My research has showed me that fitness influencers take different approaches to educate viewers about getting bigger in the gym. Joe Fazer's direct approach includes facts, figures and interviews. Alex Eubank shows a lifestyle approach depicting daily life as an influencer. Their videos focus on montages with music to convey intensity. Some videos tamper with lighting and contrast to make subjects look bigger. Nearly all use images and text to keep viewers engaged during explanations. Nathaniel Massiah combined talking, training footage and text to avoid boring viewers with just talking. I aim to incorporate montages and interviews to educate entertain in under 5 minutes.