The partisan brain: An identity-
based model of political belief
@jayvanbavel
Our partisan leaders
Our Partisan Brains
Our Partisan Brains
Brady,Wills, Jost,Tucker &,Van Bavel, 2017, PNAS
Our Partisan Brains
Sharing Fake news
Sharing Fake news
“Falsehood diffused significantly farther, faster, deeper, and
more broadly than the truth in all categories of information,
and the effects were more pronounced for false political news
than for false news about terrorism, natural disasters, science,
urban legends, or financial information.” (Science, 2018)
Sharing Fake news
Van Bavel & Pereira, 2018,TiCS
AccuracyIdentity
Our Partisan Brains
Van Bavel & Pereira, 2018,TiCS
Our Partisan Brains
Van Bavel & Pereira, 2018,TiCS
Our Partisan Brains
Political news
Fake news
1) Confirmation bias
2) Ideological values
3) Partisan Brains
Three experiments (N = 1420)
THREE HYPOTHESES
Pereira, Harris &Van Bavel: https://psyarxiv.com/7vc5d/
Fake news
Real Fake News
1) Confirmation bias
2) Ideological values
3) Partisan Brains
Three experiments (N = 1420)
THREE HYPOTHESES
Pereira, Harris &Van Bavel: https://psyarxiv.com/7vc5d/
Fake news
Pereira, Harris &Van Bavel: https://psyarxiv.com/7vc5d/
Anti-Democrat Fake News
Fake news
Pereira, Harris &Van Bavel: https://psyarxiv.com/7vc5d/
Anti-Republican Fake News
Fake news belief
Fake news belief
Fake news belief
=
Summary
•Democrats & Republicans are both more likely to believe
news when that belief fulfills identity goals:
•Ingroup value-upholding behavior
•Outgroup value-undermining behavior
Van Bavel & Pereira, 2018,TiCS
Our Partisan Brains
Non-political news
Van Bavel & Pereira, 2018,TiCS
Our Partisan Brains
Non-political news
Fake news belief
Non-partisan fake news
Fake news belief
Summary
•Democrats: Default is
disbelief, unless they like
the news
•Republicans: Default is
belief, unless they dislike
the news
Sharing Fake news
Sharing Fake news
Sharing Fake news
Summary
•Democrats & Republicans are both more likely to believe
news when that belief fulfills identity goals:
•Ingroup value-upholding behavior
•Outgroup value-undermining behavior
Summary
•Democrats & Republicans are both more likely to believe
news when that belief fulfills identity goals:
•Ingroup value-upholding behavior
•Outgroup value-undermining behavior
•Republicans are more likely to share news on social
media when that fulfills identity goals
Summary
•Democrats & Republicans are both more likely to believe
news when that belief fulfills identity goals:
•Ingroup value-upholding behavior
•Outgroup value-undermining behavior
•Republicans are more likely to share news on social
media when that fulfills identity goals
•Republicans are more likely to believe apolitical news
Can we fact check?
Can we fact check?
A failure to replicate
Partisan Backfire
Reinero, Harris, Duke &Van Bavel
Replicate Backfire effect
N = 385 (Prolific)
Climate change, military,
immigration, health care,
planned parenthood
Facts and factcheck from
political leaders
Partisan Backfire
Reinero, Harris, Duke &Van Bavel
Partisan Backfire
Reinero, Harris, Duke &Van Bavel
Total backfires
Total backfires
No overall backfire
Very few backfires—most people simply don’t update
Backfiring
No overall backfire
Very few backfires—most people simply don’t update
BackfiringUpdating
Fact checking (kinda) works
Fact check effect: p = .015 (r = .05)
Partisanship dominates!
Partisan bias effect: p < .0000000000001 (r = .50)
Summary
•Democrats & Republicans are both
likely to weakly update their beliefs
to a fact check
•But Democrats & Republicans
strongly base their beliefs on
whatever their in-group leaders tell
them
•Party identity trumps reality—
effect size of partisanship is 10X
larger than fact checking effect
@vanbavellab
BradyPereira
Reinero Harris

Fake news and partisan bias