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Program Overview
The Campfire Family Hikes program involves two outdoor events. The first event occurs
on November 9th from 10:00am - 1:00pm. It is a hiking excursion through Poly Canyon to the
Cal Poly Architectural Graveyard. Participants are lead by staff members through the
Architectural Graveyard, providing them with safe opportunities to freely explore the area and
the different Architectural installments. Free exploration of the graveyard occurs during a
specific time frame pre-designated by the Family Hikes staff. Before free time, the participants
are guided through a series of team challenge activities. These challenges allow for each
member of the team the opportunity to, develop their leadership skills, and build healthy and
productive relationships with their teammates. These leadership activities support Campfire
America’s mission to help teens, “find their spark.” The hike is concluded with a debriefing
activity allowing the participants to share what they have learned from the activities.
The second event occurs on November 8th from 11:00am - 3:00pm. It includes a full
exploration of the Morro Bay Estuary. The event begins with a two hour kayaking trip through
the estuary. Family Hikes staff members lead the participants as they observe marine life, and
exploring the beaches. The kayaking trip is followed by a hiking tour through the Morro Bay salt
marsh bordering the estuary. The educational hike is lead by a professional docent from the
Morro Bay Museum of Natural History. Campfire America was originally founded with the goal to
teach people to care for the environment. Therefore Family Hikes aims to help participants gain
a greater understanding of the ecosystem in their immediate area, creating greater
environmental awareness and stewardship within the community.
Agency Mission and Philosophy
Campfire America was founded in 1910 by Luther Gulick and his wife Charlotte Gulick,
with the goal to, “guide young people on their journey to self discovery” (Campfire). The Gulicks
aimed to provide experiences in people’s early lives that would foster a sense for self care, care
for others, and care for the environment. The program served only girls until 1975 when it
became, coeducational. It is inclusive for members of all socioeconomic backgrounds.
Their programs include school day, after school, out of school, and club programs. The various
programs offer opportunities for development in conflict resolution, anti-bullying, health and
wellness, community service, teen leadership development, field trips, academic skills, STEM
(science, technology, engineering, and math), creative arts, and tutoring. Campfire America has
programs in twenty-eight different states in sixty-five different locations.
Campfire’s mission statement is as follows, “We strive to be the most inclusive and
leading provider of programs that help youth thrive and reach their full potential. We will achieve
this through offering the highest quality camping, environmental education, and out of school
programs that utilize professionally trained volunteers and staff, disciplined financial practices,
effective operation metrics and relevant youth impact outcomes” (Campfire).
Target Population and Considerations
The program’s target age group is primarily those in late childhood and adolescence.
This group falls in the formal operations stage of development. This is the beginning of the
development of problem solving abilities and hypothesis testing, which is precisely why the
program is oriented to lead them in activities that will develop their teambuilding and leadership
skills.
At this age children need structure to guide them through a program. If the program is
too loose then kids are be able to focus on the learning opportunities created by the program.
Therefore children are put into teams and divided by age groups as to not create any
advantages.
The most prevalent reason the even age distribution is necessary is because of the
stages of moral development the children are in. According to the stages of moral development
used by psychologist Lawrence Kolhberg, 5th
graders are typically in the middle childhood
stage, while the 6th
7th
and 8th graders are in the adolescence stage. The younger participants
(5th
grade) make behavioral decisions based on external rewards that can benefit themselves.
The program is designed to motivate this group of children by offering a prize to the team at the
end for completing all of the activities. The older participants (6th
- 8th
grade) are in a stage in
which they begin realizing their role in society and are striving to make good interpersonal
relationships. By combining these age groups the program will create a team in which the
adolescence can practice their leadership skills in a time of moral development by leading the
younger participants to the goals they are motivated by. The younger participants require
structure, reward, and instruction; they look up to the older participants as role models who have
the opportunity to step into a leadership role in a comfortable environment. To ensure the
environment is comfortable the program team leads the activities and creates opportunities for
leaders to emerge as opposed to forcing the leadership roles upon the participants. Each team
is lead through the hike, which involves a series of team building games along the way, with a
final prize at the end. This program does not inadvertently exclude participants with lesser
physical abilities by creating a competitive environment in which they feel as if they can only
succeed by “winning”. The program is presented in a non competitive fashion and each team is
aware that they are working together to accomplish their own goals, as opposed to beating any
other team involved in the program.
Many of these students may not have participated in the outdoor events planned;
therefore the program does push anyone out their comfort zone. If a certain activity along the
hike is too strenuous for an individual they are encouraged to cheer their team on from the side.
The leaders of the program ensure that any participant who chooses to do so is supported in
their decision so that they feel included and adequate no matter what decisions they make
throughout the day. For the second event if any participant is uncomfortable with going in the
ocean they are informed that they may choose to attend the docent hike, and not attend the
kayaking afterwards.
Opportunities for Leisure:
The leisure needs the program addresses are family and esteem needs. Family needs
are the needs to feel included and loved, by both parents and peers. This program allows for the
child and parent to bond in an environment that is comfortable and allows for relationships to
foster. Esteem needs are met by helping the child achieve independence and freedom. The
Camp Fire program provides opportunities for participants to step into leadership roles and
increase their self confidence in their interpersonal skills.
The program offers young people an opportunity to find a passion in a healthy
leisure activity, while also bonding with parents and peers. Camp Fire’s mission is to build
strong children through activities that spark interest and build self-esteem and leadership. The
program includes activities that require teamwork, leadership and critical thinking, all while
exhibiting healthy behaviors such as exercise! The desired outcome of the program is that the
participants walking away from the experience with feelings of confidence as an individual, as
well as enjoyment for physical activity.
Logic Model:
Resources Activities Outputs Effects/
Impacts
Funding
Volunteers
Cal Poly
Architectural
Graveyard
Gofundme.com,
local business
fundraisers.
Patron supervision
Structure
exploration,
amazing race
activities.
Funds to pay for
costs of program.
Ensure all
participants are
accounted for and
safe for the duration
of each activity.
Exercise,
exploration, social
interaction.
Participants are
The program is
subsidized so that
members of all
economic
backgrounds can
attend.
Participants feel
safe during the
activity and no
injuries occur.
Participants
develop an
appreciation for
healthy exercise
habits, exploring
the outdoors, and
develop their
interpersonal skills.
Staff
Morro Bay Estuary
kayak rental
company and
Museum of Natural
History.
Kayak trip leading,
amazing race
activity leading.
Kayaking tour of the
Morro Bay Estuary,
Museum docent led
hike.
guided smoothly
through each
activity.
Participants explore
the Morro Bay
estuary and learn
about the
surrounding
ecosystem.
Participants
complete all
activities with a
sense of freedom.
The smooth
structure gives the
participants the
feeling that they
had complete
control over their
experience.
Participants gain a
broader awareness
for the ecosystem
and human impact
upon the
ecosystem.
Participants leave
the program with a
greater appreciation
for the environment
and a drive to
increase
environmental
stewardship.
Goals and Objectives
Goals:
1) Participants emerge into a leadership role during the activities on the hike the first
weekend. They step into a role, practice leading a group, and develop stronger
interpersonal skills.
2) Participants learn about the ecosystem in Morro Bay.
3) Participants gain a greater appreciation of the natural world, and make more conscious
efforts in the future to protect it.
4) The program structure can be used by campfire for future Family Hike programs.
Goal 1 Objectives:
1) Each team completes each activity during the hike.
2) Each group member is provided with the opportunity to be the leader for an activity.
3) Each team has a 10 minute debriefing session after the hike to discuss what they learn,
and what skills they develop during the program.
Goal 2 Objectives:
1) Participants can successfully identify at least 50% of the plantlife discussed on the hike.
2) Participants can name at least 5 organisms that live in the Morro Bay estuary.
3) Participants can explain the definition of an estuary.
Goal 3 Objectives:
1) Participants can identify all parts of the surrounding natural environment that feed into
the estuary, and are affected by the estuary.
2) Participants can identify areas in which the ecosystem has been impacted by human
activity.
3) Participants can identify ways in which the impact of human activity could be reduced.
Goal 4 Objectives:
1) The program receives positive feedback from over 75% of the participants in a post
survey.
2) The local Campfire program gives the program 100% positive feedback.
3) The final program is be clear, concise, and user friendly so that anyone can run the
program based entirely on the program handbook.
Program Design and Format:
Brief overview of Agency, Program, Purpose:
Camp Fire is a non-profit organization that develops programs that give children the
opportunity to find their spark, lift their voice, and discover who they are. The specific program of
“Family Hikes” within the Camp Fire organization is oriented to meet the mission of striving “to
be the most inclusive and leading provider of programs that help youth thrive and reach their full
potential. We will achieve this through offering the highest quality camping, environmental
education, and out of school programs that utilize professionally trained volunteers and staff,
disciplined financial practices, effective operation metrics and relevant youth impact outcomes”
(Campfire). Family Hike’s two planned events both will focus on combining environmental
education with developing one’s individual “spark”.
The first event is set for Saturday, November 1st at 10:00 AM and will include a hike up through
Cal Poly’s Poly Canyon and the Architecture Graveyard. The following event will take place on
November 8th at 11AM and will include a family kayaking experience in the estuary of Morro
Bay and a docent-led hike from the Museum of Natural History.
Program Format and why chosen:
The format Family Hike’s focused on in both events was an emphasis on outdoor education and
the promotion of physical activity. The goal is to encourage the youth to develop an awareness
of and appreciation for the environment, along with fostering supportive healthy habits such as
outdoor recreation and exercise.
Logistics: General descriptive overview to venue/setting and Facility Description:
Poly Canyon Event:
It is a mile long hike from Poly Canyon Village Sign to Arch graveyard. It is a slow grade
Creekside trail through a wooded area. At the Architecture Graveyard, the scenery changes to a
grass landscape with old Cal Poly Architecture Student’s projects scattered in the hills. THe
hike will begin at 10 AM at the entrance to the trailhead. Five main staff are to lead groups on
the hike and five to seven volunteers are to assist (although there is flexibility for less). The
activities scheduled are:
· Human Knot ( About 10-15 Min)
· Yarn Toss ( About 15 Min)
· Get up and go (About 15 Min)
· Shape Shifter ( About 20 Min)
Morro Bay Kayak Event:
The Morro Bay Estuary is 15 miles from San Luis Obispo up the historic highway 1. Participants
will be kayaking through the Estuary on tandem kayaks. The kayak excursion will start at 11 AM
and will go until 1PM. The participants will have lunch next to the water afterwards and following
lunch they will go to the Museum of Natural History and have a docent-led hike through the
estuary. Four or more volunteers are needed for this event to assist staff with leading the kayak
excursion.
Map/ Floor Plan/ Design Flow:
Animation Plan and Management Plan
Poly Canyon Hike:
Frame 1:
● Participants drive to parking lot using provided map.
● Participants are guided to parking area by volunteer with campfire sign
● Participants check in at booth
○ receive water, sunscreen, sign liability waivers
Frame 2:
● Group leaders conduct participant orientation
○ Participants are put into groups and meet their guides
● Groups discuss rules
● Groups engage participants in a name game
● Group leaders explain safety rules for the hike
Transition 1: Groups are guided to trailhead
Frame 3:
● Group leaders guide participants on the hike to the architecture graveyard
○ Group leaders stop for water breaks at designated spots
○ Group leaders conduct biology and history lessons of the area during water
breaks
Transition 2: Group leaders stop the hike at the architecture graveyard and establish meeting
point for activity period.
Frame 4:
● Group leaders separate into groups
● Group leaders give their group a clue to one of 5 pre-designated “Pit Stops” and they will
proceed to find that “Pit-Stop” using the clue.
● Group leaders spend 15 minutes conducting their activity at each station
● Group leaders rotate in pre-designated order
Frame 5:
● Group leaders bring participants back to meeting point at entrance to arch graveyard.
● Participants will be given a prize for finishing “The Amazing Race”
● Participants have 30 minutes of free time to explore architecture graveyard.
● Participants come back to meeting point and have apples and water for 10 minutes after
free time.
● Group leaders lead entire group back to the parking lot
● Participants head home.
Management Plan Poly Canyon Hike:
Function Task Time Deadline
Site Selection Hike together to
establish:
● Water break
spots
● Activity Spots
● Potential
Risks
2 Hours 10/28
Staffing Volunteer
Recruitment
● Speak to
RPTA 210
classes about
volunteering
● Bring sign up
sheet
5 minutes 10/28
Promotion ● Flyers to
businesses for
fund raising
● Contact PTA
for San Luis
Obispo school
district
● Communicate
event through
campfire
2hr each 10/24
Equipment, Supplies,
Materials
● sunscreen,
water, snacks,
prizes
1 week 10/30
● amazing race
equipment
● tents/tables
● first aid
Registration ● participants
will email the
family hikes
account to
register online
● walk-ins are
welcome
● participants
will be
assigned to
groups when
they register
15 minutes 11/1
Training Volunteer orientation
● volunteers
show up 30
minutes
before hike
starts
● volunteers are
assigned to
run specific
activity
30 min 11/1
Evaluation ● Post
participant
surveys will
be written up
● surveys will
be distributed
after in
parking lot
30 min 10/30
Animation Frame Morro Bay Kayak Event:
Frame 1:
● Participants park near the Kayak launch site using map provided at 11 AM
● Participants listen to safety debriefing given by the Kayak rental company.
Frame 2:
● Participants return from trip around 12:30 PM and return all rented equipment.
● Participants proceed to drive to the Morro Bay Museum of Natural History using map
provided.
Frame 3:
● Participants park in the Museum parking lot around 1:20 PM
● Participants are guided to picnic area next to the museum and eat lunch (not provided)
Transition 1: Participants head to museum entrance around 2:10PM
Frame 4:
● Participants meet docent and get oriented.
● Docent led tour begins
Frame 3:
● Participants follow docent on the tour around estuary
Transition 2: Debrief and do a head count to make sure all participants are gathered and there.
Frame 6:
● Participants return to parking lot.
● Once all participants are accounted for they are free to head home.
Management Plan Morro Bay Kayak Event:
Function Task Time Deadline
Site Selection ● Morro Bay
Kayak Launch
Site
● Meet Docent
prior to hike
and get a feel
for what it
entails.
2 Hours 11/04
Staffing Five or more
Volunteers and all of
staff are needed for
this event.
5 minutes 11/08
Promotion ● Flyers to
businesses for
fund raising
● Contact PTA
for San Luis
Obispo school
district
● Communicate
event through
campfire
2hr each 10/07
Equipment, Supplies,
Materials
● sunscreen,
water, prizes,
● first aid
1 week 11/07
Registration ● participants
will email the
Family hikes
account to
register online
● walk-ins are
welcome
● participants
will be
assigned to
groups when
they register
15 minutes 11/09
Training ● Training staff
on risk
management-
type
concerns.
● Where they
are going on
the kayak
● Respectfulnes
s with docent
30 min 11/06
Evaluation ● Post
participant
surveys will
be written up
● surveys will
be distributed
after in
parking lot
30 min 11/07
Equipment and Supplies Needed
Equipment:
Family HIkes (Poly Canyon)
● Amazing Race Equipment
● Tents
● Tables
● Chairs
● First Aid Kit
Morro Bay Estuary and Museum Visit:
● First Aid Kit
Supplies Needed:
Family Hike (Poly Canyon):
● Sunscreen
● Water
● Snacks
● Prizes
Morro Bay Estuary and Museum Visit:
● Sunscreen
● Water
● Prizes
Staffing and Volunteer Plan
Morro Bay Kayak
Staff duties include:
● Supervisor- During the event each staff member will assist in supervising the
participants. The staff will focus on practicing safe kayaking procedures as well as
supervising the interaction between all of the participants.
● Kayak Excursion Leader- This individual will lead the kayakers during the actual
kayaking portion of the event. They will determine the best path to take while in the
water.
● Greeter-Every staff member will greet and welcome each of the participants as they
arrive to the event.
● Registration Supervisor- As well as greeting each participant, this individual will
distribute and collect the waiver required to kayak. This person will also work to pair up
the kayakers as they arrive.
● Staff members from the partnering agency will also help to supervise the participants.
They will also supervise the event as a whole. They will oversee the staff and the
participants, to ensure everyone is acting in a safe and professional manner.
● Suggested pool of volunteers would be Cal Poly students, also pursuing a degree in
recreation/leisure. Each volunteer will have a basic understanding of the aspects that
need to be in place to put on a successful event. Each volunteer must behave in a
responsible and professional manner. Volunteers must also show a concern for the
safety of the participants, and everyone who is involved. Prior to the event beginning, we
will have a volunteer orientation. During this orientation, the staff will review the day-of
agenda. This consists of kayaking, a lunch break, and a docent led hike through the
estuary. The staff will also review the importance of the safety of the participants. We will
also make the volunteers aware of the action plan we have in place in case of an
emergency. Finally, we will designate a “go-to” staff member for any questions the
volunteers may have
● The volunteers will need to know when and where the event is occurring. They will
receive this information at least two weeks in advance as well as the day-of agenda for
the event. Each volunteer will learn the agenda and will be one of the aspects covered in
the volunteer orientation. Each volunteer will need a life jacket that will be provided prior
to reaching the kayak dock.
Poly Canyon Hike
· Staff duties include:
● Group Leaders-Each staff member will lead a group of participants along the hike and
through the different activities. The staff members will also look out for the general well-
being of the participants.
● Check-in Personnel- A couple of the staff members will work at the check-in tent. These
individuals will be responsible for checking in the participants, and making sure each
participant signs a waiver.
● Supervisors- Each staff member will supervise the participants throughout the duration
of the event.
·
● Staff members from the partnering agency will also help to supervise the participants.
They will also supervise the event as a whole. They will oversee the staff and the
participants, to ensure everyone is acting in a safe and professional manner.
·
● The suggested pool of volunteers would be Cal Poly students, also pursuing a degree in
recreation/leisure. Each volunteer will have a basic understanding of the aspects that
need to be in place to put on a successful event. Each volunteer must behave in a
responsible and professional manner. Volunteers must also show a concern for the
safety of the participants, and everyone who is involved. Prior to the event beginning, we
will have a volunteer orientation. During this orientation, the staff will review the day-of
agenda. This consists of checking in at the check-in tent, hiking the trail, participating in
the teambuilding activities, and finally hiking back to the trailhead. The staff will also
review the importance of the safety of the participants. We will also make the volunteers
aware of the action plan we have in place in case of an emergency. Finally, we will
designate a “go-to” staff member for any questions the volunteers may have.
·
● The volunteers will need to know when and where the event is occurring. The
volunteers will receive this information at least two weeks in advance. They will also
need to know the daily schedule for the event. Each volunteer will learn the daily
schedule on the day of the event. This will be one of the aspects covered in the
volunteer orientation. Each volunteer will be equipped with a first-aid kit, water and
sunscreen.
Risk Management Plans
Morro Bay Kayak Event:
● Site and Facility: Open body of water, unsafe weather, dangerous tides in ocean, high
winds, heavy fog, heavy boat traffic, and marine life. All weather conditions are to be
checked prior to the event. The event cannot be schedule during a heavy rising tide or
during a time of winds higher than 10 mph. All participants will receive a safety briefing
before the event. Participants are required to wear life jackets and remain within sight
and earshot of a staff member. In the event of heavy rain or heavy fog the event will be
cancelled.
● Program: Inappropriate use of paddles could lead to injury, participants are informed to
take caution when holding their paddles around others, and when stroking. Fatigue could
result in inability to paddle back to the dock, leading to necessity for rescue. All
participants will be regularly checked upon to ensure that they have the energy to
continue. All staff will be ready to assist in towing any fatigued participant. Not respecting
the space of the Sea Lions that live in the estuary could lead to an attack. Participants
must remain a safe 30 feet from the dock the Sea Lions gather upon.
● Documents: Liability waivers are provided and collected by the Kayak Company and
signed by each participant. If a participant is younger than 18 years of age, a parent or
guardian must sign the waiver for them.
● Staff: Training staff occurs when appropriate during the week leading up to the event. It
addresses all of the risks involved before, during, and after the event. Staff is trained on
how to properly navigate in a Kayak as well as how to assist a participant who has fallen
from the Kayak into the water. Staff is trained and able to tow another kayak incase a
participant becomes too fatigued to continue. Ropes for towing, and life jackets for safety
are provided by the Kayak company. Staff members are all equipped with whistles to
signal an emergency to other staff members, as well as get the attention of a participant
who has strayed from the group. In case of emergency the first staff member to respond
will alert the other staff members with 3 short whistle burst to initiate the emergency
action plan. The other staff members will assist as necessary upon arrival. In the case of
a drowning event the first staff member to respond will exit the kayak and offer support
to the individual. The next staff member to arrive will assist the distressed individual to
their kayak while the staff member in the water will hold the boat steady from the other
side. In the case of excess fatigue, a staff member will assist a participant into an area of
low current or back to the dock by towing. If the staff member is not physically able to
assist the participant, or the participant is in an area of extreme current that is too
dangerous to enter, a higher level of authority must be notified and required to respond
immediately. Morro Bay harbor patrol (805) 772-6254.
Poly Canyon Hike:
● Site and Facility: Muddy trails, river bankments, narrow bridges, poison oak plants along
trail, dangerous buildings that contain broken glass. Tall structures that are hazardous to
climb. Staff will be aware of all hazardous structures and inform participants which
structures to avoid. During free time staff will be positioned in sight of all structures to
ensure participants do not climb structures or enter dangerous areas.
● Program: Participants will be hiking in a group for the beginning of the program. Risk is
minimal in this stage as long as staff is aware of the group and area. The staff will direct
the group through safe areas of the graveyard only, keeping participants who stray away
with the group. During free time staff members and volunteers will be assigned to survey
specific areas in the free area zone of the graveyard. Each staff member is responsible
for preventing participants from conducting any unsafe behavior, or leaving the free zone
area.
● Documents: Liability waivers are provided and collected by staff at event and signed by
each participant. If a participant is younger than 18 years of age, a parent or guardian
must sign the waiver for them.
● Staff: Training staff occurs anytime thats appropriate within the week leading up to the
event. Staff identifies all the potential risks areas at the Architecture Graveyard. Staff is
assigned to survey stations for free time and trained on preventive procedures. They are
trained on how to properly point out poison oak plants along the trail to participants, as
well as, how to address minor injury using a first aid kit. In the event where staff is
unable to aid a participant due to a lack of expertise, they are trained to call 911 and
keep participants calm until help arrives. Any adult participant who offers help due to
their expertise staff should allow them to do so. It is imperative that all staff members
remain calm and level headed in a situation, in efforts to keep the group stress level as
low as possible.
Registration and Participant Information
● The Morro Bay Kayak Event requires registration due to the limitation of spots in the
program and participants must pay a fee to be in the program. The Poly Canyon Hike
does not require official registration, although just for a head-count, it is suggested they
register prior to the event.
● For both events it will be beneficial to use a web-based method by sending out flyers
and registration forms via email. This method is efficient because participants can
register on their own time and at home. Yet, it can be a problem for individuals where
computers are not readily available to them. On the brightside, this disadvantage is
becoming less and less prominent.
● On the registration form, it is important to ask the registrants' contact information,
including name, phone number, medical considerations, special considerations, and two
emergency contact numbers. It is crucial to have their phone number so staff can get in
contact with the participant if they are running late to the event, or need to let them know
the event is cancelled due to certain circumstances. Medical and special considerations
are necessary to include on the form so that staff knows if there is a participant with a
severe allergy or mental/physical illness. Emergency contacts are also very important to
ask for when the participant is engaging in an activity with risks involved, so the staff can
speak with the nearest family or friend in case of an emergency.
Marketing/Promotions Plan
In preparing the flyer
for both events, it is
important to design
an eye catching and
concise promotion to
appeal to the target
audience. The events
are specifically aimed
towards the interests
of children and their
families. With this
said, as shown in the
flyer above, the
design and layout of
the flyer contains
bright colors and
pictures of planned
fun for the event. The
text is easy to read
and the important
details are made
bolder (such as the
date). Another
important detail that
went into the
construction of the
flyer was to include
as much information
as possible without
filling the flyer up with
words.
In order to avoid wordiness in the promotion flyer, a short summary of what the event will
involve should be included, as well as the important information, such as the location, time and
contact information. Due to the fact that the staff will distribute the flyers out through email and
personal contact, the promotion flyer serves to inform as well as remind the target audience of
the details of the Campfire event. Included in the email and personal contact, the group’s target
audience is also informed of precise details that weren't included in the flyer.
How to market the Campfire Event:
● Email: The marketing flyer and detailed email will be sent out to several parent teacher
associations at surrounding community elementary schools. Once it is sent through
email, one week later a follow up flyer of the event is to be sent out to remind those
interested that it is coming up soon. One day before the event, an email will be sent out
to those who are signed up. This email gives directions to the location as well as
reminds them of what to bring etc.
● Campfire Office/By-Person: The campfire office in Pismo Beach will kindly assist in
promoting the event by placing the flyer on their website as well as on their bulletin
board of events at their main office. Also, the Campfire staff will make sure to spread the
word of the event by informing others around them.
Budget Plan
Income
Funded by Participant Fee $99.00
Funded by RPTA 257 Group $115.00
Total Income: $214.00
Operating Expenses
Kayaks $165.00
Publicity
Flyers Donated by Central Coast Campfire
Food and Refreshments
Water $5.00
Apples $10.00
Granola Bars $10.00
Supplies
Amazing Race Packet $15.00
Yarn $9.00
Total Supplies and Operating Costs: $214.00
Total Income:$214.00
Net Balance: $0.00
Evaluation Plan
The evaluation plan will include a survey handed out at the conclusion of each event.
The survey will include questions which will help gage the success and flaws of the
program. It will evaluate how well the program allowed for value building, skill
development, and environmental education. The results will be used to improve future
programs and eliminate issues indicated by the survey. Below is a list of potential
questions which could be included in the post-program survey.
● Did you gain a positive personal experience with your child/parent? Y or N
● Where the staff friendly and accomodating? Y or N
● Were you able to develop your leadership skills during the activities? Y or N
● Did you learn anything about nature or the environment which you did not
previously know? Y or N
● Would you recommend this program to a friend or family member? Y or N
● Would you participate in this program again if offered? Y or N
● What was the highlight of the program for you? Free response
● What did you least enjoy about the program? Free response
● What activity or segment of the program did you find most beneficial and why?
Free response
● What did the staff do to help make the program more enjoyable for you? If the
staff was not helpful, why? Free response
● What should the staff do in the future to make the program more successful?
Free response
Morro Bay Kayak Timeline
Estuary Kayaking & Docent Led Tour of Marshes
9:30 A.M. staffs arrive at “Kayak Horizons Rental” in order to meet Kayak shop owner and
establish basic logistics.
10:00 A.M. Participants arrive and get registered and accounted for by chosen staff.
-Registration includes an $11 dollar fee per person and a signature by the each
adult/guardian of children for liability purposes.
-Liability waiver provided by kayak owner.
10:20 A.M. staffs along with Kayak owner escort participants to the dock where the kayak
owner will distribute life jackets and inform participants on safety procedures.
10:30 A.M. Participants begin loading in the two person kayaks with assistance by kayak
shop staff member.
-No children are to be in a kayak without being accompanied by a parent or staff.
-One staff should be the first to enter a kayak in order to ensure no one drifts too far from
the dock before all participants are boarded.
10:40 A.M. Once everyone has been boarded and is in the water, staffs shall begin to lead
the kayak tour around the estuary.
-There should be one kayak led by a staff in front and in back of the group at all times in
order to ensure no participants stray off from the group.
-The tour will begin by going North which goes with the currents of the estuary.
10:50 A.M. Participants will arrive at the Seal dock.
-The Seal dock is simply a dock, which Seals lay out on in the sun.
-It is important to make sure that no participants get within 10 ft. of the dock to ensure
their own safety as well as to not disturb the animals.
11:00 A.M. After observing the animals the group will change direction and begin to go
South through the Estuary.
-On the West side will be the Sandbar, the staff shall stop on the shore when the feel it is
appropriate.
-When everyone pulls the kayaks on shore do a head count and make sure everyone is
present.
-After doing so allow participants to roam the sand bar for 10-15 minutes freely and enjoy
the scenery.
-This is a good time to take a group picture.
11:30 A.M Participants and staffs re-board the kayaks and continue South through the
Estuary.
-Before officially departing make sure to do another head count in order to ensure no
participants are still on the sand bar.
-Continue South for about 5 minutes before again turning around and going North towards
the Kayak rental shop.
11:40 A.M. Go North towards the dock which the event began, the Kayak Rental Shop will
be on the East side.
-Once everyone has arrived allow for one staff to be the last to exit the water to ensure
everyone arrives and exits safely.
11:50 A.M. Inform participants that the remainder of the day will be at the Morro Bay
Museum of Natural History.
-Provide the address and have everyone reconvene there at 12:15 P.M.
12:15 P.M. Give everyone about 10 minutes to eat their lunches before entering museum.
12:25 P.M. Allow participants to explore museum for about 20 minutes.
12:45 P.M. Docents will introduce themselves to group and lead everyone to the Marsh
area.
-They will begin the tour, which will last approximately one hour.
2:00 P.M. The tour will be concluded.
-Thank participants for participation.
-After last people have departed the event is officially over.

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Family Hikes Program Overview

  • 1. Program Overview The Campfire Family Hikes program involves two outdoor events. The first event occurs on November 9th from 10:00am - 1:00pm. It is a hiking excursion through Poly Canyon to the Cal Poly Architectural Graveyard. Participants are lead by staff members through the Architectural Graveyard, providing them with safe opportunities to freely explore the area and the different Architectural installments. Free exploration of the graveyard occurs during a specific time frame pre-designated by the Family Hikes staff. Before free time, the participants are guided through a series of team challenge activities. These challenges allow for each member of the team the opportunity to, develop their leadership skills, and build healthy and productive relationships with their teammates. These leadership activities support Campfire America’s mission to help teens, “find their spark.” The hike is concluded with a debriefing activity allowing the participants to share what they have learned from the activities. The second event occurs on November 8th from 11:00am - 3:00pm. It includes a full exploration of the Morro Bay Estuary. The event begins with a two hour kayaking trip through the estuary. Family Hikes staff members lead the participants as they observe marine life, and exploring the beaches. The kayaking trip is followed by a hiking tour through the Morro Bay salt marsh bordering the estuary. The educational hike is lead by a professional docent from the Morro Bay Museum of Natural History. Campfire America was originally founded with the goal to teach people to care for the environment. Therefore Family Hikes aims to help participants gain a greater understanding of the ecosystem in their immediate area, creating greater environmental awareness and stewardship within the community. Agency Mission and Philosophy Campfire America was founded in 1910 by Luther Gulick and his wife Charlotte Gulick, with the goal to, “guide young people on their journey to self discovery” (Campfire). The Gulicks aimed to provide experiences in people’s early lives that would foster a sense for self care, care for others, and care for the environment. The program served only girls until 1975 when it became, coeducational. It is inclusive for members of all socioeconomic backgrounds. Their programs include school day, after school, out of school, and club programs. The various programs offer opportunities for development in conflict resolution, anti-bullying, health and wellness, community service, teen leadership development, field trips, academic skills, STEM (science, technology, engineering, and math), creative arts, and tutoring. Campfire America has programs in twenty-eight different states in sixty-five different locations. Campfire’s mission statement is as follows, “We strive to be the most inclusive and leading provider of programs that help youth thrive and reach their full potential. We will achieve this through offering the highest quality camping, environmental education, and out of school programs that utilize professionally trained volunteers and staff, disciplined financial practices, effective operation metrics and relevant youth impact outcomes” (Campfire). Target Population and Considerations
  • 2. The program’s target age group is primarily those in late childhood and adolescence. This group falls in the formal operations stage of development. This is the beginning of the development of problem solving abilities and hypothesis testing, which is precisely why the program is oriented to lead them in activities that will develop their teambuilding and leadership skills. At this age children need structure to guide them through a program. If the program is too loose then kids are be able to focus on the learning opportunities created by the program. Therefore children are put into teams and divided by age groups as to not create any advantages. The most prevalent reason the even age distribution is necessary is because of the stages of moral development the children are in. According to the stages of moral development used by psychologist Lawrence Kolhberg, 5th graders are typically in the middle childhood stage, while the 6th 7th and 8th graders are in the adolescence stage. The younger participants (5th grade) make behavioral decisions based on external rewards that can benefit themselves. The program is designed to motivate this group of children by offering a prize to the team at the end for completing all of the activities. The older participants (6th - 8th grade) are in a stage in which they begin realizing their role in society and are striving to make good interpersonal relationships. By combining these age groups the program will create a team in which the adolescence can practice their leadership skills in a time of moral development by leading the younger participants to the goals they are motivated by. The younger participants require structure, reward, and instruction; they look up to the older participants as role models who have the opportunity to step into a leadership role in a comfortable environment. To ensure the environment is comfortable the program team leads the activities and creates opportunities for leaders to emerge as opposed to forcing the leadership roles upon the participants. Each team is lead through the hike, which involves a series of team building games along the way, with a final prize at the end. This program does not inadvertently exclude participants with lesser physical abilities by creating a competitive environment in which they feel as if they can only succeed by “winning”. The program is presented in a non competitive fashion and each team is aware that they are working together to accomplish their own goals, as opposed to beating any other team involved in the program. Many of these students may not have participated in the outdoor events planned; therefore the program does push anyone out their comfort zone. If a certain activity along the hike is too strenuous for an individual they are encouraged to cheer their team on from the side. The leaders of the program ensure that any participant who chooses to do so is supported in their decision so that they feel included and adequate no matter what decisions they make throughout the day. For the second event if any participant is uncomfortable with going in the ocean they are informed that they may choose to attend the docent hike, and not attend the kayaking afterwards. Opportunities for Leisure:
  • 3. The leisure needs the program addresses are family and esteem needs. Family needs are the needs to feel included and loved, by both parents and peers. This program allows for the child and parent to bond in an environment that is comfortable and allows for relationships to foster. Esteem needs are met by helping the child achieve independence and freedom. The Camp Fire program provides opportunities for participants to step into leadership roles and increase their self confidence in their interpersonal skills. The program offers young people an opportunity to find a passion in a healthy leisure activity, while also bonding with parents and peers. Camp Fire’s mission is to build strong children through activities that spark interest and build self-esteem and leadership. The program includes activities that require teamwork, leadership and critical thinking, all while exhibiting healthy behaviors such as exercise! The desired outcome of the program is that the participants walking away from the experience with feelings of confidence as an individual, as well as enjoyment for physical activity. Logic Model: Resources Activities Outputs Effects/ Impacts Funding Volunteers Cal Poly Architectural Graveyard Gofundme.com, local business fundraisers. Patron supervision Structure exploration, amazing race activities. Funds to pay for costs of program. Ensure all participants are accounted for and safe for the duration of each activity. Exercise, exploration, social interaction. Participants are The program is subsidized so that members of all economic backgrounds can attend. Participants feel safe during the activity and no injuries occur. Participants develop an appreciation for healthy exercise habits, exploring the outdoors, and develop their interpersonal skills.
  • 4. Staff Morro Bay Estuary kayak rental company and Museum of Natural History. Kayak trip leading, amazing race activity leading. Kayaking tour of the Morro Bay Estuary, Museum docent led hike. guided smoothly through each activity. Participants explore the Morro Bay estuary and learn about the surrounding ecosystem. Participants complete all activities with a sense of freedom. The smooth structure gives the participants the feeling that they had complete control over their experience. Participants gain a broader awareness for the ecosystem and human impact upon the ecosystem. Participants leave the program with a greater appreciation for the environment and a drive to increase environmental stewardship. Goals and Objectives Goals: 1) Participants emerge into a leadership role during the activities on the hike the first weekend. They step into a role, practice leading a group, and develop stronger interpersonal skills. 2) Participants learn about the ecosystem in Morro Bay. 3) Participants gain a greater appreciation of the natural world, and make more conscious efforts in the future to protect it. 4) The program structure can be used by campfire for future Family Hike programs. Goal 1 Objectives: 1) Each team completes each activity during the hike. 2) Each group member is provided with the opportunity to be the leader for an activity. 3) Each team has a 10 minute debriefing session after the hike to discuss what they learn, and what skills they develop during the program.
  • 5. Goal 2 Objectives: 1) Participants can successfully identify at least 50% of the plantlife discussed on the hike. 2) Participants can name at least 5 organisms that live in the Morro Bay estuary. 3) Participants can explain the definition of an estuary. Goal 3 Objectives: 1) Participants can identify all parts of the surrounding natural environment that feed into the estuary, and are affected by the estuary. 2) Participants can identify areas in which the ecosystem has been impacted by human activity. 3) Participants can identify ways in which the impact of human activity could be reduced. Goal 4 Objectives: 1) The program receives positive feedback from over 75% of the participants in a post survey. 2) The local Campfire program gives the program 100% positive feedback. 3) The final program is be clear, concise, and user friendly so that anyone can run the program based entirely on the program handbook. Program Design and Format: Brief overview of Agency, Program, Purpose: Camp Fire is a non-profit organization that develops programs that give children the opportunity to find their spark, lift their voice, and discover who they are. The specific program of “Family Hikes” within the Camp Fire organization is oriented to meet the mission of striving “to be the most inclusive and leading provider of programs that help youth thrive and reach their full potential. We will achieve this through offering the highest quality camping, environmental education, and out of school programs that utilize professionally trained volunteers and staff, disciplined financial practices, effective operation metrics and relevant youth impact outcomes” (Campfire). Family Hike’s two planned events both will focus on combining environmental education with developing one’s individual “spark”. The first event is set for Saturday, November 1st at 10:00 AM and will include a hike up through Cal Poly’s Poly Canyon and the Architecture Graveyard. The following event will take place on November 8th at 11AM and will include a family kayaking experience in the estuary of Morro Bay and a docent-led hike from the Museum of Natural History. Program Format and why chosen: The format Family Hike’s focused on in both events was an emphasis on outdoor education and the promotion of physical activity. The goal is to encourage the youth to develop an awareness of and appreciation for the environment, along with fostering supportive healthy habits such as outdoor recreation and exercise.
  • 6. Logistics: General descriptive overview to venue/setting and Facility Description: Poly Canyon Event: It is a mile long hike from Poly Canyon Village Sign to Arch graveyard. It is a slow grade Creekside trail through a wooded area. At the Architecture Graveyard, the scenery changes to a grass landscape with old Cal Poly Architecture Student’s projects scattered in the hills. THe hike will begin at 10 AM at the entrance to the trailhead. Five main staff are to lead groups on the hike and five to seven volunteers are to assist (although there is flexibility for less). The activities scheduled are: · Human Knot ( About 10-15 Min) · Yarn Toss ( About 15 Min) · Get up and go (About 15 Min) · Shape Shifter ( About 20 Min) Morro Bay Kayak Event: The Morro Bay Estuary is 15 miles from San Luis Obispo up the historic highway 1. Participants will be kayaking through the Estuary on tandem kayaks. The kayak excursion will start at 11 AM and will go until 1PM. The participants will have lunch next to the water afterwards and following lunch they will go to the Museum of Natural History and have a docent-led hike through the estuary. Four or more volunteers are needed for this event to assist staff with leading the kayak excursion. Map/ Floor Plan/ Design Flow:
  • 7.
  • 8. Animation Plan and Management Plan Poly Canyon Hike: Frame 1: ● Participants drive to parking lot using provided map. ● Participants are guided to parking area by volunteer with campfire sign ● Participants check in at booth ○ receive water, sunscreen, sign liability waivers Frame 2: ● Group leaders conduct participant orientation ○ Participants are put into groups and meet their guides ● Groups discuss rules ● Groups engage participants in a name game ● Group leaders explain safety rules for the hike Transition 1: Groups are guided to trailhead Frame 3: ● Group leaders guide participants on the hike to the architecture graveyard ○ Group leaders stop for water breaks at designated spots ○ Group leaders conduct biology and history lessons of the area during water breaks Transition 2: Group leaders stop the hike at the architecture graveyard and establish meeting point for activity period. Frame 4:
  • 9. ● Group leaders separate into groups ● Group leaders give their group a clue to one of 5 pre-designated “Pit Stops” and they will proceed to find that “Pit-Stop” using the clue. ● Group leaders spend 15 minutes conducting their activity at each station ● Group leaders rotate in pre-designated order Frame 5: ● Group leaders bring participants back to meeting point at entrance to arch graveyard. ● Participants will be given a prize for finishing “The Amazing Race” ● Participants have 30 minutes of free time to explore architecture graveyard. ● Participants come back to meeting point and have apples and water for 10 minutes after free time. ● Group leaders lead entire group back to the parking lot ● Participants head home. Management Plan Poly Canyon Hike: Function Task Time Deadline Site Selection Hike together to establish: ● Water break spots ● Activity Spots ● Potential Risks 2 Hours 10/28 Staffing Volunteer Recruitment ● Speak to RPTA 210 classes about volunteering ● Bring sign up sheet 5 minutes 10/28 Promotion ● Flyers to businesses for fund raising ● Contact PTA for San Luis Obispo school district ● Communicate event through campfire 2hr each 10/24 Equipment, Supplies, Materials ● sunscreen, water, snacks, prizes 1 week 10/30
  • 10. ● amazing race equipment ● tents/tables ● first aid Registration ● participants will email the family hikes account to register online ● walk-ins are welcome ● participants will be assigned to groups when they register 15 minutes 11/1 Training Volunteer orientation ● volunteers show up 30 minutes before hike starts ● volunteers are assigned to run specific activity 30 min 11/1 Evaluation ● Post participant surveys will be written up ● surveys will be distributed after in parking lot 30 min 10/30 Animation Frame Morro Bay Kayak Event: Frame 1: ● Participants park near the Kayak launch site using map provided at 11 AM ● Participants listen to safety debriefing given by the Kayak rental company. Frame 2: ● Participants return from trip around 12:30 PM and return all rented equipment. ● Participants proceed to drive to the Morro Bay Museum of Natural History using map provided. Frame 3: ● Participants park in the Museum parking lot around 1:20 PM ● Participants are guided to picnic area next to the museum and eat lunch (not provided)
  • 11. Transition 1: Participants head to museum entrance around 2:10PM Frame 4: ● Participants meet docent and get oriented. ● Docent led tour begins Frame 3: ● Participants follow docent on the tour around estuary Transition 2: Debrief and do a head count to make sure all participants are gathered and there. Frame 6: ● Participants return to parking lot. ● Once all participants are accounted for they are free to head home. Management Plan Morro Bay Kayak Event: Function Task Time Deadline Site Selection ● Morro Bay Kayak Launch Site ● Meet Docent prior to hike and get a feel for what it entails. 2 Hours 11/04 Staffing Five or more Volunteers and all of staff are needed for this event. 5 minutes 11/08 Promotion ● Flyers to businesses for fund raising ● Contact PTA for San Luis Obispo school district ● Communicate event through campfire 2hr each 10/07 Equipment, Supplies, Materials ● sunscreen, water, prizes, ● first aid 1 week 11/07
  • 12. Registration ● participants will email the Family hikes account to register online ● walk-ins are welcome ● participants will be assigned to groups when they register 15 minutes 11/09 Training ● Training staff on risk management- type concerns. ● Where they are going on the kayak ● Respectfulnes s with docent 30 min 11/06 Evaluation ● Post participant surveys will be written up ● surveys will be distributed after in parking lot 30 min 11/07 Equipment and Supplies Needed Equipment: Family HIkes (Poly Canyon) ● Amazing Race Equipment ● Tents ● Tables ● Chairs ● First Aid Kit Morro Bay Estuary and Museum Visit: ● First Aid Kit Supplies Needed: Family Hike (Poly Canyon): ● Sunscreen
  • 13. ● Water ● Snacks ● Prizes Morro Bay Estuary and Museum Visit: ● Sunscreen ● Water ● Prizes Staffing and Volunteer Plan Morro Bay Kayak Staff duties include: ● Supervisor- During the event each staff member will assist in supervising the participants. The staff will focus on practicing safe kayaking procedures as well as supervising the interaction between all of the participants. ● Kayak Excursion Leader- This individual will lead the kayakers during the actual kayaking portion of the event. They will determine the best path to take while in the water. ● Greeter-Every staff member will greet and welcome each of the participants as they arrive to the event. ● Registration Supervisor- As well as greeting each participant, this individual will distribute and collect the waiver required to kayak. This person will also work to pair up the kayakers as they arrive. ● Staff members from the partnering agency will also help to supervise the participants. They will also supervise the event as a whole. They will oversee the staff and the participants, to ensure everyone is acting in a safe and professional manner. ● Suggested pool of volunteers would be Cal Poly students, also pursuing a degree in recreation/leisure. Each volunteer will have a basic understanding of the aspects that need to be in place to put on a successful event. Each volunteer must behave in a responsible and professional manner. Volunteers must also show a concern for the safety of the participants, and everyone who is involved. Prior to the event beginning, we will have a volunteer orientation. During this orientation, the staff will review the day-of agenda. This consists of kayaking, a lunch break, and a docent led hike through the estuary. The staff will also review the importance of the safety of the participants. We will also make the volunteers aware of the action plan we have in place in case of an emergency. Finally, we will designate a “go-to” staff member for any questions the volunteers may have ● The volunteers will need to know when and where the event is occurring. They will receive this information at least two weeks in advance as well as the day-of agenda for the event. Each volunteer will learn the agenda and will be one of the aspects covered in
  • 14. the volunteer orientation. Each volunteer will need a life jacket that will be provided prior to reaching the kayak dock. Poly Canyon Hike · Staff duties include: ● Group Leaders-Each staff member will lead a group of participants along the hike and through the different activities. The staff members will also look out for the general well- being of the participants. ● Check-in Personnel- A couple of the staff members will work at the check-in tent. These individuals will be responsible for checking in the participants, and making sure each participant signs a waiver. ● Supervisors- Each staff member will supervise the participants throughout the duration of the event. · ● Staff members from the partnering agency will also help to supervise the participants. They will also supervise the event as a whole. They will oversee the staff and the participants, to ensure everyone is acting in a safe and professional manner. · ● The suggested pool of volunteers would be Cal Poly students, also pursuing a degree in recreation/leisure. Each volunteer will have a basic understanding of the aspects that need to be in place to put on a successful event. Each volunteer must behave in a responsible and professional manner. Volunteers must also show a concern for the safety of the participants, and everyone who is involved. Prior to the event beginning, we will have a volunteer orientation. During this orientation, the staff will review the day-of agenda. This consists of checking in at the check-in tent, hiking the trail, participating in the teambuilding activities, and finally hiking back to the trailhead. The staff will also review the importance of the safety of the participants. We will also make the volunteers aware of the action plan we have in place in case of an emergency. Finally, we will designate a “go-to” staff member for any questions the volunteers may have. · ● The volunteers will need to know when and where the event is occurring. The volunteers will receive this information at least two weeks in advance. They will also need to know the daily schedule for the event. Each volunteer will learn the daily schedule on the day of the event. This will be one of the aspects covered in the volunteer orientation. Each volunteer will be equipped with a first-aid kit, water and sunscreen. Risk Management Plans Morro Bay Kayak Event: ● Site and Facility: Open body of water, unsafe weather, dangerous tides in ocean, high winds, heavy fog, heavy boat traffic, and marine life. All weather conditions are to be
  • 15. checked prior to the event. The event cannot be schedule during a heavy rising tide or during a time of winds higher than 10 mph. All participants will receive a safety briefing before the event. Participants are required to wear life jackets and remain within sight and earshot of a staff member. In the event of heavy rain or heavy fog the event will be cancelled. ● Program: Inappropriate use of paddles could lead to injury, participants are informed to take caution when holding their paddles around others, and when stroking. Fatigue could result in inability to paddle back to the dock, leading to necessity for rescue. All participants will be regularly checked upon to ensure that they have the energy to continue. All staff will be ready to assist in towing any fatigued participant. Not respecting the space of the Sea Lions that live in the estuary could lead to an attack. Participants must remain a safe 30 feet from the dock the Sea Lions gather upon. ● Documents: Liability waivers are provided and collected by the Kayak Company and signed by each participant. If a participant is younger than 18 years of age, a parent or guardian must sign the waiver for them. ● Staff: Training staff occurs when appropriate during the week leading up to the event. It addresses all of the risks involved before, during, and after the event. Staff is trained on how to properly navigate in a Kayak as well as how to assist a participant who has fallen from the Kayak into the water. Staff is trained and able to tow another kayak incase a participant becomes too fatigued to continue. Ropes for towing, and life jackets for safety are provided by the Kayak company. Staff members are all equipped with whistles to signal an emergency to other staff members, as well as get the attention of a participant who has strayed from the group. In case of emergency the first staff member to respond will alert the other staff members with 3 short whistle burst to initiate the emergency action plan. The other staff members will assist as necessary upon arrival. In the case of a drowning event the first staff member to respond will exit the kayak and offer support to the individual. The next staff member to arrive will assist the distressed individual to their kayak while the staff member in the water will hold the boat steady from the other side. In the case of excess fatigue, a staff member will assist a participant into an area of low current or back to the dock by towing. If the staff member is not physically able to assist the participant, or the participant is in an area of extreme current that is too dangerous to enter, a higher level of authority must be notified and required to respond immediately. Morro Bay harbor patrol (805) 772-6254. Poly Canyon Hike: ● Site and Facility: Muddy trails, river bankments, narrow bridges, poison oak plants along trail, dangerous buildings that contain broken glass. Tall structures that are hazardous to climb. Staff will be aware of all hazardous structures and inform participants which structures to avoid. During free time staff will be positioned in sight of all structures to ensure participants do not climb structures or enter dangerous areas. ● Program: Participants will be hiking in a group for the beginning of the program. Risk is minimal in this stage as long as staff is aware of the group and area. The staff will direct
  • 16. the group through safe areas of the graveyard only, keeping participants who stray away with the group. During free time staff members and volunteers will be assigned to survey specific areas in the free area zone of the graveyard. Each staff member is responsible for preventing participants from conducting any unsafe behavior, or leaving the free zone area. ● Documents: Liability waivers are provided and collected by staff at event and signed by each participant. If a participant is younger than 18 years of age, a parent or guardian must sign the waiver for them. ● Staff: Training staff occurs anytime thats appropriate within the week leading up to the event. Staff identifies all the potential risks areas at the Architecture Graveyard. Staff is assigned to survey stations for free time and trained on preventive procedures. They are trained on how to properly point out poison oak plants along the trail to participants, as well as, how to address minor injury using a first aid kit. In the event where staff is unable to aid a participant due to a lack of expertise, they are trained to call 911 and keep participants calm until help arrives. Any adult participant who offers help due to their expertise staff should allow them to do so. It is imperative that all staff members remain calm and level headed in a situation, in efforts to keep the group stress level as low as possible. Registration and Participant Information ● The Morro Bay Kayak Event requires registration due to the limitation of spots in the program and participants must pay a fee to be in the program. The Poly Canyon Hike does not require official registration, although just for a head-count, it is suggested they register prior to the event. ● For both events it will be beneficial to use a web-based method by sending out flyers and registration forms via email. This method is efficient because participants can register on their own time and at home. Yet, it can be a problem for individuals where computers are not readily available to them. On the brightside, this disadvantage is becoming less and less prominent. ● On the registration form, it is important to ask the registrants' contact information, including name, phone number, medical considerations, special considerations, and two emergency contact numbers. It is crucial to have their phone number so staff can get in contact with the participant if they are running late to the event, or need to let them know the event is cancelled due to certain circumstances. Medical and special considerations are necessary to include on the form so that staff knows if there is a participant with a severe allergy or mental/physical illness. Emergency contacts are also very important to ask for when the participant is engaging in an activity with risks involved, so the staff can speak with the nearest family or friend in case of an emergency. Marketing/Promotions Plan
  • 17. In preparing the flyer for both events, it is important to design an eye catching and concise promotion to appeal to the target audience. The events are specifically aimed towards the interests of children and their families. With this said, as shown in the flyer above, the design and layout of the flyer contains bright colors and pictures of planned fun for the event. The text is easy to read and the important details are made bolder (such as the date). Another important detail that went into the construction of the flyer was to include as much information as possible without filling the flyer up with words. In order to avoid wordiness in the promotion flyer, a short summary of what the event will involve should be included, as well as the important information, such as the location, time and contact information. Due to the fact that the staff will distribute the flyers out through email and personal contact, the promotion flyer serves to inform as well as remind the target audience of the details of the Campfire event. Included in the email and personal contact, the group’s target audience is also informed of precise details that weren't included in the flyer. How to market the Campfire Event: ● Email: The marketing flyer and detailed email will be sent out to several parent teacher associations at surrounding community elementary schools. Once it is sent through
  • 18. email, one week later a follow up flyer of the event is to be sent out to remind those interested that it is coming up soon. One day before the event, an email will be sent out to those who are signed up. This email gives directions to the location as well as reminds them of what to bring etc. ● Campfire Office/By-Person: The campfire office in Pismo Beach will kindly assist in promoting the event by placing the flyer on their website as well as on their bulletin board of events at their main office. Also, the Campfire staff will make sure to spread the word of the event by informing others around them. Budget Plan Income Funded by Participant Fee $99.00 Funded by RPTA 257 Group $115.00 Total Income: $214.00 Operating Expenses Kayaks $165.00 Publicity Flyers Donated by Central Coast Campfire Food and Refreshments Water $5.00 Apples $10.00 Granola Bars $10.00 Supplies Amazing Race Packet $15.00 Yarn $9.00 Total Supplies and Operating Costs: $214.00 Total Income:$214.00 Net Balance: $0.00 Evaluation Plan The evaluation plan will include a survey handed out at the conclusion of each event. The survey will include questions which will help gage the success and flaws of the
  • 19. program. It will evaluate how well the program allowed for value building, skill development, and environmental education. The results will be used to improve future programs and eliminate issues indicated by the survey. Below is a list of potential questions which could be included in the post-program survey. ● Did you gain a positive personal experience with your child/parent? Y or N ● Where the staff friendly and accomodating? Y or N ● Were you able to develop your leadership skills during the activities? Y or N ● Did you learn anything about nature or the environment which you did not previously know? Y or N ● Would you recommend this program to a friend or family member? Y or N ● Would you participate in this program again if offered? Y or N ● What was the highlight of the program for you? Free response ● What did you least enjoy about the program? Free response ● What activity or segment of the program did you find most beneficial and why? Free response ● What did the staff do to help make the program more enjoyable for you? If the staff was not helpful, why? Free response ● What should the staff do in the future to make the program more successful? Free response Morro Bay Kayak Timeline Estuary Kayaking & Docent Led Tour of Marshes 9:30 A.M. staffs arrive at “Kayak Horizons Rental” in order to meet Kayak shop owner and establish basic logistics. 10:00 A.M. Participants arrive and get registered and accounted for by chosen staff. -Registration includes an $11 dollar fee per person and a signature by the each adult/guardian of children for liability purposes. -Liability waiver provided by kayak owner. 10:20 A.M. staffs along with Kayak owner escort participants to the dock where the kayak owner will distribute life jackets and inform participants on safety procedures. 10:30 A.M. Participants begin loading in the two person kayaks with assistance by kayak shop staff member. -No children are to be in a kayak without being accompanied by a parent or staff. -One staff should be the first to enter a kayak in order to ensure no one drifts too far from the dock before all participants are boarded.
  • 20. 10:40 A.M. Once everyone has been boarded and is in the water, staffs shall begin to lead the kayak tour around the estuary. -There should be one kayak led by a staff in front and in back of the group at all times in order to ensure no participants stray off from the group. -The tour will begin by going North which goes with the currents of the estuary. 10:50 A.M. Participants will arrive at the Seal dock. -The Seal dock is simply a dock, which Seals lay out on in the sun. -It is important to make sure that no participants get within 10 ft. of the dock to ensure their own safety as well as to not disturb the animals. 11:00 A.M. After observing the animals the group will change direction and begin to go South through the Estuary. -On the West side will be the Sandbar, the staff shall stop on the shore when the feel it is appropriate. -When everyone pulls the kayaks on shore do a head count and make sure everyone is present. -After doing so allow participants to roam the sand bar for 10-15 minutes freely and enjoy the scenery. -This is a good time to take a group picture. 11:30 A.M Participants and staffs re-board the kayaks and continue South through the Estuary. -Before officially departing make sure to do another head count in order to ensure no participants are still on the sand bar. -Continue South for about 5 minutes before again turning around and going North towards the Kayak rental shop. 11:40 A.M. Go North towards the dock which the event began, the Kayak Rental Shop will be on the East side. -Once everyone has arrived allow for one staff to be the last to exit the water to ensure everyone arrives and exits safely. 11:50 A.M. Inform participants that the remainder of the day will be at the Morro Bay Museum of Natural History. -Provide the address and have everyone reconvene there at 12:15 P.M. 12:15 P.M. Give everyone about 10 minutes to eat their lunches before entering museum. 12:25 P.M. Allow participants to explore museum for about 20 minutes. 12:45 P.M. Docents will introduce themselves to group and lead everyone to the Marsh area. -They will begin the tour, which will last approximately one hour. 2:00 P.M. The tour will be concluded.
  • 21. -Thank participants for participation. -After last people have departed the event is officially over.