The document describes a fan engagement program called SeatAds and FanZapp. SeatAds are custom bands placed on event seats that fans can wear and share. FanZapp is an app that allows fans to scan codes on SeatAds for games, offers and augmented reality experiences. After events, fans can continue interacting with content on the bands and app. The programs aim to enhance the fan experience at and after live events through interactive digital and physical elements.

1. The fan journey
Tear it, wear it, share it

2. What we give you!
are a fun and engaging colourful band that will remind you of the
fantastic time you had at the event. It’s a physical band, custom
for the event, which attaches to a stadium seat and is packed with
amazing entertainment, offers and games opportunities. When
you remove it from the seat, it then transforms into a wearable
memento, becoming two wristbands, one for you and one for a
friend or family member! Tear it! Wear it! Share it! When you get
home you can stick the magnetic SeatAds band to a fridge door to
remind you of your amazing time!
is the in-stadium app that turns the code on the SeatAds into
entertainment, augemented reality and games! You can scan the
code with your mobile or tablet and enter a FanZapp world that
enhances your experiences at the event and beyond when you get
back home! You are part of a cherished group of fans that your
team/artist love to engage with. Crowd visualizers, energy meter,
social sharing and more is all part of the experience!

3. As a fan you are excited about the event you are to attend. You know what you are
expecting and anticipating. How about your artist/team offering you a little or a lot more!
Would you be happy? Well with the help of SeatAds and FanZapp the artists/teams
people can add the cherry to the top of the cake!
Your experience at the event is anything but ordinary! You have a cool wearable to
take home! You have a further wearable to share with your friends and family! And via
FanZapp you have access to cool entertainment and games and offers into the future.
Fan journey
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ThefollowingaretrademarksorservicemarksofMajorLeagueBaseball
entitiesandmaybeusedonlywithpermissionofMajorLeagueBaseball
Properties,Inc.ortherelevantMajorLeagueBaseballentity:MajorLeague,
MajorLeagueBaseball,MLB,thesilhouettedbatterlogo,WorldSeries,
NationalLeague,AmericanLeague,DivisionSeries,LeagueChampionship
Series,All-StarGame,andthenames,nicknames,logos,uniformdesigns,
colorcombinations,andslogansdesignatingtheMajorLeagueBaseball
clubsandentities,andtheirrespectivemascots,eventsandexhibitions.
ThefollowingaretrademarksorservicemarksofMajorLeagueBaseball
entitiesandmaybeusedonlywithpermissionofMajorLeagueBaseball
Properties,Inc.ortherelevantMajorLeagueBaseballentity:MajorLeague,
MajorLeagueBaseball,MLB,thesilhouettedbatterlogo,WorldSeries,
NationalLeague,AmericanLeague,DivisionSeries,LeagueChampionship
Series,All-StarGame,andthenames,nicknames,logos,uniformdesigns,
colorcombinations,andslogansdesignatingtheMajorLeagueBaseball
clubsandentities,andtheirrespectivemascots,eventsandexhibitions.
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The SeatAd band will be customised for each event with event
information, special offers from sponsors and vendors, ads, and is
enhanced with a QR or Augmented Reality FanZapp application codes
for fans to engage with the FanZapp and AR experience.
QR CODE
AUGMENTED
REALITY

5. When you arrive and see the SeatAds band on your seat and wonder
what it is all about – the FanZapp appears.
Get ready to Enter the FanZapp Zone
TEAR IT
CHAIR IT
WEAR IT
SHARE IT

6. So now you know about the cool SeatAds band, it’s value to you as a
memento to cherish, now we can show you the energy that is FanZapp.
A doorway to access unique
information especially created
by your artist/team for you as a
cherished fan offering games,
entertainment or promotional offers.
Cool ‘crowd lighting effects’
visualizers that match music,
crowd energy, and rhythms to
visualizations on the screen, also
allowing central control from stage!
Optionally, LED colourful flashing
lights in the SeatAds band can be
selected.
You enter a 3D world of augmented
reality which allows the camera
on your phone or tablet to merge
actual reality with amazing
entertaining computer created
images, for example you can take a
selfie with your team/artist without
them actually being with you.
FanZapp entertains you...

7. FanZapp gives you more...
Fan scans
QR/AR
VIP …You can receive access to a
VIP membership e-newsletter to keep
you in touch with your artist/team
You get exclusive offers
and discounts via the
likes of ESPN or Spotify
As a competition winner you can receive
free seat upgrades or a chance to meet
your artist/team on the night!
You can order merchandise from your
seat, speedy click and collect with no
waiting at the pick-up point
Discount on season
tickets or up coming
fixtures
Directed
to website
landing page
Flexibility of the platform, in house designers and AR specialists, and
an extremely quick turnaround time on physical products means that
SeatAds and FanZapp let us quickly adapt to each team and event to
make the highest possible experience for the fans. Here are just a few
examples of the many gifts available to you from your team/artist

8. Tear it, wear it, share it...
SeatAds are a wearable piece of the fun of going out! You leave the event with
your cool wearable that reminds you of that occasion, you even have a second
wristband to give to your friend/family member! The wristband can even be
straightened out and attached to a metallic surface like your fridge. You see that
memento every day!
The FanZapp entertainment will go on at home as well! The QR code and the
special AR code embedded in the SeatAds band allows you to scan it for at home
instant replays, future event information, and more!
This shows how much your artist/team appreciates you as a dedicated, loving fan!This shows how much your artist/team appreciates you as a dedicated, loving fan!

9. Summary
GO TO
EVENT
LOCATE
YOUR SEAT
REMOVE
THE BAND
SCAN &
INTERACT
LANDING
PAGE
COMPETITIONS
& INCENTIVES
TEAR AND
SHARE

10. Reg Illingworth
Managing Director
m. +44 7979 569063
e. reg@seatads.biz
THANK YOU
For more information contact: