quarterly
Editorial
IP Events
Web
Panel
Discussions
Industry
Expert
Interviews
Interactive
Webinar
Series
Roundtable/
Conferences/
Awards
Events
News
&
Trends
Technology
&
Innovations
Concrete
Data &
Infographics
Expert
Opinions &
Reviews
User
Discussion
Forum
Portals

17. z Hospitality Purchasing Managers Forum (HPMF)
z Purchasing Professionals Forum of India (PPFI)
z AWESOME (Academics With Excellence Spectrum Of Maintenance
Engineers)
z Indian Culinary Forum (ICF)
z Professional Housekeepers Association (PHA)
z I - Professional Housekeepers Association (IPHA)
z Institute of Indian Interior Designers (IIID)
z Global Hospitality Technology Professionals (GHTP)
z Hospitality Technology Next Generation (HTNG)
Proposed Partnerships

18. Profile of Guests:
Who’s who of the Hospitality Industry
Promotion:
1+1 Episodes & Promos on ET Now, Event Microsite, Exclusive
Mailers, Print Ad in The Economic Times
Live Webcast of the Launch Event on ET.com, ETHotelier.com and
respective Social Media Channels.
Presenting Sponsor of the Event to be featured In all Online & On-Ground
Marketing Collaterals
Grand Launch of
ETHotelier.com

19. Founding Partner Privileges
z Exclusive Partnership from inception of the initiative
z Principal sponsor of the launch event of the website with who’s who
of the hospitality industry.
z Premium Branding of webinars and online events organized by the
portal throughout the duration of partnership
z Branding on the website and in other online marketing collaterals
z Branding on the daily newsletters sent to the subscribers
z Dedicated Section on the portal for founding partner with
Slideshows, Articles, Videos and other content showcased

20. Success Stories
of recently launched portals

21. Portal Readers Key Points
ETAuto.com Auto Industry, OEM
Suppliers, Regulator/Govt
No 1 portal in terms of traffic, time spent, influence on community and events. See
live Subscribers here: etauto.com/subscribers/recent1000
ETTelecom.com Telecom companies – Airtel
etc, suppliers, Govt,
Associations, Handset
More traffic than all the competition combined. Exclusive partnerships with COAI and
other associations. Most grand event of industry organized - ettelecom.com/5g-
congress
See live subscribers here : ettelecom.com/subscribers/recent1000
ETEnergyworld.com Oil & Gas, Power, Solar,
Wind, Investors, Vendors
GE has been launch partner for this portal for over 4 years. More traffic than all the
competition combined in energy sector. Keenly followed by ministry, regulatory
bodies with frequent tweets/retweets.
Live Subscribers here: etenergyworld.com/subscribers/recent1000
ETCIO.com /ETCISO.com CIOs, CTOs, CISOs Enterprise
IT & Security, Vendors
Biggest Portal in terms of revenue, audience and number of live events. Launch
partners – Schneider Electric, Winmagic, Fsecure
Other portals like ETRealty.com, ETBrandEquity, ETTech.com, ETRetail.com, ETHealthworld.com are leaders in their respective industries as
measured by third parties like Comscore, Similarweb etc. Overall reach > 1 mn top industry professionals per day
10 B2B Portals Launched by ET

22. Google Search Results – Lead Position

23. Curating Stories from competing portals in our Newsletters. Subscribers love it. Our Newsletters become single point for them to know all
important Industry News across Media

24. Associations and Industry Partners for getting new
subscribers and marketing the portal. They help us market
the portal to new users.
( Here the example is of ETRealty)
ETAuto Newsletter Subscription Popup on FADA Association
Homepage – http://fadaindia.org/

25. ETAuto Launch
ETCIO Launch
ETTelecom Launch ETHealthWorld Launch

26. Industry Events with Union Minister, Secretaries, Top Business Leaders, Associations

27. B2B IPs 2018-19
z ETAuto : Global Business Summit, Auto Retail Forum, Connected Vehicle Summit ,
Simulation & Testing Congress, EV Conclave, CV Conclave
z ETTelecom: The 5G Congress, India Mobile Conclave
z ETCIO – CIO Annual Conclave, Security Summit 2018
z ETBrandEquity – BE Informals, India Communication Summit
z ETHealthworld, ETCISO and others

28. So, here is how
Mr. Z choose the right partner
ETHotelier.com
and achieved his goal successfully

29. Thank You